Owe Water

What Owe Water does

Owe Water is a Vietnamese social enterprise headquartered in Ho Chi Minh City that produces and distributes purified drinking water. It was founded in partnership with the French non-profit 1001fontaines and operates a single manufacturing facility on Vinh Loc Street in Vinh Loc Commune, employing approximately 6,000 factory workers. The company's core offering is Owe Purified (Nước Tinh Khiết Owe), a 19-liter bottled drinking water produced via a six-step purification process that combines Reverse Osmosis, Ultraviolet treatment and Ozone treatment, with daily, weekly and monthly quality testing against Vietnamese Ministry of Health standards and French international quality specifications. The portfolio also includes Owe+ Mineralized (Nước Bổ Sung Khoáng Owe+), a premium SKU enriched with Magnesium, Calcium, Potassium and bicarbonate imported from Germany, positioned for all age groups including infant milk preparation and rated 8.6/10 by users.

Name

Owe Water

Legal name

Owe Water

Website

https://o-we.vn

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Owe Water is a Vietnamese social enterprise headquartered in Ho Chi Minh City that produces purified and mineralized drinking water using a six-step RO/UV/Ozone process, distributing 19L bottles through 250 retailers, door-to-door delivery, and B2B enterprise contracts while funding community water-donation programs.

Ownership category

akta.pro rank

Product category

Bottled Water

NAICS

Bottled Water Manufacturing (312112)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Purified/RO Bottled Water Production (AFAFACAC)

akta.pro secondary industries

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)

Keywords

• Bottled water
• Purified water
• Water purification
• Mineral water
• Drinking water

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Purified Water Sales (Individual): Sale of 19L purified water jugs to individual consumers and households through retail network. Customers purchase from Owe retailers or through direct delivery.
2. B2B Enterprise Water Supply: Corporate water supply contracts providing purified water to factories and businesses for employees, including workplace supply and home delivery programs
3. Owe+ Mineralized Water Sales: Sale of mineralized water product where a portion of profits is committed to donating purified water to social projects

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Owe Water produces purified bottled drinking water in 19L jugs through a 6-step purification process combining Reverse Osmosis (RO), Ultraviolet (UV), and Ozone treatment, with daily, weekly, and monthly quality testing. The portfolio includes Owe Purified Water as the core offering and Owe+ Mineralized Water enriched with German-sourced Magnesium, Calcium, Potassium, and bicarbonate. Distribution runs through 250+ authorized retailers, door-to-door home delivery, and a B2B Water for Workers program for factories and enterprises.

Product overview

Owe Water is a Vietnamese social enterprise offering a two-product portfolio: Owe Purified (Nước Tinh Khiết Owe) as the core purified water product in 19L bottles, and Owe+ Mineralized (Nước Bổ Sung Khoáng Owe+) as a premium add-on enriched with minerals from Germany. Both products are produced using a 6-step advanced technology process combining Reverse Osmosis, UV, and Ozone treatment. The company also provides B2B services through its Water for Workers Program for enterprise customers, and operates a Social Projects Program that donates free purified water to underserved communities with each Owe+ sale. All products adhere to Ministry of Health standards and French international quality specifications.

Differentiator

Problem solved

Functional benefit

Brands

• Owe+: Nước Bổ Sung Khoáng Owe+ (Owe+ Mineralized Water) - Purified water enriched with minerals including Magnesium, Calcium, Potassium, and bicarbonates imported from Germany. A social impact product where a portion of profits is donated to provide free Owe purified water to vulnerable communities.

Products and services

• Owe Purified Water (Nước Tinh Khiết Owe) Purified drinking water in 19L bottles produced through a 6-step process combining Reverse Osmosis, Ultraviolet, and Ozone treatment. Sold to Vietnamese households via 250+ authorized retailers and through door-to-door delivery. Meets Vietnamese Ministry of Health standards and French international quality specifications.
• Owe+ Mineralized Water (Nước Bổ Sung Khoáng Owe+) Mineralized purified water enriched with Magnesium, Calcium, Potassium, and bicarbonate minerals imported from Germany, formulated in consultation with doctors and pediatricians for balanced nutrition across all age groups from infants to adults. User-rated 8.6/10. A portion of each sale funds free purified water donations through the Social Projects Program.
• Water for Workers Program (Chương trình Nước uống cho Công nhân viên) B2B service for factories and companies that provides workplace water delivery, free water quality testing diagnostics, employee awareness programs, and home delivery or jug collection for factory workers and their families. Targeted at manufacturing companies as a turnkey CSR and employee engagement solution (e.g., Biti's as flagship partner).

Quantifiable outcome

• 95% of Owe users think taste is very good
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, social_impact, flagship and influential.

