What Olympia Pharmacy does

Olympia Pharmacy, legally registered as Olympia Apotheke Johanna Gemenetzi e.K., is a privately held German pharmacy business headquartered at Marktstraße 6, 76744 Wörth am Rhein, Germany. The firm operates as a sole proprietorship under proprietor Johanna Gemenetzi, a licensed Apothekerin (pharmacist), and is supervised by the Apothekerkammer Rheinland-Pfalz. It runs three physical pharmacy branches in Wörth am Rhein — the flagship Olympia Apotheke, Tulla Apotheke (specializing in incontinence care and Bach flower remedies), and Apotheke im Maximilian Center — and complements these with the e-commerce platform shop.olympia-apotheke.eu, which supports online prescription submission (digital e-prescription/E-Rezept photo and PDF uploads, with encrypted transmission), product browsing, customer accounts, and home delivery. Distribution combines DPD for nationwide Germany shipping with an own-employee Botendienst for regional same-day delivery. Beyond standard prescription dispensing (statutory GKV and private) and OTC retail, the company offers an unusually broad service portfolio: ophthalmology/IVOM, sterile compounding, Rezeptur/Defektur/Labor, hospital supply (Krankenhausversorgung), practice supply (Praxisbedarf), home care supply (Heimversorgung), corporate occupational medicine (Werksärztliche Versorgung), a care-box service (Pflegebox), medication management (Medikamente mit Plan), and an ApoSpa wellness/spa division featuring TAOASIS aromatherapy.

The technology stack is built around regulated pharmacy workflows rather than novel software: SSL/TLS and Public-Private-Key encrypted transmission for e-prescriptions; barcode-based e-prescription processing; integration with NOVENTI HealthCare GmbH (GKV billing) and NOVENTI Health SE (hosting); a Kundenkarte loyalty card supporting drug-interaction checking and prescription history; and third-party integrations for PayPal, First Data Telecash (in-store card payments across girocard, VISA, Mastercard, AmEx), and communication tools (WhatsApp, Zoom, Microsoft Teams). The business model combines transaction-based prescription dispensing under regulated German pricing, unit-priced OTC retail with free shipping above €30, professional services revenue from specialized compounding and institutional supply, and B2C service revenue from the ApoSpa wellness line.

Customer segments are led by German general consumers (both statutory GKV and private patients) seeking OTC products, prescriptions, and home delivery, with secondary segments in healthcare institutions (hospitals, medical practices) needing pharmaceutical supply, sterile compounding, and occupational medicine, and home-care patients receiving recurring deliveries and care-box products. Pricing follows standard German pharmacy tariffs (Apothekenverkaufspreis) for prescriptions, while OTC and wellness services are priced per unit with pharmacy selling prices clearly labeled.

Name

Olympia Pharmacy

Legal name

Olympia Apotheke Johanna Gemenetzi e.K.

Website

https://olympia-apotheke.eu

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Olympia Pharmacy (Olympia Apotheke) is a privately held German pharmacy group headquartered in Wörth am Rhein, operating three licensed retail branches and an e-commerce storefront that dispenses prescriptions and OTC products, with specialized services in sterile compounding, ophthalmology/IVOM, institutional supply, and wellness.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

akta.pro secondary industries

Pharmacy & Health Essentials Delivery (CRAFAFAI), Value Convenience with Pharmacy / Health & Wellness Counter (CRAEAJAE)

Keywords

• Retail pharmacy services
• Prescription dispensing
• Pharmacy e-commerce
• Home medication delivery
• Sterile pharmaceutical compounding

