Rm Electric

What Rm Electric does

RM Electric is an Italian distributor of electrical materials and adjacent building/home technical products, founded in 1991 by Massimo Ruocco and headquartered in Marcianise (Caserta), in Italy's Campania region. The company operates as an authorized reseller of premium electrical brands including BTICINO, Vimar, Legrand, and Olimpia Splendid, and more recently of connected-device vendors Ajax Systems, Shelly, and Aqara. The assortment spans more than 10,000 SKUs covering electrical materials, air conditioning, LED lighting, smart-home devices, heating, hydraulics, ventilation, security and alarm systems, home automation, solar energy, networking, small appliances, tools, consumables (cartridges and toners), telephony, and mobile accessories.

The business model combines a 1,200 sqm physical showroom with an e-commerce channel, serving two customer segments in parallel: end consumers (B2C) purchasing through the showroom or online, and professional installers and small contractors (B2B) sourcing project materials. Revenue is generated primarily through resale margin on distributed branded SKUs, supplemented by value-added services such as LED installation design, which deepen wallet share with installer customers. Smart-home offerings integrate with Alexa, Google Home, and the Tuya ecosystem, positioning RM Electric in the consumer/prosumer segment of the connected-home market rather than in enterprise or industrial IoT. The company is privately held as an Italian srl with headcount in the 11–50 range, has operated continuously for over 30 years, and discloses no external funding.

Name

Rm Electric

Legal name

Rme Electric srl

Website

https://rmelectric.it

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Italian electrical materials distributor based in Marcianise, founded in 1991, offering 10,000+ SKUs across electrical, climate-control, smart-home, and solar categories through a 1,200 sqm showroom and e-commerce platform, serving end consumers and professional installers across Italy.

Ownership category

akta.pro rank

Product category

Electrical Materials Distribution

NAICS

Electrical Equipment Manufacturing (33531), Electrical Equipment, Appliance, and Component Manufacturing (335), Wiring Device Manufacturing (33593)

SIC

Electric Lighting & Wiring Equipment (3640), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

akta.pro secondary industries

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE), Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

Keywords

• Electrical materials distribution
• Air conditioning equipment
• LED lighting products
• Smart home automation
• Heating systems supply

Headquarters

HQ city

Marcianise

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Direct sales of electrical materials, climatizers, lighting, heating, and security products through both physical showroom and e-commerce platform to consumers and businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Rm Electric distributes over 10,000 electrical, climate control, LED lighting, heating, security, smart home, plumbing, and small appliance products from major Italian and international brands through a 1,200 sqm physical showroom in Marcianise and an e-commerce storefront at rmelectric.it. The company also offers LED lighting system design and installation services for residential and commercial customers.

Product overview

Rm Electric is an Italian electrical materials distributor founded in 1991, specializing in the sale and distribution of electrical materials for civil and industrial use. The company operates both physical retail (1,200 sqm showroom in Marcianise) and e-commerce platforms. Their comprehensive product portfolio centers on several core categories: Electrical Materials (wiring, switches, circuit breakers from BTICINO, VIMAR, Legrand), Air Conditioning/Climate Control (Olimpia Splendid, Melchioni), LED and Conventional Lighting (including smart bulbs with Alexa/Google Home integration), Smart Home Automation (Ajax, Aqara, Shelly, TP-Link Tapo), Heating Systems (gas boilers, electric/gas heaters), Hydraulics (plumbing, faucets, drainage), Security Systems (CCTV, alarms), Solar Energy solutions, and Small Appliances. The company also provides LED installation design services. They serve both retail customers and professionals through their multi-channel distribution model.

