Cornerstone Project Consulting

What Cornerstone Project Consulting does

Cornerstone Project Consulting is a privately held, founder-owned residential construction project management firm based in Annapolis, Maryland, serving the Greater Annapolis area. The company provides project management and facilitation services for homeowners undertaking construction and renovation projects, including additions, remodels, kitchen and bath renovations, new home construction, second-story additions, and detached dwellings. Its service offering spans the full project lifecycle, from specification development and bid solicitation through subcontractor coordination, schedule management, permit navigation, and final completion.

The business is operated by owner and president Alison Whitacre, who brings 35 years of construction project management experience and deep familiarity with Maryland permit and inspection processes. Service delivery relies on project scheduling software plus a curated network of local subcontractors and suppliers, with bid solicitation and cost control positioned as core capabilities. There is no proprietary technology platform; the offering is fundamentally professional services with a modest software tooling layer.

Cornerstone bills clients as a percentage of total project costs rather than charging flat fees, and reaches customers through direct engagement and word-of-mouth referrals, supplemented by organic social channels (Facebook, Instagram). The customer base consists primarily of individual homeowners, with limited commercial engagements (e.g., Spectrum Behavioral Health). The firm competes against traditional general contractors by offering project management without the GC overhead markup, and against other owner representatives by leveraging Whitacre's local reputation and subcontractor relationships.

Name

Cornerstone Project Consulting

Legal name

Cornerstone Project Consulting

Website

https://cornerstoneprojectconsulting.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Residential Construction Project Management

NAICS

Architectural Services (541310)

SIC

Services-Management Consulting Services (8742), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Construction Engineering & Constructability Consulting (BPAHAIAN)

akta.pro secondary industry

Project Management & Owner’s Rep Services for School Capital Projects (EDAEABAN)

Keywords

• Residential construction management
• Home renovation consulting
• Project management services
• Bid solicitation services
• Owner representation

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Project Management Services: Overall project management billed as a percentage of project costs. Services include project specification development, bid solicitation, schedule management, subcontractor coordination, and invoice review.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Cornerstone Project Consulting provides residential construction project management and facilitation services in the Greater Annapolis, Maryland area. Core services include assistance with project specification development, bid solicitation and review, partnership with architects and design teams, subcontractor coordination, schedule management, and invoice review, billed as a percentage of total project costs as an alternative to hiring a general contractor.

Product overview

Cornerstone Project Consulting offers a unified project management and facilitation service for residential construction projects in the Greater Annapolis area. The core offering consists of Project Management and Bid Solicitation services, supplemented by specialized construction management for specific project types including Additions, Remodeling, Kitchens & Baths, New Home Construction, 2nd Story Additions, and Detached Dwellings. The company partners with clients throughout the entire project lifecycle from initial specification development through permit acquisition, bid solicitation, scheduling, subcontractor coordination, and final completion. The business model provides an alternative to traditional general contracting, helping clients manage successful projects while minimizing overhead costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Project Management

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• CoConstruct: CoConstruct is a project management and client collaboration software platform purpose-built for custom home builders and remodelers. It is an adjacent player to Cornerstone, serving the same end market (residential construction PM) but as a SaaS enabler rather than a services provider.
• BuildZoom: BuildZoom is a marketplace and project management platform connecting homeowners with licensed contractors. It is comparable to Cornerstone in targeting the homeowner-construction matching problem, though with a marketplace/lead-gen model rather than dedicated PM services.

Broad incumbents

• Procore Technologies: Procore is the dominant enterprise construction management platform. While focused on commercial construction, it increasingly targets residential builders and could become an indirect substitute for Cornerstone-style PM services for larger custom-home builders.
• Buildertrend: Buildertrend is a leading construction project management software suite for residential builders and remodelers. It overlaps with Cornerstone's PM function but as a software platform rather than a service, addressing similar workflow pain points at scale.
• Houzz Pro: Houzz Pro is a software and marketplace platform serving home professionals (designers, contractors, remodelers) with project management, lead generation, and visualization tools. It competes indirectly with Cornerstone by enabling homeowners to manage remodels themselves with software.

Direct peers

• Alair Homes: Alair Homes is a franchise-based custom home builder and remodeler with owner-led local offices serving affluent homeowners. It is comparable to Cornerstone as a residential construction PM/builder serving premium clients, though it operates at multi-market scale rather than solo-practitioner.
• Block (formerly Block Renovator): Block provides full-service residential construction management in NYC, acting as a single point of accountability for homeowners from design through completion. It mirrors Cornerstone's owner-rep model but operates at greater scale and with more institutional backing in a different metro.
• Sweeten: Sweeten is a tech-enabled platform that matches homeowners with vetted general contractors and provides construction management support for residential renovations. It is a direct peer to Cornerstone in solving the homeowner-construction intermediary problem, though Sweeten operates primarily in NYC/NJ rather than Maryland.

Others

• Orchard (formerly Hometap): Orchard provides home equity investment and home renovation financing, addressing part of Cornerstone's customer pain (funding major renovations). It is an ecosystem participant rather than a direct competitor but could become a partner or acquisition target in the renovation services stack.

Regional players

• Purple Cherry Architects: Purple Cherry Architects is an Annapolis-area architecture firm specializing in residential custom homes, additions, and renovations. It is a regional peer that collaborates with Cornerstone on projects and competes for similar homeowner relationships in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cornerstoneprojectconsulting
• Instagraminstagram.com/cornerstoneprojectconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornerstone Project Consulting