What Working.com does

Working.com is a Canadian online job search and classifieds platform that operates as a division of Postmedia Network Inc., the publicly traded Canadian media company (TSE: PNI). The platform aggregates job listings from Postmedia's network of over 120 newspaper brands, including flagship publications such as the National Post, Montreal Gazette, Vancouver Sun, and Ottawa Citizen, alongside dozens of regional community papers. Job seekers can browse and search openings by province, newspaper, and across more than 30 occupational categories including Accounting, Healthcare, Technology, Retail, Construction, and Hospitality. Working.com also integrates listings aggregated from third-party job boards such as Talent.com to broaden supply.

The platform's technology is a job aggregation and publishing system layered over Postmedia's newspaper websites and ad-tech infrastructure (adperfect.com, postads.io), enabling province- and newspaper-specific landing pages optimized for local search queries. The employer-facing product allows businesses to place employment ads via self-serve digital tools, a dedicated phone sales line (1-877-750-5054), or email ([email protected]), with options for digital-only or combined digital and print advertising across Postmedia's network.

Working.com generates revenue by charging employers to post job listings, with custom quote-based pricing rather than publicly disclosed rate cards, typically under multi-year contracts. Its go-to-market is hybrid: product-led for job seekers browsing the site and sales-led for employer acquisition through phone, email, and inside-sales motions targeting SMBs, mid-market, and enterprise advertisers. Working.com claims 4.9 million monthly job seekers on the platform and access to Postmedia's 19.6 million monthly readers across Canada, but the platform does not disclose its standalone revenue, headcount, or growth metrics.

Name

Working.com

Legal name

Working.com (a division of Postmedia Network Inc.)

Website

https://working.com

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Working.com is a Canadian online job classifieds platform operated by Postmedia Network Inc. that aggregates job postings from over 120 Canadian newspaper brands across all provinces, serving both local SMB employers and national recruiters with combined digital and print recruitment advertising.

Ownership category

akta.pro rank

Product category

Online Job Classifieds

NAICS

Employment Placement Agencies (561311), Employment Services (5613), Web Search Portals and All Other Information Services (51929)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

akta.pro secondary industries

Job Market Intelligence & Employer Networking Services (BPACAOAJ), Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks) (EDAFAMAM)

Keywords

• Online job classifieds
• Job posting advertising
• Newspaper recruitment ads
• Local job search
• Employment classifieds

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Job Posting Advertising: Working.com generates revenue by charging employers to post job listings on its platform. The platform offers digital and print advertising opportunities through Postmedia's network of newspapers and classified sections. Employers can place employment ads through self-serve tools, phone (1-877-750-5054), or email ([email protected]).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Working.com is a Canadian online job classifieds platform operated as a division of Postmedia Network Inc. It aggregates job listings from a network of over 100 local and national Canadian newspaper publications, allowing job seekers to browse opportunities by province, city, and job category. The platform sells employment advertising placements to employers through self-serve digital tools, phone sales, and email-based ad placement, offering both digital-only and combined digital-and-print recruitment solutions through Postmedia's newspaper network.

Product overview

Working.com is a single unified job search platform operated by Postmedia Network Inc. that aggregates job listings from a network of over 100 Canadian local and national newspaper publications. The platform serves as the central hub where job seekers can browse opportunities by province and newspaper brand, while employers can access tools to post positions digitally and in print through the broader Postmedia network. The core product is the job board platform itself, supported by regional newspaper job listing sub-products and employer-facing job posting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Working.com Job Board Platform A Canadian online job search platform that aggregates job listings from local and national newspaper publications across Canada, enabling job seekers to search and apply for positions by province, city, and job category.
• Regional Newspaper Job Listings Network A network of over 100 local and national Canadian newspaper job boards accessible through Working.com, covering all Canadian provinces and territories through partnerships with publications such as the Calgary Herald, Edmonton Journal, Ottawa Citizen, Montreal Gazette, Vancouver Sun, and the National Post.
• Employer Job Posting Services Tools and services enabling employers to post job listings through Postmedia's network, including digital and print advertising opportunities, job alerts, and client account console reporting for campaign management, reaching 4.9 million job seekers per month and 19.6 million readers through over 120 trusted brands.

Quantifiable outcome

• Employers connect with 4.9 million job seekers per month through the platform
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Talent.comminorGTM or Marketing Partner
• Postmedia NetworkcoreStrategic or Co-development Partner

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Indeed: Indeed is the largest global job search platform with hundreds of millions of monthly visitors. It directly competes with Working.com for employer job-posting spend and job seeker traffic in Canada, but operates at much larger scale and with significant AI-driven matching capabilities.
• Glassdoor: Glassdoor operates an employee-review and job-listing platform that competes with Working.com for employer recruitment dollars. While it differentiates via company reviews and salary transparency, it also serves as a job search destination for Canadian job seekers.
• LinkedIn: LinkedIn is the dominant professional network with integrated job search and recruiting tools. It competes for both job seeker engagement and employer recruitment dollars in Canada, particularly for white-collar roles, while also offering broader professional content and networking.
• Monster: Monster is a global online employment platform with Canadian operations. It competes with Working.com for generalist job posting spend across industries and geographies, though at significantly smaller scale in Canada than Indeed or LinkedIn.
• ZipRecruiter: ZipRecruiter is a US-headquartered online employment marketplace that also operates in Canada. It competes for SMB employer job posting spend and job seeker traffic, with AI-driven matching capabilities and a self-serve-first model.

Direct peers

• Eluta.ca: Eluta.ca is a Canadian job search engine that aggregates listings from employer websites and job boards across Canada. It competes head-to-head with Working.com for Canadian job seeker SEO traffic and offers a similar aggregation-led value proposition.
• Talent.com: Talent.com is a global job aggregator that supplies third-party listings to Working.com. It operates its own consumer-facing job search portal in Canada, directly competing for the same job seeker audience while also serving as a supply partner — making it both a peer and a partner.

Regional players

• Jobboom: Jobboom is a Quebec-based job board serving the Canadian market with bilingual offerings. It competes with Working.com for Canadian job seeker traffic and employer spend, particularly in Quebec, and shares the regional focus on local Canadian hiring.
• Jobillico: Jobillico is a Quebec-based recruitment platform focused on Canadian employers and job seekers. It competes with Working.com for Canadian recruitment spend, particularly in Quebec and eastern Canada, with a more technology-forward ATS and matching offering.

Others

• Postmedia Network Inc. Postmedia Network Inc. is the parent company of Working.com and the operator of its 120+ newspaper brands. While not a direct competitor, Postmedia is the closest adjacent entity — its broader digital and print properties both feed Working.com's audience and compete for the same advertising budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/nationalpost
• YouTubeyoutube.com/user/nationalpost
• Facebookfacebook.com/NationalPost
• Instagraminstagram.com/nationalpost

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Working.com