India Tent & Event

What India Tent & Event does

India Zelt & Event AG is a Swiss tent and event infrastructure provider headquartered at Station-Ost 1 in Rothenburg, Canton Lucerne. The company rents, sells, and assembles temporary structures for corporate events, festivals, and private celebrations, and operates a 22,000 m² logistics center stocked with more than 10,000 articles that supports end-to-end storage, transport, and assembly services via a proprietary web-based ordering tool. Its product portfolio spans two main tent families — Festzelte (traditional marquees in pagoda, frame, folding, geodesic, and modular Crossover formats) and Chapiteau (elegant wooden-frame marquees) — supplemented by premium Pavillons, the proprietary STROHBOID beechwood/lyocell pavilion with a Connect-system expandable to 680 m², Tentickle stretch tents, custom Sonderbauten structures, and a Mobiliar furniture catalog of 80+ pieces. The firm claims 27 years of operating history and 7,800 events served, with named clients across automotive (BMW, Emil Frey AG, AMAG), festivals (Montreux Jazz Festival), luxury (IWC), banking (Raiffeisen), education (ETH Zurich), and consumer brands (Zweifel). The company is a privately held Swiss stock corporation (Aktiengesellschaft), with no disclosed external investors, parent entity, or public ownership. It employs 21 staff under CEO Michael Frey and operates exclusively in Switzerland, with no stated international expansion.

Name

India Tent & Event

Legal name

India Zelt & Event AG

Website

https://indiazelt.ch

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

India Zelt & Event AG is a Swiss tent and event equipment rental company in Rothenburg, Canton Lucerne, serving corporate, festival, and private clients across Switzerland with marquees, pavilions, custom structures, furniture, and full-service event logistics.

Ownership category

akta.pro rank

Product category

Event Tent and Temporary Structure Rental Services

NAICS

All Other Consumer Goods Rental (532289)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

akta.pro secondary industries

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

Keywords

• Tent rental services
• Event infrastructure
• Temporary structures
• Event logistics
• Marquee tents

Headquarters

HQ city

Lucerne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tent and Structure Rental: Rental of tents (Festzelte, Chapiteau, Pavillons, Tentickle, STROHBOID), event furniture, and temporary structures. Pricing is quote-based, typically requiring 50% deposit upon contract signing and 50% upon delivery.
2. Event Logistics Services: Storage, commissioning, transport, and assembly/disassembly services for event materials. Full-service logistics management for corporate events, trade shows, and roadshows.
3. Equipment Sales: Sale of event equipment and temporary structures with 12-month warranty for new items. Used equipment sold as-is. Eigentumsvorbehalt (retention of title) applies until full payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

India Zelt & Event AG rents and sells temporary event structures (Festzelte marquees, Chapiteau, Pavillons, Tentickle stretch tents, and STROHBOID beechwood/lyocell pavilions) and event furniture (Mobiliar) to corporate, festival, and private customers in Switzerland. The company also delivers end-to-end Eventlogistik services including storage, transport, assembly, and dismantling from a 22,000 m² logistics center in Rothenburg. Products are offered for rental (quote-based with 50% deposit on contract, 50% on delivery) and outright sale (new with 12-month warranty, used as-is).

Product overview

India Zelt & Event AG (India Tent & Event) is a Swiss tent and event equipment rental and sales company based in Rothenburg, Canton Lucerne. The company operates a 22,000 m² logistics center stocking over 10,000 articles and has served 7,800 events with 21 employees. Its product portfolio is organized around two main tent families — Festzelte (traditional marquee tents) and Chapiteau (elegant wooden-frame marquees) — supplemented by premium Pavillons, specialty STROHBOID beechwood/lyocell pavilions, Tentickle stretch fabric tents, custom Sonderbauten structures, and a Mobiliar furniture rental line with over 80 pieces. Eventlogistik services cover storage, picking, transport, and on-site assembly/disassembly via a web-based logistics tool. Products are available for both rental and purchase, with modular expansion capabilities across most tent lines via rain-gutter or connect-systems.

Differentiator

Problem solved

Functional benefit

Brands

• STROHBOID: Event tent made from extremely stable beech wood and domestic lyocell, waterproof, wind-stable, breathable, and heatable. Can be connected with Connect-system up to 680 m2.
• Tentickle

