Wyndham Championship

What Wyndham Championship does

The Wyndham Championship is an annual PGA TOUR golf tournament operated by 3-G Sports, LLC, a private entity based in Greensboro, North Carolina. Founded in 1938 as the Greater Greensboro Open, it is the seventh-oldest event on the PGA TOUR excluding the Majors and is held at the Donald Ross-designed Sedgefield Country Club. The event serves as the final tournament of the PGA TOUR regular season, determining the 70-player field for the FedExCup Playoffs, and positions itself as a historically significant and culturally rooted stop on the TOUR schedule.

The tournament generates revenue through three primary streams: sponsorship (anchored by Wyndham Rewards as title sponsor since 2021 and Truist as presenting sponsor since 2023, with category partners including Cadillac, Lumos, Southern Star, and the Wyndham Rewards Earner Card), ticket and hospitality sales (daily grounds tickets at $60-$70, multi-venue Cabanas hospitality at $200-$210/day or $750-$790 weekly, and the Earner Card Lounge at the 17th green), and merchandise and ancillary income. Distribution is conducted via the official website on a cashless, online-only basis. The operating technology stack is largely inherited from the PGA TOUR ecosystem, including the ShotLink ball-tracking and real-time data system, supplemented by venue-level fiber infrastructure provided by partner Lumos. The asset-light operating model is reflected in a small core team of 1-10 employees supported by extensive volunteer programs and multi-generational volunteer leadership (e.g., Robert Bain as the first third-generation General Chairman).

The customer base is bifurcated: (1) individual golf fans and PGA TOUR spectators who purchase grounds tickets and merchandise, and (2) corporate sponsors and hospitality clients who buy branded hospitality, Cabanas, Pro-Am spots, and Earner Card Lounge access. The tournament also operates a substantial philanthropic platform, with First Tee-Central Carolina as a long-standing beneficiary (millions raised since 2007, including a $200,000 donation in 2023) and Folds of Honor Friday launched in 2024 to support military families. Marketing leverages a multi-channel approach including the official website, email newsletters, organic social (Facebook, X, Instagram, LinkedIn), community events, and cross-promotion through the Wyndham Rewards loyalty program of more than 100 million enrolled members.

Name

Wyndham Championship

Legal name

Wyndham Championship (operated by 3-G Sports, LLC)

Website

https://wyndhamchampionship.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1–10 employees

Short description

The Wyndham Championship is an annual PGA TOUR golf tournament operated by 3-G Sports, LLC, held at Sedgefield Country Club in Greensboro, North Carolina, serving individual golf fans, corporate sponsors, and hospitality clients with ticket sales, premium hospitality, and charitable programs.

Ownership category

akta.pro rank

Product category

Professional Sports Events

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAAAK

Golf Tours & Professional Circuits

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

SECONDARYMPAKABAE

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Professional golf tournament
• PGA TOUR event
• Sports hospitality
• Corporate sponsorships
• Event management

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

The Wyndham Championship is an annual PGA TOUR professional golf tournament held at Sedgefield Country Club in Greensboro, N.C. It sells spectator tickets, multi-tier hospitality experiences (The Cabanas, Wyndham Rewards Earner Card Lounge), Pro-Am participation spots, corporate sponsorships, and tournament merchandise. The event serves as the final regular-season FedExCup tournament and sets the 70-player Playoffs field.

Product overview

The Wyndham Championship is a professional golf tournament event (PGA TOUR), not a technology product or software platform. It is an annual sporting event held at Sedgefield Country Club in Greensboro, N.C., founded in 1938. The event offers spectator experiences including tickets, hospitality venues (Wyndham Rewards Earner Card Lounge, Cabanas), merchandise sales, volunteer programs, and charitable initiatives. It does not offer a software product, platform, or technology service.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Grounds Tickets Single-day and weekly general-admission grounds tickets for spectators to attend the PGA TOUR tournament at Sedgefield Country Club. Sold online only, with Thursday first-round pricing at $60 before July 1 and $70 after.
• The Cabanas Hospitality Premium shaded-seating hospitality venues at multiple greens with full bar service, available per day ($200 before June 30, $210 from July 1) or weekly ($750 before July 1, $790 from July 1). Targeted at groups and corporate clients.
• Wyndham Rewards Earner Card Lounge Premium hospitality experience at the 17th green with complimentary food, beverages, and air-conditioning. Complimentary for Wyndham Rewards Earner cardmembers who purchase grounds tickets; available for purchase by non-cardmembers or via card application at the venue.
• Pro-Am Participation Paid participation opportunities for amateur players to play alongside PGA TOUR professionals during Pro-Am rounds, marketed to corporate clients and enthusiasts (e.g., the Wednesday Pro-Am).
• Corporate Sponsorships Multi-tier corporate sponsorship packages providing brand visibility, signage, hospitality access, and activation opportunities during the tournament. Includes title (Wyndham Rewards), presenting (Truist), and supporting tiers (Cadillac, Lumos, Southern Star, and others).
• Tournament Merchandise Branded Wyndham Championship merchandise sold to fans, including apparel and accessories, with periodic promotional discounts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor, core and flagship.

