Gunung Sewu Group

What Gunung Sewu Group does

Gunung Sewu Group (legal entity Gunung Sewu Kencana) is a privately held Indonesian conglomerate founded in 1953 and headquartered at Sequis Tower in Jakarta's SCBD, employing more than 10,000 people across 15+ operating subsidiaries organized into four segments: Food, Insurance, Property, and Manufacturing. In Food, the portfolio includes Great Giant Pineapple (the world's largest integrated canned pineapple facility, processing more than 800,000 tons per year across 19,000 hectares and exporting to 64+ countries), Yupi Indo Jelly Gum (the largest gummy candy manufacturer in ASEAN at 6 billion pieces per year, distributed to 462,000 outlets in Indonesia), Sreeya Sewu Indonesia/Belfoods (integrated poultry), Sewu Segar Nusantara/Sunpride (fresh fruit distribution to 18,000+ retailers and 15+ export markets), Re.juve (pioneer cold-pressed juice brand with HACCP-certified HPP facility, operating in Indonesia and Singapore), Umas Jaya Agrotama (54,000 tons/year tapioca), Great Giant Livestock (3rd-largest cattle feedlot in Indonesia), and Bromelain Enzyme (21% world market share, JV with Enzybel International). Underlying operations share a circular-economy production system in which pineapple waste feeds livestock, cattle manure returns as fertilizer, and bromelain is co-extracted.

The Group's Insurance business is operated by PT Asuransi Jiwa Sequis Life (IDR 18.4 trillion total assets at end-2018), distributing life and health products through 14,500+ professional agents and 1,600+ offices across Indonesia. Property is handled by Farpoint Realty Indonesia, whose portfolio includes the LEED Platinum-certified Sequis Tower (designed by Kohn Pedersen Fox), Verde and Verde Two, Samanea Hill, REVO Mall, and The Loggia (a JV with Tokyo Tatemono). Manufacturing encompasses Indo Porcelain (14 million pieces/year of tableware, OEM for Crate & Barrel, Rorstrand, Marks & Spencer, and Echo Design under the ZEN brand), National Label (30+ million labels/month, the Group's oldest unit, est. 1972), and Sepatu Mas Idaman/Gino Mariani (leather shoes manufactured for Sperry Topsider, Rockport, Sebago, LLOYD, and Chatham). Adjacent units include Pratesis (the Scylla DMS software business) and Baramutiara Prima (coal mining with 70 million tons of mineable reserves in South Sumatra).

Revenue is generated through a hybrid mix: recurring insurance premiums (Sequis Life), one-time property sales and rentals (Farpoint), hardware sales of consumer goods (Yupi, GGP, Belfoods, Indo Porcelain, Gino Mariani), and transaction-based F&B retail (Re.juve across its company-owned stores and GrabFood/GoFood delivery channels). Distribution combines a 1,600-office insurance agency network, 462,000-outlet modern trade footprint for Yupi, 64-country export channel for GGP, and Singapore retail expansion for Re.juve. Sreeya Sewu Indonesia (formerly PT Sierad Produce) remains the only listed subsidiary (Jakarta Stock Exchange since 1997). The Group has no disclosed venture capital or private equity funding and remains under long-term private ownership.

Name

Gunung Sewu Group

Legal name

Gunung Sewu Kencana

Website

https://gunungsewu.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Gunung Sewu Group is a privately held Indonesian conglomerate founded in 1953, operating across food (Great Giant Pineapple, Yupi, Re.juve, Sunpride), insurance (Sequis Life), property (Farpoint Realty, Sequis Tower), and manufacturing (Indo Porcelain, Gino Mariani, National Label) with 10,000+ employees and global export reach.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: PT Asuransi Jiwa Sequis Life generates revenue through individual and group life and health insurance products, employee benefit business, partnership distribution, and telemarketing channels
2. Food Processing & Export: Great Giant Pineapple generates revenue through processing and exporting canned pineapples to more than 64 countries, with integrated plantation and factory operations
3. Property Development & Sales: Farpoint Realty generates revenue through development and sales of residential, office, hospitality and retail properties including Sequis Tower, Verde, Verde Two, Samanea Hill, REVO Mall
4. Confectionery Manufacturing: Yupi Indo Jelly Gum produces gummy candy for global markets and private label customers, manufacturing 6 billion pieces annually making it the largest gummy candy manufacturer in ASEAN
5. F&B Retail - Cold-Pressed Juice: Re.juve operates retail stores and delivery services for cold-pressed juices, nut milk, smoothies, elixirs and other healthy beverages across Indonesia and Singapore

