What iFLAG does

iFLAG Co., Ltd. (株式会社アイフラッグ) is a Tokyo-headquartered, JASDAQ-listed Japanese IT services firm founded in 1997 that operates two interlocking business segments targeting small and mid-sized businesses (SMBs) in Japan. The WEB PROMOTION segment operates under the EPRESS sub-brand and delivers website design and production (EPRESS DESIGN), Google Maps / local SEO optimization (EPRESS MEO), and an AI-powered Instagram management service (EPRESS SNS, launched January 2025, ¥9,800-14,800/month). The RESERVATION MANAGEMENT segment operates under the EPARK sub-brand with consumer-facing portals and business-side booking tools in three verticals: relaxation/beauty (EPARK Relaxation & Beauty, with a mobile app launched February 2024 that exceeded 100,000 downloads by July 2024), pet care (EPARK Pet Life), and osteopathy/acupuncture (EPARK Osteopathy & Acupuncture, supporting 2,200+ facilities nationwide).

Revenue mechanics blend recurring subscription fees (EPARK reservation systems, EPRESS SNS), advertising/listing fees on EPARK consumer portals, and project-based website production fees. The company sells primarily through direct field sales across four regional offices (Tokyo, Nagoya, Osaka, Hiroshima), supplemented by trade show exhibitions, online inquiry handling, EPARK consumer portal traffic, and reseller partnerships with Yahoo Japan (capital/business alliance since 2007), YEXT, Shopify, and BASE. Customer segments are explicitly defined as Japanese SMBs with ≤20 employees (~90% of all Japanese companies), with vertical specialization in wellness, pet care, and healthcare.

The group was restructured in 2021 around the IT solutions business and has been consolidating acquired EPARK subsidiaries since 2023 (EPARK Relaxation & Beauty, EPARK Pet Life, EPARK Karada Rifu, the latter absorbed in 2024). iFLAG holds ISO/IEC 27001:2022 certification for its Development Department (since 2017, renewed through 2026) and trades on the Tokyo Stock Exchange JASDAQ Standard market. CEO Son Hiroyuki (園 博之) leads the group, which employed approximately 279 people as of September 2024.

Name

iFLAG

Legal name

株式会社アイフラッグ

Website

https://iflag.co.jp

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

iFLAG is a JASDAQ-listed Japanese IT services firm providing SMBs with website production, local SEO, AI social media management (EPRESS brand), and vertical-specific reservation portals (EPARK) for relaxation/beauty, pet care, and osteopathy/acupuncture clinics.

Ownership category

akta.pro rank

Product category

Digital Marketing and Reservation Management Software

NAICS

All Other Travel Arrangement and Reservation Services (561599), Advertising Agencies (541810)

SIC

Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Appointment Reservations (Spa, Salon, Wellness) (HSACALAK)

akta.pro secondary industries

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK), Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ), Destination & Venue Reservation Systems (DMO/MICE) (THALADAI)

Keywords

• Web promotion services
• Reservation management systems
• MEO local SEO
• AI social media management
• Small business digital marketing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. WEB PROMOTION — Homepage Solutions: Website design, production, and post-launch maintenance/operational support services for businesses. Revenue generated through project-based or recurring service fees.
2. WEB PROMOTION — MEO Services: Map Engine Optimization (MEO) services including Google Business Profile management, review support, citation building, and operational outsourcing. Delivered as subscription or retainer-based service.
3. WEB PROMOTION — EPRESS SNS (AI Social Media): AI-powered Instagram operations outsourcing service with LINE-based image submission and automated posting. Revenue from monthly subscription plans (Simple and Standard tiers).
4. EPARK Reservation Management Systems: Reservation management software provided to service businesses (relaxation salons, pet facilities, osteopathy clinics). Generates recurring subscription fees from portal listing and system access.
5. EPARK Portal Advertising: Advertising and listing placement within EPARK's vertical portal sites (Relaxation & Beauty, Pet Life, Osteopathy & Acupuncture). Revenue from advertising fees paid by enrolled businesses.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

iFLAG provides digital marketing and reservation management IT solutions to Japanese small and mid-sized businesses. Its WEB PROMOTION suite (EPRESS DESIGN, EPRESS MEO, EPRESS SNS) delivers website production, Google Maps local search optimization, and AI-powered social media management. Its RESERVATION MANAGEMENT suite operates EPARK vertical consumer portals and SaaS booking systems (Peak Manager, EPARK Karada Rifu Daichou) for relaxation/beauty salons, pet care facilities, and osteopathy/acupuncture clinics, generating both subscription revenue from enrolled businesses and advertising revenue from portal listings.

