Deep Cliff Golf Course

What Deep Cliff Golf Course does

Deep Cliff Golf Course is an 18-hole public golf facility located at 10700 Clubhouse Lane in Cupertino, California, established in 1961 and operated by CourseCo Golf Course Management of Petaluma, California. The facility serves general public golfers, junior players, corporate clients, nonprofit organizations, and social event groups through a horizontally diversified offering that bundles course access, instruction, practice, retail, food and beverage, and event hosting into a single destination. Core infrastructure includes an 18-hole course, an 8,000 sq ft putting green, an 11-station hitting area, a 35-yard driving range, a full-service golf shop, and the DC Taphouse restaurant and bar with 11 draft beers and indoor/outdoor event capacity for up to 100 guests.

The business operates nine identifiable revenue streams: green fees and tee-time bookings, private and semi-private golf lessons with PGA-certified instructors, food and beverage at DC Taphouse, golf shop merchandise (brands including Titleist, Callaway, XXIO, Srixon, Cleveland, FootJoy), driving range token sales, golf outings and corporate events, the Players Club membership program, Night Golf events with rotating craft brewery partners, and the Spark Golf Thursday League. Pricing is primarily per-transaction, with private lessons ranging from $65 (30 minutes) to $120 (60 minutes) and lesson packages up to $600, F&B menu items priced at $7-$19, and range tokens at $5-$18. Distribution is direct and on-site: online and phone tee-time booking, walk-in retail, walk-in dining, and event sales.

Distribution and go-to-market rely on the company website (playdeepcliff.com), an E-Club email newsletter, a Facebook presence, the public events calendar, and partner channels including Spark Golf's league marketplace and recurring brewery partnerships for Night Golf events. The company's competitive positioning is built on co-located amenities (course, practice, retail, F&B, instruction), PGA-certified instruction including Mandarin-language offerings, U.S. Kids Golf certified junior development, and a community programming calendar anchored by recurring leagues and themed events. No AI/ML, API, or digital platform capabilities are disclosed; the technology stack is described as traditional golf operations infrastructure.

Name

Deep Cliff Golf Course

Legal name

Deep Cliff Golf Course

Website

https://playdeepcliff.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Deep Cliff Golf Course is an 18-hole public golf facility in Cupertino, California, operated by CourseCo, offering tee-time play, PGA instruction, a junior academy, practice facilities, retail, event hosting, and the DC Taphouse restaurant and bar to general public golfers, corporate clients, and community groups.

Ownership category

akta.pro rank

Product category

Public Golf and Recreational Hospitality

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Golf instruction services
• Golf practice facilities
• Restaurant and bar operations
• Golf event hosting

Headquarters

HQ city

Cupertino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Green Fees and Tee Times: Revenue from players booking tee times and paying green fees to play the golf course
2. Golf Lessons and Instruction: Revenue from private, semi-private, and group golf lessons taught by certified instructors
3. Food and Beverage (DC Taphouse): Revenue from restaurant and bar operations including burgers, sandwiches, pub food, craft beers, cocktails, and wines
4. Golf Shop Merchandise: Revenue from selling golf clubs, balls, clothing, hats and accessories from brands such as XXIO, Srixon, Cleveland, Volvik, Titleist, Scottie Cameron, Nike, Callaway, FootJoy, US Kids
5. Driving Range: Revenue from range token sales for practice balls at the 35-yard driving range
6. Golf Events and Outings: Revenue from hosting golf outings, corporate events, fundraisers, and special events
7. Membership Programs: Revenue from Players Club membership program offering exclusive benefits to members
8. Night Golf Events: Revenue from night golf events featuring local brewery partnerships with included beer and glow-in-the-dark golf balls
9. League Programs: Revenue from Spark Golf Thursday League recurring weekly events

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Deep Cliff Golf Course operates an 18-hole public golf course in Cupertino, California, offering tee time bookings, golf instruction from PGA and U.S. Kids Golf certified professionals, practice facilities with an 8,000 sq ft putting green and driving range, a full-service golf shop, and the DC Taphouse restaurant and bar. The facility also hosts golf outings, corporate events, leagues, Night Golf events, and a Players Club membership program, functioning as a full-service golf and hospitality destination.

