Be Line

What Be Line does

Be Line, operating under the trade name BelineCom (legal entity beLINE srl), is a Brussels-based boutique communication and graphic design agency founded in 1998. The firm offers three integrated service lines: Advice & Copywriting (communication strategy, positioning, content strategy, copywriting, translation), Design & Production (graphic design, brand identity, logotypes, photography, illustration, brochures, packaging, POS materials, exhibition stands), and Web & Digital Media (websites, SEO, interactive campaigns, email marketing, mobile applications, virtual tours, animation films). The agency is built on a six-person team led by Graphic Designer and Director Dominique Geusen, with advisory support from Martine Kumps on communication strategy and additional capability in web development, photography, and digital strategy.

The agency operates a sales-led, B2B professional services model, engaging clients directly through its website, phone, and email ([email protected]), without channel partners or intermediaries. Its client base is concentrated in Belgium and spans multinational and mid-market enterprises across food and beverages (Hoegaarden), banking (Hello Bank, Coopers & Lybrand/PwC), pharmaceuticals (GlaxoSmithKline), industrial (Haironville/Arcelor Mittal), media (ELLE Magazine), culture (Europalia), and nonprofit sectors (European Multiple Sclerosis Platform). Pricing is quote-based and project-specific, with no recurring contracts, SaaS, or productized offerings disclosed. The technology stack is standard web development tooling rather than proprietary platform technology, and the agency carries no documented patents, trademarks, awards, or external funding.

The business is privately held with no evidence of outside investors, parent company, subsidiaries, M&A activity, or public listing. The 2025 website copyright and ongoing multilingual presence (French, Dutch, English) indicate continuous operation, but there are no observable signals of headcount growth, geographic expansion, new product launches, or strategic repositioning in the available data.

Name

Be Line

Legal name

beLINE srl

Website

https://belinecom.be

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Be Line (BelineCom) is a Brussels-based boutique communication and graphic design agency offering strategy, design, and web/digital services to enterprise and mid-market clients across Belgium in food, pharma, banking, construction, insurance, and nonprofit sectors.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Graphic design services
• Communication agency
• Brand identity design
• Web development services
• Copywriting services

Headquarters

HQ city

Woluwé-saint-lambert

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication & Design Services: Project-based professional services revenue from communication consulting, graphic design, copywriting, photography, and digital media production. Services are tailored to client needs across various industry sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Be Line (BelineCom) is a Brussels-based communication and graphic design agency offering three integrated service lines: Advice & Copywriting (communication strategy, corporate positioning, content strategy, copywriting, and translation); Design & Production (graphic design, visual identity, logotypes, photography, illustration, brochures, packaging, and POS materials); and Web & Digital Media (websites, SEO, interactive marketing campaigns, email marketing, mobile applications, virtual tours, and animation films). Services are delivered as tailored projects to corporate clients in Belgium.

Product overview

Be Line (BelineCom) is a communication and graphic design agency offering a unified portfolio of three interconnected service lines: Advice & Copywriting (communication strategy and content creation), Design & Production (visual identity and printed materials), and Web & Digital Media (websites, mobile apps, and interactive campaigns). These services are designed to work together as an integrated communication offering for clients across diverse industries including food, pharmaceuticals, construction, healthcare, insurance, and services sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Advice & Copywriting Services

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Duval Guillaume: Long-standing Brussels creative agency known for integrated campaigns and brand storytelling, overlapping with BelineCom's communication strategy and creative production services.
• mortierbrigade: Award-winning Brussels-based independent creative agency with comparable boutique scale and cross-sector brand campaign work, competing head-to-head with BelineCom for Belgian mid-market accounts.
• Mutant: Belgian independent creative and design agency based in Antwerp, offering brand, design, and digital services — directly comparable in size, geography, and full-service creative scope to BelineCom.

Broad incumbents

• DDB Brussels: Belgian office of DDB Worldwide (Omnicom) offering creative advertising and brand communications; directly comparable in integrated campaign services to BelineCom but with network resources.
• Publicis Brussels: Belgian office of Publicis Groupe providing advertising, digital, and media services; competes with BelineCom for enterprise clients in Belgium but with significantly broader capabilities and global resources.
• BBDO Belgium: Belgian office of BBDO Worldwide (Omnicom) offering advertising and brand strategy services; directly overlaps with BelineCom's communication strategy and creative production offerings at enterprise scale.
• Wunderman Thompson Belgium: Belgian office of WPP's Wunderman Thompson providing creative, data, and technology-driven marketing; overlaps with BelineCom's digital and web services, with greater technology and scale.
• Leo Burnett Brussels: Brussels office of Leo Burnett (Publicis Groupe); relevant because several BelineCom team members came from Leo Burnett, indicating a direct talent pipeline and competing service profile.
• TBWA\Belgium: Belgian operations of TBWA\Worldwide (Omnicom) offering creative, brand, and digital communications; competes for the same Belgian enterprise clients as BelineCom with network-scale delivery.
• Famous (Grey Brussels): Brussels arm of Grey (WPP) offering advertising and integrated communications; competes for the same Belgian mid-market clients as BelineCom but with network scale and broader service lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Line