Canon
- Company typePrivate
- Founded1937
- HeadquartersOslo, Norway
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Canon firmographics
Firmographics- Name
- Canon
- Legal name
- Canon Europa N.V.
- Website
- https://canon.no
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Canon industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Audio and Video Equipment Manufacturing (33431), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Photographic Equipment & Supplies (3861), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Interchangeable-Lens Cameras (Mirrorless & DSLR) (CRACAPAA)
- akta.pro secondary industries
- Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters) (CRACAPAF), Fixed-Lens Cameras (Compact, Bridge & 360 Cameras) (CRACAPAB), Photo Printers & Dedicated Imaging Printers (HDACAEAG), Photo & Video Output Devices (Printers, Portable Photo Printers, Photo Frames) (CRACAPAL)
Keywords
Where Canon is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Canon business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Hardware Sales (Cameras and Video): Canon generates primary revenue from sale of digital cameras (mirrorless, DSLR, compact), video cameras, Cinema EOS systems, professional camcorders, and accessories including lenses, flashes, tripods, and bags.
- Printing Hardware and Consumables: Sale of printers (home, office, professional photo, production), scanners, and consumables including ink cartridges, toner, photo paper, and ZINK paper. Recurring revenue from ink/toner subscriptions.
- Ink and Toner Subscriptions: PIXMA Print Plan and Auto-Ink Delivery subscription services providing automatic delivery of ink cartridges when printers run low. One-time purchase model for ink/toner as consumables.
- Business Solutions and Managed Services: Managed Print Services, digital transformation services, information management solutions, and security solutions for enterprise customers. Professional services including lifecycle management and implementation.
- Software and Apps: Revenue from software products including Canon Camera Connect, Photo Companion, Digital Photo Professional Express, Canon Print app, and Mini Print app for instant cameras.
- Professional Services: Canon Professional Services (CPS) providing priority support, loaner equipment, and exclusive benefits for professional photographers and videographers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PIXMA Print Plan subscription for ink delivery |
| Subscription | Pay-as-you-go | Auto-Ink Delivery service |
| Freemium | Monthly | Canon Club membership tiers |
| One time/ perpetual license | Pay-as-you-go | Extended printer warranty |
| Subscription | Annual | Business solutions and managed print services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Canon product offering
Product offeringCore offering
Canon designs, manufactures, and sells a comprehensive range of imaging products including digital cameras (mirrorless EOS R, DSLR, PowerShot compact, IXUS), professional video cameras (Cinema EOS, LEGRIA camcorders), RF and EF lenses, and a full line of printers (PIXMA home, imageRUNNER ADVANCE office, imagePROGRAF professional, and production printers). The company also provides related consumables (ink, toner, ZINK paper), software, managed print services, and business imaging solutions for consumer, professional, and enterprise customers.
Product overview
Canon is a comprehensive imaging technology company offering a broad portfolio spanning digital cameras, video production equipment, printing solutions, and enterprise services. The core camera lineup includes the EOS R mirrorless system (with models like EOS R1, R5, R6, R7, R8, and Cinema EOS variants like EOS R5 C), EOS DSLR cameras (2000D through 1D X Mark III), and PowerShot/IXUS compact cameras. Canon's video ecosystem comprises Cinema EOS professional cinema cameras (C50, C70, C80, C300, C400, C500) and LEGRIA/XA professional camcorders. The printer portfolio spans from consumer PIXMA inkjets and home laser printers through business MAXIFY and imageRUNNER ADVANCE office multifunction printers to imageFORCE office printers and professional imagePROGRAF photo printers, up to high-volume production printing systems. Canon offers extensive lens ecosystems with RF/RF-S mounts for mirrorless and EF/EF-S for DSLRs, plus accessories including scanners, golf rangefinders, and instant cameras (Zoemini, SELPHY). The software and services layer includes Canon Camera Connect and Mini Print mobile apps, image.canon cloud platform, Canon Professional Services, Managed Print Services, and Canon Club membership, all supported by Canon's Developer Programme for integration capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Canon Club: Membership program for Canon product owners offering exclusive benefits, points, workshops, and community access.
- imageRUNNER ADVANCE
- imageFORCE
- imagePROGRAF
- PIXMA
- MAXIFY
- SELPHY
- i-SENSYS
- Canon Zoemini
- PowerShot
- EOS
- LEGRIA
- Cinema EOS
- Canon Professional Services
Companies that use Canon
Customer profileSegments7 records
Canon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature7 records
Canon partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Axis CommunicationscoreAxis Communications, a Canon Group company, handles sales and support for Canon surveillance cameras. This is a subsidiary relationship within the Canon corporate family, with Axis managing Canon network camera distribution through its established global security solutions channel.