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels5 records

Core offering

Gunung Sewu Group is a diversified Indonesian conglomerate operating standalone businesses across food (integrated pineapple processing, gummy candy, cold-pressed juices, fruit distribution, integrated poultry, tapioca starch, cattle feedlot, bromelain enzyme), insurance (life and health), property development (office towers, residences, retail malls, hospitality), consumer and industrial manufacturing (porcelain tableware, woven labels, leather shoes), IT (Scylla Distribution Management System), and coal mining.

Product overview

Gunung Sewu Group is a diversified Indonesian conglomerate with multiple business segments spanning Food, Insurance, Property, and Manufacturing. In Food, the portfolio includes Re.juve (cold-pressed juices and healthy beverages), Great Giant Pineapple (world's largest integrated canned pineapple facility), Yupi Indo Jelly Gum (largest gummy candy in ASEAN), Sreeya Sewu Indonesia/Belfoods (integrated poultry), Sewu Segar Nusantara/Sunpride (fruit distribution), Umas Jaya Agrotama (tapioca starch), Great Giant Livestock (cattle feedlot), and Bromelain Enzyme. Insurance is served through Asuransi Jiwa Sequis Life. Property development is handled by Farpoint Realty Indonesia with properties including Sequis Tower, Verde, REVO Mall. Manufacturing includes Indo Porcelain (porcelain tableware under ZEN brand), National Label (labels and packaging), Sepatu Mas Idaman/Semasi (leather shoes under Gino Mariani brand), Pratesis (IT solutions with Scylla DMS), and Baramutiara Prima (coal mining). The company operates primarily in Indonesia with international presence in food exports and Re.juve expansion to Singapore.

Differentiator

Problem solved

Functional benefit

Brands

• Gino Mariani: Premium leather shoe brand for men and women targeting confident, cosmopolitan individuals seeking comfort and style
• Cavallero
• Re.juve
• ZEN
• Belfoods
• Hometown Dairy
• Hometown Gelato Yogurt
• Uplift
• Radiance
• Sunpride
• Sunpride LYFE