Product overview

iFLAG operates as a dual-segment IT solutions provider: (1) WEB PROMOTION under the EPRESS sub-brand — offering EPRESS DESIGN (website production), EPRESS MEO (Google Maps/local SEO optimization), and EPRESS SNS (AI-powered Instagram social media management, released January 2025); and (2) RESERVATION MANAGEMENT under the EPARK sub-brand — operating consumer-facing portals for relaxation/beauty salons (EPARKリラク＆エステ, with a mobile app launched February 2024), pet care (EPARKペットライフ), and orthopedic/acupuncture clinics (EPARK接骨・针灸), complemented by business-side reservation management tools (Peak Manager, EPARKからだリフレ台帳). The two segments share a unified technology infrastructure and leverage shared customer data across EPARK group companies.

Differentiator

Problem solved

Functional benefit

Brands

• EPARKリラク＆エステ: リラクゼーション・エステ・整体院向け検索・予約ポータルサイトおよび予約管理システム
• EPARKペットライフ
• EPARK接骨・针灸
• EPRESS DESIGN
• EPRESS MEO
• EPRESS SNS

Products and services

• EPRESS DESIGN Website design and production service for businesses and individuals, delivering responsive, trend-aligned sites with web accessibility support and ongoing post-launch operations and maintenance handled by an experienced support team.
• EPRESS MEO MEO (Map Engine Optimization) service that optimizes Google Business Profile, manages reviews, and improves citation profiles using a dedicated MEO tool and YEXT business information management, designed to achieve top local search rankings on Google Maps for SMB customers.
• EPRESS SNS AI-powered Instagram operations outsourcing service that automatically generates optimal captions and hashtags from images sent via LINE. Integrates with Instagram, Google Business Profile, and LINE Official Accounts, with automated posting and performance reporting. Sold to SMBs as monthly subscription plans.
• EPARK Relaxation & Beauty (EPARKリラク＆エステ) Japan's largest relaxation, massage, and esthetic salon search and booking portal. Connects users with salons offering discounted services; enables 24-hour online reservations and provides business-side system tools (Peak Manager) for salon management. Reached 100,000+ mobile app downloads by end of July 2024.
• EPARK Pet Life (EPARKペットライフ) Comprehensive pet care portal covering animal hospital search and booking, grooming salons, pet hotels, pet food selection advice, and training consultations. Collaborates with local animal hospitals and grooming salons to provide reliable services for pet owners.
• EPARK Osteopathy & Acupuncture (EPARK接骨・鍼灸) Search and booking portal for orthopedic clinics, acupuncture/moxibustion clinics, and massage centers. Japan's largest osteopathy platform, supporting over 2,200 facilities with web booking and marketing solutions. Leverages accumulated booking data and regional pricing/menu big data for efficient customer acquisition.
• EPARK Relaxation & Beauty Mobile App Mobile app for searching and booking relaxation, beauty, and wellness salons. Available on both App Store and Google Play Store. Cross-platform consumer app for the EPARK Relaxation & Beauty portal.
• Peak Manager (ピークマネージャー) Reservation management system solution built specifically for on-site operations at relaxation salons, esthetic salons, orthopedic clinics, and acupuncture clinics. Streamlines the booking process for both businesses and customers.
• EPARK Karada Rifu Daichou (EPARKからだリフレ台帳) Web-based reservation system specialized for the judo rehabilitation and acupuncture/moxibustion industry. Enables facility websites, LINE Official Accounts, Google Maps, flyers, and consultation cards to all connect to the booking system for unified reservation management.

