Anthony Baratta

Name

Anthony Baratta

Legal name

Anthony Baratta LLC

Website

https://anthonybaratta.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491), Interior Design Services (54141)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

akta.pro secondary industry

Luxury Retail & Clienteling (Boutiques/Omnichannel) (CRAKAFAM)

Keywords

• Interior design services
• Custom fabrics
• Decorative wallpapers
• Home furnishings
• Custom furniture

Headquarters

HQ city

Riverhead

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales through Shopify storefront including fabrics ($225/yard), wallpapers (custom, quote-based), candles ($45), mugs ($28), pillows ($205-$350), antiques and vintage items ($99-$3,240), and books ($40-$50).
2. Interior Design Services: Full-service interior design for high-end residential projects including custom renovations, color consultations, and furniture procurement.
3. Custom Furniture & Products: Made-to-order furniture through Erick's Kiosk including custom sofas, chairs, dressers, and rattan pieces. Custom wallpaper and needlepoint canvases. Items like Custom Tiger Maple Nightstand Chests at $9,500, Custom Pair of Sunflower Andirons at $7,800.
4. Trade/Wholesale Program: Trade program for interior designers with resale certificates offering special rates and discounts on selected merchandise. 5 yard minimum for fabric orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Anthony Baratta LLC is an interior design firm and e-commerce retailer founded in 1981, offering full-service residential interior design alongside a curated catalog of signature home furnishings sold directly to consumers. The product catalog includes hand-printed Diamond Baratta fabrics, custom screen-printed wallpapers, custom furniture, antiques and vintage pieces, candles, decorative accessories, and published design books. The firm also operates a trade/wholesale program for licensed interior designers.

Product overview

Anthony Baratta LLC is an established interior design firm founded in 1981, operating an e-commerce platform for its curated home furnishings portfolio. The offering consists of a unified design studio that combines residential interior design services with a direct-to-consumer product catalog. The core product range includes Fabrics & Wallpaper (signature patterns sold by the yard with custom options), Antiques & Vintage pieces, Candles & Gifts, Furniture, Wall Decor, Pillows, and Accessories, plus a dedicated Books section featuring publications documenting his work. The Erick's Kiosk sub-brand offers custom furniture, lighting, and specialty wallpapers made to order. The company also provides an interior design service for residential projects and a To The Trade program offering discounts to registered interior designers.

Differentiator

Problem solved

Functional benefit

Brands

• Diamond Baratta: Former partnership with William Diamond producing co-authored books and design collections including fabrics and furniture.

Products and services

• Fabrics & Wallpaper Curated collection of decorative fabrics sold by the yard ($225/yard, 5-yard minimum) and custom-printed wallpapers featuring signature patterns like Diamonds & Roses and Point Lookout, with custom color options available.
• Furniture Upholstered and decorative furniture pieces including chairs, sofas, and case goods for interior design projects.
• Antiques & Vintage Collection of vintage and antique home decor items including folk art, architectural elements, and unique decorative pieces sourced for interior design projects (priced $99-$3,240).
• Candles & Gifts Home fragrance products including hand-poured coconut soy candles in signature scents like Bohemian Rose and Ocean Breeze ($45), plus decorative mugs ($28).
• Pillows Decorative throw pillows featuring needlepoint designs with nautical and traditional motifs ($205-$350).
• Wall Decor Decorative wall art and signage including vintage signs and paintings.
• Accessories Decorative accessories including folk art, plant stands, and geometric home decor pieces.
• Books Published books documenting Anthony Baratta's interior design work, including Decorate Happy ($45), Diamond Baratta Design ($40), and All-American ($50) by Rizzoli.
• Erick's Kiosk (Custom Furniture & Design Studio) Custom furniture collection designed by Erick Espinoza under Anthony Baratta's direction, featuring bespoke upholstered pieces, rattan furniture, custom lighting, needlepoint canvases, and specialty wallpapers made to order. Includes custom pieces such as Custom Tiger Maple Nightstand Chests at $9,500 and Custom Pair of Sunflower Andirons at $7,800.
• Interior Design Services Full-service interior design for high-end residential projects including custom residential design, color consultations, furniture procurement, and historic property renovation. Notable projects include the Colonial Williamsburg Palmer House renovation (2018) and Drumthwacket residence for the Governor of New Jersey.