Headquarters

HQ city

Wörth Am Rhein

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Over-the-counter (OTC) Product Sales: Retail sales of non-prescription medications, health products, cosmetics, and wellness items through both physical pharmacy locations and online store. Products include branded pharmaceuticals from manufacturers like ratiopharm, Hexal, 1A Pharma, Bionorica, and others.
2. Prescription Medication Dispensing: Dispensing of prescription medications for statutory health insurance (GKV) and private patients. The pharmacy processes GKV prescriptions with applicable rebate contracts and can substitute with discount medications (Rabattarzneimittel) unless the prescriber has excluded this.
3. Specialized Healthcare Services: Specialized services including ophthalmology and IVOM treatments, home care supply (Heimversorgung), hospital supply (Krankenhausversorgung), sterile compounding (Sterilherstellung), and practice supply (Praxisbedarf).
4. ApoSpa Wellness Services: Spa and wellness treatments offered through the ApoSpa division including cosmetic treatments and TAOASIS products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Olympia Pharmacy operates three retail pharmacy branches in Wörth am Rhein, Germany (Olympia Apotheke, Tulla Apotheke, Apotheke im Maximilian Center) and an e-commerce store selling OTC and prescription medications, medical aids, cosmetics, and wellness products, with e-prescription processing, home delivery via DPD courier and an in-house Botendienst, and specialized services including sterile compounding, ophthalmology/IVOM, hospital and practice supply, home care, and ApoSpa wellness treatments.

Product overview

Olympia Pharmacy operates as a multi-branch German pharmacy network consisting of three physical locations (Olympia Apotheke, Maxi Apotheke, and Tulla Apotheke) combined with an integrated e-commerce platform. The core offering is the Online Shop enabling 24/7 prescription and OTC product ordering with home delivery via DPD or in-house delivery service. Key services include E-Rezept electronic prescription processing, customer card with drug interaction checking, sterile compounding, ophthalmology/IVOM services, home care supplies, hospital provisioning, and wellness spa treatments. Products span OTC medications, prescription drugs, medical supplies, and cosmetics across categories including pain relief, cold/flu, allergy, digestive health, and wound care.

Differentiator

Problem solved

Functional benefit

Products and services

• Olympia Apotheke Online Shop (Pharmacy E-Commerce Store) Online pharmacy store at shop.olympia-apotheke.eu where customers can browse products, check availability across the three branches, order OTC items and submit prescriptions for fulfillment, with delivery via DPD or in-house Botendienst service. Targeted at individual German consumers (GKV and private patients) seeking convenience plus pharmacist-grade dispensing.
• E-Rezept (Electronic Prescription) Service Digital prescription intake and processing service enabling patients to submit statutory health insurance (GKV) e-prescriptions and classic paper prescriptions via webcam scanning, PDF upload, or smartphone photo capture (JPG). Transmitted using Public-Private-Key encryption for secure processing by the pharmacy; supports both pickup and delivery fulfillment.
• Botendienst (In-House Pharmacy Delivery Service) In-house pharmacy delivery service where Olympia Apotheke employees deliver medications and health products directly to customers' homes within the regional Wörth am Rhein service area, complementing nationwide DPD shipping for online orders.
• Kundenkarte (Customer Card Program) Personal customer card program that enables drug-interaction checking, prescription history tracking, delivery documentation, and pharmacist communication with prescribing physicians regarding potential medication interactions. Aimed at regular customers seeking ongoing pharmaceutical care and medication safety.
• Ophthalmology & IVOM (Intravitreal Therapy) Service Specialized ophthalmology service supplying and supporting intravitreal injection medication (IVOM) therapies for patients with eye conditions, delivered through the Olympia Apotheke branches.
• Pflegebox (Care Box Service) Subscription-style care box service providing nursing supplies and personal-care products for patients receiving care at home, simplifying recurring medical supply replenishment.
• Medikamente mit Plan (Medication Management Service) Medication management service providing patients with organized medication plans, schedule coordination, and pharmacist oversight to improve adherence for those on multiple medications.
• Sterilherstellung (Sterile Compounding Service) In-house sterile compounding service producing customized sterile medications (e.g., IV preparations) for individual patients and institutional customers requiring tailored or non-commercially-available sterile products.
• Rezeptur / Defektur / Labor (Compounding and Laboratory Service) Pharmacy compounding and laboratory service providing individualized prescription preparations (Rezeptur), small-batch compounded products (Defektur), and pharmacy laboratory work for customized medications not available as standard products.
• Heimversorgung (Home Care Supply Service) Home care supply service delivering medications, medical aids, and pharmaceutical care to patients receiving care at home, with continuity of supply and pharmacist oversight.
• Praxisbedarf (Medical Practice Supply Service) B2B supply service providing medical practices and physicians' offices with pharmaceuticals, consumables, practice materials, and medical aids on a recurring or one-off basis.
• Krankenhausversorgung (Hospital Supply Service) B2B institutional supply service delivering pharmaceutical products, sterile compounds, and medical supplies to hospitals as a contracted pharmacy supplier.
• Werksärztliche Versorgung (Occupational Health Supply Service) Occupational medicine supply service supporting company-based Werksarzt (occupational physician) programs with pharmaceutical supply and medical support for employee health services.
• ApoSpa (Pharmacy Wellness and Spa Services) ApoSpa wellness division offering cosmetic treatments, spa services, aromatherapy with TAOASIS products, and related wellness consultations delivered through the Olympia Apotheke branches.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• NOVENTI Health SEcoreTechnology or IntegrationExternal hosting provider for the pharmacy's e-commerce website and data processing systems. NOVENTI Health SE, headquartered at Borsigstraße 8, 74231 Bietigheim-Bissingen, provides the technical infrastructure for the online pharmacy platform.
• NOVENTI HealthCare GmbHcoreTechnology or IntegrationExternal service provider for billing processing of statutory health insurance (GKV) prescriptions. Located at Tomannweg 6, 81673 München. Handles prescription billing and reimbursement processing under a data processing agreement.
• DPD (Deutscher Paket Dienst)coreChannel Partner/ Reseller/ DistributorLogistics partner for nationwide delivery of online pharmacy orders throughout Germany. Provides package delivery and tracking services for the e-commerce operation.
• PayPalcoreChannel Partner/ Reseller/ DistributorOnline payment processing for e-commerce transactions. PayPal (Europe) S.à.r.l. et Cie, S.C.A., headquartered at 22-24 Boulevard Royal, L-2449 Luxembourg, handles secure online payment processing for the online pharmacy store.
• Apotheker- und Ärztebank DüsseldorfminorChannel Partner/ Reseller/ DistributorBanking partner for advance payment (Vorkasse) bank transfers. Banking details provided to customers for advance payment method on the online store.
• TRIESCHconsult (Data Protection Officer)minorOthersDesignated data protection officer (Datenschutzbeauftragter). Michael Triesch, Rheindamm 13, 40668 Meerbusch. Provides GDPR compliance advisory services.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Rossmann: Large German drugstore chain with extensive health, OTC and personal care assortment plus in-store pharmacy services in selected locations. Broad incumbent comparable on OTC/health retail adjacent to Olympia's core business.
• dm drogerie: Major German drugstore chain carrying OTC medicines, health, beauty and wellness products in thousands of stores. A broad incumbent competitor for OTC and wellness share overlapping with Olympia's retail offering.
• Müller Drogerie: German retail chain combining drugstore assortment (health, beauty, OTC) with pharmacy services at many locations. Overlaps with Olympia on health/wellness retail and pharmacy-adjacent offerings.

