RSM GROUP

What RSM GROUP does

RSM Group (RSM GROUP Pty Ltd; ABN 40 006 361 226; AFS Licence 239631) is a privately held Australian insurance brokerage founded in 1985 and headquartered in Surrey Hills, Victoria. The firm is family-owned, led by founder and Managing Director Bruce Richards alongside directors Tomas Richards, Steven Richards, and Jade Buis (Director of RSM Transport Plus). The company operates through four divisions - core RSM Insurance Brokers, RSM Build, RSM Tasmania, and RSM Transport Plus - delivering insurance brokerage services to Australian businesses and, in one niche product, consumers.

The firm's core offering is intermediary placement and ongoing servicing of general insurance policies (commercial motor, public liability, professional indemnity, business, construction-related, workers compensation, and others) across transport & logistics, construction & building, SMEs, and Tasmanian SMB and not-for-profit segments. Adjacent services include a complimentary 'Review My Business' risk assessment used as a lead-generation mechanism and an end-to-end claims management function. A discrete consumer product, Host Family Liability Insurance (A$195/year, up to A$20 million indemnity via Lloyd's of London), extends beyond the B2B focus. Technology is limited to a Strikingly-hosted website with online quote-request forms and DEFT payment-processing integration; the underwriting and risk-handling capability is delivered through industry-specialist advisors rather than proprietary technology.

RSM Group generates revenue primarily through commissions from insurers on placed coverage, with secondary streams from service fees for non-placement work and referral or processing fees from third-party premium funders. Distribution is anchored by preferred-broker or membership status with six industry associations - Steadfast, Victorian Transport Association (nearly 30 years), Victorian Waste Management Association, National Insurance Brokers Association, Independent Bowling Centres Australia, and Australian Restaurant & Cafe Association - providing referral flow into specific verticals. Customer concentration is evidenced by multiple named long-tenured enterprise clients (Central Victorian Transporters 30+ years, Wyn City Bowl & Entertainment 20 years, Argus Recycling 18 years). Geographic reach is Australia-domestic across Victoria and Tasmania with no global footprint.

Name

RSM GROUP

Legal name

RSM GROUP Pty Ltd

Website

https://rsmgroup.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

RSM Group is a privately held Australian insurance brokerage founded in 1985, providing placement, risk advice, and claims management across transport, construction, SME, and Tasmanian not-for-profit segments via its RSM Build, RSM Transport Plus, and RSM Tasmania divisions.

Ownership category

akta.pro rank

Headquarters

HQ city

Surrey Hills

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commission: RSM Group receives commission from insurance companies where they place client coverage. This commission is built into the premium payable by the client. The company also charges fees for services provided beyond arranging insurance.
2. Premium Funding: The company offers premium funding and finance through dedicated third parties, allowing a range of payment options for larger or more complex cover, generating referral or processing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

RSM Group is an Australian insurance brokerage that places general, personal, corporate, and construction insurance coverage on behalf of clients across Australia. The firm operates through specialised divisions (RSM Build, RSM Transport Plus, RSM Tasmania) and delivers risk assessments, policy placement, and end-to-end claims management as intermediary between clients and insurers.

Product overview

RSM Group is an Australian insurance brokerage providing a unified insurance advisory and claims management service. The company operates through four integrated divisions: the core RSM Group division offering diversified insurance advice across corporate, commercial, SME, and risk management sectors; RSM Build specializing in construction industry insurance; RSM Transport Plus covering transport and logistics insurance; and RSM Tasmania serving small-to-medium businesses and not-for-profits in Tasmania. The company also offers specialized products including Host Family Liability Insurance and a complimentary Review My Business risk assessment service. All divisions leverage the company's industry associations and broad insurer relationships to provide comprehensive coverage options.

