Frierss

Name

Frierss

Legal name

Rudolf Frierss & Söhne Fleisch- und Wurstspezialitäten GmbH

Website

https://frierss.at

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Artisanal Meat & Sausage Specialties

NAICS

Meat Processed from Carcasses (311612), Animal Slaughtering and Processing (31161)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon) (AFANAEAA)

akta.pro secondary industries

Sausage & Ground Pork Manufacturing (Fresh & Cooked) (AFANABAF), Pork Further Processing (Cured, Smoked, Ham, Bacon) (AFANABAE), Poultry Cured/Smoked & Deli Products (Turkey Ham, Deli Slices, Bacon-Style) (AFANACAD), Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE)

Keywords

• Artisanal meat processing
• Sausage specialties
• Cured ham production
• Delicatessen retail
• Smoked meat products

Headquarters

HQ city

Villach

HQ country

Austria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Meat & Sausage Product Sales: Direct product sales of traditional Austrian meat and sausage specialties through multiple channels: company-owned specialty deli retail stores, wholesale distribution, direct-to-consumer online shop, and food service/restaurant supply. Core revenue from premium cured meats, sausages, and ham products.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Frierss produces and supplies traditional Carinthian (Austrian) pork and beef meat specialties, including raw hams, bacon, salami, fresh sausages, mortadella, prosciutto, spreads, and seasonal products. Production takes place at two facilities in Villach using artisanal, handcrafted methods combined with proprietary smoking techniques. Products are sold through company-owned specialty deli stores, an online shop, wholesale, supermarket self-service, and direct B2B food-service supply across Austria and select export markets.

Product overview

Frierss is a family-owned meat and delicatessen specialist operating since 1898, now in its fifth generation. The company produces an extensive portfolio of traditional Carinthian meat specialties organized into categories including: Kärntner Speck & Rohschinken (bacon and raw ham), Kärntner Rohwurst & Salami (raw sausages and salami), Schinkenspezialitäten (ham specialties including Kärntner Bauernschinken, Zirbenrauchschinken, Nock-Land Whiskyschinken), Mortadella (including Trüffel-Mortadella), Prosciutto Castello, Edelschimmelsalami (mold-ripened salami including Fenchelsalami and Trüffelsalami), Geflügelspezialitäten (poultry), Jausenspezialitäten (cold cut varieties), Dauerwurst (dry sausages), Osterspezialitäten (Easter specialties), Frischwurst (fresh sausages including Extrawurst), Grill Spezialitäten (barbecue sausages), Aufstriche (spreads including SASAKA), and Fleischspezialitäten (meat specialties). The company operates retail stores (Frierss Feines Haus, Kärntnerei) and an online shop at shop.feines-haus.at. With approximately 120 employees across two production facilities in Villach, Frierss also maintains an export presence in Germany, Switzerland, Italy, Holland, and Japan.