Differentiator

Problem solved

Functional benefit

Products and services

• Materiale Elettrico Civile ed Industriale Catalog of electrical materials for residential and industrial use, including cables, switches, sockets, circuit breakers, junction boxes, and wiring accessories from brands such as BTICINO, VIMAR, Legrand, and ELETTROCANALI. Served to both professional installers and DIY consumers.
• Climatizzatori e Condizionatori Air conditioning and climate control systems including fixed units, cassette units, portable air conditioners, and accessories from brands such as Olimpia Splendid and Melchioni. Served to residential and commercial customers in Italy.
• Illuminazione LED LED lighting solutions including bulbs, strips, emergency lighting, indoor/outdoor fixtures, and smart bulbs from brands such as Fumagalli, EGLO, and Bot Lighting, plus traditional halogen lamps. Smart variants integrate with Alexa, Google Home, and Tuya.
• Smart Home Solutions Smart home automation products including Ajax alarm systems, Aqara devices (Apple HomeKit compatible), Meross, Shelly automation, Imou security cameras, TP-Link Tapo, and X-Sense smoke/CO detectors. Served to consumers deploying smart home integrations.
• Riscaldamento Heating solutions including gas boilers (condensing and open chamber), infrared and quartz heaters, electric heaters, LPG and methane gas stoves, and thermal convectors from brands such as Olimpia Splendid, Sicar, and Vinco. Served to residential and commercial customers.
• Idraulica Hydraulic materials including bathroom accessories, faucets, shower accessories, water heaters, water treatment products, PVC drainage systems, gas pipes and fittings, valves, and plumbing tools. Served to installers and residential consumers.
• Ventilatori Fan products including tower, wall, floor, ceiling, desk, portable, misting, dehumidifier, air cooler, and air purifier units from brands such as DCG, Howell, Vinco, Perenz, and Dianflex. Served to residential customers.
• Allarmi e Videosorveglianza Security and surveillance systems including intrusion alarms, CCTV kits with DVR recorders, cameras, monitors, and intercom/video intercom systems from brands such as Hikvision, HiLook, Tiandy, and Uniarch. Served to residential and commercial buyers.
• Automazione e Cancelletti Elettrici Gate automation systems including automatic gate kits, remote controls, and accessories from brands such as FAAC and BFT. Served to installers and residential property owners.
• Solar Energy Solar energy products including EV charging stations, solar lighting, inverters and batteries, photovoltaic modules, electrical panels, and mounting structures. Served to residential and commercial solar adopters.
• Network & Security Networking and security equipment including PC accessories, memory products, IP cameras from Hikvision/HiWatch/HiLook/TIANDY/Uniarch, and network equipment from Tenda, IP-COM, TP-Link, and Mercusys.
• Piccoli Elettrodomestici Small home appliances including hair dryers, vacuum cleaners, electric grills, kitchen scales, irons, electric cookers, fryers, blenders, and other kitchen appliances. Served to residential consumers.
• Attrezzi da Lavoro Work tools and equipment including power tools, hand tools, measuring instruments, tool holders, and accessories. Served to professional installers and DIY users.
• Cartucce e Toner Printer cartridges and toners including laserjet toners, inkjet cartridges, plotter cartridges, and drum units from brands such as Brother, Canon, Epson, HP, Kyocera, and Lexmark. Served to office and consumer customers.
• Telefonia Telephony products including cordless phones, fixed-line phones, and modular telephone plugs. Served to residential and small office users.
• My Phone Life Mobile phone accessories and replacement parts including smartphone accessories, lithium rechargeable batteries, cables and power banks, covers and screen protectors, memory cards (GoodRam), Apple/Huawei/Samsung replacement parts, smart watches, and laboratory tools.
• LED Impianti Progettazione e Realizzazione Design and installation services for LED lighting systems for energy savings, executed by qualified installers who create custom projects based on customer needs. Served to residential and commercial clients seeking turnkey lighting projects.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Olimpia SplendidcoreChannel Partner/ Reseller/ DistributorRme Electric distributes Olimpia Splendid products including air conditioners (climatizzatori) and gas heating systems. Olimpia Splendid is a major Italian brand for climatization and heating solutions.
• BTICINOcoreChannel Partner/ Reseller/ DistributorRme Electric is an authorized distributor of BTICINO electrical series products including Living, Magic, Axolute, Matix, and civil series components for residential electrical installations.
• VimarcoreChannel Partner/ Reseller/ DistributorRme Electric distributes Vimar civil series electrical products for residential and commercial installations, representing another major Italian electrical material manufacturer.
• LegrandcoreChannel Partner/ Reseller/ DistributorRme Electric distributes Legrand electrical products and accessories, another major international manufacturer in the electrical materials sector.
• Ajax SystemsminorChannel Partner/ Reseller/ DistributorRme Electric distributes Ajax smart home security products including alarm systems, sensors, and detectors for smart home security solutions.
• ShellyminorChannel Partner/ Reseller/ DistributorRme Electric distributes Shelly smart home automation products for home automation solutions including smart switches, relays, and sensors.
• AqaraminorChannel Partner/ Reseller/ DistributorRme Electric distributes Aqara smart home products compatible with Apple HomeKit for smart home automation and IoT solutions.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Mediaworld: Major Italian consumer-electronics and appliance retail chain that overlaps with Rm Electric on small appliances, networking, smart-home products and telephony — competing for the same B2C shopper but as a generalist big-box retailer.
• Leroy Merlin Italia: Mass-market French home-improvement retailer with Italian stores; overlaps with Rm Electric on lighting, electrical, climate, smart home and DIY categories, but operates as a broad-based big-box incumbent rather than an electrical specialist.
• Gewiss: Italian manufacturer and direct distributor of electrical and smart-building products (wiring devices, lighting, EV charging); competes with Rm Electric both as a brand that Rm Electric sells and as a manufacturer with growing direct-to-installer sales.
• Bricoman: Italian pro-focused home-improvement retail chain selling electrical, lighting, climate and plumbing materials to tradespeople — directly competing for the same professional installer customer base that Rm Electric serves via its Marcianise showroom.

Others

• BTicino: Premium Italian residential electrical-series brand (Living, Matix, Axolute) whose products Rm Electric distributes. Comparable as an adjacent electrical brand, but BTicino is a Legrand-owned manufacturer/supplier rather than a competing distributor.
• Vimar: Italian electrical-wiring-device and home-automation brand whose civil series Rm Electric distributes. Comparable thematically in civil/building electrical, but Vimar is an upstream supplier with its own distribution, not a direct competitor.
• Legrand Italia: Italian arm of Legrand, a leading electrical-wiring-device manufacturer and a key supplier to Rm Electric (BTicino is a Legrand brand). Comparable because it shapes the same categories, but operates upstream as a brand owner rather than a distributor.

Direct peers

• Sonepar Italia: Global electrical distribution leader with a major Italian footprint, selling the same categories (wiring devices, lighting, climate, automation) to professional installers and B2B customers — the most direct larger-scale competitor to Rm Electric's core distribution model.
• Rexel Italia: International electrical materials distributor active in Italy, serving installers and contractors with multi-brand catalogues of wiring, lighting, climate and automation products — operating the same B2B/B2C distribution model at greater scale.
• V-Tac: European LED-lighting brand and distributor active in Italy, selling bulbs, fixtures and smart-lighting SKUs through online and trade channels — directly comparable to Rm Electric's LED and smart-bulb assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RME.ELECTRICSRL
• Instagraminstagram.com/rme.electricsrl
• Xx.com/rmelectric01
• LinkedInlinkedin.com/company/rm-electric

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rm Electric