Bonner SC
Bonner SC is a member-owned German football club founded in 1965, competing in the Regionalliga West from Sportpark Nord in Bonn. It generates revenue from tickets, merchandise, memberships, regional sponsorships, and stadium operations, serving the local Bonn community, youth academy players, and fans.
- Company typePrivate
- Founded1965
- HeadquartersBonn, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bonner SC does
Bonner Sport-Club 01/04 e.V. (Bonner SC) is a member-owned registered association (eingetragener Verein) football club founded in 1965 through the merger of predecessor clubs BFV and TURA, headquartered at Kölnstraße 250, Bonn, Germany. It operates the men's first team in the Regionalliga West (the fourth tier of the German football pyramid) out of Sportpark Nord stadium, alongside a women's team (Bezirksliga), a second team, a veterans team, a youth academy (Junglöwen) spanning U7 to U19, Löwencamps youth camps, table tennis, and a powerchair football program. The club also runs a foundation (BSC Stiftung / Löwenherz) supporting social engagement initiatives including integration tournaments and the Bonner Tafel.
The club's commercial operations span five revenue streams: ticket sales for Regionalliga West home matches and season tickets (Dauerkarten), merchandise sold through its own e-commerce store at fans.bonner-sc.de and at stadium point-of-sale, tiered annual membership (Adult €84, Family €99, Student/Azubi €29, Children free), regional sponsorships anchored by Steep (main), Betatech (back), and Sparkasse KölnBonn (sleeve), and stadium operations including food/beverage, accessibility services (Blindenreporter), and third-party events such as the Bonner Fussballbörse. Distribution is multi-channel: a direct online storefront, a stadium box office, authorized pre-sale points, and a membership sign-up program, with payments processed via GiroSolution GmbH (GiroCheckout) and shipping/fulfillment handled by partner Fanshop90.
Underlying technology is intentionally minimal: a content-managed website (bonner-sc.de) hosting news, match reports, BSC-TV video, and BSC-Bildergalerie photo galleries, a third-party-hosted e-commerce fanshop, and standard marketing integrations (Google Analytics, GiroCheckout). There is no proprietary technology platform, no mobile app, no API, and no AI/ML capability. Go-to-market is community- and event-driven, targeting the Bonn and Rhein-Sieg-Kreis community, families, youth football players, local fans, and regional business sponsors, with the club's 60th anniversary in 2025/26 and a commemorative jersey cycle driving recent product launches.
Bonner SC firmographics
Firmographics- Name
- Bonner SC
- Legal name
- Bonner Sport-Club 01/04 e.V.
- Website
- https://bonner-sc.de
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bonner SC is a member-owned German football club founded in 1965, competing in the Regionalliga West from Sportpark Nord in Bonn. It generates revenue from tickets, merchandise, memberships, regional sponsorships, and stadium operations, serving the local Bonn community, youth academy players, and fans.
- Ownership category
- akta.pro rank
Bonner SC industry classification
Industry- Product category
- Professional Football Club / Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Championship & Cup Organizers (MPAKADAB)
- akta.pro secondary industry
- Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)
Keywords
Where Bonner SC is headquartered
LocationHeadquarters
- HQ city
- Bonn
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Bonner SC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Supply Chain
Revenue model
- Ticket Sales: Revenue from matchday tickets for Regionalliga West home games, including single match tickets and season tickets (Dauerkarten) for the 2026/27 season
- Merchandise Sales: Online fan shop selling jerseys, clothing, accessories, and souvenirs. Products include home/away jerseys (59.95-89.95 EUR), scarves, hoodies, shirts, and baby merchandise through fans.bonner-sc.de
- Membership Fees: Annual membership fees: Adults 84 EUR, Family 99 EUR, Students/Azubis 29 EUR, Children free. Includes benefits like 10% merchandise discount and reduced season ticket prices
- Sponsorship: Partnerships with main sponsor Steep, back sponsor Betatech, sleeve sponsor Sparkasse KölnBonn, and various women's team partners
- Stadium Operations: Revenue from food, beverages, and event hosting at Sportpark Nord stadium, including the Blindenreporter service and events like the Bonner Fussballbörse
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Adult Membership |
| Subscription | Annual | Family Membership |
| Subscription | Annual | Student/Azubi Membership |
| Subscription | Annual | Children Membership |
| Subscription | Annual | Season Tickets 26/27 |
| One time/ perpetual license | Pay-as-you-go | Home Jersey 25/26 |
| One time/ perpetual license | Pay-as-you-go | Retro Jersey |
| One time/ perpetual license | Pay-as-you-go | Away Jersey 25/26 |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Hoodies |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Bonner SC product offering
Product offeringCore offering
Bonner SC is a German football club competing in the Regionalliga West (fourth tier). It operates a competitive men's first team, women's team, youth academy (Junglöwen), and community programs, generating revenue primarily through matchday ticket sales, an online fan merchandise shop, annual club memberships, and corporate sponsorship agreements, with matches hosted at the Sportpark Nord stadium in Bonn.