Products and services

• Re.juve Cold-Pressed Juices and Healthy Beverages Pioneer cold-pressed juice retail business in Indonesia offering juices, nut milk, smoothies, elixirs, and cold-pressed coffee via owned stores in Jakarta, Bandung, Surabaya, Semarang, Bali, Singapore, plus delivery apps.
• Great Giant Pineapple (GGP) Canned and Processed Pineapple World's largest integrated pineapple plantation and processing facility, producing canned pineapples, juice, and drums; processes 800,000+ tons annually and exports to 64+ countries.
• Yupi Indo Jelly Gum Gummy Candy Largest gummy candy manufacturer in ASEAN, producing 6 billion pieces annually and distributing to 462,000 outlets in Indonesia plus private label customers worldwide.
• Sreeya Sewu Indonesia Integrated Poultry and Processed Chicken (Belfoods) Integrated poultry-based food company covering poultry feed production, breeding, hatchery, commercial farms, slaughtering, and processed chicken products under the Belfoods brand for Indonesian consumers.
• Sewu Segar Nusantara (SSN) Sunpride Fresh Fruit Distribution Distributor and marketer of fresh fruit under the Sunpride brand; exports 8,500+ containers of banana and fresh pineapple to 15+ countries and serves as local partner for Zespri kiwis in Indonesia.
• Umas Jaya Agrotama (UJA) Tapioca Starch Manufacturer of high-quality tapioca starch with annual capacity of 54,000 tons, supplying food and beverage and pulp and paper industries in Indonesia.
• Great Giant Livestock (GGL) Cattle Feedlot and Beef/Dairy Third-largest cattle feedlot in Indonesia located within GGP plantation in Lampung, expanded into beef and dairy sector with integrated tropical lowland dairy farm.
• Bromelain Enzyme (BE) Refined Bromelain Products Manufacturer of refined bromelain products from pineapple juice and stems, produced approximately 60 tons in 2013 representing 21% of world market, exported to Europe, USA, Asia Pacific.
• Asuransi Jiwa Sequis Life Insurance Life and health insurance provider serving individual and group customers through agency distribution, partnership distribution, and telemarketing; 410,000+ policies and IDR 18.4 trillion assets by end of 2018.
• Farpoint Realty Indonesia Property Development Real estate developer building and managing premium office towers (Sequis Tower), residences (Verde, Verde Two, Samanea Hill), retail malls (REVO Mall), and hospitality properties in Jakarta and Greater Jakarta area.
• Indo Porcelain (IP) ZEN Tableware and OEM Manufacturing Porcelain tableware manufacturer producing 14 million pieces annually; OEM for Crate & Barrel, Rorstrand, Marks & Spencer, Echo Design, and supplies ZEN brand to high-end retailers and hospitality establishments.
• National Label (NL) Woven Labels and Packaging Largest woven and satin label producer in Indonesia with 30+ million labels monthly capacity, plus printed labels, offset printing, and packaging for international and local garment and footwear brands.
• Sepatu Mas Idaman (Semasi) Leather Shoes — Gino Mariani and Cavallero Export-oriented leather dress and casual shoe manufacturer for international brands (Sperry Topsider, Rockport, Sebago, LLOYD, Chatham) and domestic Gino Mariani premium and Cavallero mid-market lines.
• Pratesis Scylla Distribution Management System (DMS) End-to-end Distribution Management System (Scylla DMS) solution trusted by top three FMCG distribution companies in Indonesia for principals and distributors nationwide.
• Baramutiara Prima (BMP) Coal Mining Coal mining company with 19,340-hectare concession site in South Sumatra (Musi Banyuasin); JORC report indicates 70 million tons of mineable low-rank coal reserves.

Quantifiable outcome

• Every 4th canned pineapple in the world comes from Great Giant Pineapple
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Enzybel International S.A. (Floridienne Group)coreStrategic or Co-development Partner · 1 January 2011Joint venture between Great Giant Pineapple (GGP) and Enzybel International S.A., a Belgian company producing and marketing plant proteolytic enzymes such as papain, bromelain and ficin. BE produces refined bromelain products for export to Europe, USA, Asia Pacific and other countries.
• Yabu PushelbergminorStrategic or Co-development PartnerInterior design firm from New York partnered with Farpoint for Verde project interior design
• Belt CollinsminorStrategic or Co-development PartnerLandscape architecture firm from USA partnered with Farpoint for Verde project
• RTKLminorStrategic or Co-development PartnerArchitecture firm from USA partnered with Farpoint for Verde project
• KPF (Kohn Pederson Fox Associates)coreStrategic or Co-development PartnerWorld renowned architect from United States designed Sequis Tower
• Andra MatincoreStrategic or Co-development PartnerAward-winning Indonesian architect partnered with FARPOINT for Samanea Hill project, designing clubhouse and eco housing concept
• Google News InitiativeminorStrategic or Co-development PartnerKBR won Google News Initiative Innovation Challenge 2022 as one of 357 funding recipients selected from 78 countries
• Darius SinathryaminorGTM or Marketing PartnerIndonesian actor and presenter collaborated with Gino Mariani launching limited edition shoe collection with 6 SKUs featuring 3 different shoe designs
• Dian SastrowardoyominorGTM or Marketing PartnerIndonesian actress collaborated with ZEN Tableware launching Harmony in Diversity collection with partial proceeds donated to Dian Sastrowardoyo Foundation for education
• Luna MayaminorGTM or Marketing PartnerIndonesian model and actress collaborated with ZEN Tableware launching Friends of Animal collection
• Ghea PanggabeanminorGTM or Marketing PartnerIndonesian designer collaborated with ZEN Tableware launching Songket Palembang Fine Porcelain collection
• Hometown DairycoreStrategic or Co-development PartnerPremium brand under Great Giant Foods (GGF) collaborated with Re.juve for Gelato Yogurt distribution. Hometown Gelato Yogurt available at all Re.juve outlets starting September 2025
• WahyoominorStrategic or Co-development PartnerSierad Produce and Wahyoo launched 100 outlets of Ayam Goreng Bikin Tajir
• Habitat for HumanityminorStrategic or Co-development PartnerFarpoint partnered with Habitat for Humanity to build homes for Indonesians in need through 'Home for a Home' initiative
• EMC HospitalminorImplementation/ SI/ Consulting PartnerGunung Sewu Group cooperating with EMC Hospital for Gotong Royong vaccination program for employees
• Omni Hospital GroupminorImplementation/ SI/ Consulting PartnerGunung Sewu Group cooperating with Omni Hospital Group for Gotong Royong vaccination program for employees
• Tokyo TatemonocoreStrategic or Co-development PartnerThe Loggia is a premium apartment development between FARPOINT and Tokyo Tatemono, located at Pancoran, South Jakarta
• TOTALminorStrategic or Co-development PartnerOne of the best local contractors partnering with Farpoint for Sequis Tower construction
• TurnerminorStrategic or Co-development PartnerInternational project and construction managers with more than 50 years of global experience for Sequis Tower
• ZespriminorChannel Partner/ Reseller/ DistributorSSN serves as trusted local partner of Zespri kiwis from New Zealand
• Wolverine GroupminorChannel Partner/ Reseller/ DistributorSemasi received Model Partnership Awards and Factory of the Year recognition from Wolverine Group

