BERNAS.id

What BERNAS.id does

BERNAS.id, operated by PT MEDIA BERNAS JOGJA, is an Indonesian digital media and business-ecosystem platform headquartered in Yogyakarta/Sleman. Its anchor property is a free national news portal covering finance, business, technology, health, education, politics, and lifestyle, positioned as "Global Career Media." The portal is SEO- and AI-Answer-Engine-optimized with approximately 34.7 million Google-indexed pages, integrates Bank Indonesia PIHPS commodity data and GlobeNewswire press-release distribution, and publishes through editorial partnerships with named Indonesian institutions and corporations.

The company wraps its editorial layer around a 9-product digital ecosystem that monetizes B2B and B2C segments: Agenc1st (Agency OS for B2B SEO, ads, PR, CRM), AutoProfit.id (AI content writer and SEO automation SaaS), OmniClaw (AI content and lead-data engine), BizGrow AI Sales (B2B outreach automation), AutoChat (agentic AI for WhatsApp), Website Cash Machine (AI-powered website franchise system), Alchem1st (market data analysis), UNMAHA (partner university with TEFA apprenticeship), and 101 eBook UMKM (interactive digital products). Revenue is generated across seven streams: digital advertising, promoted/native content, SaaS subscriptions, eBook unit and bundle sales, professional services, education/training, and franchise/licensing. Distribution relies on organic SEO, WhatsApp-based direct sales embedded across product pages, newsletter digests (Ouroboros Intelligence, BERNAS Opportunity Alert), and partner cross-promotion.

The platform targets six segments — Indonesian executives, career seekers and graduates, SME/UMKM owners, corporate brands, university/vocational learners, and digital agency operators — with education programs (UNMAHA TEFA, ISA payment model) functioning as both a customer-acquisition funnel and a talent pipeline into Agenc1st client projects. The company has no disclosed funding, headcount, or revenue figures, and is founder/privately owned with no identified parent company or external investors.

Name

BERNAS.id

Legal name

PT MEDIA BERNAS JOGJA

Website

https://bernas.id

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

BERNAS.id is an Indonesian digital media and business-ecosystem platform operating a free national news portal (bernas.id) alongside a 9-product suite of AI tools, agency services, education programs (UNMAHA TEFA), and a website franchise system, serving Indonesian executives, SMEs, graduates, and corporate brands.

Ownership category

akta.pro rank

Product category

Digital News & Business Media

NAICS

Software Publishers (5132), Advertising Agencies (541810), Web Search Portals, Libraries, Archives, and Other Information Services (519), Media Representatives (54184)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Self-Service BI & Data Visualization (HDAEAMAA)

Keywords

• Digital news platform
• AI content automation
• B2B agency services
• SEO SaaS tools
• Professional education programs

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising & Media Placements: BERNAS generates primary revenue through banner advertising, sponsored content slots, and promoted articles on the news portal and ecosystem sites. Advertised products include UNMAHA programs, AI training courses, and B2B services from ecosystem partners.
2. Promoted Content & Native Advertising: Sponsored articles and promoted listings from partners (e.g., Universitas Mahakarya Asia, JIC Indonesia) embedded within editorial sections. These are clearly labeled as 'PROMOTED' content throughout the site.
3. SaaS Subscriptions — AutoProfit & OmniClaw: AI content and SEO automation tools (AutoProfit.id) and OmniClaw are offered as SaaS products. AutoProfit automates content production; OmniClaw handles data scraping and lead generation. Pricing is quote-based for enterprise tier.
4. eBook Sales — 101 eBook UMKM Bundle: Interactive AI-prompt eBooks for UMKM (small business) topics sold individually (from Rp60,000/book) or as a bundle (Rp999,000). Available via ebook.unmaha.ac.id. Revenue shared between BERNAS ecosystem and UNMAHA.
5. Professional Services — Agency & Consulting: B2B agency services via Agenc1st (SEO, Ads, content, PR placement, CRM) and consulting engagements for business plan development. Delivered through WhatsApp-based sales and direct consultation sessions. Revenue is project-based or retainer.
6. Education & Training Programs: NLP, Vibecoding, and AI business training cohorts and events. Revenue from participant fees. Training drives enrollment into UNMAHA programs (TEFA apprenticeship model — ISA payment where tuition is paid after employment).
7. Franchise & Licensing — Website Cash Machine: Website franchise system sold as licenses to partners. Includes template library, SOPs, and AI tools enabling partners to sell website services. One-time franchise fee model.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