Differentiator

Problem solved

Functional benefit

Brands

• RSM Build: Construction and domestic warranty insurance division
• RSM Transport Plus
• RSM Tasmania
• RSM Insurance Brokers

Products and services

• General Insurance Brokerage
• RSM Build - Construction Insurance

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• SteadfastcoreChannel Partner/ Reseller/ DistributorSteadfast is the largest general insurance broker network in Australia. RSM Group is a long-standing member, gaining access to broad product options, competitive rates, and essential benefits through the network.
• National Insurance Brokers Association (NIBA)coreStrategic or Co-development PartnerNIBA is the national industry body for insurance brokers in Australia. RSM Group team members undertake continual professional development to ensure compliance and education standards meet industry regulations.
• Victorian Transport Association (VTA)coreChannel Partner/ Reseller/ DistributorVTA is the industry body for the Victorian transport sector. RSM Group has been the chosen insurance broking partner for almost 30 years, providing insurance solutions, advocacy, and valuable information to VTA members.
• Victorian Waste Management Association (VWMA)coreChannel Partner/ Reseller/ DistributorVWMA represents the waste industry which is enormous, diverse, and highly technical. RSM Group works closely with VWMA as the preferred insurance broker for many members, supporting and advising on insurance matters.
• Independent Bowling Centres Australia (IBCA)minorChannel Partner/ Reseller/ DistributorIBCA is the industry body for approximately 60 independent bowling centres nationwide. RSM Group understands bowling centre risk exposures and provides access to competitive insurance packages for IBCA members.
• Australian Restaurant & Cafe Association (ARCA)minorChannel Partner/ Reseller/ DistributorARCA unites industry leaders in the hospitality sector. RSM Group provides exclusive ARCA Member insurance savings through the partnership, with quotes available via the RSM Group website.
• Lloyd's of LondoncoreTechnology or IntegrationLloyd's of London is the insurer for RSM Group's Host Family Liability Insurance product. The insurer provides up to $20,000,000 indemnity coverage. RSM may also place other coverages with overseas insurers including Lloyd's.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aon Australia: Aon Australia is the local arm of global broker Aon plc, offering risk advisory, commercial insurance broking, and claims management across all major industry verticals. Comparable to RSM in service mix but operates at vastly greater scale and with international carrier relationships.
• Arthur J. Gallagher (Australia): Arthur J. Gallagher's Australian operations provide commercial insurance brokerage and risk management across transport, construction, hospitality and SME segments. Closely mirrors RSM's vertical segmentation strategy but operates with significantly greater headcount and geographic reach.
• Marsh Australia: Marsh is a major global insurance broker and risk advisor operating across Australia with deep corporate and specialty lines expertise. Comparable to RSM in core brokerage and risk advisory services, but serves large enterprise and global accounts rather than SME/regional focus.
• Steadfast Group: Steadfast Group is Australia's largest general insurance broker network and ASX-listed parent of the network RSM Group belongs to. While RSM is a member rather than a competitor, Steadfast provides the closest benchmark for Australian mid-market general insurance brokerage economics and network-affiliated distribution.

Direct peers

• Insurance House: Insurance House is an Australian privately-held insurance brokerage providing commercial, transport and construction insurance with multiple regional offices. Closely matches RSM's vertical specialisations, regional scale, and family/private ownership profile.
• Honan Insurance Group: Honan is an Australian mid-market insurance brokerage operating across commercial, construction, transport and SME segments with multi-office national presence. Like RSM, it pairs specialist industry advisors with association partnerships, making it a directly comparable scale and segment peer.
• Westcourt Group: Westcourt is an Australian insurance broker network and group representing aligned brokerages nationally, offering member brokers access to Steadfast-equivalent product ranges and back-office support. Directly comparable to RSM as a Steadfast-aligned, vertically-specialised mid-market brokerage.
• Ausure Insurance Brokers: Ausure is an Australian general insurance broker network with regional member offices across multiple states, providing SME and commercial broking services. Directly comparable to RSM in geographic-spread, SME focus, and member-of-network operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSM GROUP