Epic Photography

What Epic Photography does

Epic Photography, trading as Epic Executive Portraits – Headshots Australia, is a privately-held Melbourne-based corporate photography studio founded in 2007 and operating with 1-10 employees across the Melbourne metropolitan area and regional Victoria. The company's sole line of business is professional headshot and portrait photography targeted at B2B buyers: corporate teams, C-suite executives, board members, entrepreneurs, and growing businesses that need consistent, on-brand imagery for LinkedIn, company websites, annual reports, media releases, employer branding, and personal brand collateral.

The service portfolio consists of six product lines — Office Headshots (mobile studio at client premises), Studio Headshots (controlled studio environment), Corporate Lifestyle Photography, Executive Portrait Photography, Outdoor and Environmental Portraits, and Personal Branding Photography. The core technology platform is a mobile studio setup — a compact, professional lighting/backdrop/camera configuration that transports to client offices, requiring approximately 3×4 metres of floor space and 30-45 minutes of setup, enabling photographers to capture 15-20 people per half-day session with consistent lighting and styling. The company maintains detailed client records (lighting, background, editing specifications) to replicate visual consistency for repeat engagements.

Commercially, Epic operates a custom-quote, pay-as-you-go professional services model with pricing built via an on-website headshot quote builder. Distribution is direct field sales supported by SEO-optimised location pages across 30+ Melbourne suburbs, a content marketing blog, and a website quote/contact funnel. There are no external investors, no parent company, no subsidiaries, no patents, no awards, and no disclosed partnerships; the business is structured as a sole proprietorship or small independent operator in Australia.

Name

Epic Photography

Legal name

Epic Executive Portraits

Website

https://epicphotography.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Epic Photography (Epic Executive Portraits) is a Melbourne-based private photography studio founded in 2007 that provides professional corporate headshots, executive portraits, and personal branding photography to corporate teams, executives, and growing businesses across Melbourne and Victoria via a mobile on-site studio model.

Ownership category

akta.pro rank

Product category

Commercial Photography Services

NAICS

Commercial Photography (541922), Photography Studios, Portrait (541921), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

akta.pro secondary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• Corporate headshots
• Professional photography services
• Mobile studio photography
• Executive portrait photography
• Team photography services

Headquarters

HQ city

South Yarra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Headshot Photography: Professional photography services for corporate teams, executives, and individuals. Revenue generated through per-session or per-person pricing for headshot photography sessions delivered at client locations across Melbourne and Victoria.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Epic Photography (trading as Epic Executive Portraits) is a Melbourne-based professional photography studio that delivers corporate headshot, executive portrait, and team photography services. The company operates a mobile studio model, transporting professional lighting, backdrops, and camera equipment directly to client offices across Melbourne and Victoria to photograph corporate teams and individuals. It also offers in-studio sessions and lifestyle, environmental, and personal branding photography.

Product overview

Epic Executive Portraits is a single-service corporate photography business offering professional headshot and portrait photography. The service portfolio consists of six core offerings: Office Headshots (mobile studio at client locations), Studio Headshots (controlled studio environment), Corporate Lifestyle Photography (workplace in-action imagery), Executive Portrait Photography (senior leadership portraits), Outdoor and Environmental Portraits (natural light settings), and Personal Branding Photography (individual brand-focused imagery). All services are delivered by the same core team with consistent methodology, including mobile studio setup capabilities, professional retouching, and multi-format file delivery for platforms like LinkedIn and corporate websites.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Headshots Professional portrait photography sessions conducted at the client's office or workplace, featuring consistent lighting, mobile studio setup, corporate team headshots, staff and leadership portraits, and natural professional results. Designed for companies needing efficient on-site photography without disrupting workflow.
• Studio Headshots Professional studio photography sessions offering complete control over lighting and style, with professional studio lighting and neutral or brand-coloured backgrounds. Ideal for executives and creatives seeking polished, timeless professional imagery.
• Corporate Lifestyle Photography Authentic photography sessions capturing staff and teams in action, showing workplace interactions, meetings, and collaborative moments. Suited for corporate websites, recruitment materials, and branding content.
• Executive Portrait Photography Personalised, refined portrait photography for senior professionals including CEOs, directors, and board members. Creates portraits conveying confidence, credibility, and leadership presence for annual reports, media releases, and investor presentations.
• Outdoor and Environmental Portraits Outdoor portrait photography using natural light and environmental settings to create open, approachable imagery. Ideal for lifestyle-focused professionals and roles with an outdoor component.
• Personal Branding Photography Collaborative branding photography helping professionals and entrepreneurs create imagery reflecting their personality, purpose, and professionalism. Includes business portraits, social media content, and multiple outfit or location options tailored to brand aesthetic.

Quantifiable outcome

• LinkedIn profiles with professional headshots receive up to 14x more engagement than profiles without

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Aragon AI: AI headshot generator producing professional-quality corporate portraits from a small set of selfies, positioned as a low-cost alternative to traditional photographers.
• Snappr: On-demand photography platform connecting businesses with vetted photographers for corporate, headshot, and brand shoots; competes on convenience and standardized booking rather than single-photographer relationships.
• HeadshotPro: AI-generated professional headshot platform enabling corporate teams to generate studio-quality portraits from uploaded selfies; represents the technology-driven substitution threat to traditional headshot photographers.

Direct peers

• Authentic Headshots: US-based corporate and actor headshot studio delivering on-location sessions for teams and individuals, with comparable specialization in consistent, brand-aligned portraits.
• The Headshot Company: Australia-focused corporate headshot studio with a similar on-site, team-oriented delivery model and tiered service offerings for executives and corporate teams.
• Peter Hurley Photography: Renowned New York-based headshot photographer offering corporate and executive portrait services with on-location shoots; the most high-profile direct competitor in the corporate headshot niche globally.

Broad incumbents

• Vistaprint Business: Large-scale business services platform offering branded merchandise, marketing materials, and small-business identity solutions; an adjacent incumbent that bundles marketing services for SMBs that may also buy headshots.

Regional players

• Verve Portraits: Melbourne-based portrait studio specializing in executive, corporate, and personal branding photography; a regional competitor targeting the same enterprise clientele in Epic's home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/epicphotoandvideo
• LinkedInlinkedin.com/company/epic-photography-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epic Photography