Virginia Varsity Transfer

What Virginia Varsity Transfer does

Virginia Varsity Transfer & Storage is a privately-held, locally-owned moving and self-storage company headquartered in Salem, Virginia, operating since 1987 (full-time from 1991). The business runs two integrated service lines: (1) Virginia Varsity Transfer, providing local moving, long-distance moving across the Eastern half of the continental United States, office and commercial relocations, packing and labor services, moving supplies, and logistics planning; and (2) Virginia Varsity Storage, operating five self-storage facilities across the Roanoke and New River Valleys offering standard, climate-controlled, RV/boat parking, and file/record storage units, plus Skyboxes at the Franklin location.

The underlying technology stack is minimal and largely off-the-shelf: customer-facing operations rely on the Sitelink property management and reservation platform (developed by The Storage Group) to enable online storage rentals, reservations, and bill-pay, while moving services operate through a quote-based sales motion with Certified Moving Consultants delivering in-person or virtual estimates. There is no proprietary software, no public APIs, and no disclosed data assets. Revenue is generated through two primary mechanics: (a) per-job professional-services pricing for moves (quote-based with guaranteed delivery dates and crew continuity for long-distance work), and (b) recurring monthly storage subscriptions with a 12-month rate lock option, supplemented by one-time moving-supply sales.

The company serves residential customers as its primary segment (families undergoing life transitions, downsizing, and long-distance relocations), with secondary segments in commercial and office customers, students at nearby universities (Virginia Tech, Radford), real estate professionals via RVAR referrals, and general storage customers (renovations, vehicle storage, decluttering). The go-to-market combines direct sales-led engagement for moving services, a hybrid self-serve/assisted model for storage rentals, organic content marketing, and referral channels through Realtor associations. The owner-operator model under founder John Lugar, a stable ~50-person team with long-tenured site managers, and 35+ years of continuous operation define the operating posture of the business.

Name

Virginia Varsity Transfer

Legal name

Virginia Varsity Transfer®

Website

https://virginiavarsity.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Virginia Varsity Transfer & Storage is a privately-held Salem, Virginia company providing residential and commercial moving services alongside self-storage rentals across five facilities in the Roanoke and New River Valleys, serving local families, long-distance customers, students, and commercial clients since 1987.

Ownership category

akta.pro rank

Product category

Moving and Self-Storage Services

NAICS

Used Household and Office Goods Moving (484210), General Warehousing and Storage (493110)

SIC

Trucking & Courier Services (No Air) (4210), Public Warehousing & Storage (4220)

akta.pro primary industry

Local Moving with Packing/Unpacking Add-On (HSAKAAAH)

akta.pro secondary industry

Local Storage-to-Home / Home-to-Storage Moves (HSAKAAAL)

Keywords

• Residential moving services
• Self-storage rentals
• Long-distance moving
• Commercial relocation
• Climate-controlled storage

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Moving Services: Professional moving services including local moving, long-distance moving, office and commercial moves, packing services, labor services, and logistics and project planning. Revenue generated through per-job estimates and quotes.
2. Self-Storage Unit Rentals: Monthly rental of self-storage units in various sizes (5x5 to 15x30 and larger), including standard and climate-controlled options. Revenue is recurring on a month-to-month basis with 12-month rate lock available.
3. Moving Supplies: Sale of boxes and moving supplies including boxes for dishes, books, clothing, packing paper, tape, and locks. One-time product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Virginia Varsity Transfer & Storage operates two core service lines. The first is professional moving services including local moves within the Roanoke Valley, long-distance moves across the Eastern United States, office and commercial relocations, packing services, labor services, logistics and project planning, and sales of moving supplies. The second is self-storage unit rentals across five facilities in the Roanoke and New River Valleys, offering standard, climate-controlled, and specialty storage units in various sizes, RV/boat parking, file/record storage, and Skyboxes (workspace/hobby rooms).

Product overview

Virginia Varsity Transfer and Storage operates as a moving and self-storage company with two core business lines: professional moving services and storage unit rentals. The moving division (Virginia Varsity Transfer) offers local and long-distance residential moving, office/commercial relocations, packing services, moving supplies, labor assistance, and logistics planning. The storage division (Virginia Varsity Storage) provides self-storage units across multiple facilities in the Roanoke and New River Valleys, offering standard, climate-controlled, and specialty storage options including RV/boat parking and file storage. The company is expanding with a new Hanging Rock facility (2027) that will add office pods and event spaces to the storage portfolio. The company operates on a platform-based model using Sitelink software for online reservations and billing.

