Ondo
Ondo InsurTech Plc (LSE: ONDO) sells its patented LeakBot IoT water-leak detection system to home insurance carriers in the UK, US, and Scandinavia, who deploy devices to policyholders to prevent escape-of-water claims.
- Company typePublic
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Ondo firmographics
Firmographics- Name
- Ondo
- Legal name
- Ondo InsurTech Plc
- Website
- https://ondoplc.com
- Company type
- Public
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ondo InsurTech Plc (LSE: ONDO) sells its patented LeakBot IoT water-leak detection system to home insurance carriers in the UK, US, and Scandinavia, who deploy devices to policyholders to prevent escape-of-water claims.
- Ownership category
- akta.pro rank
Ondo industry classification
Industry- Product category
- InsurTech / Claims Prevention Technology
- NAICS
- Security Systems Services (except Locksmiths) (561621), Water Supply and Irrigation Systems (221310)
- SIC
- Water Supply (4941)
- akta.pro primary industry
- Home Safety & Water Management (Smoke/CO, Leak Detection, Shutoff Valves) (HSAPAQAH)
- akta.pro secondary industries
- Commercial/Residential Building Water Management & Leak Analytics Services (HSAHAGAK), Emergency Leak Detection (Slab/Wall/Ceiling) (HSAOAMAD), Environmental & Technical Alarm Monitoring (Temperature, Water Leak, Gas, Power) (BPAKAFAG)
Keywords
Where Ondo is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Ondo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Recurring B2B SaaS / Claims-Prevention Service Revenue: Recurring revenue from insurance carrier contracts for the LeakBot claims-prevention system, which grew 50% to £3.8 million and represents the bulk of total group revenue. Underpinned by multi-year partnerships with home insurers across the UK, USA, and Scandinavia.
- LeakBot Hardware / Device Sales: Revenue from sale or provision of the LeakBot self-installed IoT device to insurance partners and end homeowners, including activation, registration, and ongoing monitoring service.
- Managed Repair and Plumbing Services: End-to-end managed services revenue from leak detection visits and repair work undertaken via the LeakBot service, including coordination with the plumbing network globally.
- Professional Services and Customer Lifetime Value Expansion: Customer lifetime value tied to insurers' churn rates, with potential to expand from Escape of Water (EOW) into other perils through partnerships and acquisitions of complementary products and companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B contract pricing with insurance carriers — quote-based / not publicly disclosed. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Ondo product offering
Product offeringCore offering
Ondo InsurTech provides LeakBot, a patented self-installed IoT water-leak detection system that monitors water usage, water temperature, and air temperature to detect domestic water leaks in real time. The system is bundled with an end-to-end expert plumbing leak detection and repair service, and is sold via multi-year B2B contracts to home insurance carriers across the UK, USA, and Scandinavia as a claims-prevention service proven to reduce water damage claims costs by 70 percent.
Product overview
Ondo InsurTech Plc operates a single-product, platform-led InsurTech business: LeakBot is the patented core IoT system, deployed via partnerships with home insurers in the UK, USA, and Scandinavia, supported by investor and partner collateral including the 'Counting The Savings' whitepaper.
Differentiator
Problem solved
Functional benefit
Brands
- LeakBot: Patented InsurTech water-leak detection and claims prevention system operated by the group (via LeakBot Ltd) that is proven to reduce water damage claims costs by 70%; deployed with insurers in the UK, USA and Scandinavia.
Products and services
- LeakBot IoT Water-Leak Detection System Patented self-installed IoT water-leak detection system that monitors water usage, water temperature, and air temperature to detect domestic plumbing leaks in real time, proven to reduce water damage claims costs by 70 percent. Sold to home insurance carriers via multi-year B2B contracts who distribute devices to their policyholders as a claims-prevention service across the UK, USA, and Scandinavia.
- End-to-End Leak Detection and Repair Service Managed expert plumbing service that complements the LeakBot IoT device by pinpointing and resolving detected leaks for homeowners. Delivered via Ondo's in-house customer service and global network operations function and is the operational backbone of the B2B claims-prevention contracts with insurance carriers.
- Ondo Claims Prevention Platform Ondo InsurTech's overarching InsurTech platform and corporate offering to home insurance carriers, anchored by LeakBot as the core product and supported by investor relations, partnerships, and global operations across the UK, USA, and Scandinavia.
