Jones Real Estate Group

What Jones Real Estate Group does

Jones Real Estate Group (legal entity: Jones Realty LLC, DBA Jones Real Estate Group) is a privately held, independently owned real estate brokerage founded in 2013 and headquartered at 325 Jefferson Street, Suite 150, Wausau, Wisconsin. The firm operates a single-office boutique brokerage of approximately 10 licensed agents led by Broker/Owner Owen R. Jones (broker's license since 2014) and General Manager Jon Wasleske (with the firm since 2013). It serves Central Wisconsin across six-plus cities including Wausau, Weston, Stevens Point, Plover, Merrill, Mosinee, and Marshfield, providing residential, commercial, multi-unit residential, and vacant land brokerage services to individual home buyers/sellers, small-scale commercial investors, multi-family investors, luxury and relocation buyers, first-time homebuyers, and veteran/military-affiliated clients. Two agents hold the Accredited Buyer's Representative (ABR®) designation from the National Association of REALTORS®, and the firm operates an internal sub-team called the Rise Real Estate Team.

The firm's digital platform is a Squarespace-built marketing and listing website (www.jonesreg.com) that unifies four listing portals — residential, commercial, multi-unit, and lots/land — alongside an advanced search interface, a featured listings showcase, and a Free Property Valuation lead-capture form. Listings are syndicated to Zillow, Realtor.com, and RedFin to maximize buyer exposure, and the firm leverages agent-specific Facebook pages, a company Facebook page, email newsletter capture, and city-specific SEO landing pages as its primary marketing channels. The firm is a member of the Northwoods MLS (via agent Jon Wasleske), giving it access to vacant land and waterfront inventory across a broader region.

Jones Real Estate Group generates revenue through transaction-based real estate commissions on closed residential, commercial, multi-unit, and land deals in Central Wisconsin, supplemented by brokerage and agent services supporting independent licensed agents. Commission rates are not publicly disclosed; instead, the firm offers customizable commission plans via a "menu of services" tailored to client goals. The Broker/Owner personally oversees a multi-family, mini-storage, and commercial portfolio collectively valued at over $60 million. The firm has no external funding, no parent company, no franchise affiliation, no disclosed app or API, and no AI/ML capabilities. Distribution is direct-to-consumer through the Wausau headquarters and field agent representation across the Central Wisconsin sub-markets.

Name

Jones Real Estate Group

Legal name

Jones Realty LLC

Website

https://jonesreg.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Jones Real Estate Group is a privately held, independently owned boutique real estate brokerage in Wausau, Wisconsin, serving residential, commercial, multi-unit, and land clients across 6+ Central Wisconsin cities through a team of approximately 10 licensed agents.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Multi-unit property listings
• Land and lot sales
• Property valuation services

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commissions: Commission-based earnings on closed residential, commercial, multi-unit, and land transactions in Central Wisconsin. Commission plans are customizable via a menu of services tailored to client goals.
2. Brokerage / Agent Services: Brokerage provides services to independent licensed agents (Owen Jones as Broker/Owner; Jon Wasleske as General Manager) supporting residential, commercial, vacant land, and multi-family sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Jones Real Estate Group is an independently owned real estate brokerage in Central Wisconsin that provides residential, commercial, multi-unit, and land sales and buyer/seller representation through approximately 10 licensed agents led by broker/owner Owen R. Jones. The firm operates a Squarespace-built website (jonesreg.com) offering listing search portals segmented by property type and city, a free property valuation tool, and customizable commission plans tailored to client goals across Wausau, Weston, Stevens Point, Plover, Merrill, Mosinee, and Marshfield. Listings are syndicated to Zillow, Realtor.com, and RedFin to maximize buyer exposure.

Product overview

Jones Real Estate Group operates a single integrated brokerage website (www.jonesreg.com) rather than a multi-product SaaS platform. The site unifies several listing portals — Residential Property Search, Commercial Property Search, Multi-Unit Residential Listings, and Lots / Land Listings — under one navigation, alongside the Free Property Valuation lead-capture service, the Featured Property Listings marketing surface, and an Advanced Property Search tool. All of these surfaces are powered by, and delivered through, the Jones Real Estate Group Agent Team, whose individual agents (Owen R. Jones, Jon Wasleske, Andrea Burgess, the Rise Real Estate Team of Dakota and Allison Karlen, Chad Will, Allen Photopoulos, Lucca Tonelli, Carson McKee, and Frank Ortegon-Ramirez) act as the human service layer behind the digital listings.

Differentiator

Problem solved

Functional benefit

Brands

• Rise Real Estate Team: Internal agent team within Jones Real Estate Group, including agents Allison Karlen and Dakota Karlen, who are listed as 'Agent - Rise Real Estate Team' on the team page.

