Granite Projects

What Granite Projects does

Granite Projects is a privately held stone fabrication and installation company headquartered in Brackenfell, Cape Town, South Africa, founded in 2006 by Mr. Shawn Pretorius. The company cuts, fabricates, and installs countertops and related surfaces in four primary material categories — granite, marble, quartz (engineered), and sintered stone — along with complementary products such as sintered porcelain slabs, taps, basins, and Pitt Cooking integrated cooktops. It also produces Atlas Quartz, its in-house engineered quartz brand stocked in 14 colourways. Applications span kitchen, scullery, laundry, vanity, office, restaurant, and bar countertops, as well as fireplaces, facades, and wall cladding for both residential and commercial projects.

The business combines an in-house engineered stone brand with a multi-supplier distribution model that sources third-party quartz (Caesarstone, Silestone, Vicostone, Eezi Quartz, Origin Quartz, Sigma Quartz, Pro Quartz), sintered porcelain (Neolith, Infinity, Dekton, Sinter, Level), and natural stone (Rudi's Choice, Afristone, Stone Alliance). Custom fabrication work includes specialised edging, draining boards, draining grooves, and built-in basins, with technical capability to integrate Pitt Cooking gas and induction systems directly into stone countertops. The supply chain is anchored by long-standing relationships with all national stone suppliers and quarry access, with suppliers reportedly producing roughly 80% of polished granite volumes for the company.

Granite Projects goes to market primarily through a direct showroom in Brackenfell and quote-based, sales-led engagement by phone, email, WhatsApp, and a website contact form, supplemented by Facebook for top-of-funnel awareness. Revenue is project-based (one-time licence equivalent) on custom fabrications, with hardware attach from Teka basins, Trendy Taps, and Pitt Cooking. The company self-identifies as the largest stone countertop supplier in the Western Cape by monthly production volume and has received the Supplier Service Award from the Kitchen Specialists Association.

Name

Granite Projects

Legal name

Granite Projects

Website

https://graniteprojects.co.za

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Granite Projects is a Cape Town-based stone fabricator founded in 2006 that custom-cuts and installs granite, marble, engineered quartz, and sintered stone countertops for residential and commercial projects across the Western Cape and South Africa.

Ownership category

akta.pro rank

Product category

Stone Countertop Manufacturing and Fabrication

NAICS

Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

akta.pro secondary industry

Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD)

Keywords

• Stone countertop fabrication
• Engineered quartz surfaces
• Natural stone installation
• Granite marble surfaces
• Sintered stone fabrication

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Stone Countertop Fabrication and Installation: Custom fabrication and installation of stone countertops for residential and commercial projects. Revenue is generated through project-based contracts for kitchen, scullery, laundry, vanity, office, and restaurant applications. Includes specialized items such as fireplaces, facades, and cladding.
2. Stone Materials Sales: Sale of stone materials including granite, marble, quartz, sintered stone, and the company's in-house Atlas Quartz brand. Materials are sold as finished products for countertops and other applications.
3. Accessories (Taps, Basins, Cooktops): Sale of complementary products including taps and basins from brands like Teka, and Pitt Cooking gas burners and induction cooktops that integrate with stone countertops.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Granite Projects fabricates and installs custom stone countertops and surfaces for residential and commercial applications in South Africa. Its core offering covers granite, marble, quartz stone (including the in-house Atlas Quartz brand and third-party engineered brands) and sintered stone, complemented by Teka basins, Trendy Taps and Pitt Cooking integrated cooktops. The company delivers end-to-end services including consultation, custom fabrication with specialised edging and draining features, and professional installation for kitchens, bathrooms, laundries, offices, restaurants, fireplaces, facades and cladding.

Product overview

Granite Projects operates as a stone fabrication and countertop company offering a portfolio of natural and engineered stone materials along with complementary products and services. The core offering spans four primary stone categories: Granite, Marble, Quartz Stone (engineered), and Sintered Stone. The company carries an in-house engineered stone brand, Atlas Quartz, alongside third-party quartz brands (Caesarstone, Silestone, Vicostone, Eezi Quartz, Origin Quartz, Sigma Quartz, Pro Quartz), sintered porcelain brands (Neolith, Infinity, Dekton, Sinter, Level), and natural stone suppliers (Rudi's Choice, Afristone, Stone Alliance). Complementary products include Taps & Basins (Trendy Taps, Teka Basins) and Pitt Cooking integrated cooktops. Services include specialized stone countertop fabrication and installation for residential and commercial applications, featuring custom edging, draining boards, and custom-built basins.

Differentiator

Problem solved

Functional benefit

Brands

• Atlas Quartz: In-house brand of engineered quartz stone products. Atlas Quartz is a multifunctional material used for kitchen countertops, splash backs, bathroom vanities, flooring, furniture and wall cladding. Products are made of 99.9% solid material and are resistant to heat, cracks, chipping, stains, and harmful chemicals.