Products and services

• Festzelte (Traditional Marquee Tents) Rental of traditional marquee tents in a wide range of sizes and configurations including cottages, pagodas, crossovers, cyclone tents, flat-roof designs, round tents, folding tents, and hexadomes; available in white, black, transparent, or opaque variants, open or closed, round or rectangular, and modularly extendable for tent landscapes; offered to corporate, festival, and private event customers.
• Chapiteau (Elegant Traditional Marquees) Elegant traditional marquee tents combining wooden elements for warmth with white canvas roofs for lightness and elegance, available in multiple styles such as Stanserbogen, Pagode, Fischweg, Entrée, Chapolino (round, oval, long), Bogendach, Berner, 1-Master, 2-Master, and 5-Finger; feature rain-gutter connectivity for modular expansion and compatibility with heated glass windows and terraces; targeted at high-end corporate, cultural, and private events.
• Pavillons (Premium Temporary Pavilions) Premium temporary pavilion structures offering near-permanent building stability with temporary installation flexibility, suitable for single-day events or multi-week installations, available in single or multi-story configurations with heated glass windows, terraces, and flat roof options, used for product launches, corporate events, conferences, and trainings.
• Tentickle (Stretch Fabric Tents) Stretch fabric tents with a distinctive textile appearance and eucalyptus poles, featuring a triple-layered elastic material that enables quick, easy, and versatile deployment in nearly any setting from festival bars and summer party lounges to open courtyard events.
• STROHBOID (Beechwood/Lyocell Event Pavilion) Proprietary event pavilion constructed from extremely stable European beechwood and lyocell fabric, waterproof, wind-stable, breathable, and heatable, with a Connect-system allowing multiple units to be linked for a surface area up to 680 m², suitable for sustainable construction and both temporary and permanent installations.
• Sonderbauten (Custom/Special Structures) Custom-designed temporary structures fulfilling individual customer specifications, including scaffolding constructions, ZenDome structures, and specialty builds in triangular or Swiss cross forms.
• Mobiliar (Event Furniture Rental) Rental catalog of over 80 different event furniture pieces including lounge furniture, bar stools, standing tables, conference tables, round dining tables, bar elements, and stools, with custom tailored solutions available.
• Eventlogistik (Event Logistics Services) End-to-end event logistics services including storage, picking and packing, transport, and assembly/disassembly of event materials, operated from a 22,000 m² logistics center in Rothenburg managing over 10,000 articles, with a web-based logistics tool for ordering.

Quantifiable outcome

• 7800 events successfully completed

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• FC Luzern (FCL)minorOthersSports club partnership. FCL logo appears in partner section of website.
• EV ZugminorOthersIce hockey club partnership. EVZ Partner logo appears in partner section.
• Verband der Raiffeisenbanken (VdR)minorOthersBanking association partnership displayed in partner section.
• Genuss-Film FestivalminorOthersFilm festival partnership with logo displayed on website.
• GiardinaminorOthersTrade show/garden exhibition partnership with logo displayed.
• Berner AutoshowminorOthersAutomotive exhibition partnership.
• Expoevent AGminorOthersLogo displayed at footer, indicating potential business relationship or industry association.
• Gamma CateringminorOthersCatering company partnership with logo displayed.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Losberger De Boer: European tent and temporary structure rental group offering marquees, pagodas, and event logistics across multiple countries. Direct peer to India Zelt in product category (Festzelte, Pavillons, Chapiteau-style tents) and end-customer segments (corporate, festivals, exhibitions), but operating at significantly larger scale and geographic breadth.
• HTS tentiQ: International tent and temporary structure manufacturer and rental operator supplying Festzelte, pagodas, and modular buildings. Closely comparable product range (frame tents, pagodas, party tents) and serves overlapping event and industrial customer segments.
• Veldeman Group: Belgian tent and event structure specialist providing rental and sale of marquees, party tents, and modular structures across Europe. Direct peer in product category and event services offering, with comparable end-customers in corporate, festivals, and private events.
• Tentickle (Original Stretch Tents): South African stretch-tent brand India Zelt offers under its own Tentickle product line. Direct comparable in product technology (elastic three-layer fabric tents) and end-customer segments (festivals, private events, corporate).
• Neptunus Structures: European supplier of temporary and semi-permanent event structures including halls, pavilions, and marquees. Direct peer to India Zelt in temporary event infrastructure and event logistics, with a similar full-service rental-and-assembly model.
• Röder Zelt- und Veranstaltungsservice: German tent rental and event services specialist with a broad portfolio of Festzelte, Pavillons, and event furniture. Direct peer offering the same modular tent rental plus logistics model that India Zelt serves in Switzerland.
• Wernigeröder Zelt GmbH: German tent and event services company providing marquee and pavilion rentals for corporate, private, and festival events. Comparable to India Zelt in product mix (Festzelte, Pavillons) and full-service event rental model, though concentrated in Germany rather than Switzerland.

Broad incumbents

• Algeco (Modular Space): Large European modular space and temporary buildings provider. Overlaps with India Zelt on premium pavilion and temporary event hall offerings as part of a broader portfolio spanning industrial, education, and events.

Regional players

• Spaciotempo (Algeco): European modular temporary structure provider under Algeco, focused on industrial and event temporary halls. Comparable to India Zelt's Pavillons and large frame tents, though more industrial-weighted and primarily serving the Italian/Southern European market.
• Zelt-Miete.ch / Zeltverleih (Swiss regional players): Smaller Swiss tent rental competitors operating in the same domestic market as India Zelt. Comparable in core Festzelt and party-tent rental offerings for private and corporate events, but with smaller fleet and logistics footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about India Tent & Event