BERNAS.id operates as a hybrid Indonesian national news portal (bernas.id) combined with an integrated digital business ecosystem. The company publishes daily national news across finance, business, technology, and lifestyle, while selling AI-powered SaaS tools (AutoProfit, OmniClaw, BizGrow AI Sales, AutoChat), B2B agency services (Agenc1st), SEO and advertising services, consulting engagements, and a website franchise system (Website Cash Machine). The ecosystem also includes an affiliated university (UNMAHA) offering S1/D3 programs with Income Sharing Agreement (ISA) and TEFA apprenticeship, plus 101 UMKM eBooks, NLP/Vibecoding/AI training cohorts, and press release distribution via GlobeNewswire integration.

Product overview

BERNAS.id operates as a multi-product digital business ecosystem centered around a national news portal (bernas.id) that serves as the core platform. The ecosystem integrates 13 distinct products and services organized as a platform-plus-modules architecture: The news portal functions as the anchor property, while affiliated services include Agenc1st (Agency OS for B2B growth services), Website Cash Machine (AI-powered website franchise), AutoProfit.id (AI content writer and SEO automation), OmniClaw (AI content and data engine), BizGrow AI Sales (B2B outreach automation), AutoChat (agentic AI for WhatsApp), and Consulting Business Plan services. Educational offerings include UNMAHA (global career university with TEFA internship program) and Training NLP + Vibecoding + AI programs. Supporting products encompass 101 eBook UMKM, Jasa SEO & Ads BERNAS, and Alchem1st analytics tools. The ecosystem also integrates Midtrans for payment processing on e-commerce features and Google Programmable Search Engine for site search functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• BERNAS News Portal (bernas.id) Free ad-supported Indonesian national news portal covering finance, business, technology, education, politics, and lifestyle. Provides daily news, financial market data (gold prices, forex, commodity prices via Bank Indonesia/PIHPS), executive briefings (BERNAS Opportunity Alert, Ouroboros Intelligence), and serves as the top-of-funnel acquisition channel for all BERNAS ecosystem products.
• Agenc1st - Agency OS Partner pertumbuhan digital (Agency OS) platform providing end-to-end agency solutions including client management, content distribution, PR media placement, SEO intelligence, content engine, and unified CRM for B2B service scaling. Targets digital agencies and B2B service providers seeking to scale operations with standardized tools.
• AutoProfit.id - AI Content Writer & SEO Automation AI content writer and automatic SEO SaaS platform for producing search-engine-optimized articles at scale using automated keyword research and content generation. Designed to replace expensive freelance writers for businesses needing consistent SEO content output.
• OmniClaw - AI Content & Data Engine AI-powered content and lead data engine that automates web extraction, normalized lead scraping, and content pipeline production without manual work. Used internally by the BERNAS ecosystem and offered as a SaaS product to B2B marketing clients seeking automated marketing infrastructure.
• BizGrow AI Sales AI-powered B2B sales automation platform that negotiates with thousands of prospects personally, automating personalized cold email outreach and follow-up without requiring manual online presence. Targets SMB owners and sales teams seeking scalable B2B lead generation.
• AutoChat - Agentic AI Autonomous agentic AI that handles WhatsApp lead responses, automated follow-ups, and 24/7 customer service. Responds to new leads within seconds and supports AI-powered chatbot features on websites for SMBs and agencies seeking automated lead engagement.
• Website Cash Machine (WCM) AI-powered website franchise system providing templates, SOPs, and coaching for partners to sell ready-made enterprise-grade websites. Includes Core Web Vitals optimization, Midtrans payment integration, and AI sales chatbot. Targets aspiring digital agency owners and entrepreneurs seeking recurring revenue.
• UNMAHA (Universitas Mahakarya Asia) Global career-oriented university offering S1/D3 programs with Income Sharing Agreement (ISA) tuition model, TEFA (Teaching Factory) apprenticeship at Agenc1st with real SaaS B2B projects, international career pathways (Japan via JIC, Australia), and certifications (Cisco CCNA, Microsoft Azure, Google). Targets Indonesian students and professionals seeking career-oriented tertiary education.
• 101 eBook UMKM Interactive AI-prompt eBooks for UMKM (small business) topics covering marketing, sales, finance, HR, technology, and business strategy. Sold individually (from Rp60,000/book) or as a full bundle (Rp999,000 for 101 books) via ebook.unmaha.ac.id. Targets Indonesian SME owners and aspiring entrepreneurs.
• Jasa SEO & Ads BERNAS SEO and advertising service offering technical SEO audits, keyword optimization, content engine, and media placement to improve Google rankings and brand reach. B2B service targeting Indonesian businesses seeking search visibility and digital marketing performance.
• Training NLP + Vibecoding + AI Training program covering NLP, Vibecoding, and AI Business skills. Participants build automation systems and digital products using real case studies from live BERNAS ecosystem systems (alchem1st, agenc1st, OmniClaw). Cohort/event-based delivery targeting business owners and executives seeking digital transformation skills.
• Consulting Business Plan AI-based business plan consultation and digital transformation roadmap services. Includes opportunity diagnosis, tool and system recommendations, and measurable execution planning for Indonesian business owners and executives.
• Alchem1st - Market Data Analytics Real-time market data analysis tool for processing financial market information to support investment decision-making. Analyzes gold prices, forex, and commodity prices (via PIHPS/Bank Indonesia data) for executive and retail investor audiences.