Product overview
Bonner SC operates a unified merchandise and fan engagement ecosystem centered on its official online fan shop (fans.bonner-sc.de) and the club website (bonner-sc.de). The core offering is the BSC Fanartikel/Fanshop — an e-commerce platform selling official jerseys (including home, away, third, women's, retro, and special edition jerseys), clothing (hoodies, sweaters, T-shirts, polo shirts, jackets, pants), stadium accessories (scarves, beanies, umbrellas, seat cushions), accessories (mugs, towels, gym bags, sports gloves, aprons), and baby/children's wear. The shop is complemented by a ticketing system for match tickets and season tickets (Dauerkarten), a membership program (Mitgliedschaft) with multiple tiers, and content platforms including BSC-TV (video highlights) and BSC-Bildergalerie (photo galleries). The shop uses GiroSolution GmbH/GiroCheckout for payment processing, ships via partner Fanshop90, and sells both online and at physical points-of-sale at matches.
Differentiator
Problem solved
Functional benefit
Brands
- Rheinlöwinnen: Women's football team of Bonner SC
- Junglöwen
- Löwencamps
- BSC Stiftung / Stiftung Bonner SC
Products and services
- BSC Fanartikel / Fanshop Official online merchandise store selling jerseys, clothing, accessories, and fan articles for Bonner SC supporters. Operates at fans.bonner-sc.de with both online ordering and physical point-of-sale at matches. Shipping handled via partner Fanshop90 throughout Germany.
- Match Tickets (Ticketing) Online ticket sales for Regionalliga West home and away matches at Sportpark Nord stadium, including single-match tickets and season tickets (Dauerkarten). Discounted rates available for members, students, and other qualifying groups.
- Club Membership (Mitgliedschaft) Annual club membership program with four tiers: Adult (84 EUR/year), Family (99 EUR/year), Student/Azubi (29 EUR/year), and Children 0-17 (free). Includes benefits such as 10% merchandise discount, reduced season ticket prices, newsletter, voting rights at general assemblies, and member ID.
- Season Tickets (Dauerkarten) Season ticket products for the 2025/26 and 2026/27 seasons offering reserved seating at all home Regionalliga West matches at Sportpark Nord, with member-discounted rates and category-based pricing by seating area.
- Löwencamps (Youth Football Camps) Youth football camps operated by the club providing football training and development opportunities for children and young players.
Companies that use Bonner SC
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Bonner SC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Bonner SC partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SteepcoreMain sponsor (Hauptsponsor) of Bonner SC. Logo appears on the front of home and away jerseys. Represents the primary commercial partnership for the club.
- BetatechcoreExclusive partner (Exklusivpartner) and back sponsor. Logo appears on the back of jerseys below the number.
- Sparkasse KölnBonncoreSleeve sponsor displayed on the arm of jerseys. Major regional bank with logo placement on all team kits.
- Fanshop90minorShipping and logistics partner for the online merchandise shop. Handles order fulfillment and delivery for fanshop orders. Contact: [email protected]
- EventNightminorWomen's team partner (Rheinlöwinnen) with logo placement on women's jerseys.
- Brückenforum BonnminorWomen's team partner with logo placement on women's jerseys.
- Friseursalon FarahaniminorWomen's team partner with logo placement on women's jerseys.
- KBM Mercedes-BenzminorJersey partner for the 2025 Karnevalstrikot special edition jersey, with logo on the chest.