Quantifiable outcome

• EPARK Relaxation & Beauty App exceeded 100,000 downloads within 5 months of launch (February–July 2024)
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Yahoo Japan CorporationmajorStrategic or Co-development Partner · 1 January 2007Capital and business alliance established in 2007. Yahoo Japan and iFLAG collaborate on internet services and platform development. Yahoo Japan holds a strategic stake in iFLAG and serves as an important distribution and technology partner for online business solutions.
• YEXTcoreChannel Partner/ Reseller/ DistributorYEXT Reseller partnership. iFLAG resells YEXT's world-class business information management platform as part of its MEO service stack, integrating it into the EPRESS MEO offering for Google Business Profile optimization and citation management.
• ShopifyminorChannel Partner/ Reseller/ DistributorShopify Partner program membership. iFLAG leverages Shopify's e-commerce platform to support client website and online store development needs as part of its homepage solutions business.
• BASEminorChannel Partner/ Reseller/ DistributorBASE Partner program membership. iFLAG integrates BASE's e-commerce infrastructure into its service offerings for small business clients requiring online payment and storefront capabilities.
• EPARKリラク＆エステcoreStrategic or Co-development PartnerGroup subsidiary operating the EPARK Relaxation & Beauty platform — one of Japan's largest portal and reservation management systems for relaxation, beauty, and wellness salons. Acquired as a subsidiary in 2023 to expand iFLAG's vertical market coverage.
• EPARKペットライフcoreStrategic or Co-development PartnerGroup subsidiary operating the EPARK Pet Life portal — a comprehensive pet care portal covering animal hospitals, grooming salons, and pet hotels. Acquired as a subsidiary in 2023 as part of iFLAG's strategy to expand in the health and wellness vertical.
• EPARK接骨・鍼灸coreStrategic or Co-development PartnerEPARK Osteopathy & Acupuncture division of iFLAG Group, supporting over 2,200 facilities. Operates the EPARK Karada Rifu Daichou (Body Refle Ledger) reservation system and the public-facing portal. Absorbed EPARKからだリフレ in 2024.
• 株式会社船井総合研究所majorStrategic or Co-development PartnerStrategic co-development partnership with Funai Sogo Kenkyusho for AI-powered WEB marketing seminars targeting osteopathy clinic operators. Funai Sogo provides industry-specific consulting expertise while iFLAG contributes EPARK platform data, web marketing tools, and digital technology. Joint seminars have been held multiple times in 2025.
• 大明株式会社 / 株式会社 телевейв（工事ドットネット → 株式会社アントレプレナー）OthersJoint venture established in 2000 for B2B trading platform for communication equipment companies. Name changed to Entrepreuer Inc. (株式会社アントレプレナー).

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• Resy: Resy is a US-based reservation and dining platform (owned by American Express). Comparable two-sided reservation marketplace model, though focused on premium restaurants in North America rather than Japanese SMB verticals.

Broad incumbents

• OpenTable: OpenTable is the global leader in restaurant reservation SaaS. Comparable portal-plus-reservation-platform business model at much larger scale, though focused entirely on dining and outside iFLAG's core wellness/medical verticals.

Others

• Yext: Yext is iFLAG's technology partner (reseller relationship) for business information management and citations powering EPRESS MEO. Comparable in product (listing/knowledge management) but globally positioned and partner-supplier rather than direct competitor in Japan.

Direct peers

• EPARK (Restaurant Reservation Platform / 株式会社EPARK): The original EPARK brand, now separately operated, runs Japan's leading restaurant/table reservation portal. Highly comparable business model to iFLAG's EPARK verticals — consumer-facing portal + reservation management SaaS — though focused on dining rather than wellness/pet/medical.
• Recruit Holdings (Hot Pepper Beauty / ホットペッパービューティー): Recruit operates Hot Pepper Beauty, Japan's dominant salon/beauty search and booking portal. Directly comparable to iFLAG's EPARK Relaxation & Beauty platform in target vertical, audience, and reservation-led business model, but at significantly larger scale.
• GMO Pepabo (GMOペパボ): GMO Pepabo provides website building, e-commerce, and digital marketing services targeting Japanese SMBs. Comparable to iFLAG's EPRESS DESIGN and SMB marketing stack, with overlap on Shopify/BASE-adjacent SMB solutions.
• Beauty Park (ビューティーパーク) / Nihon beauty senshusha: Beauty Park is a Japanese reservation and review platform for beauty/relaxation salons. Competes head-to-head with EPARK Relaxation & Esthetic in the same vertical, with similar portal-plus-reservation-system offering.
• Tripla (トリプラ): Tripla provides online reservation and CRM solutions for hotels, restaurants, and salons in Japan. Comparable SaaS reservation platform offering, though broader in hospitality coverage and overlapping with EPARK's vertical booking systems.
• GMO MEO Pro / GMO TECH: GMO TECH offers MEO (Map Engine Optimization) services targeting SMBs in Japan. Directly comparable to iFLAG's EPRESS MEO product line — same local SEO/SMB customer acquisition mechanics.

Regional players

• TableCheck: TableCheck provides restaurant reservation and guest management SaaS across Asia-Pacific. Comparable reservation-platform business model, but Japan-focused dine-in vertical rather than wellness/medical. Operates across multiple APAC markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iflag_ir
• Facebookfacebook.com/iflag.co.jp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iFLAG