F/Malta

What F/Malta does

F/Malta is a São Paulo-based live marketing and experiential event agency founded in 2007–2008 by Felipe Malta, who continues to lead the firm as Founder and CEO alongside COO Marcelo Spencer. The company delivers end-to-end event services — corporate events, trade shows, congresses, conventions, brand activations, campaign strategy, branded content, and set design (cenografia) — for large enterprise clients across Brazil and, more recently, Portugal. Its portfolio emphasizes mega-event execution: VTEX DAY 2025 (25,000+ attendees, 350 speakers, 220+ exhibitors across 12 stages), MSA CIMED 2025 (30,000 participants, 60 product launches, R$500 million in reported client results), iFood Move 2025 (10,000+ on-site attendees, 286+ million people impacted), and TikTok Awards Brasil 2025 at ARCA.

The firm operates as a unified service offering rather than a modular product platform. Core capabilities span creative strategy, branded content production, audiovisual execution, scenography, and on-site operations — there is no proprietary software product, app, or AI/ML component disclosed. All commercial activity is delivered through direct, project-based engagements with corporate brand owners; pricing is quote-based and not publicly disclosed. Customer acquisition relies on portfolio visibility via the company website (fmalta.com.br) and owned social channels (Instagram, LinkedIn, TikTok, YouTube), alongside direct sales and referrals.

F/Malta is privately held, founder/individual-controlled with no outside equity investors or parent-subsidiary structure disclosed. Headcount sits in the 11–50 range, with operations concentrated at the São Paulo headquarters and event-specific deployments in Portugal. The business has no disclosed revenue, funding history, certifications, regulatory actions, M&A activity, or patent portfolio.

Name

F/Malta

Legal name

F/Malta

Website

https://fmalta.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

F/Malta is a São Paulo-based live marketing and experiential event agency founded in 2007 that delivers end-to-end events, trade shows, congresses, activations, and branded content for large enterprise clients across Brazil and Portugal.

Ownership category

akta.pro rank

Product category

Event Marketing Services

NAICS

Advertising Agencies (541810), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

Keywords

• Live marketing services
• Event production
• Brand activations
• Corporate events
• Experiential marketing

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Marketing Services: Full-service event marketing agency providing live marketing, branded content, set design, activations, and campaign strategy for corporate clients. Revenue is generated through project-based fees for event conception, planning, and execution services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

F/Malta is a São Paulo-based live marketing and experiential event agency that delivers end-to-end event solutions for large corporate brands. Its service offerings span event conception and production (corporate events, trade shows, congresses, conventions), brand activations, campaign strategy, branded content, and set design (cenografia). The agency has executed mega-events for clients including VTEX, CIMED, iFood, TikTok, and Porto Seguro, handling projects that range from thousands to tens of thousands of attendees.

Product overview

F/Malta is a live marketing and experiential event agency that operates as a unified service offering rather than a modular product platform. Founded 17 years ago in São Paulo, the company delivers end-to-end event experiences from concept to execution. The portfolio consists of core service offerings (EVENTOS/Events, FEIRAS/Trade Shows, CONGRESSOS/Congresses, CONVENÇÕES/Conventions, ATIVAÇÕES/Activations, CAMPANHAS & ESTRATÉGIA/Campaigns & Strategy, Branded Content, and Cenografia/Set Design) along with named event projects including VTEX DAY, MSA-CIMED, TikTok Awards, Porto Summit, iFood Move, Seara Gourmet at Rock in Rio, Porto Cirque, and Festa Porto. The company integrates strategy, intelligence, creativity, and innovation to create mega-events that connect brands with audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• EVENTOS (Events) End-to-end corporate event creation service that designs unique experiences from scratch, with every detail shaped to tell a memorable story and transform ideas into unforgettable moments. Targeted at enterprise brands seeking flagship event experiences.
• FEIRAS (Trade Shows) Trade show booth and space design service that attracts, engages, and highlights brands, transforming presence into protagonism and connections into real business opportunities. For enterprise brands exhibiting at industry trade shows.
• CONGRESSOS (Congresses) Congress and conference orchestration service that combines knowledge with creativity, structuring encounters that inform, inspire, and elevate exchanges between people and ideas. For organizations hosting professional congresses and conferences.
• CONVENÇÕES (Conventions) Corporate convention service that transforms internal alignments into energizing experiences, creating encounters that connect people to purpose and drive results. For corporations hosting internal stakeholder conventions.
• ATIVAÇÕES (Brand Activations) Brand activation service that brings brands to life through surprising and interactive actions, awakening emotions and creating genuine connections with audiences. For brands executing experiential marketing activations.
• CAMPANHAS & ESTRATÉGIA (Campaigns & Strategy) Campaign strategy service that conceives ideas stepping outside the obvious, combining creativity and intelligence to generate lasting impact and value in the real world. For brands seeking strategic creative campaign development.
• Branded Content Comprehensive digital campaign and content creation service for live marketing experiences. Produces branded content integrated with event activations for corporate brand clients.
• Cenografia (Set Design) Scenography and spatial design service for events, trade shows, and experiential activations. Creates immersive physical environments that support brand narratives and audience engagement.

Quantifiable outcome

• CIMED MSA 2025: R$500 million in results for client
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DPZ&T: DPZ&T is one of Brazil's most recognized advertising agencies, serving large enterprise clients with creative campaigns, branded content, and event work. Comparable to F/Malta in targeting large Brazilian brands with integrated communications services.
• Africa: Africa is Brazil's largest independent advertising agency and handles major brand campaigns, content, and event activations for enterprise clients. Comparable to F/Malta as a large Brazilian agency competing for enterprise marketing budgets.
• Artplan: Artplan is a long-established Brazilian advertising and communications agency that, like F/Malta, provides integrated campaign services to major brands. It is a comparable Brazilian peer operating across advertising, content, and live experiences.
• WMcCann: WMcCann is the Brazilian operation of McCann Worldgroup, providing integrated advertising, content, and event services to major enterprise brands. Comparable to F/Malta as a Brazilian agency serving large corporate clients with event and campaign capabilities.

Direct peers

• George P. Johnson Experience Marketing: George P. Johnson is a leading global experience marketing agency producing brand experiences, conferences, and large-scale events for enterprise clients. Highly comparable to F/Malta in delivering mega-events and integrated experiential programs.
• Jack Morton Worldwide: Jack Morton is a global experiential marketing agency that designs and produces brand experiences, activations, and events for major enterprise clients. Direct peer to F/Malta in the live marketing / experiential category at global scale.
• Sparks: Sparks is a global experiential marketing agency that designs and executes brand experiences, trade shows, and events. Comparable to F/Malta as a specialized experiential agency serving enterprise clients across industries.
• MKG: MKG is an experiential marketing agency that creates brand experiences, events, and activations for major brands. Direct peer to F/Malta in the live marketing / experiential agency category serving enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FMaltaMKTexp
• YouTubeyoutube.com/@fmalta.agencia
• Facebookinstagram.com/fmalta.ag
• LinkedInlinkedin.com/company/fmaltamktexperiencia
• Instagraminstagram.com/fmalta.ag
• TikToktiktok.com/@fmalta.ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about F/Malta