• 1001fontainescoreStrategic or Co-development PartnerFrench non-profit organization with 20+ years of experience in providing safe and sustainable drinking water globally. Initial founding partner that established Owe as Vietnamese enterprise. Provided expertise in water quality standards, treatment technology, and social enterprise methodology.
• Hope Centersocial_impactOthersSocial project partner supporting people with disabilities and orphaned children. Owe sponsors 4098 bottles of purified water since September 2024.
• Village Chance (Làng May Mắn)social_impactOthersSocial project supporting underprivileged primary school children. Owe sponsors 2784 bottles since November 2024.
• SW Youth Vocational Training Centresocial_impactOthersSocial project supporting orphaned teenagers with vocational and complementary education. Owe sponsors 2808 bottles since January 2025.
• Children of the Dragon (Những Đứa Con Của Rồng)social_impactOthersSocial project supporting disadvantaged orphaned children. Owe sponsors 830 bottles since January 2025.
• Truyen Tin Shelter (Mái Ấm Truyền Tin)social_impactOthersSocial project supporting disadvantaged children and ethnic minority children. Owe sponsors 300 bottles since April 2025.
• Thien An Charity School (Lớp Học Tình Thương Thiên Ân)social_impactOthersSocial project supporting disadvantaged primary school children. Owe sponsors 170 bottles since May 2025.
• Pho Hien Pagoda (Chùa Phổ Hiền)social_impactOthersSocial project supporting orphaned children at pagoda in Binh Duong. Owe sponsors 500 bottles since May 2025.
• Biti'sflagshipChannel Partner/ Reseller/ DistributorFlagship B2B partner - one of the first enterprise customers. Implemented Water for Workers program providing employees with safe drinking water at workplace and home delivery for families.
• UNICEFinfluentialOthersReference data source for water contamination statistics in Vietnam. UNICEF survey 2021 with 12,000 samples showing 41% of drinking water contaminated.
• German Mineral SupplierscoreTechnology or IntegrationSupplier of mineral ingredients (Magnesium, Calcium, Potassium, bicarbonate) for Owe+ mineralized water product, ensuring premium quality formulation.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aquafina (PepsiCo): Multinational bottled water brand via PepsiCo, competing in Vietnam's purified water segment. Broader portfolio player with significant marketing spend and distribution scale; serves overlapping retail and B2B channels but is part of a global beverage portfolio.
• Dasani (Coca-Cola): Global bottled water brand from Coca-Cola, present in Vietnam retail. Overlaps with Owe in purified water via modern trade and HoReCa, but Coca-Cola's portfolio breadth and scale make it a broad incumbent rather than direct competitor.
• Suntory Vie: Vietnamese bottled water brand owned by Suntory, one of the top branded players in the market. Direct competition in purified water retail, but benefits from Suntory's multinational resources and broader beverage portfolio.

Emerging players

• WaterHealth International: Social enterprise providing safe drinking water in emerging markets via decentralized purification and kiosk distribution. Operates a similar mission-driven model targeting low-income communities, with comparable economics and operational approach to safe-water-as-a-service.
• Safe Water Network: Non-profit social enterprise operating community-owned safe water stations in India, Ghana, and other emerging markets. Comparable in mission (affordable safe water for underserved communities) and in decentralized purification model, though not currently in Vietnam.

Others

• 1001fontaines (Owe's partner): French non-profit that founded Owe Water as a Vietnamese social enterprise. While not a commercial peer, 1001fontaines operates the same safe-water social enterprise model in Cambodia, Madagascar, and India, making it thematically comparable and a benchmark for the impact model.

Direct peers

• Thien Thien (IWS): Vietnamese bottled water company with home and office delivery focus in 19L format. Closest direct competitor to Owe's large-format reusable jug business model, competing for the same household and small-business customers.
• Lavie (Nestle Waters Vietnam): Vietnam's leading bottled water brand owned by Nestle Waters, directly competing with Owe in retail purified water. Comparable product category (still bottled water) and channels (retailers, modern trade), but Lavie has vastly larger scale and brand budgets.
• Satori Water: Vietnamese bottled water brand with retail distribution across the country. Comparable model in purified water consumer market and similar mid-tier positioning, making it a direct competitor for shelf space and retailer relationships.

Regional players

• Mountain Town (Nui Voi): Vietnamese regional bottled water brand focused on natural mineral water. Comparable in retail distribution and consumer base though focuses on mineral water rather than purified RO water, and operates primarily in southern Vietnam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQ9Kw3cR4-gZNDhD0bP5Z4w
• Facebookfacebook.com/OweNuocUongSach
• LinkedInlinkedin.com/company/o-we-water

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Owe Water