What Deco Stores does

Deco Stores (legal name DÉCO STORES, dba Déco Stores 49 By HOMKIA) is a French artisanal fabricator and installer founded in 2005 and headquartered at 60 route de Treillebois, Saint-Mélaine-sur-Aubance, near Angers. The company designs, manufactures, and installs custom window treatments, security products, and outdoor structures — including roller shutters (manual and electric, in aluminum or PVC), custom window and door frames, interior and exterior fabric/canvas blinds, awning re-covering (rentoilage), pergolas, metal shutters and grilles, illuminated commercial signage, and modular screens for hospitality venues. Materials span aluminum, PVC, wood, and fabric/canvas, with products built to customer specification rather than sold as standardized SKUs.

The business serves two segments: historically a B2B base of regional professionals (cafes, hotels, restaurants, bakeries, butchers, hair salons), and — since March 2024 — individual residential customers, opened via the company's admission to the HOMKIA (Réseau Vendéen) dealer network. Distribution is direct, with a traveling field-sales team providing free on-site estimates across six departments (44, 37, 53, 72, 85, 35) around Angers, supplemented by a physical showroom at headquarters that was renovated and re-opened under the HOMKIA brand in 2024. Pricing is quote-based and not publicly disclosed.

Revenue is generated almost entirely through one-time project sales plus installation, with a small professional-services stream from awning re-covering. The company is privately held with 1–10 employees, holds Qualibat certification and CAPEB affiliation, and has no disclosed funding, no digital product, and no headcount data. Its competitive position rests on 20+ years of regional brand recognition, in-house custom fabrication capability, and post-2024 access to HOMKIA's broader catalog and network distribution.

Name

Deco Stores

Legal name

DECO STORES

Website

https://decostores49.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Deco Stores is a French artisanal fabricator and installer founded in 2005 near Angers, designing and installing custom roller shutters, blinds, pergolas, metal curtains, and signage for regional B2B professionals and, since 2024, individual residential customers via the HOMKIA dealer network.

Ownership category

akta.pro rank

Product category

Custom Window Treatments and Outdoor Structure Installation

NAICS

Blind and Shade Manufacturing (33792), Blind and Shade Manufacturing (337920), Indoor and Outdoor Display Advertising (541850)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)

akta.pro secondary industry

Exterior Doors (IMADAIAA)

Keywords

• Custom roller shutters
• Window treatment installation
• Pergola fabrication
• Commercial signage
• Metal security shutters

Headquarters

HQ city

Saint-mélaine-sur-aubance

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales and Installation: One-time sale and installation of custom window treatments (roller shutters, blinds, curtains), outdoor structures (pergolas, parasols), metal curtains, and signage. The company designs, manufactures, and installs their products.
2. Rentoilage (Blind Re-covering): Specialized service for re-covering existing banner blinds, extending product life for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Deco Stores (DÉCO STORES) designs, fabricates, and installs custom roller shutters, blinds, pergolas, metal curtains, and commercial signage for both professional businesses and individual customers. The company also offers specialized awning re-covering (rentoilage) services to extend the life of existing products. Operating as a HOMKIA concessionnaire since March 2024, the company serves the Angers region and surrounding French departments from its Saint-Mélaine-sur-Aubance headquarters and showroom.

