Women Sport Australia

What Women Sport Australia does

Women Sport Australia (WSA) is Australia's peak national advocacy body for women and girls in sport, operating as a not-for-profit association incorporated in Victoria in 2005 (originally as the Australian Womensport and Recreation Association, rebranded to WSA in 2017). The organization is volunteer-driven, governed by an 11-person Board of Directors, and delivers three strategic pillars: Accessibility (Equitable Access and Usage policies), Visibility (portrayal guidelines for broadcasters and media), and Fair Treatment (research on the distinct needs of women and girls in sport). WSA is sport-agnostic, independent from government, and is regularly invited to government roundtables on gender equity policy.

WSA's program surface consists of recurring events and a growing digital ecosystem. Signature events include the Women in Sport Photo Action Awards (WISPAA, launched 2019) — Australia's largest photography competition dedicated exclusively to women's sport, with Professional, Amateur, Female Photographer, and People's Choice categories — and the annual Women in Sport Breakfast (WISB), which drew 500+ guests in 2024 at Centrepiece Melbourne. In 2025, WSA announced the Women UNLIMITED Leadership Summit, a 3-month leadership program with Sydney and Melbourne events extending beyond traditional sport audiences. The organization also maintains a free membership program, distributes policy templates and portrayal guidelines, and partners with media organizations (The Female Athlete Project, News Corp Australia, CODE Sports) for amplification.

WSA's revenue model is distributed across four streams: event ticket revenue (e.g., WISPAA tickets at $49 + GST with a $25 donation component), tax-deductible donations via the Australian Sports Foundation (ASF), tiered corporate partnerships (Team W year-round partnerships and event-specific Gold/Silver/Bronze sponsorships), and free membership (a non-revenue funnel into events and AGM voting rights). Distribution is digital-first via TidyHQ (tickets/membership), Kmail (newsletters), and direct corporate outreach. Notable partners include Deloitte, Nikon, Camera House, News Corp Australia, ISPT, and Victoria University. WSA does not disclose revenue figures publicly and operates with no paid staff explicitly identified in the input data.

Name

Women Sport Australia

Legal name

Australian Womensport and Recreation Association Inc.

Website

https://womensportaustralia.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Women Sport Australia is Australia's peak national volunteer-led non-profit advocacy body for women and girls in sport, delivering the WISPAA photography awards, Women in Sport Breakfast, leadership programs, and corporate partnerships to drive gender equity across the sector.

Ownership category

akta.pro rank

Product category

Sports Advocacy (Women's Sport Non-Profit)

NAICS

Business Associations (813910), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Gender Equality & Women’s Rights Advocacy (BPAGAFAD), Amateur & Grassroots Tournament Organizers (MPAKADAH)

Keywords

• Women's sport advocacy
• Gender equity sport
• Sport photography awards
• Women leadership programs
• Sport membership programs

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Event Revenue: Revenue generated from ticket sales for signature events including WISPAA awards ($49 + GST per ticket) and Women in Sport Breakfast.
2. Donations: Tax-deductible donations via Australian Sports Foundation (ASF) platform supporting administration and program delivery.
3. Corporate Partnerships: Partnership tiers including Team W year-round partnerships, event-specific sponsorships, Gold/Silver/Bronze partner levels.
4. Membership Fees: Free membership with member rates for WSA programs and events, providing access to leadership programs and AGM voting rights.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Women Sport Australia is the peak national advocacy body for women and girls in sport in Australia, operating as a non-profit association since 2005. The organization delivers advocacy programs, signature events including the Women in Sport Photo Action Awards (WISPAA), the annual Women in Sport Breakfast (WISB), the Women UNLIMITED Leadership Summit, a free WSA Membership Program, and corporate partnership programs (Team W) to advance gender equity in Australian sport.

Differentiator

Problem solved

Functional benefit

Products and services

• Women in Sport Photo Action Awards (WISPAA) Australia's largest photography competition dedicated to women's sport, with multiple categories, professional judging, an exhibition, and an awards night with ticketed attendance. Open to sports photographers across Australia and serves as the flagship annual competition of Women Sport Australia.
• Women in Sport Breakfast (WISB) Annual ticketed breakfast event described as Australia's biggest celebratory event for women in sport, gathering 500+ attendees annually. Held during prominent sport weeks including the Formula 1 Australian Grand Prix week in Melbourne.
• WSA Membership Program Free national membership program for individuals passionate about women and girls in sport. Members gain access to the advocacy community, exclusive member benefits and discounts, event invitations, and advocacy updates. Membership is offered at no cost to maximize community participation.
• Team W Partnership Program Corporate partnership program offering tiered (Gold/Silver/Bronze) year-round brand association with Women Sport Australia's advocacy mission. Partners receive logo placement across digital channels, on-site activations at WSA events, cross-promotional campaigns, and brand alignment with gender equity in Australian sport. Existing partners include Deloitte, Nikon, Camera House, News Corp Australia, and Adidas.
• Women UNLIMITED Leadership Summit Inaugural leadership summit announced by WSA in 2025, designed to address identified barriers for women in sport leadership and provide pathways, mentorship, and development for current and aspiring women leaders in Australian sport.