• Folds of HonorminorStrategic or Co-development Partner · 5 August 2024In partnership with Folds of Honor and the PGA TOUR, the Wyndham Championship launched Folds of Honor Friday during the 2024 tournament, supporting military families.
• Southern StarminorStrategic or Co-development Partner · 24 July 2024Statesville, N.C.'s Southern Star bourbon named as the official bourbon of the Wyndham Championship, providing hospitality and brand partnership.
• CadillaccoreStrategic or Co-development Partner · 9 July 2024Cadillac, the luxury brand of General Motors, returns as the official vehicle of the Wyndham Championship, providing transportation and brand presence for tournament operations.
• City of GreensboroflagshipStrategic or Co-development Partner · 29 February 2024The City of Greensboro partnered with Wyndham Rewards to oversee the Gillespie Wall Mural project honoring the Greensboro Six, commemorating civil rights pioneers at historic Gillespie Golf Course.
• First Tee-Central CarolinaflagshipStrategic or Co-development Partner · 31 July 2023Long-time tournament philanthropic partner. Wyndham joined with the Wyndham Championship in making an additional donation of $200,000 in support of First Tee, helping to further the organization's mission of helping children build life skills through golf. Since 2007, collective efforts have raised and donated millions to the organization.
• LumoscoreTechnology or Integration · 25 July 2023Lumos, a leading 100% Fiber Optic Internet and Total Home Wi-Fi service provider, serves as the official fiber internet and Wi-Fi provider of the Wyndham Championship. Provides lightning-fast and reliable connection for tournament operations, CBS, Golf Channel, PGA TOUR communications, and spectator wireless access.
• DeJoy/Wos Family FoundationminorGTM or Marketing Partner · 25 July 2023The DeJoy/Wos Family Foundation sponsors the Wednesday Pro-Am event, providing opportunities for participants to play alongside PGA TOUR professionals.
• North Carolina A&T State UniversityminorStrategic or Co-development Partner · 6 June 2023Chancellor Harold L. Martin Sr. and his wife Davida Martin served as 2023 Wyndham Championship honorary chairs, promoting the tournament and enhancing corporate partnerships while serving as ambassadors for the PGA TOUR event.
• Wyndham RewardsflagshipStrategic or Co-development PartnerWyndham Rewards serves as the title sponsor of the Wyndham Championship. Wyndham Rewards is the loyalty program of Wyndham Hotels & Resorts, the world's largest hotel franchising company. The partnership includes cross-promotional marketing to Wyndham Rewards' over 100 million enrolled members worldwide.
• TruistcoreStrategic or Co-development PartnerTruist serves as the presenting sponsor of the Wyndham Championship, providing financial support and brand visibility as part of the tournament's sponsorship structure.
• Wyndham Rewards Earner CardcoreGTM or Marketing PartnerThe Wyndham Rewards Earner Card serves as the Official Credit Card of the Wyndham Championship, offering cardholders 25 percent discount on all tournament purchases and complimentary access to the Wyndham Rewards Earner Card Lounge.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Travelers Championship: PGA TOUR event at TPC River Highlands in Cromwell, Connecticut. Comparable as a corporate-title-sponsored non-Signature PGA TOUR stop with similar scale, regional fan base, and significant charitable component.
• Sony Open in Hawaii: PGA TOUR season-opening event at Waialae Country Club. Directly comparable as a non-Signature PGA TOUR tournament with corporate title sponsorship, single venue, and similar hospitality/ticket-based operating model.
• Zurich Classic of New Orleans: PGA TOUR team-format event at TPC Louisiana. Comparable as a long-running non-Signature PGA TOUR stop with corporate title sponsorship (Zurich Insurance) and similar regional economic-impact model.
• Charles Schwab Challenge: PGA TOUR event held annually at Colonial Country Club in Fort Worth, Texas. Comparable as a heritage non-Major PGA TOUR tournament with a single host venue, corporate title sponsorship (Charles Schwab), and similar spectator/sponsorship revenue mix.
• RBC Heritage: Annual PGA TOUR event held at Harbour Town Golf Links on Hilton Head Island. Directly comparable to the Wyndham as a long-standing, non-Signature PGA TOUR stop with similar regional identity, single-venue dependency, and comparable hospitality/ticket revenue model.
• AT&T Pebble Beach Pro-Am: PGA TOUR Signature Event held at Pebble Beach Golf Links. Comparable as a flagship corporate-title-sponsored PGA TOUR tournament with similar hospitality-driven model, though at a premium destination venue.

Broad incumbents

• Memorial Tournament presented by Workday: PGA TOUR Signature Event hosted by Jack Nicklaus at Muirfield Village Golf Club. Comparable as a single-venue PGA TOUR tournament with corporate title sponsorship, but at higher prestige, scale, and Signature Event economics.
• Sentry (Tournament of Champions): PGA TOUR season-opening winners-only event at The Plantation Course at Kapalua. Comparable as a single-venue PGA TOUR tournament with corporate title sponsorship (Sentry), but at higher prestige and limited-field Signature-style economics.
• Arnold Palmer Invitational presented by Mastercard: PGA TOUR Signature Event at Bay Hill Club & Lodge. Comparable as a PGA TOUR tournament with corporate title/presentation sponsorship and a single signature venue, but materially larger scale, designated Signature status, and stronger player field.
• The Genesis Invitational: PGA TOUR Signature Event at Riviera Country Club. Comparable as a corporate-title-sponsored single-venue PGA TOUR tournament, but at higher prestige and Signature Event economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WyndhamChamp
• Facebookfacebook.com/wyndhamchamp
• LinkedInlinkedin.com/company/wyndhamchamp
• Instagraminstagram.com/wyndhamchamp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wyndham Championship