Wahyoo
- Company typePrivate
- Founded2017
- HeadquartersTangerang, Indonesia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Wahyoo does
Wahyoo, operating through its legal entity PT Wahyu Berkat Investama and commercial brand Wahyoo Ventures, is an Indonesia-based platform founded in 2017 that serves culinary micro, small, and medium enterprises (UMKM) with an integrated four-pillar service framework branded as "4M": Mentoring (guidance from culinary industry experts), Market Access (new sales-channel opportunities domestically and internationally), Management Tools (operational tooling to actively run the business), and Money (access to financial products supporting growth). The company's stated customer base is "tens of thousands" of Indonesian culinary UMKM, served under the #MajuBarengWahyoo community movement, with a vision of bringing Indonesian F&B UMKM onto the global stage.
The platform is delivered primarily through the corporate website (wahyoo.com) and direct channels (WhatsApp and email), with no public mobile app, no public API, and no disclosed partner integrations. The company operates from a single headquarters in Tangerang, Banten, and supports 101–250 employees. Marketing is centered on the corporate website as a mid-funnel acquisition surface, a WhatsApp sales line as a bottom-funnel conversion channel, and the branded #MajuBarengWahyoo community campaign as a top-of-funnel awareness asset; no paid digital, PR, or content distribution channels are explicitly disclosed.
Wahyoo's revenue model is not publicly broken out, but the four 4M pillars imply a mix of subscription/recurring revenue (Management Tools), marketplace commissions (Market Access), transaction or referral fees (Money), and professional-services revenue (Mentoring). The company is privately held, has raised approximately $11.5M across three funding rounds (2019, 2020, 2022) with the most recent being a $6.5M round in October 2022, acquired Alamat.com in February 2020, and is led by founders Peter Shearer (CEO), Michael Dihardja (CTO), and Daniel Cahyadi (COO). No revenue, ARR, GMV, or pricing figures are disclosed.
Wahyoo firmographics
Firmographics- Name
- Wahyoo
- Legal name
- PT Wahyu Berkat Investama
- Website
- https://wahyoo.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Wahyoo industry classification
Industry- Product category
- F&B SME Enablement Platform
- akta.pro primary industry
- SME & Entrepreneurship Development (Trade-Linked) (BPADAMAE)
Keywords
Where Wahyoo is headquartered
LocationHeadquarters
- HQ city
- Tangerang
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Wahyoo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Management Tools & Platform Services: Wahyoo provides management tools that help UMKM actively run their businesses; revenue mechanics not explicitly disclosed in source but the service is part of the bundled 4M offering.
- Market Access Facilitation: Wahyoo facilitates new market opportunities from various channels for culinary UMKM; the exact take-rate or transaction-fee mechanics are not publicly disclosed.
- Money / Financial Access Services: Wahyoo provides access to financial products that support UMKM business growth; the revenue mechanics (origination fees, referral commissions, etc.) are not specified in source.
- Mentoring & Education Services: Mentoring is delivered by culinary industry experts to help UMKM grow; specific fee structure not disclosed.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Wahyoo product offering
Product offeringCore offering
Wahyoo runs a digital platform that empowers Indonesian culinary micro, small, and medium enterprises (UMKM) through a bundled "4M" service framework: Mentoring from culinary industry experts, Market Access to new sales channels (local and international), Management Tools for day-to-day business operations, and Money (financial access) to support growth. The company, operating via Wahyoo Ventures (PT Wahyu Berkat Investama), positions itself as the largest F&B SME enabler platform in Indonesia with a vision to bring Indonesian culinary UMKM onto the global stage.
Product overview
Wahyoo operates a single unified platform rather than a platform-plus-add-ons architecture. The platform, run by Wahyoo Ventures (PT Wahyu Berkat Investama), is anchored on its branded "4M" service framework, which combines four core service modules: Mentoring (expert guidance from culinary industry specialists), Market Access (new sales/channel opportunities for UMKM products locally and internationally), Management Tools (tools for actively managing the business), and Money (financial access to support business growth). Together these four modules are designed to help Indonesian culinary UMKM scale nationally and internationally under the #MajuBarengWahyoo movement.
Differentiator
Problem solved
Functional benefit
Brands
- Wahyoo Ventures: The operating/commercial arm of Wahyoo that collaborates with culinary UMKM businesses pursuing growth under the #MajuBarengWahyoo movement, providing mentoring, market access, management tools, and financial access.
Products and services
- Wahyoo Platform (4M Service Framework) Integrated digital platform operated by Wahyoo Ventures (PT Wahyu Berkat Investama) that bundles four service pillars (Mentoring, Market Access, Management Tools, Money) to enable Indonesian culinary UMKM to grow their F&B businesses locally and internationally.
- Mentoring One of Wahyoo's 4M service pillars providing guidance and mentorship ("Bimbingan dari para ahli di industri kuliner") from culinary industry experts to Indonesian culinary UMKM owners seeking to develop skills and grow their F&B businesses.
