What MacRostie Winery does

MacRostie Winery is a privately held Sonoma Coast-focused winery founded in 1987 by Steve MacRostie and headquartered at the MacRostie Estate House in Healdsburg, California. The winery produces cool-climate Chardonnay and Pinot Noir as its core offerings, supplemented by Méthode Champenoise sparkling wines, Pinot Noir rosé, and a Clockwise sub-brand covering Sauvignon Blanc, Cabernet Sauvignon, and Zinfandel. Production is anchored in a small-lot winemaking approach using 1-ton fermentation bins with 130+ fermentations per vintage, sourced from partnerships with more than 30 Chardonnay vineyards and 15+ Pinot Noir sites across the Sonoma Coast, plus estate holdings including Wildcat Mountain and the recently planted 74-acre Nightwing Vineyard in Petaluma Gap. MacRostie holds Certified California Sustainable Winegrowing accreditation and has accumulated more than 365 scores of 90+ points from major wine publications under Head Winemaker Heidi Bridenhagen (appointed 2013).

The business operates a multi-channel direct-to-consumer model: the Estate House offers tiered tasting experiences ($50-$125 per person) and private/corporate events; the website sells single bottles, cases, and curated collections to most US states excluding AK, DE, IN, NJ, RI, and UT; and a three-tier wine club (Highlands, Summit, Pinnacle) plus a flexible subscription program and seasonal allotments drive recurring revenue with 15-20% member savings. Wholesale distribution is mediated through regional distributors and restaurant/retail accounts. MacRostie operates as part of the Distinguished Vineyards portfolio under parent Lion Nathan USA (Holdings), Inc., alongside Argyle Winery, Markham Vineyards, TEXTBOOK Vineyards, Hidden Barrel, and Dough Wine. The company employs fewer than 10 people at the core winery level, is classified as a Women-Led Winery, and reports no external venture or private equity funding.

Name

MacRostie Winery

Legal name

MacRostie Winery

Website

https://macrostiewinery.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

MacRostie Winery is a Sonoma Coast-focused winery producing small-lot Chardonnay, Pinot Noir, sparkling, and rosé wines for DTC consumers, wine club members, and trade accounts via its Healdsburg Estate House and e-commerce site.

Ownership category

akta.pro rank

Product category

Winery and Wine Production

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Fine Wine & Luxury Spirits Retail (CRANABAE), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Premium winery
• Sonoma coast wines
• Wine club
• Wine tasting experiences
• Vineyard sourcing

Headquarters

HQ city

Healdsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wine Sales (Direct-to-Consumer): Direct wine sales through the MacRostie website and estate house, including single bottles, cases, and various collections (Single Vineyard, Appellation, The Loch & The Key, Clockwise).
2. Wine Club Membership: Three-tiered membership program (Highlands, Summit, Pinnacle) with recurring shipments of 12-36 bottles annually, offering 15-20% savings and exclusive member benefits.
3. Seasonal Allotments: Guaranteed access to limited-production releases (Rosé & Sauvignon Blanc, Sparkling) with 6, 12, or 24 bottle options shipped seasonally.
4. Subscription Service: Flexible wine subscription with deliveries every 1, 2, 3, 4, or 6 months, customizable wine selections, and 5% subscriber savings.
5. Tasting Experiences: Paid tasting experiences at the Estate House including Signature Experience ($50/person), Nightwing Food & Wine Experience ($125/person), and Sips of Summer ($75/person).
6. Private Events: Private and corporate events for groups of 7-40 people, including group tastings, receptions, and corporate board meetings.
7. Wholesale Distribution: Sales through restaurants, retail shops, and distributors across states where shipping is permitted.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

MacRostie Winery produces and sells premium Sonoma Coast wines, focusing on Chardonnay, Pinot Noir, Sparkling (Méthode Champenoise), and Rosé, sourced from over 30 Chardonnay vineyards and 15+ Pinot Noir sites. Distribution occurs primarily direct-to-consumer through the MacRostie Estate House tasting room in Healdsburg, e-commerce website, three-tier wine club memberships, Seasonal Allotments, and a flexible Subscription program, supplemented by wholesale to restaurants and retailers via regional distributors.

Product overview

MacRostie Winery is a Sonoma Coast-focused winery producing Chardonnay, Pinot Noir, Sparkling, Rosé, and Clockwise wines across four collection tiers: The Loch & The Key (premium blends), Single Vineyard, Appellation, and Clockwise (alternative varietals). The company offers three wine club membership tiers (Pinnacle, Summit, Highlands), a flexible Subscription service, and Seasonal Allotments for in-demand wines. On-site experiences include Signature tastings, Nightwing Food & Wine Experience, Sips of Summer, Serene Sundays, Bespoke Iced Tea Tasting, Private/Group Events, and the monthly Sunset Series.

Differentiator

Problem solved

Functional benefit

Brands

• Clockwise: Explores bold reds and refreshing whites outside MacRostie's traditional focus. The name reflects timing, wisdom, and knowledge from a winemaking perspective.