Products and services

• Residential Property Search Centralized search portal allowing buyers to browse homes for sale across the Jones Real Estate Group service area, segmented by city (Wausau, Weston, Stevens Point, Plover, Merrill, Mosinee). Backed by buyer representation from the firm's licensed REALTORs.
• Commercial Property Search Search portal for commercial real estate listings (investment, multi-family, and business properties) across the Central Wisconsin market, also segmented by city, supporting commercial buyer and investor representation.
• Multi-Unit Residential Listings Search portal dedicated to multi-unit residential properties (duplexes, apartment buildings) across the brokerage's service area, supporting investor and small-portfolio-owner representation.
• Lots / Land Listings Listings portal for vacant lots and land available for sale in the Central Wisconsin region, supporting buyers and investors seeking development or land-bank opportunities.
• Free Property Valuation Free valuation request service that helps prospective sellers obtain an estimate of their home or property's worth by submitting contact details to a Jones Real Estate Group agent.
• Jones Real Estate Group Agent Team In-house licensed REALTOR team (Owen R. Jones as Broker/Owner, Jon Wasleske as General Manager, agents Andrea Burgess, Dakota Karlen, Allison Karlen, Chad Will, Allen Photopoulos, Lucca Tonelli, Carson McKee, Frank Ortegon-Ramirez, plus the Rise Real Estate Team sub-brand) delivering residential, commercial, multi-unit, and land buyer/seller representation across Central Wisconsin.

Quantifiable outcome

• Owen R. Jones oversees a multi-family, mini-storage, and commercial portfolio collectively valued at over $60MM.
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• ZillowcoreGTM or Marketing PartnerJones Real Estate Group advertises its listings on Zillow as part of its online marketing strategy to capture the majority of online home buyers in Central Wisconsin. Listed alongside Realtor.com and RedFin as a key syndication channel.
• Realtor.comcoreGTM or Marketing PartnerJones Real Estate Group advertises its listings on Realtor.com to maximize property exposure and reach the overwhelming majority of buyers in Central Wisconsin.
• RedFincoreGTM or Marketing PartnerJones Real Estate Group advertises its listings on RedFin alongside Zillow and Realtor.com to create maximum exposure for sellers' properties.
• Northwoods MLScoreOthersAgent Jon Wasleske is a member of the Northwoods MLS, providing the firm with access to vacant land and waterfront property listings across Central Wisconsin and broader region.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• RE/MAX LLC: Global franchise brokerage with affiliated agents across Wisconsin. Competes for the same buyer and seller pool with a strong agent-recruiting model and brand recognition, including in the Central Wisconsin region.
• Century 21 Real Estate: National residential and commercial franchise with affiliated brokerages throughout Wisconsin. Overlaps Jones in residential, multi-unit, and land transactions and benefits from brand-driven lead generation.
• Coldwell Banker Real Estate LLC: National franchise brokerage with affiliated offices serving the same Wisconsin sub-markets. Competes for the same residential and commercial clients with national brand scale, larger marketing budgets, and franchise-driven training.
• Keller Williams Realty: Largest U.S. real estate franchise by agent count with a tech-forward, education-heavy model. Competes for agents in Central Wisconsin and across the broader U.S. using its KW Command platform and collaborative culture.
• Better Homes and Gardens Real Estate: National franchise with affiliated brokerages serving Midwestern markets, including Wisconsin. Competes on brand, lifestyle-marketing positioning, and integrated real estate services.
• Berkshire Hathaway HomeServices: National luxury-leaning franchise brokerage competing in residential and luxury segments where Jones also positions (Jon Wasleske specializes in luxury/relocation). Brings Warren Buffett-backed brand credibility and cross-market referral network.

Others

• Redfin: Tech-enabled brokerage and listing portal — simultaneously a syndication partner (Jones advertises on Redfin) and a competitor via Redfin's own agent model that routes buyers to in-house agents in select markets.

Direct peers

• First Weber Realtors: Largest independent Wisconsin-based residential and commercial brokerage with deep presence across the same Central Wisconsin metros (Wausau, Stevens Point, Marshfield). Direct competitor for agents, listings, and buyer-side mandates in Jones' core geography.

Emerging players

• Compass: Tech-forward national brokerage leveraging proprietary platform, agent marketing tools, and AI-enabled search. Represents the technology-driven competitive vector Jones would face if it expands beyond Central Wisconsin or attempts to scale agent productivity.
• eXp Realty: Cloud-based brokerage with a low-overhead, agent-centric revenue-share model that has aggressively recruited independent agents nationwide. A structural threat to small independents like Jones due to higher agent net splits and remote operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jonesrealtyllc
• LinkedInlinkedin.com/company/jones-realty-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jones Real Estate Group