Quantifiable outcome

• 70+ magazine covers worldwide
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Benjamin MoorecoreStrategic or Co-development Partner · 1 January 2019Benjamin Moore partnered with Baratta to create the Williamsburg Paint Color Collection, inspired by the historic Colonial Williamsburg properties. This collection brings Baratta's color expertise to a broader consumer market through the paint industry leader.
• Weekend Max MaraflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2018Anthony Baratta created a capsule collection called 'Nantucket' for Weekend Max Mara, the luxury Italian fashion designer. The collection debuted in Milan, Italy in Fall 2018 for Spring 2019 release. This collaboration represents the intersection of fashion and interior design, bringing Baratta's signature preppy-chic American style to clothing and accessories.
• Colonial WilliamsburgflagshipStrategic or Co-development Partner · 1 January 2018Anthony Baratta was appointed as the inaugural Designer in Residence at Colonial Williamsburg, one of America's premier living-history museums. He renovated Palmer House, an 18th-century historic residence, using the Williamsburg Paint Color Collection by Benjamin Moore. This prestigious designation has generated extensive press coverage and solidified Baratta's position as a leading voice in American design.
• Capel RugsminorStrategic or Co-development Partner · 1 January 2017Anthony Baratta and Capel Rugs collaborated on a new line of rugs, combining Baratta's design aesthetic with Capel's manufacturing expertise in home textiles.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aerin: Aerin Lauder's lifestyle brand sells curated home furnishings, decor, and tabletop through an e-commerce flagship alongside licensing partnerships — directly comparable to Anthony Baratta's omnichannel luxury lifestyle brand structure.
• John Robshaw: John Robshaw is a designer-founded textile and home goods brand producing custom-printed fabrics, bedding, and home accessories — directly overlapping with Anthony Baratta's hand-printed Diamond Baratta fabric and wallpaper product line and trade distribution.
• Bunny Williams Home: Bunny Williams is a celebrated American interior designer with a parallel product line of furniture, fabrics, lighting, and home accessories — directly comparable to Anthony Baratta as another high-end East Coast designer who has scaled from project work into a branded retail offering.
• Kelly Wearstler: Kelly Wearstler operates as a designer-led lifestyle brand with e-commerce, signature product lines, licensed collections, and high-end interior design services — a close analog to Anthony Baratta's boutique designer-retailer hybrid model.
• Jonathan Adler: Jonathan Adler is a designer-founded home brand with strong signature aesthetic, e-commerce storefront, wholesale distribution, and custom product lines — overlapping with Anthony Baratta on boutique designer brand identity, omnichannel retail, and made-to-order offerings.

Emerging players

• McGee & Co. McGee & Co. is the product line of Studio McGee, a designer brand that scaled from interior design services into broad e-commerce — closely comparable to Anthony Baratta's services-plus-retail hybrid, though at significantly larger scale.

Broad incumbents

• Serena & Lily: Serena & Lily is a broader high-end home furnishings lifestyle brand serving a similar HNW coastal customer base with proprietary fabric, furniture, and decor — comparable as a wider assortment competitor in the upper-premium home retail category.
• Ballard Designs: Ballard Designs is an established direct-to-consumer home furnishings retailer with proprietary product lines across furniture, fabrics, and decor — comparable as a broader incumbent in designer-style home e-commerce, though with far wider assortment than Anthony Baratta's curated catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/anthony.baratta
• Instagraminstagram.com/tonybaratta
• Pinterestpinterest.com/tonybaratta
• Xx.com/tonybaratta
• LinkedInlinkedin.com/company/diamond-baratta-designs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anthony Baratta