Twisted Roots Wine

What Twisted Roots Wine does

Twisted Roots Wine, LLC is a privately-held, family-owned winery producing small-batch, handcrafted wines primarily from century-old Zinfandel vines grown at its Lodi, California estate vineyard. The company was established as a winemaking operation in 2005 (with the underlying vineyard dating to 1918) by co-owners Josh Ruiz (winemaker), Julie Ruiz, Matt Pridey, and Whitney Pridey. The portfolio spans red wines (Old Vine Zinfandel, Petite Sirah, Tempranillo, Unfiltered Cabernet), white wines (Chardonnay, Albariño), sparkling wines, and hard cider, all produced under Lodi Rules Certified Sustainable Winegrowing practices.

The business operates exclusively through direct-to-consumer channels: a tasting room in Carmel Valley Village (12 Del Fino Pl, open Thursday–Sunday), an e-commerce storefront built on OrderPort, a three-tier wine club (1918 Club, Social Club, Cellar Club) with recurring shipments, virtual tasting packages ($250 for six bottles shipped with guided session), and venue rental for weddings, corporate events, and private celebrations (booked via Explore Tock and Eventbrite). Distribution is confined to California and U.S. domestic shipping, with no wholesale, B2B, or international footprint disclosed.

Revenue mechanics combine per-bottle retail pricing (premium reds at $65–$75 per bottle, with a 10% case discount on 12 bottles), recurring wine club subscription fees, event-based ticket sales ($50/person for Girls Night Out and similar), and venue rental income. The company is bootstrapped with no disclosed external funding, venture capital, or institutional investors, and is structured as a California LLC. Pricing for premium wines is published; wine club terms and event pricing are available via the website.

Name

Twisted Roots Wine

Legal name

Twisted Roots Wine LLC

Website

https://twistedrootsvineyard.com

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

11–50 employees

Short description

Twisted Roots Wine is a family-owned California winery producing small-batch, sustainably-grown wines from 1918 heritage Lodi Zinfandel vines, selling exclusively direct-to-consumer through its Carmel Valley tasting room, online store, three-tier wine club, virtual tastings, and private event hosting.

Ownership category

akta.pro rank

Product category

Winery / Handcrafted Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Handcrafted wine production
• Old vine zinfandel
• Wine club subscriptions
• Sustainable winegrowing
• Wine tasting room

Headquarters

HQ city

Carmel Valley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Wines sold directly to consumers through the tasting room and online store. Products include Red Wines, White Wines, Sparkling Wines, and Ciders. Case discounts available (10% off for 12 bottles).
2. Wine Club Subscriptions: Three-tier membership program (1918 Club, Social Club, Cellar Club) providing recurring shipments of wine with benefits including discounts, complimentary tastings, and event invitations.
3. Virtual Tastings: $250 package for non-members (six bottles shipped with guided virtual tasting experience). Wine club members receive special pricing.
4. Corporate & Special Events: Venue rental for private events including weddings, rehearsal dinners, corporate events, birthday celebrations, and anniversary parties.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Twisted Roots Wine produces and sells handcrafted, small-lot wines from estate-grown grapes in Lodi, California (vines dating to 1918), including red wines, white wines, sparkling wines, and hard cider. The company distributes primarily through direct-to-consumer channels: a tasting room in Carmel Valley, an online store, a three-tier wine club subscription, virtual tasting experiences, and on-site event hosting services.

Product overview

Twisted Roots Wine is a family-owned winery offering handcrafted, sustainable wines produced in small batches. The core product portfolio includes Red Wines (Old Vine Zinfandel, Petite Sirah, Tempranillo, Unfiltered Cabernet), White Wines (Chardonnay, Albariño), Sparkling Wines, and Hard Cider. The company operates a wine club program with three tiers (1918 Club, Social Club, Cellar Club) providing recurring shipments, exclusive access, and member discounts. Additional services include Virtual Wine Tastings with shipped wine packages and Corporate & Special Events hosting at their Carmel Valley tasting room.

