What EPARK Pet Life does

株式会社 EPARKペットライフ (EPARK Pet Life Inc.) is a privately held Japanese corporation founded on February 9, 2016, and headquartered in Minato-ku, Tokyo, with branch offices in Osaka and Nagoya. The company operates a single product: the EPARKペットライフ portal (petlife.asia), a consumer-facing web and mobile-responsive platform that enables pet owners in Japan to search and discover animal hospitals, grooming salons, and pet hotels by location, area, symptoms, treatment types, target animal, and operating hours. The portal supplements facility listings with regularly updated editorial content including specialty features and columns on pet health topics. EPARK Pet Life is an official partner of the broader EPARK reservation platform, which serves approximately 23 million members across approximately 70,000 reservable facilities spanning medical, salon, restaurant, and pharmacy categories, and the company's major shareholder is i-Flag Inc. (株式会社アイフラッグ).

The company employs 50 people and operates with ¥100 million in stated capital. Its underlying technology stack is a conventional web-based portal with search, filtering, and reservation integration via the EPARK Member System — there is no native mobile app, no published API, and no AI/ML capabilities disclosed. Multi-criteria filtering and mobile responsiveness are the primary technical differentiators, along with the cross-platform integration that allows pet owner reservations to connect into the parent EPARK ecosystem's booking and membership card infrastructure.

EPARK Pet Life generates revenue primarily through advertising-style facility listings: animal hospitals, grooming salons, and pet hotels pay for placement on the portal to reach pet owners. Pricing is quote-based and not publicly disclosed, with monthly billing cadence. The customer base is exclusively SMBs across three pet-services verticals, and the company acquires paying facility customers through dedicated inquiry landing pages (hospital_request and salon_request). The company has not disclosed revenue, funding rounds, or investor cap-table details, and operates as a strategic subsidiary within the i-Flag / EPARK corporate group rather than as an independent venture-backed entity.

Name

EPARK Pet Life

Legal name

株式会社 EPARKペットライフ

Website

https://e-petlife.co.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

EPARK Pet Life operates a Japan-focused web portal (petlife.asia) that helps pet owners discover animal hospitals, grooming salons, and pet hotels, while monetizing via SMB facility listings within the broader EPARK reservation ecosystem of ~23M members and ~70,000 facilities.

Ownership category

akta.pro rank

Product category

Pet Services Directory & Listings Platform

NAICS

Pet Care (except Veterinary) Services (812910), Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)

Keywords

• Pet care directory
• Veterinary hospital search
• Pet grooming services
• Pet hotel booking
• Pet services platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Facility Listings and Advertising: Animal hospitals, grooming salons, and pet hotels pay for listing placement on the EPARK Pet Life portal to reach pet owners. The platform serves as a lead generation channel for partnered facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

EPARK Pet Life operates a consumer-facing portal site (petlife.asia) that enables pet owners to search and discover animal hospitals, grooming salons, and pet hotels by region, target animal, symptoms, and service type. The platform also serves as a listing and advertising channel where pet service facilities pay for placement to reach pet owners searching for care. The portal is supplemented by regularly updated editorial content such as pet health columns and curated facility features.

Product overview

EPARK Pet Life operates as a single unified portal platform that connects pet owners with pet care service facilities. The main offering is the EPARKペットライフ website, which aggregates information on animal hospitals, grooming salons, and pet hotels in one place. The platform enables location-based and feature-based search, provides detailed facility information including photos, services, and consultation hours, and supplements this with editorial content such as specialty features and pet health articles. The service is available on both desktop and smartphone platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• EPARK Pet Life Portal (EPARKペットライフ) Web-based portal where pet owners can search and discover animal hospitals, grooming salons, and pet hotels by location, area, target animal, symptoms, treatment/service types, and operating hours. Features curated editorial content such as pet health columns and facility spotlights, and is accessible on desktop and smartphone. Provides facility detail pages and dedicated landing pages for veterinary hospital and pet salon listing requests.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• 株式会社EPARK (EPARK Inc.)coreStrategic or Co-development PartnerEPARK Pet Life is an official partner (オフィ셔儿パートナー) of EPARK, a comprehensive reservation and customer referral platform with approximately 70,000 reservable facilities and 23 million members. EPARK Pet Life operates the pet services vertical within the EPARK ecosystem, benefiting from brand association, member cross-referrals, and shared platform infrastructure.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Rover: Global online marketplace connecting pet owners with pet sitters, dog walkers, and boarding providers. Directly comparable as a platform/marketplace monetizing pet owner intent against a fragmented SMB supply side, though US/global rather than Japan-focused.
• Wag: On-demand dog walking and pet care platform with similar SMB-supplier, consumer-demand marketplace model. Comparable in core function (booking pet care services via a consumer portal) though currently US-focused.

Others

• iFlag: Parent/primary shareholder of EPARK Pet Life and broader group entity. Comparable in that it sits in the same Japanese internet services ecosystem and shares strategic oversight and capital allocation with EPARK Pet Life.

Broad incumbents

• Recruit Holdings (HotPepper / Jalan): Operates major Japanese local-services discovery portals (HotPepper Beauty for salons, Jalan for travel/lifestyle). Comparable as a broad local-services discovery and lead-gen platform with deep SMB relationships that could expand into the pet vertical.
• Anicom: Largest Japanese pet insurance company with a broad pet-vertical ecosystem including veterinary referral networks. Comparable as a Japan-based pet-services platform player, though insurance-led rather than directory-led.
• EPARK: Parent reservation and customer-referral platform covering ~70,000 facilities across medical, salon, restaurant, and pharmacy verticals. Overlaps directly with EPARK Pet Life's booking infrastructure and member base, and operates as the broader ecosystem parent.

Emerging players

• PetFinder: Long-running US pet directory with adoption-focused listings and facility information. Comparable as a vertical pet portal monetizing owner intent, though adoption-leaning rather than service-booking.
• Care.com: Marketplace connecting families with pet, childcare, and senior care providers. Comparable marketplace model monetizing SMB supply against consumer demand with subscription/pay-per-lead mechanics — overlapping playbook if EPARK Pet Life moves toward transactions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPARK Pet Life