Whiteboard
Whiteboard is an independent creative agency serving visionary leaders and purposeful brands across enterprise, nonprofit, and growth-stage companies with brand innovation, Webflow-based digital platform design, and go-to-market campaign services.
- Company typePrivate
- Founded2010
- HeadquartersChattanooga, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Whiteboard does
Whiteboard is a creative agency headquartered in Chattanooga, Tennessee, with an additional office in Atlanta's Historic West End neighborhood. Founded in 2010 and operating as an independent, privately held B Corporation, the firm serves visionary leaders and meaningful brands across enterprise, nonprofit, and growth-stage companies. Its client roster includes TED, ABM, CLEAR, IEX Group, Catalyst MedTech, New Story, Arclin, Yale Divinity School, and the Hunter Museum of American Art, spanning nonprofit, manufacturing, healthcare technology, fintech, retail, and social impact verticals. The agency's go-to-market is sales-led and direct, with project initiation through a Typeform 'Start A Project' inquiry form on its website, custom-scoped engagements, and multi-year contracts at the upper end.
Whiteboard's offering is organized into three service disciplines: Brand Innovation (visual identity, verbal identity, brand architecture, positioning, copywriting, naming), Digital Expression (websites, e-commerce, design systems, Webflow-based platforms, apps, and digital products), and Market Catalyst (go-to-market strategy, multi-channel campaigns, performance marketing, social media, SEO, paid media, content creation). Core technology centers on Webflow-based digital platform development, headless CMS architecture, and scalable design systems built for long-term brand evolution. The firm also publishes own-brand intellectual property including the Cultural Signals Canvas framework, the Grayscale publication, and the Visionaries podcast.
Whiteboard generates revenue through project-based professional services — creative, strategic, and digital implementation engagements — priced on a custom quote basis. The expanded Partner team, formalized in January 2026, comprises CEO Eric Brown, CPO Taylor Jones, CSO Jason Locy, and CDO Paul Rustand, alongside a Head of Creative (Kody Dahl) and Head of Development (Sarah Tebo). The Partner team now includes original Whiteboard founders alongside the founders of FiveStone and Widgets & Stone, consolidating decades of strategy, design, product, and client leadership. Whiteboard has accumulated 60+ industry awards from AIGA, ADDY, Communication Arts, and the Webby's, and reports that its work has contributed to over $1 billion in pledged funds to client organizations and causes.
Whiteboard firmographics
Firmographics- Name
- Whiteboard
- Legal name
- Whiteboard
- Website
- https://whiteboard.is
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Whiteboard is an independent creative agency serving visionary leaders and purposeful brands across enterprise, nonprofit, and growth-stage companies with brand innovation, Webflow-based digital platform design, and go-to-market campaign services.
- Ownership category
- akta.pro rank
Where Whiteboard is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Whiteboard business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative Agency Services: Whiteboard generates revenue through project-based creative and strategic services including brand innovation, digital expression, and market catalyst campaigns. Engagements appear to be custom-scoped based on client needs, ranging from brand identity projects to full-scale digital transformations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Whiteboard product offering
Product offeringCore offering
Whiteboard is a creative agency that delivers brand innovation, digital expression, and market catalyst services to visionary leaders and meaningful brands. Engagements span visual and verbal identity development, brand architecture, positioning, naming, copywriting, custom website and e-commerce platform builds on Webflow, design systems, and end-to-end go-to-market campaigns including performance marketing, SEO, paid media, and content creation.
Product overview
Whiteboard is a creative agency — not a software product company — offering three core service disciplines: Brand Innovation (visual identity, verbal identity, brand architecture, positioning, copywriting, naming), Digital Expression (websites, e-commerce, design systems, Webflow-based platforms, apps, digital products), and Market Catalyst (go-to-market strategy, multi-channel campaigns, performance marketing, social media, SEO, paid media, content creation). Whiteboard also publishes intellectual property under its own brand, including the Cultural Signals Canvas (a downloadable strategic framework), Grayscale (a publication), and podcast episodes. Whiteboard's services are delivered as consulting and implementation engagements, not as licensed or SaaS products.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Innovation End-to-end brand development including visual identity, verbal identity, brand architecture, positioning, copywriting, and naming, delivered to visionary leaders and meaningful brands seeking brand transformation.