Differentiator

Problem solved

Functional benefit

Products and services

• Kärntner Speck & Rohschinken (Bacon & Raw Ham) Traditional Carinthian bacon and raw ham specialties (Kärntner Schinkenspeck, Bauchspeck, Karreespeck, Schloss-Speck) available to retail and wholesale buyers.
• Kärntner Rohwurst & Salami (Raw Sausage & Salami) Carinthian raw sausages and salami varieties including Kärntner Bergsalami, Gailtaler Rohwurst, Original Kärntner Hauswürstel, Karawankenblock, Carinziablock, and Hirschsalami.
• Schinkenspezialitäten (Ham Specialties) Cooked and cured ham specialties including Kärntner Bauernschinken (smoked over beech wood), Zirbenrauchschinken (pine-wood smoked), Kärntner Bergschinken, Kärntnerland Schinken, Burgunderschinken, and Nock-Land Whiskyschinken refined with Single Malt whiskey.
• Mortadella (incl. Trüffel-Mortadella) Traditional Mortadella and Trüffel-Mortadella with fine truffle notes, handcrafted from Austrian pork.
• Prosciutto Castello Premium raw ham from Carinthia, aged 14 months in the Gegendtal mountain air, massaged with pure sea salt.
• Edelschimmelsalami (Noble Mold Salami) Noble-mold ripened salami including Caranthana, Cacci, Fenchelsalami, and Trüffelsalami, naturally aged for up to 3 months.
• Frischwurst (Fresh Cooked Sausages) Fresh cooked sausages including Extrawurst varieties, Krakauer, Tiroler, and Frankfurter.
• Grill Spezialitäten (Barbecue Specialties) Barbecue specialties including Gailtaler Bratwurst, Grillbratwurst, Bratwurst Variation, Krainer, and Kärntner Bauernkrainer.
• Aufstriche (Spreads) Spread specialties including SASAKA Alpenbrotaufstrich in Klassik, Chili, and Kürbiskern varieties, plus Trüffel-Streichwurst and liver spread varieties.
• Osterspezialitäten (Easter Specialties) Seasonal Easter specialties including Osterschinken, Ostergeselchtes, Gespeilte Osterkrainer, and seasonal delicacies.
• Kärntner Lardo Kräuterspeck Premium Lardo from Carinthia made from back fat of local heritage pigs over 180kg, hand-massaged with salt and herbs, aged 6 months in herb brine.
• Zirbenrauchschinken (Pine-Wood Smoked Ham) Signature ham smoked over local pine wood from the Nockberge mountains, giving a distinctive savory flavor with subtle pine notes. Awarded Austria's Best Launch 2021.
• Zirbenrauchsalami (Pine-Wood Smoked Salami) Pine-smoked salami with distinctive pine smoke flavor, handcrafted as a signature Frierss specialty.
• Frierss Feines Haus (Flagship Delicatessen & Restaurant) Flagship specialty butcher shop and delicatessen in Villach opened in 2014, combining a meat and sausage counter with Alpe-Adria delicatessen, restaurant, café, and catering services.
• Kärntnerei (Joint Culinary Concept Store) Culinary joint project in Klagenfurt with Wienerroither (bakery) and Kaslabn (cheese), offering fine sausages, ham, pastries, cheese, snacks, and party service.
• Frierss Online Shop Direct-to-consumer e-commerce shop (frierss-shop.at and shop.feines-haus.at) for ordering Carinthian meat specialties, Alpe-Adria delicatessen, and gift boxes with home delivery within Austria.

Quantifiable outcome

• 10+ DLG Gold Medals in current year; 16 gold medals at ÖFA competition; multiple Product Champion Silver awards
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Kärntnerei (Joint Venture with Wienerroither & Kaslabn)coreStrategic or Co-development Partner · 1 April 2021Culinary joint project opened April 2021 in Klagenfurt. A kulinarisches Gemeinschaftsprojekt combining Frierss meat specialties with Wienerroither bakery products and Kaslabn cheese products. Offers fine sausages, hams, pastries, cheese, snacks, and party service.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Plautz: Klagenfurt butcher brand that Frierss is taking over in May 2026; direct local competitor in the Carinthian specialty meat market with overlapping product range.
• Knauss Fleischwaren: Swabian (German) producer of premium ham and sausage specialties with comparable artisanal tradition and SB-Regal/premium retailer distribution.
• Abraham (Abraham Schinken): German Schinkenmeister specializing in premium cured/smoked hams with comparable heritage branding and DACH-region distribution overlap.
• Wiesbauer: Austrian premium sausage and ham specialist offering similar cooked/cured sausage SKUs and supermarket SB-Regal distribution in Austria.
• Handl Tyrol: Tyrolean producer of Speck and sausage specialties with a similar artisanal-heritage positioning to Frierss; comparable DACH regional cured-meat category competitor.
• Hütthaler: Austrian meat and sausage producer (Upper Austria) with comparable product mix (ham, bacon, salami) and similar multi-channel retail/wholesale model.

Broad incumbents

• Tönnies: Largest German industrial meat processor with broad pork and sausage portfolio serving retail and foodservice - sets the competitive context and price benchmark for Frierss.

Regional players

• Salumificio San Michele: Italian artisanal salami/prosciutto producer operating in a comparable product category but primarily in the Italian market, one of Frierss's existing export destinations.

Others

• Kaslabn: Carinthian cheese producer and Kärntnerei joint venture partner - complementary regional food brand collaborating in Frierss's multi-category retail concept.
• Wienerroither: Austrian bakery partner in the Kärntnerei joint venture; adjacent food category partner in Frierss's culinary co-retail concept.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/frierssammarkt

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frierss