What Mwpr does

Mwpr is a privately held, boutique full-service public relations and publicity firm headquartered in Los Angeles, California. Founded in 2006 by Marlan Willardson and Rick Krusky, the firm serves entertainment and lifestyle clients across film, television, music, comedy, luxury goods, beauty and skincare, body art, interior design, and adjacent celebrity-facing businesses. Named clients include Martin Kove, Katt Williams, Michelle Stafford, Brian Keith Thompson, Josh Warner of Good Art HLYWD, Michelle Workman, Hasblady Guzman, Sevier Crespo, Tara Beier, Sir Daniel Winn, Robin Karfo, and Red Grant. The service portfolio spans media outreach, red carpet procurement and on-site management, branding and influencer positioning, editorial and publicity photo shoots, writing and editing, media training, website design with SEO, social media management, press release composition and distribution, influencer outreach, and book publishing services.

The firm operates a professional services revenue model with custom, quote-based fees typically structured as retainers or project-based engagements; pricing is not publicly disclosed. Distribution is direct: prospects contact the firm via email ([email protected]), schedule consultation calls through Calendly, or arrive via referrals and content marketing. The co-founders' personal relationships with editors and producers at The Hollywood Reporter, Variety, Deadline, Forbes, GQ, People, Access Hollywood, Extra, Entertainment Tonight, E! News, Today, Elle, Cosmopolitan, Allure, Marie Claire, Rolling Stone, and the Wall Street Journal form the core distribution asset. Co-founder Rick Krusky maintains an active thought-leadership presence through articles on Backstage.com and features in Authority Magazine, The Hype Magazine, Voyage LA, and Home Business Magazine. The firm positions itself around a deliberately limited client roster to deliver personalized attention that distinguishes it from larger Hollywood PR competitors. No institutional capital, no headcount disclosure, and no technology platform underpin the offering — the product is the founders themselves.

Name

Mwpr

Legal name

MWPR Inc.

Website

https://mw-pr.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Mwpr is a boutique Los Angeles-based public relations firm founded in 2006 that provides full-service entertainment and lifestyle publicity — media outreach, red carpet management, branding, and editorial shoots — to actors, musicians, comedians, and luxury, beauty, and lifestyle brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. PR and Publicity Services: MWPR provides comprehensive public relations and publicity services including media outreach, red carpet services, branding, consultation, publicity shoots, writing/editing, media training, website design, social media management, press releases, and partnerships. Revenue is generated through professional service fees, likely retainer or project-based arrangements for entertainment and lifestyle clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MWPR is a boutique full-service public relations firm that provides media outreach, red carpet representation, branding, editorial and publicity photo shoots, writing and editing, media training, website design, social media management, press release composition and distribution, influencer outreach, and book publishing services. The firm serves entertainment and lifestyle clients including actors, filmmakers, musicians, comedians, and luxury brands, leveraging long-standing relationships with top-tier media outlets to secure press coverage and manage client reputations.

Product overview

MWPR is a full-service entertainment and lifestyle public relations firm offering a unified suite of publicity and branding services. The core offerings include Media Outreach (strategic pitching and media relations), Red Carpet Services (VIP event management), Branding (tastemaker positioning), Editorial & Publicity Photo Shoots (visual content production), Writing & Editing (bios, press materials, speeches), Media Training (press interview preparation), Website Design Services (brand-consistent web development), Social Media Services (account creation and strategy), Press Release Services (announcement composition and distribution), Influencer Outreach (celebrity and influencer gifting campaigns), and Book Publishing Services (ghostwriting through distribution). These services work together to create integrated publicity campaigns that manage client reputation and secure media coverage across entertainment and lifestyle media.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Outreach

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• BPCM: Lifestyle, entertainment, fashion, and consumer brand PR agency with offices in NYC and LA. Comparable mix of entertainment-adjacent celebrity, luxury, and lifestyle brand publicity work that overlaps MWPR's core offerings.
• The Lede Company: Entertainment, lifestyle, and consumer PR firm founded by former PMK-HBH executives; offers integrated publicity, brand strategy, and communications services for talent, brands, and studios — directly comparable service mix and client base to MWPR's entertainment and lifestyle focus.
• LaForce: Consumer, lifestyle, fashion, and entertainment PR firm with a boutique-service positioning similar to MWPR. Works with brands and talent across media relations, events, and celebrity partnerships — overlapping in client type and service mix.
• People's Revolution: Boutique fashion, entertainment, and celebrity PR firm founded by Kelly Cutrone. Overlaps MWPR in talent publicity, brand positioning, and entertainment-focused media relations for celebrity and lifestyle clients.
• M18 PR: Boutique lifestyle, hospitality, and entertainment public relations firm. Comparable client mix (lifestyle brands, hospitality, entertainment-adjacent talent) and similar full-service publicity, events, and brand positioning offerings to MWPR.
• Krupp Group: Boutique entertainment and celebrity PR firm based in Los Angeles, specializing in talent representation, red carpet, and entertainment publicity. Highly comparable to MWPR's celebrity/talent client roster and LA-centric service model.
• HL Group: Lifestyle, luxury, fashion, and entertainment PR firm serving consumer brands, talent, and hospitality clients. Closely comparable to MWPR's lifestyle/luxury clientele (jewelry, interior design, beauty) and similar boutique positioning within the segment.

Broad incumbents

• KCD: Established fashion, luxury, and lifestyle PR and production firm with global reach. While more fashion-specialized, the luxury-brand publicity work and celebrity/influencer engagement models are comparable to MWPR's lifestyle client services.
• Sunshine Sachs: Major entertainment and consumer PR firm representing A-list talent, studios, brands, and nonprofits. Overlaps MWPR's entertainment publicity work at the high end, but operates at significantly greater scale with broader service portfolio and multi-office presence.

Emerging players

• Commune PR: Boutique lifestyle, hospitality, and food and beverage PR firm. Smaller-scale emerging player with overlapping lifestyle client services and similar high-touch publicity model to MWPR, though less entertainment-talent focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MWPRinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mwpr