Quantifiable outcome
- Reduces water damage claims costs by ~70%
- +6 more outcomes
Companies that use Ondo
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Ondo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Ondo partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered major / strategic, flagship / flagship uk, major / strategic us, flagship / flagship scandinavia, flagship / denmark, flagship / us, major / first us insurer customer, major, major / denmark expansion, minor, major / top 20 us insurer, major / us multi-state, flagship / top 3 us insurer, major / us, core / recurring service provider, core / ir provider and core / regulatory partner.
- vipHomeLinkmajor / strategicOndo signed its first US insurance customer through vipHomeLink. The Co-operative Insurance Companies launched the LeakBot water loss prevention program in Vermont and New Hampshire via this partnership, with a planned April 2026 launch. Ondo aims to build further regional insurer agreements on this channel.
- Hiscoxflagship / flagship ukFirst-to-market UK deployment of LeakBot. Hiscox is publicly quoted on the Ondo website stating 'we can see the results in leaks identified and fixed and losses avoided. We want to get as many devices out to our customers as possible' (CEO Bronek Masojada).
- Direct Lineflagship / flagship ukRolled out LeakBot on the Select Premier product. CEO Penny James stated: 'We are pleased with the initial performance and see real potential across our broader business.'
- SageSuremajor / strategic usUS insurance partner deploying LeakBot. CTO Paul VanderMarck (formerly FT Partners) endorses LeakBot as 'uniquely fit for purpose' with 'significant potential in the US market.'
- TopDanmarkflagship / flagship scandinaviaDanish insurer using LeakBot at scale; can predict impact in loss ratio as devices are rolled out. IOT Lead Jockim Holm is publicly quoted on the Ondo website.
- Alm. Brand Groupflagship / denmarkFull rollout deal in Denmark to deploy LeakBot water-leak detection technology across the insurer's customer base, providing real-time monitoring and swift alerts for water leaks.
- Nationwide Mutual Insuranceflagship / usOndo extended its LeakBot deal with Nationwide Mutual Insurance in the US. Nationwide's roll-out was extended to 26 US states (as of November 2025).
- The Co-operative Insurance Companiesmajor / first us insurer customerOndo's first US insurance customer, signed via the vipHomeLink partnership. Launched LeakBot water loss prevention program in Vermont and New Hampshire with a planned April 2026 launch.
- AdmiralmajorUK insurer with a commitment to deploy 10,000 LeakBots in 2025.
- If (Denmark)major / denmark expansionContract signed with If in Denmark (August 2025) as part of Ondo's Scandinavia expansion.
- Bear River MutualminorPilot deal launched in Utah in June 2025.
- The Hanovermajor / top 20 us insurerTop 20 US insurer that chose LeakBot (April 2025).
- Mutual of EnumclawminorExpanded the LeakBot program following strong results (April 2025).
- Pure Insurancemajor / us multi-stateExpanded the LeakBot program to 7 US states (February 2025).
- Liberty Mutualflagship / top 3 us insurerTop 3 US insurer that launched LeakBot (February 2025).
- Westfield Insurancemajor / usDeployed LeakBot in the USA (November 2025).
- Indiana Farm Bureau InsuranceminorRolled out LeakBot to its policyholders (November 2025).
- PKF Littlejohn LLPcore / recurring service providerOndo's Auditors & Company Reporting Accountants, based at 15 Westferry Circus, London E14 4HD.
- Hill Dickinson LLPcore / recurring service providerOndo's Legal Counsel, based at The Broadgate Tower, 20 Primrose Street, London EC2A 2EW.
- Neville Registrars Limitedcore / recurring service providerOndo's Registrars, based at Neville House, Steelpark Road, Halesowen, West Midlands, B62 8HD.
- Cassiopeia Services Ltdcore / recurring service providerOndo's Public Relations agency, based at 150-151 Fleet Street, London EC4A 2DQ.
- Brighter IRcore / ir providerInvestor Relations and website hosting partner. Brighter IR publishes Ondo's website pages on its behalf and is referenced across the disclaimer and share price information sections.
- Proactive Digital SolutionsminorWebsite developer for ondoplc.com (credited in the site footer).
