Mooney EyeCare Centre

What Mooney EyeCare Centre does

Mooney EyeCare Centre is a multi-location optometric practice founded by Dr. Matt Mooney in 2007 in Mt. Washington, Kentucky, that has expanded to four clinic locations across the state (Mt. Washington, Bardstown, Shelbyville, and Louisville). The practice delivers comprehensive eye care spanning routine and medical eye exams, specialty contact lens fitting (RGP, scleral, hybrid, corneal reshaping/myopia control, pediatric, multifocal, toric), neuro-optometric rehabilitation for traumatic brain injury and stroke patients, vision therapy for children with reading difficulties, sports vision training, and dry eye treatment via TempSure Envi radiofrequency. It differentiates through diagnostic and treatment technology uncommon in standalone optometry clinics — Optomap drop-less widefield retinal imaging, Diopsys VEP visual evoked potential testing, Neurolens contoured prism lenses, and TempSure Envi RF — and through a five-doctor clinical team with subspecialty credentials (COVD Fellowship, binocular vision and pediatric residencies, ocular disease/laser externships, specialty contact lens research).

Revenue is generated through a direct-to-consumer model combining professional service fees (exams, vision therapy, neuro-optometric rehabilitation, specialty contact lens fitting, TempSure treatments) with one-time eyewear sales across premium brands including Maui Jim, Ray-Ban, Kate Spade, Jimmy Choo, Nike, and Miraflex. The practice accepts insurance and Medicaid reimbursement for vision therapy and receives inbound specialty referrals from surgical eye centers (Bennett and Bloom Eye Centers, John-Kenyon American Eye Institute) and other Kentucky eye doctors for complex contact lens and rehabilitation cases. Distribution is entirely physical-clinic-based across the four Kentucky locations, with marketing support from an educational blog and active Instagram and Facebook channels targeting top-of-funnel patient acquisition.

Name

Mooney EyeCare Centre

Legal name

Mooney EyeCare Centre

Website

https://mooneyeyecare.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Mooney EyeCare Centre is a multi-location Kentucky optometry practice founded in 2007 that provides comprehensive family eye care, specialty contact lens fitting, neuro-optometric rehabilitation, vision therapy, sports vision, and dry eye treatment across four clinics.

Ownership category

akta.pro rank

Product category

Optometry and Eye Care Services

NAICS

Offices of Optometrists (62132)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industry

Vision & Ophthalmic Diagnostic Centers (Optometry/OCT/Retinal Imaging) (HLAFAKAI)

Keywords

• Comprehensive eye exams
• Specialty contact lens fitting
• Neuro-optometric rehabilitation
• Pediatric vision therapy
• Dry eye treatment

Headquarters

HQ city

Mount Washington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Comprehensive Eye Exams: Routine and medical eye examinations for patients of all ages, from 6 months to 106 years old, covering pediatric, adult, and senior eye care needs
2. Eyeglasses and Prescription Lenses: Sale of prescription eyeglasses, sunglasses, safety glasses, and specialty eyewear including high prescription glasses, transitions, and custom occupational eyewear
3. Contact Lens Services and Products: Contact lens examinations, fitting, and sales including specialty lenses for astigmatism, multifocal, pediatric, myopia control, and medically necessary designs
4. Neuro-Optometric Rehabilitation: Individualized treatment programs for visual deficits from traumatic brain injuries, strokes, and neurological conditions using therapeutic lenses and rehabilitation strategies
5. TempSure Envi Treatments: Radiofrequency treatments for dry eye disease and aesthetic skin tightening around the eyes

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mooney EyeCare Centre is a multi-location optometry practice delivering comprehensive eye care services spanning pediatric eye exams, medical eye exams (including glaucoma laser treatment), contact lens fitting, prescription eyewear, vision therapy, neuro-optometric rehabilitation, sports vision training, and TempSure Envi dry-eye treatment. The practice serves patients of all ages across four Kentucky clinic locations and supplements its services with advanced diagnostic technologies such as Optomap retinal imaging, Diopsys VEP, Neurolens contoured prism lenses, and TempSure Envi radiofrequency therapy.

