MVOnederland

What MVOnederland does

Future Up (legally operating under MVO Nederland, founded 2004) is a Utrecht-based non-profit knowledge and networking organization that represents Dutch sustainable businesses. Its members collectively account for approximately one-fifth of the Dutch economy and span verticals including food and agriculture, textiles, and construction and infrastructure. The organization is explicitly positioned as the only network representing the sustainable business community in the Netherlands, and it advocates for the thesis that profit and positive impact reinforce each other rather than trade off.

Future Up delivers value through four interconnected programs: Advocacy (influencing Dutch laws and regulations, including formal submissions to the Tweede Kamer and coordinated campaigns such as the 100-CEO call for the economy of the future), Campus (peer learning across member companies), Community (enabling sustainable business transactions among partners), and Transitions (sector-specific market-change programs). It does not sell software, technology products, or APIs; its offering is fundamentally relational and advocacy-oriented, supported by events (e.g., Dag voor Doendenkers), newsletters, news and opinion content, and a TikTok presence.

The business model is a recurring partner/membership subscription. Partners include a mix of large Dutch enterprises (KPN, bol, Renewi, Strukton, Dopper) and growth-stage or startup members (e.g., Crisp). Pricing is not publicly disclosed; prospective partners are routed to a 'Word partner' contact flow. The organization employs 101–250 staff and has no disclosed parent company, funding rounds, or institutional investors. There are no AI/ML capabilities, proprietary data assets, or technology products in the offering.

Name

MVOnederland

Legal name

Future Up

Website

https://mvonederland.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Future Up is a Utrecht-based non-profit network representing Dutch sustainable businesses, whose partners collectively form roughly one-fifth of the Dutch economy. It delivers advocacy, peer learning, community, and sector-specific transition programs across food, textiles, and construction.

Ownership category

akta.pro rank

Product category

Sustainable Business Network and Advocacy Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Economic Growth, Livelihoods & Private Sector Development (BPADAEAE)

akta.pro secondary industries

Circular Economy & Resource Efficiency (BPADALAM), Environmental Education, Capacity Building & Community Engagement (BPADALAO), Sustainable Agriculture & Food Systems (BPAGAGAI)

Keywords

• Sustainable business network
• Sustainability advocacy
• Business membership association
• Market transformation programs
• Sector transition initiatives

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Partner/Membership Program: Future Up generates revenue through a partner membership program where companies join as members to access the network's advocacy, learning, community, and market transformation resources. The organization represents sustainable businesses and helps them grow while influencing policy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MVOnederland, operating as Future Up, runs a partner membership network for sustainable businesses in the Netherlands. Its core offering is a multi-pillar program — advocacy to influence laws and regulation, a Campus program for peer learning, a Community to facilitate sustainable business between partners, and sector-specific Transitions initiatives in food and agriculture, textiles, and construction and infrastructure — sold to companies that join as partners to grow sustainably while remaining competitive.

Product overview

Future Up is a business network for sustainable entrepreneurship in the Netherlands, not a product or technology company. It offers a platform for sustainable business comprising advocacy initiatives, community engagement, knowledge sharing through a Campus program, and sector-specific transition programs in food and agriculture, textiles, and construction and infrastructure. No distinct product offerings, software platforms, or technology services were identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Partner Membership (Word partner)
• Campus (peer learning program)
• Community (sustainable business community)
• Advocacy (beleidsbeïnvloeding)
• Transitions — Food and Agriculture (Voedsel en landbouw)
• Transitions — Textiles (Textiel)
• Transitions — Construction and Infrastructure (Bouw en infra)
• Events — Dag voor Doendenkers (Day for Doers)
• Newsletter (Nieuwsbrief)

Quantifiable outcome

• Partners represent approximately one-fifth of the Dutch economy

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship and core.

• KPNflagshipStrategic or Co-development Partner · 25 November 2025KPN is one of 100 CEOs from Dutch companies who signed a collective call for the economy of the future, demonstrating commitment to sustainable economic transformation.
• bolflagshipStrategic or Co-development Partner · 25 November 2025Bol.com is one of 100 CEOs from Dutch companies who signed a collective call for the economy of the future, demonstrating commitment to sustainable economic transformation.
• RenewiflagshipStrategic or Co-development Partner · 25 November 2025Renewi is a waste management and recycling company and one of 100 CEOs from Dutch companies who signed a collective call for the economy of the future.
• StruktoncoreStrategic or Co-development PartnerStrukton is a construction and infrastructure company whose CEO Lieve Declercq serves as a testimonial partner. They use Future Up to share sustainable business opportunities and challenges with governments and clients.
• CrispcoreStrategic or Co-development PartnerCrisp is a food company with Co-founder Michiel Roodenburg featured as a testimonial partner. They believe all partners wanting to positively change the food system are represented at Future Up, working together to create a future-proof food system.
• DoppercoreStrategic or Co-development PartnerDopper is a consumer goods company specializing in sustainable water bottles. CEO Virginia Yanquilevich is featured as a testimonial partner, emphasizing the importance of business community for system change.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Circle Economy: Dutch-founded circular economy organization combining research, business engagement and advocacy — overlapping on circular-economy and textiles work Future Up runs via its Transitions program.

Regional players

• Nudge: Dutch sustainability platform that helps consumers and companies make more sustainable choices via campaigns and content — operates in the same Dutch sustainable-business conversation as Future Up.
• Transition Accelerator (NL) / Transitieagenda programmes: Dutch multi-stakeholder transition programs targeting similar sectors (food, textiles, construction) — overlap with Future Up's Transitions portfolio and shared Dutch sustainability-policy ecosystem.

Direct peers

• World Business Council for Sustainable Development (WBCSD): Global CEO-led membership network advocating for sustainable business and policy alignment — same member-driven advocacy + learning model as Future Up, just at international scale.
• Ceres: U.S. nonprofit mobilizing business and investor leadership on climate and sustainability policy — comparable advocacy + business-network mechanism.
• CSR Europe: European business-network for corporate sustainability and social responsibility, offering peer learning, advocacy and working groups — direct functional analog of Future Up at EU level.
• B Lab (B Corporation): Operates a global network and certification for sustainable businesses combining community, standards, and advocacy — directly comparable mission and partner-based model.
• We Mean Business Coalition: Coalition of businesses working with policymakers to accelerate the transition to a net-zero economy — same dual advocacy + business-empowerment model as Future Up.
• The Prince of Wales's Corporate Leaders Group: CEO-led business coalition lobbying for ambitious climate policy — very similar structure to Future Up's 100-CEO collective call but EU/international scope.
• UN Global Compact Network Netherlands: Local UN Global Compact network providing sustainability learning, advocacy and peer exchange for Dutch companies — virtually the same offering as Future Up via a global parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@futureupofficial
• Xx.com/mvo_nl
• Facebookfacebook.com/mvonederland
• LinkedInlinkedin.com/company/mvo-nederland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MVOnederland