Differentiator

Problem solved

Functional benefit

Products and services

• Virginia Varsity Transfer (Moving Services) Professional moving services for residential and commercial customers, including local moves within the Roanoke Valley, long-distance moves across the Eastern half of the continental United States with guaranteed delivery dates and same-crew continuity, and office/commercial relocations. Targeted at households, businesses, and individuals undergoing moves.
• Virginia Varsity Storage Self-storage unit rentals across five facilities in the Roanoke and New River Valleys. Offers standard, climate-controlled, and specialty storage units in sizes ranging from 5x5 to 15x30 and larger, including RV/boat parking, file/record storage, and Skybox workspace/hobby rooms. Targeted at residential, commercial, student, and vehicle-storage customers.
• Long-Distance Moving Services Nationally licensed long-distance moving service primarily serving the Eastern half of the United States. Includes guaranteed delivery dates, same crew continuity from start to finish, and upfront pricing with no hidden fees. For families and individuals relocating cross-region or cross-country.
• Office & Commercial Moving Services Commercial relocation services including project planning, relocation coordination and logistics, packing and disassembly, third-party vendor coordination, warehousing, storage, and multi-phase projects. For companies ranging from small firms to those with hundreds of employees.
• Climate Controlled Storage Units Temperature-regulated storage units that protect household goods through HVAC systems, reducing humidity and airborne dust. Ideal for fine furniture, antiques, electronics, artwork, retail inventory, professional files, and pharmaceuticals. Available at select Virginia Varsity Storage facilities.
• RV & Boat Parking Storage Outdoor parking spaces for recreational vehicles, boats, trailers, and other oversized storage needs at designated storage facilities. Starkey offers parking from approximately $131/month.
• Skyboxes Office and hobby spaces available at the Franklin location for customers needing workspace or hobby areas within the storage facility.
• File/Record Storage Document and record storage services available at select facilities for business file storage needs.

Quantifiable outcome

• Roanoke's Best Mover every year since 1996
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered industry association, regional association and referral partner.

• American Trucking Association (ATA)industry associationOthersVirginia Varsity belongs to the ATA Moving & Storage Conference, the leading national organization representing household goods moving companies and industry suppliers. This membership provides industry knowledge, best practices, and professional development opportunities.
• Self Storage Association (SSA)industry associationOthersVirginia Varsity Storage is a member of the Self Storage Association, which has served as the official trade organization and voice of the U.S. and international self storage industry for over 38 years. Provides industry updates and standards compliance.
• Virginia Movers & Warehousemen's Association (VMWA)regional associationOthersVirginia Varsity belongs to VMWA which exists to achieve the best possible operating environment for users of moving services in Virginia. Provides state-specific industry advocacy and networking.
• Virginia Self Storage Association (VASSA)regional associationOthersVirginia Varsity Storage is a member of VASSA, a group of owners and operators organized to strengthen and enhance the self storage industry in the Commonwealth of Virginia.
• Roanoke Valley Association of REALTORS (RVAR)referral partnerChannel Partner/ Reseller/ DistributorVirginia Varsity is an affiliate member of RVAR and has a great relationship with the Roanoke Valley's Realtors. Realtors refer their clients to Virginia Varsity for moving and storage services during property transactions.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• CubeSmart: Major self-storage REIT with national footprint including Virginia; overlaps with Virginia Varsity Storage in standard, climate-controlled, and vehicle storage offerings.
• Public Storage: Largest US self-storage REIT operating thousands of facilities; sets regional pricing benchmarks for standard and climate-controlled units that affect Virginia Varsity Storage's rate card.
• U-Haul: National incumbent in truck rental and self-storage with extensive retail presence; competes for both DIY movers (truck rental) and storage customers in the same geographies Virginia Varsity serves.
• United Van Lines: Major interstate household goods carrier that competes with Virginia Varsity's nationally licensed long-distance moves across the Eastern half of the United States.
• Allied Van Lines: National interstate household goods carrier with agent network; competes with Virginia Varsity's long-distance moving line for moves to and from Western Virginia.
• Extra Space Storage: Self-storage REIT with significant Virginia presence, competing for the same residential and small-business storage customers that Virginia Varsity serves across the Roanoke region.

Regional players

• StorQuest Self Storage: Self-storage operator with a footprint that includes Western Virginia markets, competing head-to-head with Virginia Varsity Storage in Roanoke-area facilities.

Direct peers

• PODS: Combines portable moving containers with storage services, directly overlapping Virginia Varsity's integrated moving-plus-storage offering for residential customers.
• 1-800-Pack-Rat: Portable storage and moving company offering container-based local and long-distance moves plus storage — a direct functional analog to Virginia Varsity's moving-plus-storage model.
• Two Men and a Truck: Largest franchised local moving company in the US offering residential and commercial moving services with a multi-crew, professionally-trained labor model very similar to Virginia Varsity's full-service approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@virginiavarsitytransfersto3115
• Facebookfacebook.com/VirginiaVarsityTransfer
• Instagraminstagram.com/virginiavarsitytransfer
• Xx.com/virginiavarsity
• LinkedInlinkedin.com/company/virginia-varsity-transfer-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Varsity Transfer