Direct peers

• easyApotheke: German discount pharmacy chain combining physical stores with online sales of OTC and prescription products. Most direct chain-store comparable to Olympia's multi-branch discount-leaning positioning.
• DocMorris (Redcare Pharmacy): Largest pan-European mail-order and online pharmacy operator, headquartered in the Netherlands and dominant in the German online pharmacy market. Directly competes with Olympia's e-commerce OTC and prescription delivery business across Germany.
• Aponeo: Germany-based online pharmacy offering OTC, prescription and health products with mail-order delivery. Comparable to Olympia's e-commerce pharmacy model targeting German consumers nationally.
• Medpex: German mail-order pharmacy subsidiary of DocMorris/Redcare operating in OTC, prescription fulfillment and pharmacy delivery. Competes head-to-head with Olympia's online order and home delivery offering.
• Sanicare: Established German mail-order pharmacy offering OTC products, prescriptions and home delivery nationwide. Comparable to Olympia as a pharmacy retailer combining regulated dispensing with online distribution.
• Shop Apotheke Europe: Leading European online pharmacy selling OTC, prescription and health products across multiple EU markets including Germany. Directly overlaps with Olympia's online prescription/OTC fulfillment and nationwide delivery model.

Regional players

• Belsana Apotheke: German pharmacy with strong mail-order and home delivery focus on compression therapy and pharmacy care products. Comparable to Olympia as a smaller independent German pharmacy with direct-to-consumer delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/olympiaapothekewoerth
• LinkedInlinkedin.com/company/olympia-apotheke

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympia Pharmacy