Quantifiable outcome

• ~34.7M pages indexed in Google search engine results
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered secondary and core.

• BioTanah (France)secondaryStrategic or Co-development Partner · 5 March 2025BioTanah is a French low-carbon innovation company partnering with INSTIPER (Institut Pertanian Stiper) for biochar and PGPR agricultural technology research. While not a direct BERNAS partner, BERNAS covers this partnership as part of its agricultural and education news. The collaboration was formalized under a Framework Agreement on March 5, 2025, and is planned to continue through 2030.
• GlobeNewswirecoreGTM or Marketing PartnerGlobeNewswire (GLOBE Newswire) provides global press release wire distribution services integrated into the BERNAS platform. This partnership enables BERNAS to offer international press release distribution to corporate clients, extending its media services beyond Indonesia. Press releases submitted through BERNAS are distributed via GlobeNewswire's global network alongside BERNAS's domestic editorial coverage.
• Agenc1stcoreTechnology or IntegrationAgenc1st is the flagship agency OS platform within the BERNAS ecosystem — partner pertumbuhan digital (digital growth partner). It provides client management, content distribution, PR media placement, and unified CRM for B2B agencies. BERNAS cross-promotes Agenc1st services on every page via WhatsApp links and editorial mentions. Agenc1st also hosts the TEFA apprenticeship program feeding talent into the ecosystem.
• AutoProfit.idcoreTechnology or IntegrationAutoProfit.id is the AI content writer and SEO automation SaaS platform in the BERNAS ecosystem. It automates keyword research (GSC integration) and SEO content production at scale. BERNAS editorial content demonstrates the tool's capabilities, and BERNAS promotes AutoProfit as an integrated component of its content ecosystem. The platform is cross-promoted across BERNAS pages.
• OmniClawcoreTechnology or IntegrationOmniClaw is an AI-powered content engine and normalized lead data scraper offered as a SaaS product. It automates web extraction, lead acquisition, and content pipeline for B2B marketing clients. BERNAS promotes OmniClaw in its ecosystem sidebar and editorial content, positioning it as a 'mesin konten & harvest data AI' (AI content and data harvesting machine) for clients seeking automated marketing infrastructure.
• Universitas Mahakarya Asia (UNMAHA)coreStrategic or Co-development PartnerUNMAHA is the primary educational partner of BERNAS — a Global Career University offering S1/D3 programs with ISA payment model (tuition paid after employment). UNMAHA programs are extensively promoted on BERNAS. BERNAS drives student enrollments; UNMAHA provides the educational infrastructure and alumni network (8,500+) that supports BERNAS's career acceleration mission. TEFA apprenticeship at Agenc1st connects education to ecosystem employment.
• BizGrow Publishing & AcademycoreStrategic or Co-development PartnerBizGrow produces executive business books (Trilogi Buku Eksekutif BizGrow) and operates BizGrow Academy providing live Zoom masterclasses with industry practitioners. BizGrow's AI Sales tool is also promoted via BERNAS. The partnership targets CEOs and founders with business strategy content, reinforcing BERNAS's executive audience positioning. BizGrow AI Sales automates B2B outreach, complementing BERNAS's content-driven demand generation.
