What TODOS Arquitetura does

TODOS Arquitetura is a São Paulo-based architecture and interior design firm founded in 2014 by Maurício Arruda and Fábio Mota, with a team of approximately 20 professionals. The firm positions itself around 'Arquitetura de histórias' (architecture of stories) and specializes in what it terms '3D branding' — using spatial design as a communication and emotional-experience tool across architecture, interiors, and scenography. It serves three principal customer segments: individual residential clients seeking bespoke renovations; real estate developers (incorporadoras) for whom it designs decorated model apartments (decorados) and common areas; and corporate clients for workplace and commercial interiors. Named enterprise clients include Setin, SKR Incorporadora, Sinco Engenharia, City Incorporadora, Fica Empreendimentos, BR Properties, and BTG Pactual/Ilha Pura.

The firm operates three integrated offerings: a core professional services practice generating project-based fees from custom architecture and interior design commissions; DECORA, a television program broadcast on the GNT channel across 14 seasons (2015-2020) that has driven mass-market brand awareness; and TODOS LAB, an education division offering live online courses on entrepreneurship, management, and creative process for architecture and interior design offices. Pricing is not publicly disclosed; projects are custom-quoted based on scope, size, and complexity, while model apartment work appears to be a recurring fixed-scope engagement type tied to developer launch cycles. The firm markets through a combination of television media exposure, participation in CASACOR exhibitions (notably CASACOR 2025 with partner Coral), an English-language portfolio website, and brand-aligned partnerships with suppliers such as Hunter Douglas and Ondo Mobília Contemporânea. Geographic footprint spans São Paulo, Rio de Janeiro, and Goiânia.

Name

TODOS Arquitetura

Legal name

TODOS Arquitetura

Website

https://todosarquitetura.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

TODOS Arquitetura is a São Paulo-based architecture and interior design firm (~20 staff) serving residential clients, real estate developers (model apartments), and corporate clients through core design services, the DECORA TV show on GNT, and the TODOS LAB education platform.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Architecture and Interior Design Services: The firm generates revenue through custom architecture and interior design project fees for residential, commercial, and corporate clients. Projects range from complete home renovations to model apartments for real estate developers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

TODOS Arquitetura is a São Paulo-based architecture and interior design firm that delivers custom architectural, interior design, scenography, and "Branding 3D" projects for residential, commercial, corporate, and real estate developer clients. Its core paid service is end-to-end design of private residences, corporate workplaces, commercial venues, and decorated model apartments (decorados) for property developers across Brazil. The firm also runs TODOS LAB, an education division that sells online courses on architecture office management and interior design processes.

Product overview

TODOS Arquitetura is a specialized architecture and interior design firm focused on 3D branding, using design as a powerful communication tool. The company offers three main integrated offerings: (1) Core Architecture and Interior Design services for residential, commercial, corporate, and real estate development projects; (2) DECORA, a television program on GNT showcasing interior design transformations across multiple seasons; and (3) TODOS LAB, an education division providing live online courses on entrepreneurship, management, and creative processes for architecture and interior design professionals.

Differentiator

Problem solved

Functional benefit

Brands

• TODOS Lab: Education laboratory offering courses on entrepreneurship and management for architecture offices, and residential interior design creation processes.

Products and services

• Architecture and Interior Design Services End-to-end custom architecture, interior design, and scenography services for individual residential clients, corporate office tenants, commercial venues, and real estate developer projects. Engagements cover space planning, integrated layouts, furniture selection, decoration, and project execution across property types and sizes.
• Decorated Model Apartment (Decorado) Design for Real Estate Developers

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• CoralflagshipGTM or Marketing Partner · 1 January 2025Long-standing partnership with Coral paint brand, including sponsorship of TODOS LAB courses and participation in CASACOR 2025 with 'Casa Coral - Cores do Parque' exhibit at Parque da Água Branca. The partnership involves color consultation and natural pigment mapping from the park flora.
• Hunter DouglascoreGTM or Marketing Partner · 1 January 2025Sponsor of TODOS LAB educational courses. Also a supplier partner for automated blind systems used in residential projects.
• Ondo Mobília ContemporâneaminorGTM or Marketing Partner · 1 January 2025Sponsor of TODOS LAB educational courses. Furniture brand whose products are featured in TODOS projects.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Yabu Pushelberg: Internationally recognized interior design and architecture studio focused on luxury hospitality, residential, and retail. Comparable to TODOS in storytelling-driven interiors and developer/brand collaborations, but at a much larger global scale.

Direct peers

• Marcelo Alvarenga Interiores: Brazilian interior designer specializing in high-end residential and commercial interiors, with significant media presence similar to TODOS. Competes for the same premium homeowner and developer briefs in São Paulo and Rio.
• Isay Weinfeld: Renowned São Paulo architect and interior designer whose residential, hotel, and restaurant work overlaps directly with TODOS's premium residential and commercial client base in Brazil.
• Triptyque: Brazilian-French architecture firm working across commercial, corporate, and residential projects with a strong design-storytelling approach similar to TODOS's 'arquitetura de histórias' positioning.
• Studio Arthur Casas: São Paulo-based architecture and interior design firm with a comparable mix of residential, commercial, and developer-driven projects in Brazil. Both firms operate at the intersection of architecture, interiors, and scenography for premium Brazilian clients.
• Metro Arquitetos: Brazilian architecture practice with deep experience across residential, commercial, and corporate interiors. Operates in the same premium São Paulo segment as TODOS, often competing for enterprise and developer commissions.
• Carlos Bratke Arquitetura: São Paulo architecture and interior design practice with comparable developer and high-end residential work, including decorated model apartments for the same incorporadoras that TODOS serves.

Broad incumbents

• Perkins&Will: Global architecture and design firm with a São Paulo office that competes for corporate interiors and large-scale commercial work. Overlaps with TODOS's corporate/commercial segment but at significantly larger scale and broader portfolio.
• Gensler: Global design and architecture firm with a large workplace interiors practice, including in Brazil. Overlaps with TODOS's SKY-type corporate office work but serves Fortune 500-scale enterprise clients as part of a much broader portfolio.
• Foster + Partners: Global architecture firm with narrative-driven, brand-led design approach analogous to TODOS's 3D branding methodology. Competes at a vastly different scale but shares the 'design as communication' positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/todos_arq
• Facebookfacebook.com/todosarquitetura
• LinkedInlinkedin.com/company/todos-arquitetura

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TODOS Arquitetura