- Market Access One of Wahyoo's 4M service pillars that opens new opportunities ("Peluang baru dari berbagai channel") so Indonesian culinary UMKM can showcase their products and access wider distribution channels locally and internationally.
- Management Tools One of Wahyoo's 4M service pillars providing digital tools that allow Indonesian culinary UMKM owners to actively manage their businesses ("Mengelola bisnis secara aktif"), supporting day-to-day operational oversight.
- Money One of Wahyoo's 4M service pillars providing financial access ("Akses keuangan untuk mendukung pertumbuhan bisnis") to support the growth and capital needs of Indonesian culinary UMKM.
Quantifiable outcome
- Tens of thousands (puluhan ribu) of Indonesian culinary UMKM supported since 2017
- +1 more outcomes
Companies that use Wahyoo
Customer profileSegments2 records
Ideal customer profiles1 record
Wahyoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wahyoo partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Wahyoo competitors and assessment
Company assessmentBroad incumbents
- Mekari: Leading Indonesian SaaS suite (accounting, HR, payroll) targeting SMBs and enterprises; competes with Wahyoo's Management Tools as a broader incumbent in Indonesian SMB digitization.
- GrabFood (Grab): Regional SEA super-app offering food delivery and merchant services across Indonesia; comparable to Wahyoo's Market Access offering but with much larger logistics, payments, and capital infrastructure behind it.
- GoFood (GoTo): Indonesia's largest food delivery and merchant onboarding platform inside the GoTo super-app; overlaps with Wahyoo's Market Access pillar and represents a formidable incumbent for culinary UMKM relationships.
Emerging players
- DealPOS: Indonesia-headquartered POS and retail management platform serving SMB merchants including F&B; comparable technology stack to Wahyoo's Management Tools but broader vertical reach.
- Yummy Corp (Yummy Partners / Yummy App): Indonesian F&B-focused operator and digital enabler (cloud kitchens, restaurant brands, tech); partial overlap with Wahyoo's culinary-vertical mentoring and market access services.
Direct peers
- Mapan (by Grab/OTWO Group): Indonesian network digitizing warungs and small merchants with management tools and access to capital; closely mirrors Wahyoo's 4M model but applied to the broader warung rather than culinary-only segment.
- BukuKas: Indonesia-focused SMB financial management and cashflow app; directly comparable to Wahyoo's Management Tools and Money services, targeting the same UMKM operator persona.
- Pawoon: Indonesian cloud POS provider widely adopted by F&B SMBs; comparable to Wahyoo's Management Tools module and serves the same warung, café and restaurant segment.
- Moka (GoBiz by GoTo): Indonesia-based POS and business management tool focused specifically on F&B SMBs; overlaps directly with Wahyoo's Management Tools pillar and competes for the same culinary UMKM customer base.
Regional players
- Kedai Sayur: Indonesia-based startup digitizing traditional SMB supply chains; adjacent to Wahyoo's Market Access pillar for culinary UMKM sourcing and distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Wahyoo social profiles
Digital presenceWahyoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wahyoo leadership team
Management profileNumber of profiles
Profiles3 records
Wahyoo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wahyoo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wahyoo
What does Wahyoo do?
Wahyoo runs a digital platform that empowers Indonesian culinary micro, small, and medium enterprises (UMKM) through a bundled "4M" service framework: Mentoring from culinary industry experts, Market Access to new sales channels (local and international), Management Tools for day-to-day business operations, and Money (financial access) to support growth. The company, operating via Wahyoo Ventures (PT Wahyu Berkat Investama), positions itself as the largest F&B SME enabler platform in Indonesia with a vision to bring Indonesian culinary UMKM onto the global stage.
Is Wahyoo a public or private company?
Wahyoo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wahyoo founded?
Wahyoo was founded in 2017. It employs 101 to 250 people.
Where is Wahyoo based?
Wahyoo is headquartered in Tangerang, Indonesia, in the Asia region.
How does Wahyoo make money?
Four revenue lines are on record. Management Tools & Platform Services are the primary driver. The others are market Access Facilitation, money / Financial Access Services and mentoring & Education Services.
Who are Wahyoo's main competitors?
Broad incumbents on record are Mekari, GrabFood (Grab) and GoFood (GoTo). Emerging players are DealPOS and Yummy Corp (Yummy Partners / Yummy App). Direct peers are Mapan (by Grab/OTWO Group), BukuKas, Pawoon and Moka (GoBiz by GoTo). Kedai Sayur is listed as a regional player.
Does Wahyoo have an API?
No public API is recorded for Wahyoo.
What industry is Wahyoo in?
Wahyoo's product category is F&B SME Enablement Platform. Its primary akta.pro industry code is BPADAMAE, SME & Entrepreneurship Development (Trade-Linked).