• JIC Indonesia (Japan Indonesia Center)secondaryGTM or Marketing PartnerJIC Indonesia partners with UNMAHA and BERNAS for international work programs — specifically 6-month paid internships in Japan earning Rp 20 million/month. BERNAS promotes JIC programs to its career-oriented audience through sponsored content ('PROMOTED: Program Resmi UNMAHA x JIC'). Programs target young professionals and graduates seeking global career exposure.
• Bank IndonesiasecondaryOthersBank Indonesia serves as a primary data and intelligence source for BERNAS's financial reporting. PIHPS (Indonesian Wholesale Price Information System) commodity price data, forex policy updates, and macroeconomic indicators published by BI are cited as authoritative sources ('Trusted Intelligence') in BERNAS's finance and business coverage. This is not a commercial partnership but a data/credibility relationship.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Detik.com: Indonesia's largest digital news portal under Trans Media, covering breaking news across national, finance, sport, and lifestyle. Directly comparable as a multi-category Indonesian news platform monetized through advertising and sponsored content serving mass and executive audiences.
• CNN Indonesia: Indonesian news portal under Trans Media with CNN branding, covering national news, business, and international affairs. Comparable as a multi-category Indonesian news platform competing for the same executive readership and ad budgets.
• Republika Online: Indonesian national news portal covering politics, economy, and lifestyle with strong community and education verticals. Comparable to BERNAS as a multi-category Indonesian news platform with ecosystem extensions beyond pure news publishing.
• Bisnis.com: Indonesian business and financial news portal focused on markets, corporate news, and economic data. Most directly comparable to BERNAS's financial/macro coverage and executive audience targeting, serving as the most focused business-intelligence peer in the Indonesian market.
• Suara.com: Indonesian digital news portal under the umbrella of a major media group, covering national news, lifestyle, and entertainment. Comparable as an Indonesian news platform competing for the same digital advertising and sponsored content revenue pool.
• Kompas.com: Leading Indonesian national news portal from the Kompas Gramedia group, covering politics, business, finance, and lifestyle with strong editorial credibility. Directly comparable as a trusted Indonesian news destination competing for the same executive and professional audience.
• Tempo.co: Indonesian investigative and business news portal known for editorial depth and trusted reporting. Comparable to BERNAS in targeting executive and professional readers with business intelligence framing, though with stronger investigative journalism positioning.
• Viva.co.id: Indonesian news portal operated by Viva Media, covering politics, business, sport, and lifestyle with TV integration. Comparable as a multi-category Indonesian news destination competing for executive ad spend and sponsored placements.
• IDN Times: Indonesian digital media company targeting millennial and professional audiences with news, community, and content verticals. Comparable as a multi-product digital media platform serving Indonesian professionals with both editorial and ecosystem monetization.
• Kontan.co.id: Indonesian financial news portal focused on stock market, banking, and macroeconomic reporting. Comparable to BERNAS's coverage of financial markets, commodity prices, and BI data, targeting similar investor and executive audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BERNAS.id