What McGee & Co. does

McGee & Co. is a privately held, US-only direct-to-consumer e-commerce retailer of luxury home furnishings, founded and creatively directed by Shea McGee (Co-Founder & Chief Creative Officer). The assortment spans furniture, outdoor, lighting, rugs, wall decor, bedding, bath, kitchen and dining, kids and nursery, and home fragrance, with signature lines such as McGee & Co. Signature Scents, The Monogram Studio (personalization), McGee & Co. Icons, and seasonal drops like The Summer Collection and The Amalfi Collection. The site lists 370+ products in active new-arrivals rotations and individual collections as large as 338 SKUs, with item prices ranging from $24 to more than $4,596. A partnership with Morris & Co. produces an exclusive wallpaper collaboration.

The company operates on Shopify and serves two customer segments: individual homeowners and design enthusiasts (primary, persona) and design professionals (architects, interior designers, home developers, set designers, home stagers, hospitality) served via the Designer Trade Program with tiered 15-25% discounts, dedicated concierge, and free material swatches. Revenue is generated almost entirely through one-time product sales plus a digital gift card program ($25-$2,000), with Affirm-backed installment financing for orders over $50 and a points-based McGee Rewards loyalty program that also drives referral and social engagement. Distribution is exclusively online and domestic (US lower 48); there are no physical retail locations and no disclosed international shipping. Adjacent brand Studio McGee operates as a separate interior design business. The company is privately held, with no disclosed institutional funding, parent company, or executive leadership beyond the founder.

Name

McGee & Co.

Legal name

McGee & Co.

Website

https://mcgeeandco.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

McGee & Co. is a privately held, US-only direct-to-consumer e-commerce retailer of luxury home furnishings, decor, and home fragrance, founded by Shea McGee, serving individual homeowners and design professionals via a dedicated trade program.

Ownership category

akta.pro rank

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct sales of home furnishings including furniture, outdoor furniture, lighting, rugs, decor, bedding, bath, kitchen & dining, kids & nursery, wall decor, and home fragrance products. Products are sold as one-time purchases at various price points from $24 to $4,596+.
2. Gift Cards: Digital gift cards sold in denominations from $25 to $2,000, delivered via email with redemption instructions.
3. McGee Rewards Loyalty Program: Points-based loyalty program where customers earn 1 point per dollar spent, redeemable for rewards ($25 off at 2,500 points, $50 off at 5,000 points, etc.). Additional points earned for account creation, referrals, social media, and email signup.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

McGee & Co. is a direct-to-consumer e-commerce retailer selling curated, designer-inspired home furnishings including furniture, outdoor pieces, lighting, rugs, decor, bedding, bath, kitchen, kids & nursery, wall decor, and a proprietary Signature Scents home fragrance line. The company operates exclusively online at mcgeeandco.com, shipping within the U.S. (excluding Alaska, Hawaii, and territories), and additionally serves design professionals through a tiered Trade Program offering 15-25% discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Studio McGee: Interior design studio led by Shea McGee, separate business entity with its own website at studio-mcgee.com
• McGee & Co. Signature Scents
• The Monogram Studio
• McGee & Co. Merch Shop
• McGee & Co. Icons
• McGee Rewards
• Designer Trade Program

Products and services

• Furniture
• Outdoor
• Lighting
• Rugs
• Decor & Pillows
• Wall Decor
• Bed & Bath
• Kitchen & Dining
• Kids & Nursery
• McGee & Co. Signature Scents
• The Dana Collection
• The Tess Collection
• Evangeline Hand-Knotted Wool Rug
• The Summer Collection
• The Amalfi Collection
• The Monogram Studio
• Designer Trade Program
• McGee Rewards
• Gift Cards

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Morris & Co.notableStrategic or Co-development PartnerCollaboration on exclusive wallpaper collection. Morris & Co. x McGee & Co. collection includes the Wandle Wallpaper and Kids & Nursery Wallpaper, combining Morris & Co.'s heritage wallpaper designs with McGee & Co.'s design sensibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• West Elm: Williams-Sonoma-owned design-led home furnishings retailer selling modern furniture, lighting, rugs, and decor. Direct peer to McGee & Co. in the design-conscious DTC and showroom premium home category with overlapping customer base and similar price-band positioning.
• Pottery Barn: Williams-Sonoma-owned home furnishings retailer offering classic furniture, bedding, lighting, rugs, and decor. Direct peer to McGee & Co. in the premium home furnishings space with comparable average order values and a strong inspiration-driven, lifestyle-led marketing approach.
• CB2: Crate & Barrel's modern, design-forward home furnishings brand. Direct peer to McGee & Co. in the contemporary home furnishings category, with similar curated aesthetic, comparable price points, and an overlapping target customer of design-savvy homeowners.
• Anthropologie Home: Urban Outfitters-owned lifestyle retailer with a sizable home assortment (furniture, rugs, lighting, decor). Direct peer to McGee & Co. in the lifestyle-led, highly curated home category with a similar bohemian-modern aesthetic and strong content-driven merchandising.
• Article: Direct-to-consumer home furnishings brand selling modern, mid-premium furniture online. Direct peer to McGee & Co. as a pure-play DTC furniture retailer with a similar design-led approach, no showroom reliance, and a comparable premium-but-accessible price positioning.
• Joybird: Direct-to-consumer furniture brand offering customizable mid-premium sofas, chairs, and sectionals. Direct peer to McGee & Co. in the design-driven DTC furniture category with a similar focus on custom upholstery and inspirational merchandising.
• Interior Define: Direct-to-consumer custom furniture brand specializing in made-to-order sofas, sectionals, and chairs. Direct peer to McGee & Co. in the customizable DTC furniture space with overlapping premium design aesthetic and trade program.
• Apt2B: Direct-to-consumer modern furniture brand offering American-made sofas, bedroom, and dining at accessible price points. Direct peer to McGee & Co. in the online-first furniture market with a similar contemporary design focus and DTC-only model.

Broad incumbents

• Wayfair: Largest online home goods marketplace offering millions of SKUs across furniture, decor, and home improvement. Broad incumbent that competes with McGee & Co. across every home furnishings category but operates as a mass marketplace rather than a curated, design-led brand.
• Crate & Barrel: Major multichannel home furnishings retailer offering modern furniture, kitchen, and decor across showrooms and DTC. Broad incumbent that competes with McGee & Co. in the premium home furnishings space with a larger retail footprint and broader assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/StudioMcGee
• Facebookfacebook.com/McGeeAndCo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGee & Co.