Product overview

DÉCO STORES is a specialist manufacturer and installer of exterior and interior building products serving the Angers region since 2005. The company operates as a custom fabrication and installation business offering a coordinated portfolio of complementary products: roller shutters (volets roulants), custom window/door frames (menuiseries), outdoor and indoor blinds (stores), awning re-covering services (rentoilage), pergolas, metal shutters (rideaux métalliques), commercial signage (enseignes), and modular screens for the hospitality sector. Originally focused exclusively on B2B professionals (cafés, hotels, restaurants, retailers), the company expanded to serve individuals in March 2024 through its HOMKIA dealer partnership, which also added doors, windows, garage doors, gates, and fences to its offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Roller Shutters (Volets roulants sur mesure) Custom-made roller shutters available in electric or manual operation, designed for doors, windows, and roofs. Offered in aluminum or PVC materials for both professionals and individuals.
• Custom Window and Door Frames (Menuiseries sur mesure) Custom-made, robust, and design-oriented window and door frames tailored to client specifications, with installation services for residential and commercial properties.
• Blinds, Parasols and Screens (Stores, parasols et voiles) Fabric or canvas blinds mounted on aluminum or wood structures. Includes exterior and interior blinds, parasols, and sun screens for outdoor spaces, serving both homes and commercial venues.
• Awning Re-covering (Rentoilage de store) Specialized service for recovering and restoring existing awnings, extending their lifespan with new fabric or canvas. A core specialty distinguishing the company.
• Pergolas Custom-made pergolas designed to enhance outdoor spaces, providing shade and aesthetic appeal for terraces and gardens in the Angers region.
• Metal Shutters and Security Grilles (Rideaux métalliques) Metal shutters and security grilles for commercial and residential buildings, providing protection for storefronts and windows.
• Commercial Signs (Enseignes) Custom illuminated signs and advertising adhesives for commercial establishments, with professional installation services in Angers and surrounding areas.
• Modular Screens (Paravents modulaires) Custom modular screens designed for restaurant professionals, featuring modern design aesthetics combined with functionality for space division in hospitality settings.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• HOMKIA (Réseau Vendéen)coreChannel Partner/ Reseller/ Distributor · 1 March 2024Deco Stores 49 joined the Vendéen HOMKIA network as a concessionnaire in March 2024. This partnership enabled significant upgrades including a new facade, showroom, and expanded customer base from primarily B2B to now including B2C. HOMKIA is a network of dealers for home improvement products including blinds, windows, doors, pergolas, shutters, garage doors, gates, and fencing.
• QualibatminorOthersCertifying body for construction and building professionals in France, indicating Deco Stores holds relevant professional certifications.
• CAPEB (Confédération des Artisanats et Petites Entreprises du Bâtiment)minorOthersConfederation of Crafts and Small Businesses in Building - French professional organization for artisans and small construction businesses. Membership indicates professional affiliation and support.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Franciaflex: French manufacturer and installer of roller shutters, blinds, awnings, pergolas, and garage doors. Very similar product catalog to Deco Stores' combined HOMKIA offering, with nationwide installer coverage.
• Bubendorff: Leading French manufacturer of electric and solar roller shutters and motorized blinds, supplying both direct-to-consumer and through a dealer/installer network. Comparable product overlap with Deco Stores' volets roulants business, though Bubendorff is the upstream manufacturer.
• KparK: French home improvement franchise specializing in windows, doors, roller shutters, and home renovations sold through a national concession model. Comparable as another concession-driven home-improvement retail model operating locally in regional markets.
• Tryba: Major French manufacturer and dealer of windows, doors, blinds, shutters, and pergolas sold through a national concessionaire network. Directly comparable business model to Deco Stores, especially under the HOMKIA concession framework, but at much larger scale.
• Storistes de France: National French cooperative network specializing in custom fabrication and installation of blinds, awnings, roller shutters, and pergolas for residential and commercial customers. Highly comparable to Deco Stores' core offering but operating at significantly greater scale across France.
• Véranda Rideau: French manufacturer and installer of pergolas, verandas, blinds, and outdoor structures. Comparable on the pergolas and outdoor structures side of Deco Stores' portfolio.
• Lapeyre: Established French retailer and installer of windows, doors, blinds, shutters, pergolas, and home improvement products. Comparable in product scope but operates through company-owned showrooms rather than the HOMKIA concession model.

Others

• Nice France (Home Management): Supplier of motors and automation systems for roller shutters, blinds, awnings, and pergolas. Relevant ecosystem comparator as Deco Stores offers manual/electric options that depend on such upstream automation components.

Regional players

• Groupe Ridoret: Western France (including Pays de la Loire, where Deco Stores operates) installer of menuiseries, roller shutters, blinds, and pergolas. Geographic and product overlap with Deco Stores' Angers-area footprint.

Direct peers

• Mr Store (Stores & Volets): Regional French installer specializing in roller shutters, blinds, awnings, and pergolas with a direct on-site quotation model. Closest direct comparator to Deco Stores in business model (custom install, free on-site quote, hybrid B2B/B2C).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deco Stores