MVOnederland
Future Up is a Utrecht-based non-profit network representing Dutch sustainable businesses, whose partners collectively form roughly one-fifth of the Dutch economy. It delivers advocacy, peer learning, community, and sector-specific transition programs across food, textiles, and construction.
- Company typePrivate
- Founded2004
- HeadquartersUtrecht, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
What MVOnederland does
Future Up (legally operating under MVO Nederland, founded 2004) is a Utrecht-based non-profit knowledge and networking organization that represents Dutch sustainable businesses. Its members collectively account for approximately one-fifth of the Dutch economy and span verticals including food and agriculture, textiles, and construction and infrastructure. The organization is explicitly positioned as the only network representing the sustainable business community in the Netherlands, and it advocates for the thesis that profit and positive impact reinforce each other rather than trade off.
Future Up delivers value through four interconnected programs: Advocacy (influencing Dutch laws and regulations, including formal submissions to the Tweede Kamer and coordinated campaigns such as the 100-CEO call for the economy of the future), Campus (peer learning across member companies), Community (enabling sustainable business transactions among partners), and Transitions (sector-specific market-change programs). It does not sell software, technology products, or APIs; its offering is fundamentally relational and advocacy-oriented, supported by events (e.g., Dag voor Doendenkers), newsletters, news and opinion content, and a TikTok presence.
The business model is a recurring partner/membership subscription. Partners include a mix of large Dutch enterprises (KPN, bol, Renewi, Strukton, Dopper) and growth-stage or startup members (e.g., Crisp). Pricing is not publicly disclosed; prospective partners are routed to a 'Word partner' contact flow. The organization employs 101–250 staff and has no disclosed parent company, funding rounds, or institutional investors. There are no AI/ML capabilities, proprietary data assets, or technology products in the offering.
MVOnederland firmographics
Firmographics- Name
- MVOnederland
- Legal name
- Future Up
- Website
- https://mvonederland.nl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Future Up is a Utrecht-based non-profit network representing Dutch sustainable businesses, whose partners collectively form roughly one-fifth of the Dutch economy. It delivers advocacy, peer learning, community, and sector-specific transition programs across food, textiles, and construction.
- Ownership category
- akta.pro rank
MVOnederland industry classification
Industry- Product category
- Sustainable Business Network and Advocacy Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Economic Growth, Livelihoods & Private Sector Development (BPADAEAE)
- akta.pro secondary industries
- Circular Economy & Resource Efficiency (BPADALAM), Environmental Education, Capacity Building & Community Engagement (BPADALAO), Sustainable Agriculture & Food Systems (BPAGAGAI)
Keywords
Where MVOnederland is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
MVOnederland business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Partner/Membership Program: Future Up generates revenue through a partner membership program where companies join as members to access the network's advocacy, learning, community, and market transformation resources. The organization represents sustainable businesses and helps them grow while influencing policy.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
MVOnederland product offering
Product offeringCore offering
MVOnederland, operating as Future Up, runs a partner membership network for sustainable businesses in the Netherlands. Its core offering is a multi-pillar program — advocacy to influence laws and regulation, a Campus program for peer learning, a Community to facilitate sustainable business between partners, and sector-specific Transitions initiatives in food and agriculture, textiles, and construction and infrastructure — sold to companies that join as partners to grow sustainably while remaining competitive.
Product overview
Future Up is a business network for sustainable entrepreneurship in the Netherlands, not a product or technology company. It offers a platform for sustainable business comprising advocacy initiatives, community engagement, knowledge sharing through a Campus program, and sector-specific transition programs in food and agriculture, textiles, and construction and infrastructure. No distinct product offerings, software platforms, or technology services were identified in the source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Partner Membership (Word partner)
- Campus (peer learning program)
- Community (sustainable business community)
- Advocacy (beleidsbeïnvloeding)
- Transitions — Food and Agriculture (Voedsel en landbouw)
- Transitions — Textiles (Textiel)
- Transitions — Construction and Infrastructure (Bouw en infra)
- Events — Dag voor Doendenkers (Day for Doers)
- Newsletter (Nieuwsbrief)
Quantifiable outcome
- Partners represent approximately one-fifth of the Dutch economy
Companies that use MVOnederland
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
MVOnederland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MVOnederland partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- KPNflagshipKPN is one of 100 CEOs from Dutch companies who signed a collective call for the economy of the future, demonstrating commitment to sustainable economic transformation.
- bolflagshipBol.com is one of 100 CEOs from Dutch companies who signed a collective call for the economy of the future, demonstrating commitment to sustainable economic transformation.
