Iotti

What Iotti does

Iotti S.r.l. is an Italian bathroom furniture manufacturer founded in 1973 and headquartered in Borgo Virgilio (Mantua), Italy, operating as a subsidiary of the Novellini Group under the commercial name "Iotti by Novellini." The company designs and produces bathroom vanities, cabinets, washbasins, mirrors, and accessories organized into three core collection lines — Contemporaneo (premium and modular designs such as Lab 39, Centimetro, Cover, Relax, Step, Sim, Rond, Sport, and Perimetro), Smart (practical solutions including Giada, Groove, Track, 45, Slot Evo, Esa, Twist), and Classico (traditional designs including Vintage, Liberty, K&K, Texture, and Asia). Manufacturing is fully internal at the Mantua facility, with the company controlling all production phases through to final packaging, working across an extensive material palette that includes Carrara, Nero Marquinia, Emperador, and Ombra di Caravaggio marbles, Solid Surface/Mineralsolid, ceramics, HPL, laminated woods, lacquered finishes, and engineered stone such as Ocritech, Geacril, and Tecnoril.

The core technology stack is built around modular, made-to-measure design systems with extensive customization: customers can configure finish, material, top, and storage options across each collection. Iotti emphasizes continuous research and innovation for product distinctiveness, and operates a coordinated design language with Novellini's shower enclosures, bathtubs, and wellness products to enable total-look bathroom solutions.

Iotti makes money primarily through one-time sale of bathroom furniture collections, distributed via a network of authorized dealers and Authorized Service Centers (Centri Autorizzati) across Italy and additional European markets. Pricing is not publicly disclosed and customers are directed to authorized centers for quotes. The go-to-market combines a multi-language direct website (Italian, English, French, German) for top-of-funnel discovery and dealer inquiries, downloadable PDF catalogs and technical documentation for mid-funnel engagement, and the dealer/service-center network for bottom-of-funnel sales, installation, and after-sales support. The primary customer segments are residential homeowners (seeking coordinated, complete bathroom furnishing) and, secondarily, interior designers and architects specifying modular, customizable furniture for residential projects.

Name

Iotti

Legal name

Iotti S.r.l.

Website

https://iotti.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Iotti is an Italian bathroom furniture manufacturer founded in 1973 and now part of the Novellini Group, producing 100% Made in Italy vanities, cabinets, washbasins, mirrors, and accessories across 20+ collections for residential homeowners and interior designers, distributed through authorized dealers and service centers across Europe.

Ownership category

akta.pro rank

Product category

Bathroom Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510)

akta.pro primary industry

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

Keywords

• Bathroom furniture
• Made in Italy
• Bathroom cabinets
• Ceramic bathroom furniture
• Bathroom vanities

Headquarters

HQ city

Rivarolo Mantovano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bathroom Furniture Sales: Iotti generates revenue through the sale of manufactured bathroom furniture, vanities, and bathroom accessories through authorized dealer networks. Products are sold as complete collections with modular components including cabinets, washbasins, mirrors, and accessories.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Iotti designs, manufactures and sells bathroom furniture collections under its own brand, organized into three stylistic lines — Contemporaneo, Smart and Classico — covering modern, modular and classical aesthetics. Products are 100% produced in Italy using marble, solid surface, ceramic, HPL, PVC and lacquered finishes, and are sold through an authorized dealer network and Authorized Service Centers (Centri Autorizzati) supported by a multi-language corporate website.

Product overview

Iotti is an Italian bathroom furniture manufacturer (established 1973) producing 100% Made in Italy products. The company offers coordinated bathroom solutions organized into three main lines: Contemporaneo (innovative modern designs including Lab 39, Centimetro, Cover, Relax, Step, Sim, Rond, Sport, and Perimetro), Smart (practical solutions including Giada, Groove, Track, 45, Slot Evo, Esa, and Twist), and Classico (traditional designs including Vintage, Liberty, K&K, Texture, and Asia). Each collection features extensive customization options with materials including marble, mineralsolid, ceramic, wood essences, HPL, PVC, and various lacquered finishes. The products include bathroom cabinets, washbasins, mirrors, and accessories with coordinated design elements.

Differentiator

Problem solved

Functional benefit

Products and services

• Contemporaneo — Lab 39

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Novellini GroupcoreStrategic or Co-development PartnerIotti operates as part of the Novellini Group, with products marketed as 'Iotti by Novellini'. The partnership involves coordinated product development allowing Iotti bathroom furniture to integrate with Novellini's shower enclosures, bathtubs, and wellness products for complete bathroom solutions. Novellini provides complementary bathroom products while Iotti focuses on furniture and storage solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Scavolini: Italian manufacturer of bathroom and kitchen furniture with modular, design-led collections sold through an international dealer network. Closely comparable to Iotti in product category (bathroom vanities and cabinetry), Made-in-Italy positioning, and distribution model via authorized showrooms.
• IDEA Group: Italian bathroom furniture and accessories specialist offering coordinated contemporary and classic collections. Directly comparable to Iotti as a domestic competitor targeting the same residential and designer channels with Made-in-Italy modular vanity systems.
• Arrex: Italian producer of bathroom furniture with contemporary and classic lines distributed across Europe. Overlaps directly with Iotti on product (vanities, cabinets), materials (lacquered finishes, laminates, marble), and dealer-led go-to-market.
• Azzurra Ceramica / Azzurra bathroom furniture: Italian bathroom furniture brand offering coordinated vanity, top, and accessory solutions across contemporary and traditional styles. Competes with Iotti for the same designer and residential renovation specification.
• Compab: Italian bathroom furniture manufacturer with multiple coordinated collections and international dealer presence. Highly comparable to Iotti on product mix, customization, and Made-in-Italy premium positioning.

Broad incumbents

• Duravit: German sanitaryware and bathroom furniture major with broad portfolio across ceramics, tubs, and vanities. Larger, established player operating in the same category as Iotti with overlapping dealer relationships in European markets.
• Roca: Spanish-headquartered global bathroom manufacturer with broad sanitaryware, vanity, and bathroom furniture ranges. Competes with Iotti in European dealer channels but at significantly larger scale and broader geographic reach.
• Villeroy & Boch: Premium European bathroom brand offering ceramics, vanities, and wellness products. Comparable to Iotti at the premium end of bathroom furniture, though operating at much larger scale and broader international footprint.
• Laufen Bathrooms: Austrian/Swiss premium bathroom brand combining ceramics, furniture, and bathtubs in design-led collections. Overlaps with Iotti's premium positioning in the European bathroom furniture market, though at much broader scale and with stronger brand recognition internationally.

Others

• Novellini: Italian manufacturer of shower enclosures, bathtubs, and wellness products and parent company of Iotti. Adjacent comparison because Iotti's furniture is designed to integrate with Novellini's shower and wellness portfolio, making them ecosystem partners rather than head-to-head competitors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100063725853585
• LinkedInlinkedin.com/company/iotti

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iotti