People Love Process

What People Love Process does

People Love Process (PPLLUV Process) is the YouTube teaching channel of Glitschka Studios, a privately held boutique design firm operated as a solo content creator venture by founder Von Glitschka from the Pacific Northwest, United States. The channel produces weekly educational videos covering a holistic, systematic creative process that spans drawing techniques, design-thinking, art direction, pattern design, custom vector brushes, hand lettering, character design, and the final vector build, with primary focus on Adobe Illustrator and secondary coverage of Adobe Photoshop. Supporting products include the Vector Basic Training (VBT) book, an Ornament Book of over 700 vector-based assets, a Logo Design Process course on Retro Supply Co., branded merchandise (stickers, t-shirts via Cotton Bureau), and art prints sold through direct e-commerce.

The business operates a community-led go-to-market model anchored on free YouTube tutorials supplemented by optional paid memberships for exclusive content. Distribution extends across LinkedIn Learning (where Von publishes extensive paid courses), RetroSupply.co (digital asset marketplace), Cotton Bureau (merchandise fulfillment), and direct e-commerce through glitschkastudios.com. Von additionally delivers in-person and virtual workshops to art schools, university design programs, and corporate in-house creative groups, plus speaking engagements at design events worldwide.

Monetization is diversified across recurring streams (YouTube memberships, LinkedIn Learning course royalties), transactional streams (digital product licenses, merchandise, book and print sales), and professional services (speaking and workshops). The target audience comprises creative professionals and designers seeking Adobe Illustrator and Photoshop skill development, design students and educators, and corporate creative teams. The venture is bootstrapped with no institutional funding, no disclosed headcount beyond Von Glitschka, and no parent company structure.

Name

People Love Process

Legal name

Glitschka Studios

Website

https://pplluv.com

Company type

Private

Operating status

Operating

Short description

PPLLUV Process is a solo-operated YouTube teaching channel by Von Glitschka that delivers weekly creative process tutorials on Adobe Illustrator, illustration, and design for creative professionals, design students, and corporate creative teams, monetized via YouTube memberships, LinkedIn Learning courses, digital products, merchandise, and workshops.

Ownership category

akta.pro rank

Product category

Creative Design Education

NAICS

Fine Arts Schools (611610), Educational Services (611), Graphic Design Services (541430)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)

akta.pro secondary industries

Design & Maker Skills (Graphic Design, Calligraphy, Lettering) (EDAAAGAJ), Multimedia Learning Production (Video, Animation, Interactive) (EDAGAKAG), Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA), Digital Arts & Design (Graphic Design, Illustration, Animation) (EDAMAAAB)

Keywords

• Creative process education
• Illustration training
• Vector graphics tutorials
• Design workflow coaching
• Logo design courses

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. YouTube Memberships: YouTube channel with optional paid memberships providing exclusive members-only content to subscribers.
2. Online Courses: Extensive creative courses on LinkedIn Learning covering topics such as logo design, illustration, hand lettering, character design, pattern design, and copyright protection for creatives.
3. Digital Products: Vector-based assets, design resources, and exercise files sold through RetroSupply.co marketplace.
4. Merchandise Sales: Stickers, t-shirts, art prints, and ornamental vector books sold through e-commerce platforms.
5. Speaking and Workshops: Speaking engagements at design and creative events worldwide, workshops with art schools, university design programs, and corporate in-house creative groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

People Love Process is a YouTube teaching channel and educational platform operated by illustrator Von Glitschka through Glitschka Studios, focused on teaching the creative process to designers and illustrators. The core offering is free, process-focused video content on vector illustration, logo design, and professional design workflows, monetized through memberships, courses, books, merchandise, and live workshops.

Product overview

PPLLUV Process is a single unified offering — a YouTube-based educational channel focused on creative process instruction. The core product is the PPLLUV Process YouTube channel, which provides weekly video tutorials on design, illustration, and Adobe software workflows. Supporting the channel is a portfolio of related products including the Vector Basic Training (VBT) book, Logo Design Process Course, LinkedIn Learning courses, branded merchandise (stickers, t-shirts), art prints, and vector ornament collections sold through third-party platforms like RetroSupply.co and Cotton Bureau. The ecosystem is centered on Von Glitschka's creative expertise spanning logo design, illustration, hand lettering, character design, and pattern design.

Differentiator

Problem solved

Functional benefit

Products and services

• PPLLUV Process YouTube Channel
• Vector Basic Training Book

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• LinkedIn LearningcoreChannel Partner/ Reseller/ DistributorPPLLUV Process produces extensive creative courses exclusively for LinkedIn Learning platform, covering logo design, illustration, hand lettering, character design, pattern design, and copyright protection for creatives. This is a primary revenue channel and content distribution partnership.
• RetroSupply.cominorChannel Partner/ Reseller/ DistributorDigital products including the 'Everything Glitschka Collection' and other vector assets are sold through RetroSupply.co marketplace. This partnership provides distribution for digital creative assets.
• Cotton BureauminorChannel Partner/ Reseller/ DistributorBranded merchandise including t-shirts are sold through Cotton Bureau platform, providing merchandise fulfillment and distribution services.
• YouTubecoreTechnology or IntegrationPPLLUV Process is the YouTube teaching channel of Glitschka Studios. YouTube serves as the primary content hosting and distribution platform, providing video hosting, membership infrastructure, and audience discovery.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• School of Motion: Boutique online education company offering high-end courses in motion design, animation, and Adobe-tool workflows. Comparable as a creator-led design education business monetising through premium courses and a community.
• Proko: Creator-led education brand offering free YouTube tutorials plus paid courses on figure drawing, anatomy, and illustration. Directly comparable in GTM (free YouTube + paid courses) and audience (improving illustrators and designers).
• SVS Learn (SVSLearn / SVS Learn): Design education platform founded by industry designers offering video courses and tutorials on Adobe Illustrator and graphic design. Closely overlaps PPLLUV's focus on systematic Illustrator workflows and exercise-driven learning.
• The Futur: Creator-led education business teaching design, branding, and creative business skills via YouTube, courses, and a community membership. Directly comparable to PPLLUV in revenue model (free content + paid memberships + courses) and target audience (creative professionals).
• Domestika: Creator course marketplace selling video courses on illustration, design, typography, and creative disciplines from independent instructors. Comparable as a peer venue where Von Glitschka-style courses are monetised and distributed to global creative audiences.

Others

• RetroSupply Co. Marketplace selling digital design assets, brushes, and creator-branded resources — including the Everything Glitschka Collection. Already a distribution partner, but also a peer in the monetisation of digital creative assets.

Emerging players

• Mograph Mentor: Creator-led platform offering interviews and courses on motion design and creative careers. Comparable as a creator-economy design education brand monetising through courses and community.
• Aaron Blaise (creator channel): Independent illustrator and animator producing drawing, painting, and creative process tutorials on YouTube with paid courses. Comparable as a solo-creator-led education channel in the illustration/design space.
• Logos by Nick: Independent creator offering free YouTube tutorials plus paid courses on logo design and Illustrator workflows. Closely comparable subject-matter scope (logo design, vector) and business model (free content + paid courses).

Broad incumbents

• Skillshare: Large subscription-based online learning marketplace with extensive creative, design, and illustration course catalogues. Comparable as a competing platform for paid creative education and a venue for creator-led course content.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PPLLUVProcess
• Xx.com/pplluvprocess

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People Love Process