What Detik.com does

Detik.com is an Indonesian online news portal founded in 1998 and operating as a core property within CT Corp's detikNetwork. It runs a multi-portal architecture comprising 17+ vertical channels — including detikNews, detikFinance, detikInet, detikHot, detikSport, detikOto, detikTravel, detikFood, detikHealth, Wolipop, detikEdu, detikHikmah, detikProperti, detikPop, 20Detik (video), detikFoto, and investigative unit detikX — alongside nine regional editions covering Indonesian provinces such as Jateng, Jatim, Jabar, Sulsel, Sumut, Bali, Sumbagsel, Jogja, and Kalimantan. Content distribution spans the main web portal, mobile web, live TV streaming, and active social media accounts on Facebook, X, WhatsApp, Telegram, Instagram, YouTube, and TikTok.

The platform is built on a digital content management system supporting text, video, photo, and live-stream formats, and is privately held with 501–1,000 employees headquartered in Jakarta. It is part of the broader detikNetwork ecosystem alongside CNN Indonesia, CNBC Indonesia, HaiBunda, InsertLive, Beautynesia, Female Daily, CXO Media, and CT Corp entertainment/hospitality properties.

Detik.com is free to consumers and monetizes primarily through digital advertising across three named streams: standard display/sponsored/branded content advertising, the AdSmart targeted advertising platform, and the For Your Business (FYB) enterprise marketing services offering. Adjacent revenue and engagement products include Top Up & Tagihan digital payment services (game credits, mobile credits, PLN tokens, e-wallets, BPJS, PDAM, streaming), Pasang Mata citizen journalism, and detikEvent event management. Primary customer segments are the Indonesian general public (news consumption), business professionals (detikFinance), and lifestyle/entertainment seekers; advertisers (SMBs and brands) form the paying customer base across AdSmart and FYB.

Name

Detik.com

Legal name

detikcom

Website

https://detik.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Detik.com is an Indonesian digital news portal operating 17+ category channels and 9 regional editions, serving Indonesian consumers with news, finance, sports, entertainment, and lifestyle content while monetizing via digital advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: Detik.com generates revenue through digital advertising including display ads, sponsored content, and branded content partnerships across its various news categories.
2. AdSmart: Targeted advertising platform offering customized ad solutions for advertisers.
3. For Your Business (FYB): Business services and promotional solutions for enterprise clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Detik.com operates an Indonesian online news portal delivering breaking news, in-depth reporting, and multimedia content across 17+ vertical channels including general news, finance, technology, entertainment, sports, automotive, travel, food, health, lifestyle, education, religion, property, and pop culture. The platform offers a free, ad-supported consumer experience with regional editions covering Indonesian provinces, plus enterprise services such as AdSmart targeted advertising, For Your Business (FYB) solutions, digital payment top-ups, and event management.

Product overview

Detik.com is Indonesia's leading online news portal and digital media platform operated by CT Corp. The platform operates a multi-portal architecture featuring dedicated vertical channels for news (detikNews), finance (detikFinance), technology (detikInet), entertainment (detikHot), sports (detikSport including Sepakbola), automotive (detikOto), travel (detikTravel), food (detikFood), health (detikHealth), lifestyle (Wolipop), education (detikEdu), religious content (detikHikmah), property (detikProperti), and pop culture (detikPop). Additional offerings include investigative journalism unit detikX, video platform 20Detik, and photo gallery detikFoto. The platform also provides advertising services (adsmart, For Your Business), citizen journalism (Pasang Mata), event management (detikEvent), and digital payment services (Top Up & Tagihan). Detik.com serves as the central hub of the Detik Network, which includes sister media properties CNN Indonesia, CNBC Indonesia, Hai Bunda, Insertlive, Beautynesia, Female Daily, and CXO Media.

Differentiator

Problem solved

Functional benefit

Brands

• detikNews: General news channel covering national and regional news
• detikFinance
• detikInet
• detikHot
• detikSport
• detikOto
• detikTravel
• detikFood
• detikHealth
• Wolipop
• detikEdu
• detikHikmah
• detikProperti
• detikPop
• 20Detik
• detikFoto
• detikX

