Alliance Video Productions

What Alliance Video Productions does

Alliance Video Productions LLC is a privately held, founder- and family-controlled wedding videography firm operating from Tabernacle, New Jersey. Founded in 1994 by Tom Johnson, the company serves engaged couples in the New Jersey, Philadelphia, and Delaware tri-state area with four tiered wedding packages (Feature Film A and B, Enhanced Short Film, Basic Short Film) priced between $2,499 and $3,999 and delivered with online media (via MediaZilla), optional USB drives, drone aerials, and quick-turn trailers and sneak peeks.

The technology stack is built around 4K Ultra HD cameras with dual-file backup, FAA-certified drone operation for aerial coverage, and the MediaZilla delivery platform for online viewing, TV casting, password-protected sharing, and downloads. Production is performed by a small in-house team of 5-6 videographers, cinematographers, and editors (including Johnson family members Zac and TJ Johnson, plus Jay Garrison and Jana Krihak), with the firm holding only commercial certifications (FAA UAS) and no patents or proprietary AI assets.

Beyond weddings, the company runs a commercial video line serving small businesses (60-second marketing commercials starting at $300, with subscription-based Ongoing Updates at $39/month or $399/year), corporate and nonprofit event coverage (e.g., Canada Dry corporate event, Frankford Wildlife Refuge drone footage), and ad-hoc drone work for real estate, construction, and sports. Go-to-market is sales-led through direct website inquiries, phone/email consultation, and referral flow from The Knot and WeddingWire marketplaces, where the firm has held Couples' Choice status for 15 consecutive years and earned The Knot Hall of Fame recognition.

Name

Alliance Video Productions

Legal name

Alliance Video Productions LLC

Website

https://alliancevideo.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Alliance Video Productions is a family-owned wedding and commercial videography firm in Tabernacle, New Jersey, serving engaged couples and small businesses across the NJ/PA/DE region with 4K cinematic packages, FAA-certified drone coverage, and online delivery.

Ownership category

akta.pro rank

Product category

Wedding and Event Videography Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

akta.pro secondary industries

Brand Advertising (Broadcast/Online Commercials) (MPADAEAA), Corporate & Internal Communications Video (MPADAEAC), Real Estate, Architecture & Hospitality Marketing Video (MPADAEAO)

Keywords

• Wedding videography services
• Commercial video production
• Aerial drone filming
• Marketing video commercials
• Event video coverage

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wedding Videography Services: One-time service fees for wedding videography packages ranging from Feature Film to Short Film series. Payment split into installments: 40% at booking, 40% one month before wedding, 20% three months after event.
2. Commercial Video Production: Marketing video services for small businesses starting at $300 for 60-second commercials, with additional options for on-site filming, drone coverage, and ongoing updates
3. Package Customization: Customized packages designed to meet specific customer needs and budgets beyond standard offerings

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Alliance Video Productions is a regional videography firm that films weddings, corporate events, and commercial productions in 4K Ultra HD. It offers tiered wedding packages (Feature Film A/B and Short Film series), 60-second marketing commercials for small businesses, FAA-certified drone aerial footage, and post-production editing delivered via an online MediaZilla platform.

