Global Institute of Sport

What Global Institute of Sport does

Global Institute of Sport (GIS) is a private higher education provider founded in 2020 and headquartered at Wembley Stadium in London, operating eight international campuses co-located inside iconic stadium venues — Wembley Stadium (London), Lotto Park (Brussels, home of RSC Anderlecht), Chase Stadium (Miami, Inter Miami CF), Allianz Stadium and the Sydney Cricket Ground (Sydney), the Melbourne Cricket Ground, BMO Field (Toronto), Dubai Academy, and Mount Pleasant Football Academy (Jamaica) — plus fully online and hybrid distance-with-attendance delivery via the Moodle-based GIS Collab learning management system.

The core product portfolio comprises undergraduate degrees (BA Hons Sports Management, BA Hons Football Coaching, Certificate of Higher Education in Football Coaching), postgraduate degrees (MSc programmes in Performance Analysis in Football, International Sport Management, Football Business, Football Communications & Digital Marketing, Football Coaching & Analysis, Sports Marketing & Media, plus Master of International Sports Business, Master of Sports Analytics, and an MBA in Sports Management), and executive education (Executive Edge in Sport). Degrees are validated and awarded through accredited partner universities — University of East London, Vrije Universiteit Brussel, and University of Newcastle (Australia) — and the curriculum integrates industry tooling such as Hudl video analysis platforms.

GIS generates revenue primarily through tuition fees (e.g., £9,790/year for the BA Hons Sports Management online programme for 2026/27), supplemented by Global Sports Summit event revenue, a bundled US Work Placement Programme with Community Athletic Solutions offering paid placements at 500+ youth football clubs with a $26k minimum salary and J-1 visa sponsorship, scholarships and alumni discounts ranging 5–50%, and a media internship channel with The Sporting News. Customer acquisition is direct-to-consumer via the gis.sport website, supported by a global recruitment team attending international education fairs, signature Global Sports Summits held at each campus venue, and an Industry Advisory Board network spanning CONCACAF, the Premier League, the British Olympic Association, Orlando Magic, and Canada Basketball, with a stated 99% graduate employment rate within 9 months and 79% working in the sports industry.

Name

Global Institute of Sport

Legal name

Global Institute of Sport Limited

Website

https://gis.sport

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Global Institute of Sport is a private higher education provider delivering accredited undergraduate, postgraduate, and executive degrees in sports management, coaching, and analytics across eight stadium-anchored campuses globally and online, serving aspiring and current sports industry professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Wembley

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Tuition Fees: GIS generates primary revenue from tuition fees charged per academic year for undergraduate and postgraduate degree programmes. Fees are quoted per year (e.g., BA (Hons) Sports Management at £9,790 per year for 2026/27). Students can pay annually or in full (with a 5% discount for full advance payment on online and Brussels campus programmes). UK students may access postgraduate government loans.
2. Scholarships and Tuition Discounts: GIS offers an extensive scholarship portfolio including fee discounts (ranging from 5% to 50%), mentorship add-ons, and free Global Summit tickets as part of award packages. Alumni and partner organisation alumni receive 15% discounts (20% for Miami campus Master's). Revenue is net of these discounts.
3. US Placement and Work Programme: GIS, through its partnership with Community Athletic Solutions (CAS), enables students to undertake paid work placements in the USA at youth football clubs. Students earn a minimum of $26,000 USD per annum. GIS facilitates enrollment on programmes that enable J-1 or similar visa sponsorship. Revenue includes tuition for the academic programme plus the placement facilitation service.
4. Events and Summits: GIS runs Global Sports Summits at each campus, with summit tickets bundled into scholarship packages or purchased separately. Summits include match tickets, venue tours, coach travel, and accommodation (twin rooms). Revenue from event ticket sales supplements core tuition income.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels12 records

Core offering

Global Institute of Sport (GIS) is a private higher education institution delivering accredited undergraduate and postgraduate degree programmes in sports management, football business, coaching, performance analysis, sports marketing and sports communications. Programmes are validated by partner universities (University of East London, VUB, University of Newcastle Australia) and delivered through three modes: fully online via the proprietary GIS Collab learning platform, on-campus at iconic global stadium venues (Wembley, MCG, Lotto Park, Chase Stadium, Allianz Stadium/SCG, BMO Field), and a hybrid 'distance with attendance' model. GIS also runs paid US work placements, the Live Lab Jamaica, and signature Global Sports Summits.

