DTSL
DTSL is a 100% New Zealand-owned managed IT services provider headquartered in Wellington, delivering traditional and emerging technology IT services to large corporate, government, and educational organisations across 18 branches nationwide, via sub-brands Totality (SMB), PCMedia (education), and an Assistive Technology division.
- Company typePrivate
- Founded1997
- HeadquartersWellington, New Zealand
- Headcount101–250
- GTM typeB2B
- OfferingServices
What DTSL does
DTSL is a privately held, 100% New Zealand-owned managed IT services provider headquartered in Wellington, founded in 1997. The company delivers traditional IT services and emerging technology solutions to large corporate, government, and educational organisations across New Zealand through a national network of its own employees. Service delivery is supported by 18 branches, a centralised National Service Desk, and field engineering staff, with no outsourcing of customer-facing support.
The core product is end-to-end managed IT services covering IT infrastructure, cloud services, hardware and software support, networking, and managed IT support, delivered under the DTSL master brand alongside three wholly-owned sub-brands: Totality (managed IT for small and medium businesses), PCMedia (technology solutions for schools and education providers using Microsoft and Google platforms), and an Assistive Technology division providing specialised software and adaptive devices for learners with disabilities and special education needs. The company holds technology partner relationships with Microsoft, HP, Apple, IBM, Trend Micro, and StorageCraft, and operates an IT recycling programme through IT Recycla.
DTSL generates revenue through recurring managed services contracts under quote-based enterprise pricing. Go-to-market is direct enterprise field sales via offices in Auckland, Hamilton, Palmerston North, Wellington, and Christchurch, supplemented by marketing via LinkedIn and a website newsletter signup. Leadership is led by Managing Director Ian McGough, with a management team including Financial Controller Blair Murray, regional sales managers, services managers, and a Service Desk Manager. No external investors, funding rounds, or public shareholders are disclosed.
DTSL firmographics
Firmographics- Name
- DTSL
- Legal name
- DTSL
- Website
- https://dtsl.co.nz
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DTSL is a 100% New Zealand-owned managed IT services provider headquartered in Wellington, delivering traditional and emerging technology IT services to large corporate, government, and educational organisations across 18 branches nationwide, via sub-brands Totality (SMB), PCMedia (education), and an Assistive Technology division.
- Ownership category
- akta.pro rank
DTSL industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Service Desk & ITSM Outsourcing (BPAEAMAF)
- akta.pro secondary industries
- Service Desk & Help Desk Services (BPAEAJAA), Field Services & Onsite Support (Dispatch/Break-Fix) (BPAEAJAE), IT Service Desk & End-User Support (L1/L2) (BPAAACAA), Field Service Dispatch & Remote Troubleshooting (BPAAACAG), Managed IT Services & On‑Site Field Support (Helpdesk, Break/Fix, IMAC) (EDAEAHAJ)
Keywords
Where DTSL is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices5 records
Markets served
DTSL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Managed IT Services: DTSL provides managed IT services and support across New Zealand through a national network of its own employees, delivering traditional IT services as well as emerging technology solutions. Revenue is generated through recurring service contracts with corporate, government, and educational clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
DTSL product offering
Product offeringCore offering
DTSL provides managed IT services and support across New Zealand through a national network of its own employees and 18 branches, offering traditional IT services (cloud, hardware/software support, networking) alongside emerging technology solutions. Service delivery is centralised through a National Service Desk supported by in-house field engineers, serving corporate, government, and educational organisations as well as the SMB market via the Totality sub-brand.
Product overview
DTSL operates as a unified group of companies providing managed IT services across New Zealand. The core offering consists of DTSL Managed IT Services (traditional IT services and emerging technology solutions), supported by sub-brands including Totality (SMB-focused managed services), Assistive Technology (specialised education technology solutions), and PCMedia (education-focused IT services). Service delivery is enabled through a nationwide field service infrastructure of 18 branches, a centralised National Service desk, and over 220 staff. The portfolio also includes sustainability initiatives through IT recycling partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Assistive Technology: Specialist services focusing on supporting learners with additional needs to access, participate in, and succeed in education through use of specialised technology and equipment.