- Ehrengarde der Stadt BonnminorCooperation partner for the 2025 Karnevalstrikot. Jersey inspired by the uniform of this carnival guard organization.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Bonner SC competitors and assessment
Company assessmentDirect peers
- SC Fortuna Köln: Cologne-based German football club that, according to the company data, supplied Michael Kuhn to BSC's staff. Operates at a similar regional tier with comparable sponsorship and community-driven revenue model.
- SC Wiedenbrück: Regionalliga West club from Ostwestfalen, providing a like-for-like comparable on cost structures, sponsorship density, and matchday revenue at the same fourth-tier level.
- Rot-Weiss Essen: Regionalliga West club with a comparable traditional supporter base, owned stadium, and tier-4 commercial structure. Strong comparable for evaluating matchday revenue, merchandise economics, and fan-membership programming.
- Wuppertaler SV: Regionalliga West direct competitor and recent BSC opponent (referenced in the company's match center). Traditional German club with similar tier, attendance scale, and sponsorship-driven revenue model.
- Alemannia Aachen: Historically significant German club currently competing at a comparable regional tier. Operates a similar multi-revenue model (tickets, merchandise, membership, sponsorships) and serves the same broad amateur-football segment.
- SC Viktoria Köln: Regionalliga West club based in Cologne that BSC plays against directly in the same league. Comparable fourth-tier operation with similar matchday, sponsorship, and youth development economics in the same regional market.
Broad incumbents
- Borussia Dortmund: One of Germany's largest football clubs, within reach of BSC's Bonn catchment. Sets the upper-bound benchmark for what Bundesliga-scale sponsorships, merchandise, and digital fan engagement can look like, even though BSC operates several tiers below.
- 1. FC Köln: Bundesliga club based in Cologne, directly competing for regional fan attention and sponsors in the Bonn/Rheinland market. Illustrative of the larger ceiling and brand-pull that anchors sponsor demand and fan spend in the region.
Regional players
- FC Hennef 05: Regional football club in the immediate Bonn/Rhein-Sieg-Kreis area. Competes for the same local sponsors, volunteers, and youth talent pool as BSC, making it a useful comparable for community-rooted club economics.
Emerging players
- FC Schalke 04 II: Reserve team of a Bundesliga club competing in the same regional German football ecosystem. Comparable for understanding development-pipeline economics and the sponsorship/visibility dynamics of a German football club at this tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bonner SC social profiles
Digital presenceBonner SC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonner SC leadership team
Management profileNumber of profiles
Profiles5 records
Bonner SC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonner SC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonner SC
What does Bonner SC do?
Bonner SC is a German football club competing in the Regionalliga West (fourth tier). It operates a competitive men's first team, women's team, youth academy (Junglöwen), and community programs, generating revenue primarily through matchday ticket sales, an online fan merchandise shop, annual club memberships, and corporate sponsorship agreements, with matches hosted at the Sportpark Nord stadium in Bonn.
Is Bonner SC a public or private company?
Bonner SC is a private company. It is classified as management employee owned and is currently operating.
When was Bonner SC founded?
Bonner SC was founded in 1965. It employs 11 to 50 people.
Where is Bonner SC based?
Bonner SC is headquartered in Bonn, Germany, in the Europe region.
How does Bonner SC make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, membership Fees, sponsorship and stadium Operations.
Who are Bonner SC's main competitors?
Direct peers on record are SC Fortuna Köln, SC Wiedenbrück, Rot-Weiss Essen, Wuppertaler SV, Alemannia Aachen and SC Viktoria Köln. Broad incumbents are Borussia Dortmund and 1. FC Köln. FC Hennef 05 is listed as a regional player. FC Schalke 04 II is listed as an emerging player.
Does Bonner SC have an API?
No public API is recorded for Bonner SC.
What industry is Bonner SC in?
Bonner SC's product category is Professional Football Club / Sports Entertainment. Its primary akta.pro industry code is MPAKADAB, Championship & Cup Organizers, with a secondary code of MPAKACAD, Amateur Sport Governing Bodies & Federations (National/Regional). Its NAICS code is 711211 and its SIC code is 7997.