Products and services

• detikNews Primary news portal covering general news, breaking news, and current affairs in Indonesia, targeting Indonesian consumers.
• detikFinance Financial news portal covering markets, economy, business, and financial topics, targeting business professionals and general readers.
• detikInet Technology and internet news portal covering gadgets, cybersecurity, and digital trends.
• detikHot Entertainment news portal covering celebrity news, lifestyle, and pop culture.
• detikSport Sports news portal covering various sports including football, motorsports, and athletics.
• detikOto Automotive news portal covering cars, motorcycles, and vehicle industry news.
• detikTravel Travel news portal covering destinations, tourism, and travel tips.
• detikFood Food and culinary news portal covering restaurants, recipes, and food industry.
• detikHealth Health and wellness news portal covering medical topics, fitness, and healthcare.
• Wolipop Lifestyle and fashion portal covering fashion, beauty, relationships, and lifestyle trends.
• detikX Investigative journalism unit of Detik.com focusing on in-depth reporting and special investigations.
• 20Detik Video news platform providing video content including news updates, interviews, and visual storytelling.
• detikFoto Photo gallery and visual journalism portal showcasing photo essays and breaking news imagery.
• detikEdu Education news portal covering schools, universities, and educational policies.
• detikHikmah Religious and spiritual content portal covering Islamic teachings and spiritual guidance.
• detikProperti Property and real estate news portal covering housing, developments, and the property market.
• detikPop Pop culture and trending content portal covering viral topics and social media phenomena.
• AdSmart Targeted advertising platform offering customized ad solutions for advertisers on the Detik.com network.
• For Your Business (FYB) Business solutions and marketing services platform providing promotional solutions for enterprise clients.
• Pasang Mata News tips and citizen journalism platform allowing readers to submit news tips to Detik.com.
• detikEvent Event management and promotion platform for organizing and discovering events.
• Top Up & Tagihan Services Digital payment and bill payment services including game credits, data packages, mobile credits, PLN tokens, e-wallets, BPJS Kesehatan, PDAM, TV & internet, and streaming subscriptions.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• CNN IndonesiacoreOthersPart of detikNetwork media group, CNN Indonesia is a 24-hour news television network operating under partnership between detikNetwork and CNN International. Provides comprehensive news coverage across television and digital platforms.
• CNBC IndonesiacoreOthersBusiness and financial news television network operating as part of detikNetwork, providing real-time market coverage and business news.
• HaiBundaminorOthersParenting and motherhood portal targeting Indonesian parents and families with content on pregnancy, child care, and family health.
• InsertLiveminorOthersEntertainment news portal covering Indonesian and international celebrity gossip, music, and pop culture.
• BeautynesiaminorOthersBeauty and fashion portal providing Indonesian women with content on cosmetics, skincare, fashion trends, and beauty tips.
• Female DailyminorOthersFemale-focused platform with beauty, fashion, and lifestyle content including product reviews and community forums.
• CXO MediaminorOthersBusiness executive publication covering corporate leadership, management insights, and C-suite perspectives.
• Trans EntertainmentminorOthersEntertainment venues and services including Trans Studio theme parks, Trans Snow World indoor snow park, and Flying Over Indonesia attractions.
• berbuatbaik.idminorOthersCharitable giving platform enabling Indonesian users to make donations and support social causes.
• POLRI (Indonesian National Police)coreStrategic or Co-development PartnerOrganizational partnership for Hoegeng Awards, recognizing exemplary police officers. detikcom serves as media partner and co-organizer for this police excellence award program.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kumparan: Indonesian digital news platform with venture backing, focusing on user-generated content and aggregated news. Competes with Detik.com for Indonesian digital news audiences and ad spend with a tech-forward content model.
• Suara.com: Indonesian online news portal covering general news, sports, entertainment, and lifestyle. Directly competes with Detik.com for mass-market Indonesian audiences and digital advertising inventory.
• Liputan6.com: Major Indonesian news portal owned by Elang Mahkota Teknologi (Emtek), one of Indonesia's largest media-tech conglomerates. Competes directly with Detik.com across general news, video, and lifestyle verticals with similar conglomerate backing and digital ad focus.
• Tempo.co: Established Indonesian digital news platform known for investigative journalism and editorial credibility. Comparable to Detik.com in audience reach, digital-first news delivery, and Indonesian-language content focus.
• CNN Indonesia: Sister property under detikNetwork operating as a 24-hour Indonesian news platform in partnership with CNN International. Comparable news product with shared audience and CT Corp media ecosystem overlap.
• Kompas.com: One of Indonesia's largest and most established online news portals operated by Kompas Gramedia. Directly comparable to Detik.com as a multi-category Indonesian-language news destination with similar scale, regional reach, and advertising-based revenue model.
• Viva.co.id: Indonesian news and entertainment portal backed by Grup Viva, a media conglomerate. Comparable multi-vertical news offering competing with Detik.com for general news, sports, and lifestyle audiences in Indonesia.
• CNBC Indonesia: Sister property under detikNetwork providing Indonesian business and financial news television and digital content. Directly comparable to Detik.com's detikFinance vertical and shares the detikNetwork parent ecosystem.
• Tribunnews.com: Major Indonesian news network operated by KG Media (Kompas Gramedia). Competes directly with Detik.com across general news, regional coverage, and digital advertising in the Indonesian market.
• The Jakarta Post: English-language Indonesian news portal with a long-established reputation and broad news coverage. Comparable to Detik.com as a flagship Indonesian digital news destination, though differentiated by English-language audience focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/detikcom
• YouTubeyoutube.com/user/detikcom
• LinkedInlinkedin.com/company/detik-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Detik.com