- iSTORM (Data Protection Officer)core / recurring service providerProvides Data Protection Officer services to LeakBot Ltd, based at 10 John Street, Stratford-upon-Avon, CV37 6UB. Handles data subject access requests and privacy queries.
- EDPO (European Data Protection Office)core / regulatory partnerLeakBot's appointed EU representative for GDPR purposes, based in Stockholm, Sweden.
Scale indicators16 records
Recent moves7 records
Expansion highlights4 records
Ondo competitors and assessment
Company assessmentDirect peers
- Flo by Moen (Flo Technologies): Smart water monitoring and automatic shutoff IoT device sold via plumbers and retailers. Direct product competitor to LeakBot in the IoT water-leak detection category, targeting a similar homeowner/customer base.
- Phyn: Smart water assistant that uses AI to monitor water usage and detect leaks. Under Belkin/Uponor ownership; closest direct technical competitor to LeakBot in connected water-leak detection for residential insurance-adjacent use cases.
Broad incumbents
- HomeServe: Large home services/emergency repair provider and Ondo's largest shareholder (9.10%) and original LeakBot developer (via HomeServe Labs). Comparable as both investor and a broad incumbent in home warranty/emergency services that overlaps with LeakBot's repair network.
- Hippo Insurance: Public InsurTech focused on home insurance with embedded risk-mitigation and smart-home services. Comparable as a modern home InsurTech pursuing an adjacent IoT/smart home strategy and selling into home insurers' priorities.
- Lemonade: Public AI-driven InsurTech spanning home and other lines. Comparable as a benchmark UK/global public InsurTech with technology-led risk mitigation orientation, providing a relevant public-market comparables reference for Ondo.
- Honeywell: Industrial conglomerate offering smart-home water leak detection products (e.g., Lyric Wi-Fi Water Leak Detector). Comparable as a broad incumbent with overlapping connected-home leak detection hardware.
Emerging players
- Tractable: AI vision company serving property & casualty insurers for claims assessment. Comparable as a fellow InsurTech selling AI/technology directly into home insurers, although focused on claims processing rather than claims prevention.
Others
- Belkin (WeMo / Phyn parent): Owner of Phyn and broader smart home IoT brand (WeMo). Comparable as an ecosystem player in the connected-home/IoT sensor space where LeakBot also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ondo social profiles
Digital presenceOndo compliance and trust
Trust signalCompliance3 records
Ondo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ondo leadership team
Management profileNumber of profiles
Profiles8 records
Ondo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ondo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ondo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ondo
What does Ondo do?
Ondo InsurTech provides LeakBot, a patented self-installed IoT water-leak detection system that monitors water usage, water temperature, and air temperature to detect domestic water leaks in real time. The system is bundled with an end-to-end expert plumbing leak detection and repair service, and is sold via multi-year B2B contracts to home insurance carriers across the UK, USA, and Scandinavia as a claims-prevention service proven to reduce water damage claims costs by 70 percent.
Is Ondo a public or private company?
Ondo is a public company. It is classified as public and is currently operating.
When was Ondo founded?
Ondo was founded in 2021. It employs 11 to 50 people.
Where is Ondo based?
Ondo is headquartered in London, United Kingdom, in the Europe region.
How does Ondo make money?
Four revenue lines are on record. Recurring B2B SaaS / Claims-Prevention Service Revenue is the primary driver. The others are leakBot Hardware / Device Sales, managed Repair and Plumbing Services and professional Services and Customer Lifetime Value Expansion.
Who are Ondo's main competitors?
Direct peers on record are Flo by Moen (Flo Technologies) and Phyn. Broad incumbents are HomeServe, Hippo Insurance, Lemonade and Honeywell. Tractable is listed as an emerging player. Belkin (WeMo / Phyn parent) is listed as an others.
Does Ondo have an API?
No public API is recorded for Ondo.
What industry is Ondo in?
Ondo's product category is InsurTech / Claims Prevention Technology. Its primary akta.pro industry code is HSAPAQAH, Home Safety & Water Management (Smoke/CO, Leak Detection, Shutoff Valves), with a secondary code of HSAHAGAK, Commercial/Residential Building Water Management & Leak Analytics Services. Its NAICS code is 561621 and its SIC code is 4941.