Scale indicators18 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Wilmar International: Asia's largest agribusiness and food conglomerate with operations across edible oils, sugar, flour, and consumer branded products. A broader incumbent with overlapping food processing and consumer brand capabilities versus Gunung Sewu's portfolio.
• Salim Group: Major Indonesian conglomerate controlling Indofood and other diversified businesses in food, property, and flour milling. Larger and broader Indonesian conglomerate with overlapping consumer food and property exposure.
• Thai Union Group: Leading Asian branded seafood and packaged food conglomerate with global brand portfolio (Chicken of the Sea, John West). Comparable as an Asian food manufacturer with global branded and OEM exposure similar to Gunung Sewu's consumer food units.
• CJ Group: Korean diversified conglomerate with major food/CPG operations (CJ CheilJedang, bibigo, Schwan's) and global frozen and packaged food presence. Comparable as an Asian multi-category food/CPG conglomerate with branded consumer products.

Direct peers

• Dole plc: Global leader in fresh and canned fruit (notably pineapple) with integrated production and global distribution. Direct competitor to Great Giant Pineapple in the canned pineapple category where GGP claims 1-in-4 global share.
• Charoen Pokphand Indonesia: Major Indonesian poultry, feed, and processed chicken company directly comparable to Sreeya Sewu Indonesia / Belfoods and Great Giant Livestock. Operates integrated feed-to-processing model similar to Gunung Sewu's poultry value chain.
• Indofood Sukses Makmur: Indonesia's largest food conglomerate (noodles, dairy, snacks, flour, Bogasari) operating at similar scale across branded consumer foods, distribution, and agribusiness. Closest publicly traded Indonesian peer to Gunung Sewu's food, distribution, and consumer-brand portfolio.
• Sinar Mas Group (Golden Agri-Resources): Diversified Indonesian conglomerate with major plantation and food operations (Golden Agri palm oil, Sinar Mas Agro). Comparable as an Indonesian diversified food/agribusiness group with significant export footprint and agricultural upstream operations.
• Del Monte Foods: Global branded canned fruit, vegetable, and juice company with Asian sourcing operations. Comparable to Gunung Sewu's canned pineapple and tropical fruit juice businesses under GGP and Re.juve.

Regional players

• Astra International: Indonesia's largest diversified conglomerate by market cap (heavy equipment, automotive, financial services, agribusiness). Comparable scale and Indonesian conglomerate profile, though its core verticals differ from Gunung Sewu's food/property/manufacturing focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=_G-XgL95nXM
• LinkedInlinkedin.com/company/gunung-sewu-kencana

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments14 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gunung Sewu Group