Products and services

• Chardonnay Wines Cool-climate Chardonnay wines sourced from Sonoma Coast vineyards, including Single Vineyard, Appellation, and The Loch & The Key tiers; known for bright acidity, balance, and complexity.
• Pinot Noir Wines Single-vineyard and appellation Pinot Noir wines from Sonoma Coast characterized by elegance and distinct terroir expression, available across Single Vineyard, Appellation, and The Loch & The Key collections.
• The Loch & The Key Collection Blends of MacRostie's most exceptional barrels and vineyard blocks, representing the pinnacle of the winery's winemaking craft and available to Summit and Pinnacle members and seasonal allocation buyers.
• Single Vineyard Collection Each bottle tells the story of a single vineyard, with fruit sourced from 25+ Chardonnay and 20+ Pinot Noir sites, revealing the nuance and beauty of Sonoma's distinct terroirs.
• Appellation Collection Wines that capture the character of Sonoma's most renowned AVAs, from Russian River Valley to Petaluma Gap, crafted from select vineyard blends.
• Clockwise Wines MacRostie's alternative varietal sub-brand exploring bold reds and refreshing whites outside the winery's traditional Chardonnay/Pinot Noir focus, applying winemaking techniques to new wine regions and varietals including Sauvignon Blanc, Cabernet Sauvignon, and Zinfandel.
• Sparkling Wines Sparkling wines crafted using grapes from estate vineyards and trusted grower partners across Sonoma County using the traditional Méthode Champenoise technique, available via Seasonal Allotments.
• Rosé of Pinot Noir Rosé of Pinot Noir that is crisp and refreshing with bright acidity, designed for sunny days and warm evenings, and offered via Seasonal Allotments.
• Library Exclusives Pristinely aged wines from the MacRostie library collection, ready to enjoy and offered exclusively through the Library Exclusives program.
• Member Exclusives Wines exclusive to wine club members, including small-production wines and rare library selections reserved for Highlands, Summit, and Pinnacle members.
• Highlands Wine Club Membership Entry-tier wine club membership delivering 12 bottles annually across two shipments (May and September), starting at $185-$230 per shipment with 15% member savings, 4 complimentary Signature Tastings per visit, and 2 transferable tastings annually.
• Summit Wine Club Membership Mid-tier wine club membership delivering 18 bottles annually across three shipments, starting at $240-$320 per shipment with 20% savings, access to The Loch & The Key wines, 4 transferable tastings annually, and 2 complimentary Elevated Experiences annually.
• Pinnacle Wine Club Membership Top-tier wine club membership delivering 36 bottles annually across three shipments (February, May, October), starting at $500-$640 per shipment with 20% savings, full Single-Vineyard tier access, 6 complimentary Signature Tastings per visit, 6 transferable tastings annually, and 4 complimentary Elevated Experiences annually.
• Seasonal Allotments Guaranteed access program for in-demand limited-production releases (Rosé & Sauvignon Blanc shipping in April; Sparkling Wines shipping in November) with 6, 12, or 24 bottle options shipped seasonally.
• MacRostie Subscription Service Flexible wine subscription service with deliveries every 1, 2, 3, 4, or 6 months, customizable Pinot Noir and Chardonnay selections, 5% subscriber savings, $18 flat-rate shipping, and skip-or-cancel-anytime terms.
• Signature Experience (Tasting) Guided seated tasting at the MacRostie Estate House featuring five wines focused on single-vineyard Chardonnays and Pinot Noirs from Russian River Valley and Sonoma Coast, priced at $50 per person with panoramic vineyard views.
• Nightwing Food & Wine Experience Premium 2-hour elevated tasting featuring 90+ point wines from Nightwing Estate Vineyard paired with caviar, local cheeses, and artisanal cured meats, including an exclusive barrel tasting; priced at $125 per person (or $80 for members).
• Sips of Summer Tasting Seasonal summer tasting experience featuring Rosé, Sauvignon Blanc, and Masterblend wines The Loch & The Key, paired with artisanal small bites from local producers (Marin French Cheese Co. and Journeyman Meats); priced at $75 per person (or $25 for members).
• Serene Sundays Tasting Classic Estate House tasting with panoramic vineyard views, live music from percussionist James Brown, and complimentary artisanal pastries from Quail & Condor bakery.
• Bespoke Iced Tea Tasting Non-alcoholic handcrafted tea tasting in collaboration with Russian River Tea Company featuring seasonally rotating selections including decaffeinated options; priced at $8 per person or complimentary for wine club members.
• Private & Group Events Private and corporate event experiences for groups of 7-40 guests at the Estate House, including Group Tasting (1.5hr), Group Reception (2.5hr), and weekday Corporate Meeting Experience (6-8hr).
• Sunset Series (Monthly Event) Monthly evening event held on the first Friday of each month featuring complimentary wine tasting, live music, and seasonal small plates from partner food vendors.
