UTrade
- Company typePrivate
- Founded2014
- HeadquartersMakati, Philippines
- Headcount51–100
- GTM typeB2C
- OfferingServices
UTrade firmographics
Firmographics- Name
- UTrade
- Legal name
- Unicapital Securities, Inc.
- Website
- https://utradeph.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
UTrade industry classification
Industry- Product category
- Online Brokerage / Securities Trading
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)
- akta.pro secondary industry
- Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)
Keywords
Where UTrade is headquartered
LocationHeadquarters
- HQ city
- Makati
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
UTrade business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Stock Trading Commission: UTrade earns commission on every stock buy/sell transaction executed through its platform. Fees are calculated as a percentage of transaction value plus fixed charges including VAT, documentary stamp tax, PSE fee, and SCCP charge.
- Mutual Fund Distribution: UTrade distributes mutual funds from partner asset management companies (ATRAM, BPI/ALFM, First Metro, Philam, PhilEquity, Sunlife). The platform charges NO sales load on mutual fund subscriptions. Revenue may come from revenue-sharing arrangements with fund managers.
- WealthBasket Management Fees: WealthBasket charges a 1% per annum admin fee based on the amount invested in the WealthBasket (CashVault amount is excluded). Fees are calculated daily and deducted monthly. Transaction fees apply separately (same as UTrade account fees).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Regular Online Account - Self-serve digital trading with platform tools |
| Transaction based/ take rate | Pay-as-you-go | Elite Account - Hybrid online + assigned broker support |
| Transaction based/ take rate | Pay-as-you-go | Traditional Account - Full-service broker-managed account |
| Subscription | Monthly | WealthBasket - Automated expert-curated portfolio management |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
UTrade product offering
Product offeringCore offering
UTrade is the online stock trading platform of Unicapital Securities, Inc. (USI), providing retail and high-net-worth investors in the Philippines with real-time access to Philippine Stock Exchange (PSE) equities through a customizable web and mobile platform. The offering extends beyond stock trading to include mutual fund distribution from six Philippine asset managers, treasury/fixed-income products, an automated peso-cost averaging facility (Stock Investment Program), and expert-curated automated stock baskets under the WealthBasket sub-brand, served via three account tiers (Regular self-serve, Elite hybrid, and Traditional full-service).
Product overview
UTrade is the online stock trading platform of Unicapital Securities, Inc., a SEC-licensed securities brokerage and Philippine Stock Exchange member established in 1997. The core UTrade platform (online stock trading) is offered alongside a mobile app (UTradePH on Google Play and Apple Store) and a web platform. Account types include Regular Online, Elite (hybrid online + broker-assisted), and Traditional (full-service broker-assisted). The product suite extends to WealthBasket (automated, expert-curated portfolio baskets with automated rebalancing) and a Stock Investment Program (SIP, peso-cost averaging facility). UTrade also serves as a licensed distributor for mutual funds from six Philippine asset management companies (ATRAM, BPI/ALFM, First Metro, Philam, Philequity, Sunlife) and offers Treasury/Fixed Income products, providing access to stocks, mutual funds, bonds, and other securities.
Differentiator
Problem solved
Functional benefit
Brands
- WealthBasket: Ready-made stock baskets designed by UTrade experts, providing automated investing with expert-curated portfolios.
- Stock Investment Program (SIP)
Products and services
- UTrade Online Stock Trading Platform Web-based online stock trading platform accessible via desktop browser that provides real-time access to Philippine Stock Exchange equities for retail and high-net-worth investors, featuring customizable layouts, drag-and-drop modules, multi-monitor support, comprehensive charting tools, and portfolio management capabilities.
- UTradePH Mobile App Mobile trading application available on Google Play and Apple App Store that allows UTrade clients to trade PSE-listed stocks, monitor portfolios, and access research on iOS and Android devices.
- Regular Online Account Self-directed trading account tier for individual investors who prefer full digital execution on the UTrade web and mobile platform with no assigned broker, with a minimum initial deposit of Php 10,000 and pay-as-you-go trading commissions.
- Elite Account Hybrid brokerage account combining online platform access with an assigned Unicapital broker who provides proactive market advice, recommendations, and trade execution on behalf of the client, with a minimum initial deposit of Php 10,000.
- Traditional Account Full-service brokerage account for individuals, corporations, and organizations with substantial capital where an assigned certified securities representative proactively manages the account, provides market advice, and executes trades on behalf of the client.
- UTrade WealthBasket Automated, expert-curated stock portfolio baskets (including dividend-income variants such as Steady-Divs) with professional execution, scheduled automated rebalancing, and dividend reinvestment for hands-off diversified investing on a separate WealthBasket platform.
- Stock Investment Program (SIP) Peso-cost averaging facility that allows investors to invest fixed amounts at regular intervals in expert-recommended Philippine stocks, with automated email reminders, to build a diversified portfolio over time.
- Mutual Funds Distribution SEC-licensed distribution platform giving UTrade clients access to mutual funds from top Philippine asset management companies (ATRAM, BPI/ALFM, First Metro, Philam, PhilEquity, Sunlife), with no sales load charged by UTrade on subscriptions or redemptions.
- Treasury and Fixed Income Products Fixed income / treasury products managed alongside other securities offerings to provide investors with steady returns and capital preservation options within the UTrade platform.
