Widgets & Stone
Widgets & Stone is a Chattanooga-based graphic design and branding agency founded in 1995, serving established companies, startups, and non-profits with brand strategy, identity design, digital experiences, and print and environmental design. A Whiteboard subsidiary since 2023, it has served over 600 organizations across three decades.
- Company typePrivate
- Founded1995
- HeadquartersChattanooga, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Widgets & Stone does
Widgets & Stone is a graphic design and branding agency headquartered in Chattanooga, Tennessee, founded in 1995. The firm operates as a professional services agency delivering brand strategy, visual identity systems, digital experience design, print collateral, and environmental/place-making services. Its service portfolio is organized under five core categories: BRAND (strategy and identity development), DIGITAL (websites, apps, e-commerce, and digital campaigns), PRINT (collateral and packaging), PLACE (environmental design and wayfinding), and LOGOS (logo design). Technology underlying the firm’s work comprises custom CMS platforms, low-code marketing tools, e-commerce implementations, animation, and video production capabilities.
The agency serves a mix of established companies, new ventures, non-profits, and publicly traded clients across both local and global scopes. Named customers span food and beverage (Moon Pie, Taco Mamacita, Flame Broiler), healthcare (Alleo Health, Clinica Medicos), financial services (Intellicheck, SitusAMC, ProvNvest), sports (Chattanooga Football Club), education (Izzi Early Education), and economic development (Innovation District). Engagement occurs through direct sales via website, email, phone, and in-person consultation at the Chattanooga office, with services delivered through custom, quote-based multi-year contracts.
Since summer 2023, Widgets & Stone has operated as a subsidiary of Whiteboard, a growth marketing firm, enabling the agency to offer an integrated GROWTH service line alongside its core design and brand offerings. The firm has served over 600 organizations across its three-decade operating history and holds an AIGA Fellow designation along with multiple One Show Design Merit awards, ADDY Best-of-Show wins, and publications in HOW, Communication Arts, Graphis, and Type Directors Club annuals. No revenue, funding, or headcount figures are publicly disclosed.
Widgets & Stone firmographics
Firmographics- Name
- Widgets & Stone
- Legal name
- Widgets & Stone
- Website
- https://widgetsandstone.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Widgets & Stone is a Chattanooga-based graphic design and branding agency founded in 1995, serving established companies, startups, and non-profits with brand strategy, identity design, digital experiences, and print and environmental design. A Whiteboard subsidiary since 2023, it has served over 600 organizations across three decades.
- Ownership category
- akta.pro rank
Where Widgets & Stone is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Widgets & Stone business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services - Branding: Brand strategy and identity development services including research, positioning, visual and verbal identity systems, brand guidelines, and ongoing brand development for clients.
- Digital Services: Website design and development, e-commerce development, app building, digital experience design, and CMS platform implementation.
- Creative Direction and Production: Creative direction, graphic design, photography, video production, animation, illustration, and copywriting services for campaigns and content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency engagement - no standardized pricing tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Widgets & Stone product offering
Product offeringCore offering
Widgets & Stone is a graphic design and branding agency that delivers brand strategy, visual identity systems, logo design, digital experience design (websites, apps, e-commerce), print and packaging design, and environmental/wayfinding design for established companies, new ventures, and non-profit organizations. The agency also offers photography, video production, animation, and copywriting as integrated components of brand and campaign work, with growth marketing services delivered through its affiliated parent company Whiteboard.
Product overview
Widgets & Stone is a graphic design and branding agency offering a portfolio of interconnected service offerings organized under five core categories: BRAND (brand strategy and visual identity development), DIGITAL (websites, apps, e-commerce, and digital campaigns), PRINT (collateral and packaging design), PLACE (environmental and wayfinding design), and LOGOS (logo design). The agency also delivers GROWTH services through its affiliated company Whiteboard. The services work together as an integrated offering—from strategic brand foundations through visual expression across digital, print, and physical touchpoints—serving both established organizations and new ventures on local and global scales.