- RenewiflagshipRenewi is a waste management and recycling company and one of 100 CEOs from Dutch companies who signed a collective call for the economy of the future.
- StruktoncoreStrukton is a construction and infrastructure company whose CEO Lieve Declercq serves as a testimonial partner. They use Future Up to share sustainable business opportunities and challenges with governments and clients.
- CrispcoreCrisp is a food company with Co-founder Michiel Roodenburg featured as a testimonial partner. They believe all partners wanting to positively change the food system are represented at Future Up, working together to create a future-proof food system.
- DoppercoreDopper is a consumer goods company specializing in sustainable water bottles. CEO Virginia Yanquilevich is featured as a testimonial partner, emphasizing the importance of business community for system change.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
MVOnederland competitors and assessment
Company assessmentEmerging players
- Circle Economy: Dutch-founded circular economy organization combining research, business engagement and advocacy — overlapping on circular-economy and textiles work Future Up runs via its Transitions program.
Regional players
- Nudge: Dutch sustainability platform that helps consumers and companies make more sustainable choices via campaigns and content — operates in the same Dutch sustainable-business conversation as Future Up.
- Transition Accelerator (NL) / Transitieagenda programmes: Dutch multi-stakeholder transition programs targeting similar sectors (food, textiles, construction) — overlap with Future Up's Transitions portfolio and shared Dutch sustainability-policy ecosystem.
Direct peers
- World Business Council for Sustainable Development (WBCSD): Global CEO-led membership network advocating for sustainable business and policy alignment — same member-driven advocacy + learning model as Future Up, just at international scale.
- Ceres: U.S. nonprofit mobilizing business and investor leadership on climate and sustainability policy — comparable advocacy + business-network mechanism.
- CSR Europe: European business-network for corporate sustainability and social responsibility, offering peer learning, advocacy and working groups — direct functional analog of Future Up at EU level.
- B Lab (B Corporation): Operates a global network and certification for sustainable businesses combining community, standards, and advocacy — directly comparable mission and partner-based model.
- We Mean Business Coalition: Coalition of businesses working with policymakers to accelerate the transition to a net-zero economy — same dual advocacy + business-empowerment model as Future Up.
- The Prince of Wales's Corporate Leaders Group: CEO-led business coalition lobbying for ambitious climate policy — very similar structure to Future Up's 100-CEO collective call but EU/international scope.
- UN Global Compact Network Netherlands: Local UN Global Compact network providing sustainability learning, advocacy and peer exchange for Dutch companies — virtually the same offering as Future Up via a global parent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
MVOnederland social profiles
Digital presenceMVOnederland financial estimates
Financial estimateRevenue estimate
Valuation estimate
MVOnederland leadership team
Management profileNumber of profiles
MVOnederland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MVOnederland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MVOnederland
What does MVOnederland do?
MVOnederland, operating as Future Up, runs a partner membership network for sustainable businesses in the Netherlands. Its core offering is a multi-pillar program — advocacy to influence laws and regulation, a Campus program for peer learning, a Community to facilitate sustainable business between partners, and sector-specific Transitions initiatives in food and agriculture, textiles, and construction and infrastructure — sold to companies that join as partners to grow sustainably while remaining competitive.
Is MVOnederland a public or private company?
MVOnederland is a private company. It is classified as unknown and is currently operating.
When was MVOnederland founded?
MVOnederland was founded in 2004. It employs 101 to 250 people.
Where is MVOnederland based?
MVOnederland is headquartered in Utrecht, Netherlands, in the Europe region.
How does MVOnederland make money?
One revenue line is on record: partner/Membership Program.
Who are MVOnederland's main competitors?
Circle Economy is listed as an emerging player. Regional players are Nudge and Transition Accelerator (NL) / Transitieagenda programmes. Direct peers are World Business Council for Sustainable Development (WBCSD), Ceres, CSR Europe, B Lab (B Corporation), We Mean Business Coalition, The Prince of Wales's Corporate Leaders Group and UN Global Compact Network Netherlands.
Does MVOnederland have an API?
No public API is recorded for MVOnederland.
What industry is MVOnederland in?
MVOnederland's product category is Sustainable Business Network and Advocacy Services. Its primary akta.pro industry code is BPADAEAE, Economic Growth, Livelihoods & Private Sector Development, with a secondary code of BPADALAM, Circular Economy & Resource Efficiency. Its NAICS code is 813 and its SIC code is 8600.