Products and services

• Atlas Quartz In-house engineered quartz stone brand manufactured by Granite Projects, made of 99.9% solid material and resistant to heat, cracks, chipping, stains and harmful chemicals. Available in multiple colours and textures for countertops, splash backs, bathroom vanities, flooring, furniture and wall cladding.
• Granite Natural igneous rock formed from slowly cooled magma, composed primarily of quartz, feldspar and mica. Known for durability, low water absorption, and resistance to weather and heat. Used for exterior cladding, paving, monuments, stairs and columns, and interior countertops, vanities, flooring, tiles and fireplaces.
• Marble Metamorphic rock formed from limestone under high pressure and temperature, composed mainly of calcite. Features smooth texture and elegant veining in shades of white, grey, black, green and pink. Used for exterior sculptures and facades and interior flooring, wall cladding, countertops, bathroom vanities and fireplaces.
• Quartz Stone (Engineered) Man-made material composed of around 90–95% crushed natural quartz mixed with resins and pigments, manufactured for consistent colour, pattern and performance. Non-porous, scratch-resistant and low maintenance. Includes in-house Atlas Quartz plus third-party brands Caesarstone, Vicostone, Silestone, Eezi Quartz, Origin Quartz, Sigma Quartz and Pro Quartz. Used for interior kitchen countertops, bathroom vanities, wall panels, flooring and backsplashes.
• Sintered Stone Engineered material made by compacting natural minerals (quartz, feldspar, silica and clay) under extreme heat and pressure, with high-performance strength, durability and resistance to heat, stains and scratches. Includes sintered porcelain slabs sourced from Neolith, Infinity, Dekton, Sinter and Level brands. Used for exterior façades, cladding, outdoor kitchens and paving, and interior flooring, wall cladding, countertops, bathroom vanities, columns and fireplaces.
• Taps & Basins Essential sanitary fittings designed for efficient water delivery and visual appeal, made from durable, corrosion-resistant materials. Includes Trendy Taps and Teka Basins brands, offering reliability, hygiene and easy maintenance for everyday kitchen and bathroom use.
• Pitt Cooking Integrated Cooktops Gas burners and induction cooking zones seamlessly integrated into a countertop of any chosen stone material (Granite, Marble, Slate or Sandstone). Features robust cast-iron pan supports for open-flame cooking and elegant induction zones for precision and energy efficiency, with gas and induction combinable and fully customised placement.
• Stone Countertop Fabrication and Installation Services Specialised stone countertop fabrication and installation services for kitchen, scullery, laundry, vanity, office and restaurant table and bar countertops, as well as specialised items such as fireplaces, facades and all forms of cladding. Includes specialised edging with draining boards, draining grooves and custom-built basins, delivered as project-based contracts with professional installation.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• National Stone SupplierscoreStrategic or Co-development PartnerLong-standing relationships with all National Stone suppliers with access to all quarries. Suppliers produce 80% of all polished granite products locally (Western Cape) and nationally (SA), enabling rapid response to customer requirements. This ongoing quality assurance commitment safeguards the supply of top quality materials.
• TekaminorChannel Partner/ Reseller/ DistributorTeka is a supplier of basins featured in Granite Projects' product offerings. Teka basins are offered as complementary products to stone countertops for kitchen and bathroom installations.
• Atlas QuartzcoreOEM/ Whitelabel/ Licensing PartnerAtlas Quartz is an in-house engineered stone brand manufactured by Granite Projects. The brand produces quartz-based engineered stone with 99.9% solid material content, resistant to heat, cracks, chipping, stains, and harmful chemicals. Available at atlasquartz.co.za.
• Pitt CookingcoreTechnology or IntegrationPitt Cooking provides gas burners and induction zones that integrate seamlessly into stone countertops. Their systems combine cast-iron pan supports with modern cooking technology, offering flexibility for gas, induction, or combined configurations. Granite Projects fabricates custom stone surfaces to accommodate these cooking systems.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MSI (M S International): MSI is a broad incumbent distributor and importer of natural stone, quartz, and sintered surfaces with showrooms serving contractors and consumers. Its multi-material, multi-brand model mirrors Granite Projects' approach across granite, marble, quartz, and sintered stone, though at much greater scale and geographic footprint.
• Cosentino: Cosentino manufactures and distributes Silestone (engineered quartz) and Dekton (sintered stone) surfaces globally, including in South Africa. Granite Projects resells both, and they overlap directly with Granite Projects' quartz and sintered stone ranges and competing fabrication services.
• Levantina: Levantina is a global supplier of natural stone including granite, marble, and sintered surfaces with quarrying, manufacturing, and distribution operations. Granite Projects works with similar natural stone suppliers and competes for natural stone countertop projects in the South African market.

Emerging players

• Diresco: Diresco is a Belgian producer of engineered mineral surfaces for kitchens, bathrooms, and exterior cladding. It overlaps with Granite Projects on premium countertop and cladding surfaces and represents a comparable niche in the engineered-stone category.
• Neolith: Neolith is a manufacturer of sintered stone slabs used for countertops, facades, and cladding, distributed globally through a network of fabricators and showrooms. Granite Projects lists Neolith among its sintered stone suppliers, making it directly comparable on product performance and use cases.

Direct peers

• Pokarna Limited: Pokarna manufactures engineered quartz surfaces under its own brand and supplies global markets for countertops and similar applications. It competes with Atlas Quartz and other third-party engineered quartz brands that Granite Projects distributes.
• Cambria: Cambria is a US-based manufacturer of engineered quartz surfaces sold for countertops and related applications. It competes with Granite Projects' Atlas Quartz brand and other third-party quartz products they distribute on design, durability, and price.
• Vicostone: Vicostone is a Vietnamese engineered quartz manufacturer exporting surfaces for kitchen and bathroom countertops worldwide. It is one of the third-party quartz brands listed by Granite Projects (alongside Silestone, Eezi Quartz, and others), making it directly comparable on product category.
• Caesarstone: Caesarstone is a leading global manufacturer of engineered quartz surfaces used for kitchen countertops, bathroom vanities, and similar applications. Granite Projects distributes Caesarstone as a third-party brand alongside its own Atlas Quartz, making it directly comparable in product category and end-use.

Regional players

• Stone Projects International: Stone Projects International is a South African stone fabricator and installer serving residential and commercial projects from a similar Cape Town / Western Cape footprint. Its scale, customer base, and fabrication services overlap directly with Granite Projects in the same regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GraniteProjectsCapeTown
• LinkedInlinkedin.com/company/granite-projects

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granite Projects