- Digital Expression Custom website, e-commerce, app, and digital product builds using Webflow enterprise implementations, headless CMS architecture, and scalable design systems built for long-term brand evolution.
- Market Catalyst Go-to-market strategy, multi-channel campaigns, performance marketing, social media, SEO, paid media, and content creation services designed to launch and accelerate client growth.
Quantifiable outcome
- Over $1 billion in pledged funds contributed to client organizations through agency work
- +1 more outcomes
Companies that use Whiteboard
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles3 records
Whiteboard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Whiteboard partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights6 records
Whiteboard competitors and assessment
Company assessmentDirect peers
- IDEO: IDEO is a global design consultancy known for human-centered design and brand strategy. Comparable to Whiteboard in its purpose-driven approach and integration of strategy, brand, and digital experience work for visionary clients.
- Pentagram: Pentagram is a renowned independent design agency working across brand identity, digital, and editorial design for major global clients. Comparable to Whiteboard in its multi-disciplinary creative services and brand-led engagements for enterprise and institutional clients.
- Work & Co: Work & Co is a digital product agency creating digital experiences and platforms for major brands. Comparable to Whiteboard in delivering Webflow-style digital platforms, brand identity, and product design for enterprise clients.
- Instrument: Instrument is an independent creative agency focused on brand, digital, and experience design. Comparable to Whiteboard in its independence, design-led culture, and multi-disciplinary service offerings for purpose-driven brands.
- Code and Theory: Code and Theory is a digital-first creative agency offering brand, design, and technology services. Comparable to Whiteboard in its integrated approach to brand storytelling and digital experience for enterprise clients.
- R/GA: R/GA is a global digital agency offering brand, product, and marketing services. Comparable to Whiteboard in combining brand innovation, digital experience design, and campaign work for enterprise clients across industries.
- Manual (creative agency): Manual is a creative agency offering brand strategy, identity, and digital experience work. Comparable to Whiteboard in its focus on brand innovation and design systems for clients across consumer, nonprofit, and tech sectors.
- Huge: Huge is a digital experience agency providing strategy, design, and technology services. Comparable to Whiteboard in its focus on digital platforms, design systems, and brand-led digital transformation for large enterprise clients.
Emerging players
- Basic Agency: Basic Agency is a boutique brand and digital agency. Comparable to Whiteboard in offering brand strategy, visual identity, and digital design, though typically serving growth-stage and tech-forward clients.
- The New Company: The New Company is an independent brand and creative studio. Comparable to Whiteboard in its purpose-driven approach to brand building and identity work for visionary organizations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Whiteboard social profiles
Digital presenceWhiteboard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whiteboard leadership team
Management profileNumber of profiles
Profiles6 records
Whiteboard funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whiteboard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whiteboard
What does Whiteboard do?
Whiteboard is a creative agency that delivers brand innovation, digital expression, and market catalyst services to visionary leaders and meaningful brands. Engagements span visual and verbal identity development, brand architecture, positioning, naming, copywriting, custom website and e-commerce platform builds on Webflow, design systems, and end-to-end go-to-market campaigns including performance marketing, SEO, paid media, and content creation.
Is Whiteboard a public or private company?
Whiteboard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Whiteboard founded?
Whiteboard was founded in 2010. It employs 11 to 50 people.
Where is Whiteboard based?
Whiteboard is headquartered in Chattanooga, United States, in the North America region.
How does Whiteboard make money?
One revenue line is on record: creative Agency Services.
Who are Whiteboard's main competitors?
Direct peers on record are IDEO, Pentagram, Work & Co, Instrument, Code and Theory, R/GA, Manual (creative agency) and Huge. Emerging players are Basic Agency and The New Company.
Does Whiteboard have an API?
No public API is recorded for Whiteboard.