Product overview

Global Institute of Sport operates as a higher education institution offering a comprehensive portfolio of degree programs and experiential learning services. The core offerings consist of postgraduate master's degrees (MSc, Master, MBA) in sports management, football business, coaching, analysis, marketing, and communications; undergraduate degrees (BA Hons) in sports management and football coaching; and a Certificate of Higher Education in football coaching. Educational delivery occurs through three modes: fully online via the GIS Collab learning platform, campus-based at global stadium venues (London/Wembley, Miami, Sydney, Brussels, Melbourne, Toronto, Dubai), and distance with attendance combining online study with residential workshops. Supplementary offerings include the GIS Global Sports Summits (networking events), the U.S. Work Placement Programme providing paid coaching internships, the Live Lab Jamaica initiative, Executive Education programs, and a comprehensive scholarships portfolio. The institution partners with validating universities including University of East London, Vrije Universiteit Brussel, University of Newcastle (Australia), and St. Thomas University for degree accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• MSc Performance Analysis in Football Postgraduate master's degree developing analytical methodologies, data visualisation and Hudl-based opposition analysis skills for aspiring football performance analysts.
• MSc International Sport Management Postgraduate degree covering international sport business, governance, strategy, sports psychology and event management for careers in global sports organisations.
• MSc Football Business Master's degree examining football industry operations including commercialisation, sponsorship, media rights and club management.
• MSc Football Communications & Digital Marketing Master's degree focused on sports media, digital marketing strategies, content creation and stakeholder communications within football organisations.
• MSc Football Coaching & Analysis Master's degree combining football coaching methodologies with performance analysis techniques for aspiring coaches and analysts.
• MSc Sports Marketing & Media Postgraduate degree covering sports marketing strategy, media relations, brand management and fan engagement across sports organisations.
• Master of International Sports Business Master's degree examining sport as a community ecosystem including private investment, breakaway leagues, governance tensions and global expansion, delivered in partnership with University of Newcastle.
• MBA in Sports Management MBA with a sports industry specialisation offered at the Toronto campus (BMO Field), examining sports business strategy and management.
• BA (Hons) Sports Management Three-year undergraduate degree developing core skills in sports marketing, management and governance, validated by the University of East London. Tuition quoted at £9,790 per year for 2026/27.
• BA (Hons) Football Coaching Undergraduate degree focused on football coaching methodology, talent development, skill acquisition and coach education.
• Certificate of Higher Education in Football Coaching One-year certificate programme in football coaching covering coaching fundamentals, talent development, injury prevention and community football.
• Executive Edge in Sport Executive education programme designed for industry professionals seeking leadership development in the sports sector.
• GIS Global Sports Summits Signature multi-day summit events held at each campus venue (London, Miami, Sydney, Melbourne, Brussels) combining elite live sport access, industry speaker sessions, networking and academic content.
• U.S. Work Placement Programme Paid placement programme delivered with Community Athletic Solutions (CAS), placing students at 500+ US youth football clubs with J-1 visa sponsorship and a minimum salary of $26,000 USD per annum.
• Live Lab Jamaica Innovative 'Live Lab' programme at Mount Pleasant Football Academy in Jamaica providing hands-on football coaching, analysis and scouting experience.

