Canon

Name

Canon

Legal name

Canon Europa N.V.

Website

https://canon.no

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Audio and Video Equipment Manufacturing (33431), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Photographic Equipment & Supplies (3861), Optical Instruments & Lenses (3827)

akta.pro primary industry

Interchangeable-Lens Cameras (Mirrorless & DSLR) (CRACAPAA)

akta.pro secondary industries

Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters) (CRACAPAF), Fixed-Lens Cameras (Compact, Bridge & 360 Cameras) (CRACAPAB), Photo Printers & Dedicated Imaging Printers (HDACAEAG), Photo & Video Output Devices (Printers, Portable Photo Printers, Photo Frames) (CRACAPAL)

Keywords

• Digital cameras
• Mirrorless cameras
• Professional cinema cameras
• Office printers
• Imaging solutions

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Hardware Sales (Cameras and Video): Canon generates primary revenue from sale of digital cameras (mirrorless, DSLR, compact), video cameras, Cinema EOS systems, professional camcorders, and accessories including lenses, flashes, tripods, and bags.
2. Printing Hardware and Consumables: Sale of printers (home, office, professional photo, production), scanners, and consumables including ink cartridges, toner, photo paper, and ZINK paper. Recurring revenue from ink/toner subscriptions.
3. Ink and Toner Subscriptions: PIXMA Print Plan and Auto-Ink Delivery subscription services providing automatic delivery of ink cartridges when printers run low. One-time purchase model for ink/toner as consumables.
4. Business Solutions and Managed Services: Managed Print Services, digital transformation services, information management solutions, and security solutions for enterprise customers. Professional services including lifecycle management and implementation.
5. Software and Apps: Revenue from software products including Canon Camera Connect, Photo Companion, Digital Photo Professional Express, Canon Print app, and Mini Print app for instant cameras.
6. Professional Services: Canon Professional Services (CPS) providing priority support, loaner equipment, and exclusive benefits for professional photographers and videographers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Canon designs, manufactures, and sells a comprehensive range of imaging products including digital cameras (mirrorless EOS R, DSLR, PowerShot compact, IXUS), professional video cameras (Cinema EOS, LEGRIA camcorders), RF and EF lenses, and a full line of printers (PIXMA home, imageRUNNER ADVANCE office, imagePROGRAF professional, and production printers). The company also provides related consumables (ink, toner, ZINK paper), software, managed print services, and business imaging solutions for consumer, professional, and enterprise customers.

Product overview

Canon is a comprehensive imaging technology company offering a broad portfolio spanning digital cameras, video production equipment, printing solutions, and enterprise services. The core camera lineup includes the EOS R mirrorless system (with models like EOS R1, R5, R6, R7, R8, and Cinema EOS variants like EOS R5 C), EOS DSLR cameras (2000D through 1D X Mark III), and PowerShot/IXUS compact cameras. Canon's video ecosystem comprises Cinema EOS professional cinema cameras (C50, C70, C80, C300, C400, C500) and LEGRIA/XA professional camcorders. The printer portfolio spans from consumer PIXMA inkjets and home laser printers through business MAXIFY and imageRUNNER ADVANCE office multifunction printers to imageFORCE office printers and professional imagePROGRAF photo printers, up to high-volume production printing systems. Canon offers extensive lens ecosystems with RF/RF-S mounts for mirrorless and EF/EF-S for DSLRs, plus accessories including scanners, golf rangefinders, and instant cameras (Zoemini, SELPHY). The software and services layer includes Canon Camera Connect and Mini Print mobile apps, image.canon cloud platform, Canon Professional Services, Managed Print Services, and Canon Club membership, all supported by Canon's Developer Programme for integration capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Canon Club: Membership program for Canon product owners offering exclusive benefits, points, workshops, and community access.
• imageRUNNER ADVANCE
• imageFORCE
• imagePROGRAF
• PIXMA
• MAXIFY
• SELPHY
• i-SENSYS
• Canon Zoemini
• PowerShot
• EOS
• LEGRIA
• Cinema EOS
• Canon Professional Services

Segments7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Axis CommunicationscoreChannel Partner/ Reseller/ DistributorAxis Communications, a Canon Group company, handles sales and support for Canon surveillance cameras. This is a subsidiary relationship within the Canon corporate family, with Axis managing Canon network camera distribution through its established global security solutions channel.
• SynologyminorGTM or Marketing PartnerCanon Club offers members discounts on Synology Bee Series products for image and video storage. This is a promotional partnership providing Canon Club members with discounted cloud/NAS storage solutions from Synology.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ricoh: Ricoh competes with Canon's managed print, production print, and office multifunction businesses; both serve enterprise document workflows and commercial print service providers.
• HP: HP's broad consumer and enterprise printing business, including LaserJet and PageWide, competes with Canon's home, office, and production printing portfolio while serving overlapping business imaging customers.

Emerging players

• Hasselblad: Hasselblad's medium-format X system and professional photography equipment overlap at the high end of Canon's mirrorless and DSLR offerings, competing for studio, fashion, and landscape professionals.

Direct peers

• Sony: Sony's Alpha mirrorless camera line and professional video (FX-series) compete directly with Canon's EOS R and Cinema EOS systems, sharing the same enthusiast and professional photographer/videographer customer base.
• Brother: Brother's Inkjet, Laser, and All-in-One printer lines for SOHO and SMB customers compete directly with Canon's PIXMA, MAXIFY, and i-SENSYS printer ranges on price, features, and consumable economics.
• Nikon: Nikon's Z mirrorless system and F-mount DSLR/AF-S lens lineup directly compete with Canon's EOS R and DSLR/EOS systems; both serve professional and enthusiast photographers with comparable camera bodies and lens ecosystems.
• Leica: Leica's premium M, Q, and SL mirrorless cameras compete with Canon's high-end EOS R and professional camera lineup, addressing professional photographers who prioritize optical quality and brand prestige.
• Panasonic: Panasonic Lumix mirrorless and professional cinema cameras (with L-Mount alliance) overlap directly with Canon's mirrorless EOS R and Cinema EOS ranges, especially in hybrid stills/video creator use cases.
• Fujifilm: Fujifilm's X-series mirrorless and Instax instant cameras compete with Canon's EOS R and Zoemini/SELPHY instant products; both target enthusiast photographers and the same consumer/professional imaging segments.
• Epson: Epson's EcoTank and SureColor printers directly compete with Canon's PIXMA, MAXIFY, and imagePROGRAF printer lines; both target home, office, and professional photo printing customers with comparable inkjet technology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CanonEvents
• YouTubeyoutube.com/user/CanonEurope
• Facebookfacebook.com/CanonNorge
• LinkedInuk.linkedin.com/company/canon-emea
• Instagraminstagram.com/canonnordic

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canon