- SynologyminorCanon Club offers members discounts on Synology Bee Series products for image and video storage. This is a promotional partnership providing Canon Club members with discounted cloud/NAS storage solutions from Synology.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Canon competitors and assessment
Company assessmentBroad incumbents
- Ricoh: Ricoh competes with Canon's managed print, production print, and office multifunction businesses; both serve enterprise document workflows and commercial print service providers.
- HP: HP's broad consumer and enterprise printing business, including LaserJet and PageWide, competes with Canon's home, office, and production printing portfolio while serving overlapping business imaging customers.
Emerging players
- Hasselblad: Hasselblad's medium-format X system and professional photography equipment overlap at the high end of Canon's mirrorless and DSLR offerings, competing for studio, fashion, and landscape professionals.
Direct peers
- Sony: Sony's Alpha mirrorless camera line and professional video (FX-series) compete directly with Canon's EOS R and Cinema EOS systems, sharing the same enthusiast and professional photographer/videographer customer base.
- Brother: Brother's Inkjet, Laser, and All-in-One printer lines for SOHO and SMB customers compete directly with Canon's PIXMA, MAXIFY, and i-SENSYS printer ranges on price, features, and consumable economics.
- Nikon: Nikon's Z mirrorless system and F-mount DSLR/AF-S lens lineup directly compete with Canon's EOS R and DSLR/EOS systems; both serve professional and enthusiast photographers with comparable camera bodies and lens ecosystems.
- Leica: Leica's premium M, Q, and SL mirrorless cameras compete with Canon's high-end EOS R and professional camera lineup, addressing professional photographers who prioritize optical quality and brand prestige.
- Panasonic: Panasonic Lumix mirrorless and professional cinema cameras (with L-Mount alliance) overlap directly with Canon's mirrorless EOS R and Cinema EOS ranges, especially in hybrid stills/video creator use cases.
- Fujifilm: Fujifilm's X-series mirrorless and Instax instant cameras compete with Canon's EOS R and Zoemini/SELPHY instant products; both target enthusiast photographers and the same consumer/professional imaging segments.
- Epson: Epson's EcoTank and SureColor printers directly compete with Canon's PIXMA, MAXIFY, and imagePROGRAF printer lines; both target home, office, and professional photo printing customers with comparable inkjet technology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Canon social profiles
Digital presenceCanon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Canon leadership team
Management profileNumber of profiles
Canon subsidiaries and ownership
Company hierarchySubsidiaries1 record
Canon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Canon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Canon
What does Canon do?
Canon designs, manufactures, and sells a comprehensive range of imaging products including digital cameras (mirrorless EOS R, DSLR, PowerShot compact, IXUS), professional video cameras (Cinema EOS, LEGRIA camcorders), RF and EF lenses, and a full line of printers (PIXMA home, imageRUNNER ADVANCE office, imagePROGRAF professional, and production printers). The company also provides related consumables (ink, toner, ZINK paper), software, managed print services, and business imaging solutions for consumer, professional, and enterprise customers.
Is Canon a public or private company?
Canon is a private company. It is currently operating.
When was Canon founded?
Canon was founded in 1937. It employs 5,001 to 10,000 people.
Where is Canon based?
Canon is headquartered in Oslo, Norway, in the Europe region.
How does Canon make money?
Six revenue lines are on record. Hardware Sales (Cameras and Video) is the primary driver. The others are printing Hardware and Consumables, ink and Toner Subscriptions, business Solutions and Managed Services, software and Apps and professional Services.
Who are Canon's main competitors?
Broad incumbents on record are Ricoh and HP. Hasselblad is listed as an emerging player. Direct peers are Sony, Brother, Nikon, Leica, Panasonic, Fujifilm and Epson.
Does Canon have an API?
Yes. Canon operates a Developer Programme (Canons Utviklingsprogram) at developers.canon-europe.com. The developer programme provides tools and support for building integrations with Canon products. Specific API documentation, endpoints, authentication methods, and rate limits are not directly visible in the source material. Developer documentation is at developers.canon-europe.com/s.
What industry is Canon in?
Canon's product category is Consumer Electronics. Its primary akta.pro industry code is CRACAPAA, Interchangeable-Lens Cameras (Mirrorless & DSLR), with a secondary code of CRACAPAF, Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters). Its NAICS code is 33431 and its SIC code is 3861.