Quantifiable outcome

• 99% of GIS graduates are in employment within 9 months of graduation
• +5 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Valueletes Sports AgencycoreChannel Partner/ Reseller/ Distributor · 24 November 2025GIS partnered with Valueletes Sports Agency, a youth development and talent organisation operating across Africa, to provide young athletes with flexible access to GIS online degree programmes. Valueletes identifies and refers emerging male and female football talent for GIS programmes in sports management, coaching, business, and leadership. Henry Ede (Lead Agent) and Edidiong Inyang (Administrative Manager) are key contacts. Richard Cross, Global Recruitment Manager at GIS, leads the relationship.
• University of East London (UEL)coreStrategic or Co-development PartnerDegrees validated and delivered in collaboration with the University of East London. UEL validates undergraduate and postgraduate programmes including BA (Hons) Sports Management, MSc Performance Analysis in Football, and others. GIS publishes UEL student policies (academic integrity, complaints, mitigating circumstances) and UEL awards the degrees.
• Vrije Universiteit Brussel (VUB)coreStrategic or Co-development PartnerDegrees validated and delivered in collaboration with VUB. VUB provides Teaching and Examination Regulations for students in the Faculty of Physical Education and Physiotherapy. The Brussels campus is located at VUB's partner venue Lotto Park (RSC Anderlecht).
• University of Newcastle (Australia)coreStrategic or Co-development PartnerGIS Sydney campus programmes are delivered in partnership with the University of Newcastle. Degree programmes including Master of International Sports Business, Master of Sports Analytics, and Combined Degrees are awarded by the University of Newcastle. Sydney campus is located at Allianz Stadium and Sydney Cricket Ground. Several Sydney-specific scholarships (Future Leader in Sport, Elite Athlete in Australia, Women in Sport, International Excellence) are administered through the University of Newcastle.
• Wilfrid Laurier UniversityminorStrategic or Co-development PartnerListed as a partner university. Alumni of Wilfrid Laurier University are eligible for the GIS 15% alumni tuition discount. Nature of academic collaboration not detailed in available sources.
• University of TorontominorStrategic or Co-development PartnerListed as a partner university. Alumni of University of Toronto are eligible for the GIS 15% alumni tuition discount. Toronto campus operates at BMO Field. Nature of academic collaboration not detailed in available sources.
• St. Thomas UniversityminorStrategic or Co-development PartnerListed as a partner university. Alumni of St. Thomas University are eligible for the GIS 15% alumni tuition discount (20% for Miami campus Master's). Nature of academic collaboration not detailed in available sources.
• Community Athletic Solutions (CAS)coreChannel Partner/ Reseller/ DistributorGIS has partnered with Community Athletic Solutions (CAS) to provide students with paid work placement opportunities across 500+ youth football clubs in the USA. CAS handles visa sponsorship (J-1 visas), accommodation (host families or shared apartments), and provides a minimum salary of $26,000 USD per annum. The partnership targets the 2026 FIFA World Cup in the USA, Canada & Mexico. Students on eligible GIS postgraduate and undergraduate programmes can undertake placements while studying.
• The Sporting News (TSN)minorChannel Partner/ Reseller/ DistributorGIS partnered with The Sporting News (founded 1886, 450M+ monthly impressions) to provide internship opportunities for GIS students. TSN conducted interviews and selected GIS candidates for media internships covering the UEFA Women's Euro 2025. Student Molly Glinn travelled to Switzerland and published over 50 articles for TSN. Lauren Kay, Senior Account Manager at TSN, led the recruitment process.
• Jason Roberts FoundationminorGTM or Marketing PartnerThe Jason Roberts Foundation is a partner in the Community First Scholarship, a GIS inclusion scholarship supporting students from underrepresented communities. Jason Roberts MBE, a GIS Advisor and former professional footballer, serves on the Industry Advisory Board. The foundation helps identify and support scholarship recipients.
• Women OnsideminorGTM or Marketing PartnerWomen Onside is a partner in the GIS Women Onside Scholarship, a 50% tuition reduction award for women and gender-diverse individuals working or volunteering in football governance, administration, or leadership. Scholarship recipients must be current Women Onside members. The partnership supports female representation in football leadership.
• GROW Sports AgencyminorGTM or Marketing PartnerGROW Sports Agency sponsors the GROW Sports Agency Scholarship, awarded to GIS students demonstrating potential for careers in sports management. Joshua Irawo was awarded this scholarship, described as prestigious.
• Premier LeaguecoreStrategic or Co-development PartnerThe Premier League is one of GIS's 50+ sports industry partners. Premier League-logo'd students and staff feature across GIS marketing. Michelle Farrer, Head of Player Care & Engagement at the Premier League, serves on the EMEA Industry Advisory Board. Tony Scholes, Chief Football Officer at the Premier League, also serves on the board. The partnership provides industry connection, guest speakers, and career pathways.
• The FAcoreStrategic or Co-development PartnerThe FA is one of GIS's 50+ sports industry partners. The FA Introduction to Coaching Football qualification (formerly FA Coaching Badge 1) is recommended for students seeking US placement opportunities through the CAS programme. The partnership contributes to GIS's football-specific curriculum and coaching pathways.
• Inter Miami CFcoreStrategic or Co-development PartnerInter Miami CF's Chase Stadium (21,000 seats) is home to the GIS Miami Campus — the institution's first North American campus. Brad Guzan (Atlanta United goalkeeper) is a GIS student. The partnership provides a unique stadium learning environment and live sport access in North America.
• RSC AnderlechtcoreStrategic or Co-development PartnerRSC Anderlecht's Lotto Park (Stade du Lotto) is the home of the GIS Brussels campus. The 34-time Belgian football champions' stadium houses the state-of-the-art GIS campus, offering immersive stadium learning in the heart of Belgium. Simon Van Kerckhoven, Founder of Zurafa Football Capital and connected to Anderlecht, serves on the EMEA Industry Advisory Board.