Product overview

Deep Cliff Golf Course is a traditional golf course and recreational facility in Cupertino, California, offering a unified range of golfing and hospitality services. The core offering centers on an 18-hole public golf course with tee time booking, complemented by golf instruction programs, practice facilities, a retail golf shop, and food/beverage services at the DC Tap House. Additional offerings include event hosting for corporate and private functions, junior golf development through the Deep Cliff Players Academy, membership programs, and special events like Night Golf. The portfolio is structured around the golf course itself as the primary product, with ancillary services (instruction, dining, retail, events) designed to support and enhance the core golfing experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Deep Cliff Golf Course (18-Hole Public Course) An 18-hole public golf course in Cupertino, CA offering public play, tee time bookings, and golf experiences for players of all skill levels.
• Golf Instruction & Lessons Golf instruction programs including private lessons, semi-private lessons, group classes, and junior camps taught by qualified instructors including PGA professionals.
• Practice Facilities Practice center featuring an 8,000 sq. ft. putting green, 11-station hitting area, and 35-yard driving range for warm-up and skill development.
• Golf Shop Full-service golf retail shop offering clubs, balls, clothing, hats, and accessories from brands including XXIO, Srixon, Cleveland, Titleist, Callaway, and FootJoy, with custom club fitting services.
• DC Tap House Restaurant and Bar Newly renovated restaurant and bar offering craft beers, handcrafted cocktails, grilled food, pub fare, and outdoor seating with firepits and golf course views. Hosts special events and fundraisers.
• Event Hosting & Planning Special event hosting services including corporate events, fundraisers, private parties, sports viewing parties, and golf outings. The DC Tap House accommodates up to 100 guests in indoor/outdoor spaces.
• Players Club Membership Membership program offering exclusive benefits, discounted rates, and special privileges for regular golfers at Deep Cliff.
• Night Golf Events Evening golf events with glow-in-the-dark golf balls, typically featuring craft beer partners. Events include shotgun start and scramble format with check-in and tee-off after sunset.
• Deep Cliff Players Academy Junior golf development program providing instruction and training for young golfers through the U.S. Kids Golf program.
• Spark Golf Thursday League Weekly golf league held on Thursday evenings, open to players looking for regular competitive or social golf play.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Oakland United BeerworksminorGTM or Marketing Partner · 18 September 2026Night Golf event partnership featuring Oakland United Beerworks with one draft beer included per participant plus glow-in-the-dark golf ball.
• Altamont Beer WorksminorGTM or Marketing Partner · 21 August 2026Night Golf event partnership featuring Altamont Beer Works. Includes one draft beer from Altamont Beer Works with Night Golf event registration plus a glow-in-the-dark golf ball. Check-in at 6 PM with tee off 20 minutes after sunset.
• Sierra Nevada Brewing CompanyminorGTM or Marketing Partner · 10 July 2026Night Golf event partnership featuring Sierra Nevada Brewing Company beer. Includes one draft beer from Sierra Nevada with Night Golf event registration plus a glow-in-the-dark golf ball. Golf is a shotgun start and scramble format with check-in at 7:30 PM and tee off 20 minutes after sunset.
• Canyon Lakes Brewing CompanyminorGTM or Marketing PartnerNight Golf event partnership featuring Canyon Lakes Brewing Company with draft beer inclusion and glow-in-the-dark golf balls for participants.
• Spark GolfminorGTM or Marketing PartnerTechnology and marketing partnership with Spark Golf for managing the Spark Golf Thursday League at Deep Cliff. Spark Golf provides league management platform and drives participant acquisition through their golf league marketplace.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Baylands Golf Links: CourseCo-managed public 18-hole course in Palo Alto, CA, also in the Bay Area. Operates with similar green-fee, F&B, and lesson structure, sharing the same parent operator, brand standards, and target customer profile.
• Poppy Hills Golf Course: Also managed by CourseCo Golf Course Management, Poppy Hills is an 18-hole public course in Pebble Beach with similar green-fee, lesson, and event revenue streams — directly comparable in operations model and management overlay.
• Half Moon Bay Golf Links: Premier 36-hole public golf destination on the San Mateo County coast, serving Bay Area golfers and tourists. Comparable in green-fee structure, F&B offerings, and corporate event hosting at a higher price point.
• Santa Clara Golf & Tennis Club: Long-standing public 18-hole golf facility in Santa Clara, CA — minutes from Deep Cliff. Serves the same Silicon Valley customer base with comparable green fees, lessons, and tournament hosting, making it the closest geographic competitor.
• Crystal Springs Golf Course: Bay Area public golf course operated under CourseCo management in Burlingame, CA. Directly comparable public 18-hole facility serving similar South Bay and Peninsula golfers with green-fee and event programming.
• Hiddenbrooke Golf Club: CourseCo-managed public golf course in Vallejo, CA. Comparable 18-hole public-access course with similar pricing tiers, lesson programming, and tournament/event hosting capabilities under the same operating platform.
• Poplar Creek Golf Course: Public 18-hole golf course in San Mateo, CA, serving the same Bay Area market with comparable green-fee, lesson, and event programming targeting Silicon Valley golfers.

Broad incumbents

• American Golf Corporation: Large multi-course operator managing public and private facilities across the U.S. Serves as a benchmark for scaled golf operations, though American Golf's portfolio breadth contrasts with Deep Cliff's single-asset focus.
• Topgolf: National entertainment-golf venue operator with Bay Area locations. While not a traditional course, Topgolf competes for casual play, corporate events, and post-round dining spend — overlapping significantly with Deep Cliff's event and casual golfer segments.

Regional players

• Stevinson Ranch Golf Club: Northern California public 18-hole course in the Central Valley. Comparable in public-access model and event programming but serves a different geography, providing a useful benchmark for California regional course economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/deepcliff
• Xx.com/playdeepcliff
• LinkedInlinkedin.com/company/deep-cliff-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deep Cliff Golf Course