Quantifiable outcome
- Application process completed in 15 minutes or less
- +4 more outcomes
Companies that use UTrade
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
UTrade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
UTrade partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Naito Securities (Japan)coreIn 2020, USI forged a partnership with Japan's Naito Securities, bringing decades of experience in global markets to complement local expertise. This partnership enabled USI to broaden its services, offering a wider range of financial solutions and expanding reach both in the Philippines and overseas.
- ATRAM (ATR Asset Management, Inc.)coreUTrade is a licensed mutual fund distributor registered with the SEC. ATRAM is one of the fund managers distributed via the UTrade platform. UTrade offers ATRAM Unicapital Diversified Growth Fund among its fund options.
- ALFM (BPI Investment Management, Inc.)coreBPI Investment Management, Inc. (ALFM) is one of the mutual fund managers whose funds are distributed through the UTrade platform. No sales load is charged by UTrade on ALFM fund subscriptions.
- FAMI (First Metro Asset Management, Inc.)coreFirst Metro Asset Management, Inc. (FAMI) is a mutual fund provider distributed via the UTrade platform as part of UTrade's diversified investment offering.
- PAMI (Philam Asset Management, Inc.)corePhilam Asset Management, Inc. (PAMI) is one of the mutual fund managers whose products are distributed through UTrade's mutual fund platform.
- PhilEquity Asset Management, Inc. (PEMI)corePhilEquity Asset Management, Inc. (PEMI) is a mutual fund provider distributed via the UTrade platform.
- Sunlife Asset Management, Inc. (SLAMCI)coreSunlife Asset Management, Inc. (SLAMCI) is a mutual fund manager whose funds are distributed through the UTrade platform.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
UTrade competitors and assessment
Company assessmentDirect peers
- Philstocks Financial: Philippine online stockbroker providing real-time trading, research, and customer support to retail investors — a comparable self-directed platform competing for the same Filipino retail audience.
- COL Financial Group: The largest online retail stockbroker in the Philippines, providing self-directed online trading, mutual fund distribution, and research — a direct head-to-head competitor to UTrade for Philippine retail equity flow.
- BPI Trade (BPI Securities): The online brokerage arm of the Bank of the Philippine Islands, offering online equities trading to BPI's large captive deposit base — a primary direct competitor, with bank-distribution advantages UTrade lacks.
- AB Capital Securities: Philippine online stockbroker affiliated with the Alliance Global Group, offering retail equity trading and research on PSE — a comparable local brokerage competing for the same retail flow.
- 2TradeAsia: Online brokerage and financial technology platform in the Philippines, offering online equities trading and market data tools — overlapping directly with UTrade's core digital brokerage offering.
- First Metro Securities: Philippine online brokerage affiliated with the First Metro financial group, offering retail and institutional equity execution on PSE — directly comparable in product scope and local broker-assisted model.
Broad incumbents
- Interactive Brokers: Global multi-asset online broker serving retail and professional clients with advanced trading tools — a broader incumbent against which UTrade's more configurable platform is benchmarked by sophisticated Filipino traders.
Emerging players
- Tiger Brokers (UP Fintech Holding): Asia-focused digital brokerage serving cross-border retail investors with multi-market access; comparable to UTrade's digital-first self-directed model but with broader regional reach and a different scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
UTrade social profiles
Digital presenceUTrade financial estimates
Financial estimateRevenue estimate
Valuation estimate
UTrade leadership team
Management profileNumber of profiles
UTrade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UTrade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UTrade
What does UTrade do?
UTrade is the online stock trading platform of Unicapital Securities, Inc. (USI), providing retail and high-net-worth investors in the Philippines with real-time access to Philippine Stock Exchange (PSE) equities through a customizable web and mobile platform. The offering extends beyond stock trading to include mutual fund distribution from six Philippine asset managers, treasury/fixed-income products, an automated peso-cost averaging facility (Stock Investment Program), and expert-curated automated stock baskets under the WealthBasket sub-brand, served via three account tiers (Regular self-serve, Elite hybrid, and Traditional full-service).
Is UTrade a public or private company?
UTrade is a private company. It is classified as corporate owned and is currently operating.
When was UTrade founded?
UTrade was founded in 2014. It employs 51 to 100 people.
Where is UTrade based?
UTrade is headquartered in Makati, Philippines, in the Asia region.
How does UTrade make money?
Three revenue lines are on record. Stock Trading Commission is the primary driver. The others are mutual Fund Distribution and wealthBasket Management Fees.
Who are UTrade's main competitors?
Direct peers on record are Philstocks Financial, COL Financial Group, BPI Trade (BPI Securities), AB Capital Securities, 2TradeAsia and First Metro Securities. Interactive Brokers is listed as a broad incumbent. Tiger Brokers (UP Fintech Holding) is listed as an emerging player.
Does UTrade have an API?
No public API is recorded for UTrade.
What industry is UTrade in?
UTrade's product category is Online Brokerage / Securities Trading. Its primary akta.pro industry code is FSAGAEAC, Digital Brokerage & Self-Directed Investing Platforms, with a secondary code of FSAAAAAA, Full-Service Retail Brokerage & Wealth Platforms. Its NAICS code is 5231 and its SIC code is 6211.