Product overview

Mooney EyeCare Centre is an optometry practice offering comprehensive eye care services across four locations in Kentucky (Mt. Washington, Bardstown, Shelbyville, and Louisville). The practice operates as a service-based optometry clinic rather than a technology platform, providing primary eye care through pediatric exams, medical eye exams, contact lens services, and prescription eyewear. Specialized offerings include Neurolens contoured prism lenses for eye misalignment, Neuro Optometric Rehabilitation for traumatic brain injury patients, Vision Therapy for reading difficulties, Sports Vision training for athletes, and TempSure Envi radiofrequency treatment for dry eye. The practice also employs diagnostic technologies including Optomap retinal imaging and Diopsys VEP visual testing. Founded in 2007, the practice has grown to serve eastern Bullitt County with five doctors specializing in areas including ocular disease, contact lens fitting, vision therapy, and pediatric care.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Eye Exams Comprehensive eye and vision exams for children beginning at 6 months of age, evaluating eye health, development, and detecting conditions such as lazy eyes, tumors, and developmental issues.
• Medical Eye Exams Monitoring and treatment of medical eye conditions including diabetic eye exams, cataract surgical co-management, eye infection diagnosis, dry eye evaluation, glaucoma diagnosis and laser treatment, minor surgical corneal repair, and macular degeneration management.
• Contact Lens Exams and Fitting Comprehensive contact lens services including pediatric contacts, colored lenses, multifocal, toric for astigmatism, custom medically necessary designs (RGP, scleral, hybrid), and corneal reshaping contacts for myopia control.
• Glasses and Eyewear Prescription eyewear including high prescription glasses, safety glasses, UV400 and HEV blocking sunglasses, custom occupational eyewear, contrast enhancing tints, Transitions lenses, and custom hobby eyewear, carrying brands including Kate Spade, Ray-Ban, Draper James, Maui Jim, Nike, Jimmy Choo, and Miraflex.
• Neurolens Contoured Prism Lenses Patented contoured prism lenses that correct eye misalignment and alleviate symptoms including headaches, eye strain, dizziness, neck pain, and light sensitivity, available at the Mt. Washington office.
• Neuro Optometric Rehabilitation
• Vision Therapy
• Sports Vision Training
• TempSure Envi Dry Eye Treatment

Quantifiable outcome

• Accepts Medicaid reimbursement for vision therapy services
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Bennett and Bloom Eye CentersminorOthersSurgical eye center in Louisville that refers complex contact lens patients to Mooney EyeCare Centre for specialty contact lens fitting expertise due to Dr. McGiffen's extensive experience in the field.
• John-Kenyon American Eye InstituteminorOthersLouisville-based surgical eye center that refers patients to Mooney EyeCare Centre for Dr. McGiffen's contact lens expertise, representing a clinical referral relationship between practices.
• Louisville Glaucoma SocietyminorOthersProfessional association membership for Dr. Mooney, indicating involvement in glaucoma specialty community and continuing education in the field.
• College of Optometrists in Vision Development (COVD)minorOthersNational organization for vision therapy and binocular vision disorders. Dr. Young holds Fellowship from COVD, representing specialized certification and professional affiliation.
• Neuro-Optometric Rehabilitation Association (NORA)minorOthersProfessional organization for neuro-optometric rehabilitation. Mooney EyeCare Centre directs patients to NORA for additional information about neuro-optometric vision rehabilitation services.
• Bowersox Vision CentercoreStrategic or Co-development PartnerVision center where Dr. Greif completed her residency and where Dr. Young and Dr. Greif practice in addition to Mooney EyeCare Centre locations, indicating a collaborative multi-practice relationship.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MyEyeDr. Multi-location optometry group offering comprehensive eye exams, specialty contact lenses, and vision therapy. Comparable in service mix and direct-to-consumer patient model.
• Clarkson Eyecare: Multi-specialty optometry practice group in the Midwest, part of the EyeCare Partners network. Comparable to Mooney's multi-location, multi-doctor optometry model with specialty services.

Broad incumbents

• LensCrafters: National retail optical chain owned by EssilorLuxottica offering eye exams and prescription eyewear. Comparable to Mooney's eyewear and exam services, though not specialty vision therapy or surgical co-management.
• Warby Parker: Vertically integrated eyewear retailer offering eye exams and prescription frames. Comparable as a provider of comprehensive eye care and eyewear, though distribution is retail/app-driven rather than clinic-led.
• Visionworks: National retail optical chain offering eye exams, contact lenses, and eyewear. Comparable to Mooney's general eye-care and eyewear services, but lacks the specialty vision therapy and neuro-optometric rehabilitation focus.
• EyeCare Partners: PE-backed national optometry and ophthalmology platform. Comparable to Mooney as a multi-specialty vision care provider; differs in scale, capital base, and geographic reach.

Regional players

• Bennett and Bloom Eye Centers: Louisville-area surgical ophthalmology practice that refers complex contact lens cases to Mooney. Comparable as a regional Kentucky eye-care specialist serving an overlapping patient base.
• The Eye Care Institute (Louisville): Louisville-area multi-specialty eye care practice offering ophthalmology, optometry, and optical services. Comparable as a regional Kentucky competitor with overlapping comprehensive eye-care services.
• John-Kenyon American Eye Institute: Louisville-based ophthalmology and surgical eye center referring specialty lens patients to Mooney. Comparable as a regional Kentucky vision care provider with overlapping referral pathways.

Emerging players

• Neurolens: Manufacturer of patented contoured prism lenses for eye misalignment, which Mooney dispenses. Comparable as a specialty vision technology provider whose product is integrated into Mooney's service offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MooneyEyeCare
• Instagraminstagram.com/mooneyeyecare
• Xx.com/mooneyod
• LinkedInlinkedin.com/company/mooney-eyecare-centre-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mooney EyeCare Centre