What Phoenix Live Experiences does

Phoenix Live Experiences (legal entity: Phoenix Experiences & Entertainment Services) is an Indian enterprise event production company founded in 2014 and headquartered in Hyderabad with 32 employees. The company delivers end-to-end live events — corporate townhalls, leadership offsites, summits, conferences, brand celebrations, large-scale music festivals, and international IP activations — for large multinational clients including Microsoft, Google, Apple, Amazon, HSBC, Deloitte, Visa, and AT&T. Projects begin at a ₹50 Lakh (~USD 60K) minimum and all business is acquired through direct enterprise sales with no channel partners; delivery is handled by a vertically integrated in-house team that consolidates strategy, creative, production, technology, and crowd management under one roof.

The company's primary technology asset is Phoenix Pulse, a proprietary live-operations platform that the company markets as "AI-native." Phoenix Pulse comprises three layers: a shared real-time dashboard that surfaces every workstream, vendor, and cue to both the company and the client during the show; AI-assisted planning that flags risks and supports budget simulation while changes are still cheap to make; and post-event intelligence that packages attendance, timing, and engagement metrics into stakeholder-ready outputs designed to compound into smarter successive events. Clients access Phoenix Pulse via a dedicated portal at onsite.phoenixlive.in.

The business model is project-based professional services with recurring client relationships and a portfolio-led marketing approach. High-production showreels from marquee events serve as the primary client acquisition asset, supported by a direct inquiry channel ('Start your brief' form, 30-minute intro call booking) and an active social media presence. The company is privately held with no disclosed funding, parent entity, institutional investors, or leadership team in the available data — a notable data gap that limits visibility into ownership structure, capital base, and governance.

Name

Phoenix Live Experiences

Legal name

Phoenix Experiences & Entertainment Services

Website

https://phoenixlive.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Phoenix Live Experiences is a Hyderabad-headquartered enterprise event production company serving large multinational clients (Microsoft, Google, Apple, Amazon, HSBC, Visa) with end-to-end live events powered by its proprietary AI-native operations platform, Phoenix Pulse.

Ownership category

akta.pro rank

Product category

Enterprise Event Production Services

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK)

akta.pro secondary industries

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

Keywords

• Enterprise event production
• Corporate event management
• Live event operations
• AI event planning
• Live experience agency

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Event Production and Management Services: Project-based fees for end-to-end event production — from strategy and creative through to stage, sound, tech, and crowd management. Minimum project size is ₹50 Lakhs (approx. ₹5 million). Revenue is one-time per event, with recurring relationships as clients return year after year.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Phoenix Live Experiences delivers end-to-end enterprise event production and management services — covering strategy, creative, stage, sound, tech, and crowd management — for corporate townhalls, summits, conferences, celebrations, and large-scale festivals. The company operates its proprietary AI-native live-operations platform, Phoenix Pulse, which provides real-time visibility into every workstream and vendor, AI-assisted planning, and post-event intelligence. Projects start at ₹50 Lakhs and are custom-quoted for marquee clients such as Microsoft, Google, Apple, Amazon, HSBC, Deloitte, and Visa.

Product overview

Phoenix Live Experiences offers a unified enterprise experience platform centered around their proprietary Phoenix Pulse live-operations platform. The core offering combines AI-native event planning and execution services with real-time operational visibility through Phoenix Pulse, which enables AI-assisted planning, live dashboard monitoring, and post-event analytics. The company delivers live events including corporate townhalls, summits, conferences, celebrations, and festivals for enterprise clients.

Differentiator

Problem solved

Functional benefit

Brands

• Phoenix Pulse: Live-operations platform that provides real-time visibility into every workstream, vendor, and cue. Includes AI-assisted planning, post-event intelligence, attendance tracking, engagement scoring, and sentiment timeline. Accessible via onsite.phoenixlive.in.

Products and services

• Enterprise Event Production and Management End-to-end event production and management service for corporate clients, covering strategy, creative, production, technology, and crowd management for townhalls, summits, conferences, celebrations, and festivals. Sold on a project basis with custom quotes.
• Phoenix Pulse AI-native live-operations platform that gives clients real-time shared-dashboard visibility into event workstreams, vendors, and cues before and during shows, with AI-assisted planning for briefs-to-blueprints and post-event intelligence packaging attendance, timing, and engagement data.

Quantifiable outcome

• Hundred of shows delivered, zero no-shows — the company states 'Hundreds of shows. Zero no-shows. That's not luck — that's the system.'

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MKG: US-based experiential marketing and event production agency serving enterprise brands with end-to-end event execution. Comparable to Phoenix Live's enterprise-grade, integrated delivery model, though operating at larger scale in the US market.
• Sparks: Global experiential marketing agency specializing in corporate meetings, conferences, and brand activations for enterprise clients. Comparable to Phoenix Live in delivering high-stakes, brand-led live experiences.
• Cineyug: India-based event management and experiential marketing company specializing in corporate events, celebrity-led activations, and large-scale productions. Comparable to Phoenix Live's enterprise event focus and premium positioning.
• Fountainhead MKTG: India-based experiential marketing and event management company delivering brand activations, conferences, and corporate events. Comparable in customer base and service scope to Phoenix Live.
• DNA Entertainment Networks: Indian event management company delivering concerts, corporate events, conferences, and brand experiences. Operates in the same premium enterprise event segment as Phoenix Live.
• Touchwood Group: India-based event management firm specializing in corporate events, weddings, and large-format productions with multi-city execution. Comparable in service breadth and target market to Phoenix Live.
• Wizcraft Entertainment Agency: One of India's largest event management and entertainment companies, producing corporate events, conferences, and large-format brand activations for enterprise clients. Direct peer to Phoenix Live in the Indian enterprise event production space.
• Percept Limited: Indian conglomerate with a dedicated events and experiential marketing division serving enterprise and entertainment clients. Overlapping capabilities with Phoenix Live in corporate event production.

Regional players

• 70 Event Media Group (Seventy EMG): Middle East-based event management and experiential agency serving corporate clients across the region. Comparable business model and enterprise event focus to Phoenix Live, but operates primarily in a different geography (GCC rather than India).

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency producing corporate events, conferences, and experiential campaigns for major brands. Larger incumbent offering similar capabilities to Phoenix Live as part of a wider portfolio including digital and content services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/phoenixlive_in
• LinkedInlinkedin.com/company/phoenixlive
• Instagraminstagram.com/phoenixlive.in

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Live Experiences