Differentiator

Problem solved

Functional benefit

Brands

• 1918 Club: A wine club membership tier celebrating history and craftsmanship, tribute to the century-old vineyard planted in 1918.
• Social Club
• Cellar Club

Products and services

• Red Wines Selection of handcrafted red wines including Old Vine Zinfandel, Petite Sirah, Tempranillo, and Unfiltered Cabernet. Produced in small batches from unique vineyard sites for individual consumers and wine enthusiasts.
• White Wines Selection of white wines including Chardonnay and Albariño, offering diverse options not typically found in the Carmel Valley area. For individual consumers and visitors to the tasting room.
• Sparkling Wines Sparkling wine selections including sparkling rosé, crafted with the same attention to detail as their still wines. Sold to individual consumers through the tasting room and online store.
• Hard Cider Hard cider offerings providing additional variety to the beverage portfolio, sold to individual consumers via the tasting room and online store.
• Large Format Wines Large format bottle offerings for special occasions and cellaring, sold to individual consumers and event hosts.
• 1918 Club Wine Club Membership Wine club membership honoring the century-old vineyard planted in 1918. Members receive exclusive wines, event invitations, discounts, and complementary tastings. Available in mixed or red-only options on a recurring shipment basis.
• Social Club Wine Club Membership Wine club designed for those who love to gather and share wines with family and friends. Offers handcrafted wine selections with member benefits including discounts and complementary tastings. Available in mixed or red-only options.
• Cellar Club Wine Club Membership Wine club for enthusiasts with well-stocked cellars. Offers rare, handcrafted wines without large commitments. Available in mixed or red-only options.
• Virtual Wine Tastings Virtual wine tasting experience led by Winemaker Josh Ruiz. Six bottles of wine are shipped to participants' doors, accompanied by a guided virtual tasting session. Package costs $250 for non-members; wine club members receive special pricing. For individual consumers nationwide.
• Corporate & Special Events Venue Event hosting services for company outings, private parties, intimate wedding receptions, bridal showers, anniversary parties, rehearsal dinners, birthday celebrations, retirement dinners, and holiday parties. Located in newly renovated space in Carmel Valley Village. For corporate event planners and individuals organizing private celebrations.
• 1918 Old Vine Zinfandel Flagship heritage wine produced from century-old vines planted in 1918 at the Dairy Vineyard in Lodi, California. Priced at $65 per bottle for individual consumers seeking authentic old-vine Zinfandel.
• 2023 Petite Sirah New 2023 vintage Petite Sirah added to the red wines collection, produced from estate-grown grapes for individual consumers.
• 2023 Unfiltered Cabernet New 2023 Unfiltered Cabernet added to the red wines product lineup, priced at $75 per bottle for individual consumers.
• 2022 Tempranillo New 2022 Tempranillo release added to the red wines collection, sold to individual consumers.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Holman Ranch Vineyards: Carmel Valley estate winery offering tastings, wine club, and event hosting at a ranch venue. Closely comparable in combining tasting-room hospitality with private-event venue rentals.
• Joullian Vineyards: Carmel Valley estate winery focused on handcrafted, small-lot wines sold through tasting room and wine club. Comparable size and DTC distribution strategy.
• Boekenoogen Winery: Family-owned Carmel Valley winery with tasting room and estate-grown varietals. Similar small-batch, family-operated, DTC-led model in the same village.
• Cline Family Cellars: Sonoma-based family winery offering Old Vine Zinfandel from heritage vineyards, with tasting room and wine club. Comparable old-vine Zinfandel positioning and family DTC heritage story.
• Talbott Vineyards: Carmel Valley/Monterey County producer with a tasting room and wine club, focused on estate-grown Chardonnay and Pinot Noir. Comparable DTC structure with premium positioning in the same geography.
• Caraccioli Cellars: Carmel Valley producer specializing in sparkling and Pinot Noir wines with a tasting room. Comparable DTC small-lot producer in the same Monterey County market.
• Galante Vineyards: Carmel Valley family-owned estate with tasting room, ranch horseback tours, and event hosting. Comparable DTC experience combining wine and venue rental.
• Bernardus Winery: Carmel Valley Village winery operating a tasting room and producing estate wines, including Bordeaux-style reds. Most direct local competitor sharing the same village, customer base, and DTC hospitality model.
• Folktale Winery & Vineyards: Carmel Valley winery with tasting room, wine club, event space, and on-site restaurant. Comparable full DTC experience including virtual and event-driven revenue streams.

Broad incumbents

• MacRostie Winery: Sonoma/Carneros producer with multiple tasting room locations, wine club, and broader distribution. Comparable DTC + wine club model at slightly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/twistedrootsvineyard
• Instagraminstagram.com/twistedrootsvineyard
• LinkedInlinkedin.com/company/twisted-roots-winery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twisted Roots Wine