• Wembley StadiumcoreStrategic or Co-development PartnerWembley Stadium is the home of the GIS London campus and the globally recognised 'home of football.' The iconic stadium is at the heart of the London campus, hosting GIS Global Sports Summits, on-campus workshops, and providing an immersive sports industry environment for students.
• Melbourne Cricket Ground (MCG)coreStrategic or Co-development PartnerThe Melbourne Cricket Ground (MCG), largest stadium in the Southern Hemisphere (100,000+ capacity), hosts the GIS Melbourne campus. Described as 'the heart of Australian sport,' the MCG provides a world-class venue for GIS programmes in the Australian sports market.
• Mount Pleasant Football Academy (Jamaica)minorStrategic or Co-development PartnerMount Pleasant Football Academy in Jamaica is the site of GIS's first 'Live Lab' initiative, providing students with hands-on football development experience in the Caribbean. Dominic Gibson, GIS MSc Performance Analysis student, works as analyst and scout for the academy and travelled to Jamaica twice through the programme. The academy participated in the 2025 CONCACAF Gold Cup.
• CONCACAFcoreStrategic or Co-development PartnerCONCACAF (Confederation of North, Central America and Caribbean Association Football) is connected to GIS through Jason Roberts MBE (Chief Football Development Officer at CONCACAF) who serves as a GIS Advisor. Jonathan Martinez, Director of Football Development & Club Licensing at CONCACAF, chairs the Americas Industry Advisory Board. Alumni Colin Benjamin previously worked in media and communications for CONCACAF.
• DAZNminorStrategic or Co-development PartnerDAZN is a major international sports media outlet where GIS alumni (Maria Hasler) have secured employment. DAZN holds global sports rights including Premier League, Champions League, and NFL. The alumni success story is used by GIS to demonstrate graduate career outcomes in sports media.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• La Trobe University (Sport, Exercise and Rehabilitation): Australian public university operating a Melbourne-based sport management and exercise science programme with strong sport-industry linkages. Directly comparable to GIS Melbourne at the MCG and competes for the same Australian postgraduate sport management cohort.
• Bond University (Sport Management): Private Australian university with an established sport management / sport business programme targeting domestic and international students. Comparable to GIS Sydney/Melbourne on geography, pricing tier and programme offering, especially for postgraduate sport-industry entrants.
• UCFB (University Campus of Football Business): UK-headquartered sports higher-education institution operating stadium-anchored campuses and shared leadership/operations with GIS. Branding and management overlap is visible on the GIS website (UCFB URLs in codebase, shared scholarships, joint alumni discounts), making UCFB GIS's closest sister/peer — same model, same executive team, same stadium-venue proposition.
• Leeds Beckett University (Carnegie School of Sport): UK university with one of the country's leading sport education portfolios, including sport management, coaching and performance analysis programmes. Direct competitor for UK and international postgraduate students in sport management and analysis — overlapping materially with GIS London and online programmes.
• Real Madrid Universidad Europea (Escuela Universitaria Real Madrid): Football-club-anchored higher education institution offering sport management, sports science and football-business degrees co-branded with Real Madrid. Direct peer in the stadium-anchored, football-industry-targeted segment, with a comparable model (elite club brand + accredited university partner) competing against GIS Miami, Brussels and London campuses.
• Johan Cruyff Institute: Global sports management education provider offering master's, postgraduate and executive programmes in sport management, coaching, marketing, sponsorship and analytics. Targets the same career-changer and sport-industry professional segments as GIS and offers fully online and campus-based delivery, positioning it as a global direct competitor to GIS's online and stadium-based MBA/MSc portfolio.
• Loughborough University (School of Sport, Exercise and Health Sciences): UK gold-standard sport university, ranked #1 globally for sport-related subjects. Competes for the same UK and international postgraduate students seeking sport-industry-relevant degrees, but operates a broad-based research university model rather than a stadium-anchored specialist model — relevant direct competitor particularly against GIS's UK programmes.
• St Mary's University, Twickenham (School of Sport, Education and Service Industries): UK university with a strong sport management, coaching and performance analysis programme. Competes for the same UK postgraduate and undergraduate sport-industry applicants as GIS and shares a London-area footprint with the Wembley campus.
• FC Bayern Munich International Football Academy / University Programs: Football-club-affiliated training and education programme offering football-specific development, coaching and sport-business pathways branded around FC Bayern. Competes with GIS's stadium-anchored football-business positioning and US placement programme for the same pool of international football-career aspirants.
• CIES — International Centre for Sport Studies (FIFA/CIES University Network): Swiss-based FIFA-affiliated education body that runs the FIFA Master in Management, Law and Humanities of Sport delivered through a consortium of European universities. Direct competitor in the international postgraduate sport-management education market, with deep FIFA/governing-body access analogous to GIS's Premier League and FA partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GIS_sport
• YouTubeyoutube.com/@GlobalInstituteofSport
• Facebookfacebook.com/globalinstituteofsport
• LinkedInlinkedin.com/company/gis-sport
• Instagraminstagram.com/gis_sport
• TikToktiktok.com/@globalinstituteofsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Institute of Sport