Quantifiable outcome

• 500+ guests at annual Women in Sport Breakfast
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• The Female Athlete ProjectcoreGTM or Marketing Partner · 1 January 2026Media partner for WISPAA 2026, collaborating on People's Choice Award. Founded by Olympic Gold Medallist Chloe Dalton. Reaches audience of 300k+ through social media, podcasts, newsletter and merchandise. Shares values and goals with WSA in amplifying visibility of women in sport.
• Camera HousecoreGTM or Marketing Partner · 1 January 2026Photo and video expert partner presenting the Female category finalists and winners for WISPAA 2026. Reflects commitment to community, unity and consistency in celebrating power of women's sport through imagery.
• NikoncoreGTM or Marketing Partner · 1 January 2026World-renowned camera manufacturer presenting Amateur category finalists and winners for WISPAA 2026. Committed to helping champion next generation of female sports photographers through WISPAA, NRLW and Nikon Professional Services network.
• DeloittecoreGTM or Marketing Partner · 1 January 2026Presenting the Professional category finalists and winners for WISPAA 2026. Hosted awards event at Deloitte Offices at Quay Quarter Tower, Sydney.
• Pullman on the ParkminorStrategic or Co-development Partner · 1 January 2025Special auction partnership for WISPAA images displayed in lobby. Part of Women. Sport. The Future luncheon hosted for second consecutive year in 2024.
• ISPTminorGTM or Marketing Partner · 1 January 2024WISPAA 2024 Awards event venue sponsor at Flex by ISPT Collider in Sydney.
• CODE SportsminorGTM or Marketing Partner · 1 January 2024Supported People's Choice voting for WISPAA 2024.
• News Corp AustraliaminorGTM or Marketing Partner · 1 January 2024Media partner providing coverage for WSA events and initiatives.
• Global Institute of SportminorGTM or Marketing Partner · 1 January 2024Partner mentioned in 2023-24 annual report alongside other WSA partners.
• Victoria UniversityminorGTM or Marketing Partner · 1 January 2023Partner for 10th annual Women in Sport Brunch in 2023, held at Centrepiece at Olympic Park. Sponsored event alongside WSA.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• YWCA Australia: National women's organization with sport and leadership programs for women. Shares gender-equality and women's empowerment mission with WSA, though sport is one of many focus areas rather than its exclusive domain.
• International Working Group on Women & Sport (IWG): Global network of organizations advancing gender equity in sport. Comparable to WSA in mission and advocacy function, but operates as an international federation rather than a single-country peak body.
• Australian Sports Commission: Australian Government agency responsible for sport policy, funding, and high-performance sport. Overlaps with WSA in sport policy advocacy, women's participation programs, and government roundtable access, but serves a much broader mandate across all sport.

Direct peers

• Women in Sport (UK): UK-based national charity and advocacy body for women and girls in sport. Functions as a direct peer to WSA in mission (gender equity in sport), model (research, advocacy, events, partnerships), and customer (women, girls, policymakers, and corporate partners).
• Canadian Women & Sport: Canada's national advocacy body for gender equity in sport. Mirrors WSA's peak-body positioning, member-driven advocacy model, and focus on visibility, participation, and leadership outcomes for women and girls in sport.

Others

• Our Watch: Australian leader in the prevention of violence against women. Adjacent to WSA in gender-equality advocacy and government roundtable access, but focused on primary prevention rather than sport-specific outcomes.
• Play by the Rules: Australian initiative promoting safe, fair, and inclusive sport. Overlaps with WSA's inclusion and fair-treatment advocacy pillars, though focused on broader integrity issues (child safety, discrimination, harassment) across community sport.

Emerging players

• The Female Athlete Project: Athlete-led media platform (founded by Olympic gold medallist Chloe Dalton) amplifying women's sport in Australia. Comparable to WSA's content and visibility mandate; already a WISPAA media partner with 300k+ reach across podcast, social, and newsletter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@womensportaustralia
• Facebookfacebook.com/womensportaustralia
• LinkedInlinkedin.com/company/womensportaustralia
• Instagraminstagram.com/auswomensport
• Xx.com/auswomensport

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Women Sport Australia