• Gift Shop Wine Sets Curated wine gift sets available through the MacRostie e-commerce shop, designed for gifting to friends, colleagues, and family members.
• Large & Small Format Bottles Large-format bottles (magnum and larger) and half-bottles of MacRostie wines available for purchase from the dedicated collection on macrostiewinery.com.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Russian River Tea CompanyminorStrategic or Co-development PartnerPartnership with local Russian River Tea Co. to offer Bespoke Iced Tea Tasting at the MacRostie Estate House. Owner Holly Hunt creates unique handcrafted teas featuring selections from local flower growers and blenders. Teas available exclusively at the estate and the downtown Healdsburg shop.
• Quail & CondorminorOthersArtisanal pastry partner for Serene Sundays events, providing complimentary pastries from the beloved Healdsburg bakery.
• Marin French Cheese Co.minorOthersCheese provider for the Sips of Summer tasting experience, offering artisanal cheeses paired with MacRostie wines.
• Journeyman MeatsminorOthersArtisanal charcuterie provider for the Sips of Summer tasting experience, providing cured meats paired with MacRostie wines.
• Bayou on the BayminorOthersFood vendor for Sunset Series events, providing seasonal small plates available for purchase during the monthly evening events.
• Dutton RanchcoreStrategic or Co-development PartnerLongstanding partnership with the Dutton family, recognized as one of the most important families in Sonoma County viticulture. The Duttons have been farming in Russian River Valley and Green Valley AVAs since the late 1800s, representing one of the strongest traditions in sustainable farming.
• Sangiacomo VineyardcoreStrategic or Co-development PartnerFamily-owned vineyard along Sonoma Creek with Chardonnay and Pinot Noir vines planted between 1974 and 1994. The Sangiacomos helped pioneer Sonoma County viticulture and have contributed to every year of MacRostie's wine program since 1987.
• Distinguished Vineyards (Parent Company)coreOthersMacRostie Winery is part of Distinguished Vineyards portfolio, which includes Argyle Winery, Markham Vineyards, TEXTBOOK Vineyards, Hidden Barrel, and Dough Wine. Parent company Lion Nathan USA provides corporate structure and shared services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Argyle Winery: Sibling winery within the Distinguished Vineyards / Lion Nathan USA portfolio alongside MacRostie. Produces premium Pinot Noir and sparkling wines from Oregon's Willamette Valley using traditional Méthode Champenoise, directly comparable in craft, DTC, and club model.
• TEXTBOOK Vineyards: Another sibling winery under Distinguished Vineyards / Lion Nathan USA. Comparable as a premium Napa/Sonoma producer sharing corporate structure, distribution channels, and DTC playbook with MacRostie.
• La Crema: Sonoma Coast-focused winery specializing in Chardonnay and Pinot Noir with a multi-vineyard sourcing approach. Directly comparable to MacRostie in varietal focus, terroir-driven premium positioning, and DTC distribution strategy.
• Sonoma-Cutrer: Premier Sonoma County Chardonnay producer and former employer of MacRostie head winemaker Heidi Bridenhagen. Comparable in varietal focus (cool-climate Chardonnay), premium tasting experience, and DTC club model.
• Markham Vineyards: Sibling winery within the Distinguished Vineyards / Lion Nathan USA portfolio. Comparable as a Napa/Sonoma premium producer with DTC, wine club, and tasting room programs under shared parent corporate structure.
• Evening Land Winery: Premium cool-climate Pinot Noir and Chardonnay producer with strong single-vineyard program across California and Oregon. Comparable in small-lot, terroir-driven winemaking philosophy and DTC focus; former employer of MacRostie's grower relations manager.

Emerging players

• Dutton Ranch: Iconic Sonoma County vineyard and wine producer, longtime MacRostie grower partner. Comparable as a Russian River Valley/Green Valley AVA producer with a mix of estate and partner-produced wines; embodies the multi-vineyard sourcing model MacRostie employs.
• Sangiacomo Vineyard: Family-owned Sonoma Coast vineyard producing its own Chardonnay and Pinot Noir. Comparable as a Sonoma Coast grower-turned-producer and longtime MacRostie partner; directly relevant for vineyard sourcing dynamics in the Sonoma Coast.

Broad incumbents

• Kendall-Jackson: One of the largest California wine producers with broad Chardonnay and Pinot Noir offerings. Comparable varietal focus and California sourcing, but operates at much greater scale across mass and premium tiers, making it a broader incumbent rather than direct boutique competitor.
• The Hess Collection: California wine producer with estate vineyards on Mount Veeder and a sustainable/single-vineyard focus. Comparable in sustainability positioning (CCSW-equivalent) and DTC estate experience model; former employer of MacRostie's grower relations manager.

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MacRostieWinery
• Instagraminstagram.com/macrostiewinery
• Xx.com/macrostiewinery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MacRostie Winery