- PCMedia
- Totality
Products and services
- DTSL Managed IT Services A leading NZ-owned nationwide managed IT services offering covering cloud services, hardware and software support, networking, and managed IT support for corporate, government, and educational clients across New Zealand.
- Totality
Companies that use DTSL
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
DTSL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DTSL partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- New Zealand's Most Prominent Technology ProviderscoreNew Zealand's most prominent technology providers recognise the value DTSL provides and entrust the company with supporting some of the country's largest corporate, government and educational organisations. These relationships were developed through service delivery to world-leading multinational IT providers and provide an indirect customer base.
- IT RecyclaminorIT Recycla is DTSL's disposal partner for IT recycling. They consolidate unserviceable equipment and components into pre-supplied bins which are then removed and processed into raw material.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
DTSL competitors and assessment
Company assessmentDirect peers
- The Instillery: The Instillery is a NZ-headquartered managed services and cloud provider serving mid-market and enterprise NZ clients — a closely comparable peer in scale and service mix to DTSL.
- Theta: Theta is a NZ-owned IT services and consulting firm providing managed services, cloud, and digital solutions to enterprise — a directly comparable domestic peer with overlapping customer base.
- Soltius: Soltius is a NZ-based IT services firm specialising in SAP and managed application services — directly comparable in targeting NZ enterprise and government clients with similar managed services offerings.
- Insite (formerly Computer Concepts): Insite is a NZ-based managed IT services provider focused on mid-market and enterprise clients across the country — a close comparable peer in customer segment and service mix to DTSL.
- Datacom: Datacom is the largest NZ-owned IT services firm offering managed services, cloud, and consulting across enterprise and government — directly comparable to DTSL's core offering and customer base in the same geography.
Broad incumbents
- Accenture New Zealand: Accenture's NZ practice delivers large-scale managed services and IT consulting to enterprise and government — a global incumbent whose local operation competes for the same large customers DTSL serves.
- Spark New Zealand: Spark is NZ's largest telco with a substantial Spark Business division providing managed IT, cloud, and connectivity services to enterprise and government — competing with DTSL on nationwide managed services delivery.
- IBM New Zealand: IBM provides enterprise managed services, hybrid cloud, and IT support to NZ corporate and government clients — a broad global incumbent whose NZ business directly competes with DTSL's enterprise managed services.
- Fujitsu New Zealand: Fujitsu's NZ operation delivers managed IT services, infrastructure support, and digital transformation to enterprise and government clients — a comparable global incumbent with local presence competing in the same vertical.
Regional players
- Revera (Spark-owned): Revera provides NZ-based managed hosting and cloud infrastructure services, now part of Spark NZ — a comparable peer in managed services and infrastructure support serving the same NZ market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
DTSL social profiles
Digital presenceDTSL financial estimates
Financial estimateRevenue estimate
Valuation estimate
DTSL leadership team
Management profileNumber of profiles
Profiles12 records
DTSL subsidiaries and ownership
Company hierarchySubsidiaries3 records
DTSL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DTSL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DTSL
What does DTSL do?
DTSL provides managed IT services and support across New Zealand through a national network of its own employees and 18 branches, offering traditional IT services (cloud, hardware/software support, networking) alongside emerging technology solutions. Service delivery is centralised through a National Service Desk supported by in-house field engineers, serving corporate, government, and educational organisations as well as the SMB market via the Totality sub-brand.
Is DTSL a public or private company?
DTSL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DTSL founded?
DTSL was founded in 1997. It employs 101 to 250 people.
Where is DTSL based?
DTSL is headquartered in Wellington, New Zealand, in the Oceania region.
How does DTSL make money?
One revenue line is on record: managed IT Services.
Who are DTSL's main competitors?
Direct peers on record are The Instillery, Theta, Soltius, Insite (formerly Computer Concepts) and Datacom. Broad incumbents are Accenture New Zealand, Spark New Zealand, IBM New Zealand and Fujitsu New Zealand. Revera (Spark-owned) is listed as a regional player.
Does DTSL have an API?
No public API is recorded for DTSL.
What industry is DTSL in?
DTSL's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAMAF, Service Desk & ITSM Outsourcing, with a secondary code of BPAEAJAA, Service Desk & Help Desk Services. Its NAICS code is 541513 and its SIC code is 7370.