Product overview

Alliance Video Productions is a wedding and event videography service company founded in 1994, operating from Tabernacle, New Jersey. The company offers a tiered portfolio of videography packages centered around two main product lines: the Feature Film Series (premium packages A and B with extended coverage, multiple cinematographers, and drone footage) and the Short Film Series (entry-level Enhanced and Basic packages). Their wedding packages range from $2,499 to $3,999 and include fully edited highlight videos and complete ceremony/reception coverage delivered online. Beyond weddings, the company has expanded into commercial video services including corporate videos, event promotion, drone aerial footage, and a 60-second marketing commercial product starting at $300 with various add-on customization options for small businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Feature Film A - Wedding Package Premium wedding videography package with up to 10 hours of coverage, two cinematographers, FAA-certified drone aerial coverage, cinematic 4K production, bridal preparation filming, ceremony prequel and reception prequel segments, and online delivery with optional USB drive of all edited and unedited footage. Aimed at engaged couples in NJ, PA, and DE seeking comprehensive cinematic wedding films.
• Feature Film B - Wedding Package Mid-tier wedding videography package with up to 8 hours of coverage, one cinematographer full-time plus a second cinematographer for 3 hours, cinematic 4K production with pre-ceremony and pre-reception segments, and a 4-5 minute movie trailer delivered within one week.
• Enhanced Short Film - Wedding Package Entry-level wedding package with up to 7 hours of coverage, one video professional, two cameras, ceremony and reception filming, and a 2-3 minute sneak peek highlight delivered within one month.
• Basic Short Film - Wedding Package Budget-friendly wedding videography package with up to 6 hours of coverage, one camera operator for ceremony and reception, and online delivery. Additional hours available at $200 per hour.
• 60-Second Marketing Commercial Low-cost marketing video designed for Facebook and Instagram distribution, using available social media content, animated logos, stock footage, titles, customer reviews, and background music starting at $300. Targeted at small business owners seeking affordable social media video content.
• Ongoing Updates Subscription Monthly or annual subscription service providing up to 6 minor changes per year to commercials, including holiday sales, specials, and new information. Priced at $39.99/month or $399.99/year.
• Corporate and Commercial Video Production Commercial video production services for businesses, including sales promotion, new store openings, corporate training, product demonstrations, event documentation, nonprofit grant eligibility footage, and corporate event coverage. Aimed at small businesses, corporations, and nonprofit organizations.
• Drone Aerial Videography Aerial footage services using FAA UAS certified pilots and professional 4K drones for weddings, real estate, construction sites, corporate productions, sports, and music videos.

Quantifiable outcome

• Trailers delivered within 1 week of wedding
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• BrigaliasminorChannel Partner/ Reseller/ DistributorAlliance Video Productions is honored to be one of Brigalias' preferred vendors. Located in South Jersey, Brigalias is an exquisite wedding venue where the company has filmed hundreds of weddings. The partnership provides preferred status and visibility to couples booking at this venue.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Borrowed Light Films: Wedding videography studio producing cinematic highlight films for engaged couples in the Northeast US, directly comparable to Alliance Video in product offering (multi-cinematographer wedding coverage with highlight trailers), customer segment, and price point.
• Wyzowl: Specialist explainer and marketing video production company serving businesses with short-form promotional videos, comparable to Alliance Video's 60-second commercial product in format, price band, and SMB target customer.
• Demo Duck: Commercial video production company creating explainer, brand, and marketing videos for businesses, overlapping with Alliance Video's commercial offerings in client type (SMBs), output (short-form marketing videos), and use cases (social media, website content).
• Veil & Film: Wedding videography company specializing in cinematic, fully edited wedding films for couples in the Mid-Atlantic and beyond, offering comparable packages (multi-camera coverage, drone footage, online delivery) to Alliance Video's wedding line.
• Lemonlight: Commercial video production company producing branded video content for businesses — directly comparable to Alliance Video's commercial line (60-second marketing commercials, corporate videos, social media content) at SMB price points.

Emerging players

• Epipheo: Explainer and brand video production company serving B2B and B2C clients, with overlapping capabilities to Alliance Video's commercial line (animated and live-action short-form marketing content) though focused more heavily on the explainer niche.

Broad incumbents

• WeddingWire: Major wedding vendor marketplace where Alliance Video holds 15 consecutive years of Couples' Choice Awards; directly relevant as a primary customer-acquisition channel and category context, though not a direct production competitor.
• The Knot Worldwide: Largest US wedding marketplace and planning platform, on which Alliance Video maintains its Best of Weddings and Hall of Fame listings; comparable as the broader industry ecosystem that connects Alliance Video to engaged couples and shapes category dynamics.

Regional players

• Cinematic Horizon: NJ-based wedding videography company serving the same NJ/PA/DE tristate market as Alliance Video, with similar package structures (feature films, highlight trailers, drone coverage) and competing for the same engaged-couple segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/TomJohnsonNJ
• Instagraminstagram.com/alliancevideo
• LinkedInlinkedin.com/company/alliance-video-productions-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Video Productions