Differentiator
Problem solved
Functional benefit
Products and services
- BRAND
Companies that use Widgets & Stone
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles3 records
Widgets & Stone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Widgets & Stone partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WhiteboardcoreWidgets & Stone is now 'a Whiteboard company' as of summer 2023. Whiteboard is a sister company that provides growth marketing services. The partnership expands Widgets & Stone's service offerings, combining brand development with growth marketing capabilities. The companies share leadership and cross-refer clients for integrated services.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Widgets & Stone competitors and assessment
Company assessmentDirect peers
- Ramotion: Boutique brand and digital design agency serving enterprise clients with brand identity, UI/UX, and motion work — directly overlapping Widgets & Stone's core service mix.
- Pentagram: Largest independent design firm in the world, working across branding, identity, digital, and print — a direct comparable to Widgets & Stone in being a multi-partner, award-winning branding and design agency serving enterprise clients.
- MetaDesign: International brand and design agency with US and European offices. Comparable to Widgets & Stone for multi-disciplinary brand identity, digital, and print work across enterprise and cultural clients.
- Wray Ward: Charlotte-based mid-size creative agency of comparable scale offering branding, content, digital, and video production services — a relevant Southeast US peer for Widgets & Stone.
- Matchstic: Brand strategy and identity firm focused on positioning and naming for consumer and B2B brands — a narrow but meaningful overlap with Widgets & Stone's brand strategy services.
- Lippincott: Global brand strategy and design consultancy offering integrated brand strategy, identity systems, and digital experience work for large enterprise clients — closely overlaps with Widgets & Stone's core offering.
- Wall-to-Wall Studios: Chattanooga-based creative agency offering branding, digital, and strategy services — the closest geographic and scale comparable to Widgets & Stone in the Southeast US market.
- Edgar: Knoxville-based creative agency offering brand, digital, and content services for enterprise clients — another Southeast US peer of comparable scale and service mix to Widgets & Stone.
- Callahan: Mid-size branding and marketing agency offering strategy, identity, and digital campaigns to enterprise clients — a comparable peer in size and service scope to Widgets & Stone.
Broad incumbents
- Whiteboard: Parent/sister company providing growth marketing services; overlaps with Widgets & Stone through shared clientele and integrated cross-referrals, and serves as a broader marketing services incumbent via its growth offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Widgets & Stone social profiles
Digital presenceWidgets & Stone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Widgets & Stone leadership team
Management profileNumber of profiles
Profiles1 record
Widgets & Stone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Widgets & Stone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Widgets & Stone
What does Widgets & Stone do?
Widgets & Stone is a graphic design and branding agency that delivers brand strategy, visual identity systems, logo design, digital experience design (websites, apps, e-commerce), print and packaging design, and environmental/wayfinding design for established companies, new ventures, and non-profit organizations. The agency also offers photography, video production, animation, and copywriting as integrated components of brand and campaign work, with growth marketing services delivered through its affiliated parent company Whiteboard.
Is Widgets & Stone a public or private company?
Widgets & Stone is a private company. It is classified as corporate owned and is currently operating.
When was Widgets & Stone founded?
Widgets & Stone was founded in 1995. It employs 11 to 50 people.
Where is Widgets & Stone based?
Widgets & Stone is headquartered in Chattanooga, United States, in the North America region.
How does Widgets & Stone make money?
Three revenue lines are on record. Professional Services - Branding is the primary driver. The others are digital Services and creative Direction and Production.
Who are Widgets & Stone's main competitors?
Direct peers on record are Ramotion, Pentagram, MetaDesign, Wray Ward, Matchstic, Lippincott, Wall-to-Wall Studios, Edgar and Callahan. Whiteboard is listed as a broad incumbent.
Does Widgets & Stone have an API?
No public API is recorded for Widgets & Stone.