InTune Guitar Picks

What InTune Guitar Picks does

InTune Guitar Picks, Inc. (InTuneGP) is a privately held, self-funded manufacturer of custom-printed guitar picks, founded in 2000 and headquartered in Onancock, Virginia. The company produces picks in Celluloid, a proprietary grip-enhancing material called GrippX (trademarked, with variants including GrippX Glow and GrippX-XXXb), Acetal, and Delrin, offered in multiple gauges, shapes, and colors with both single-color and full-color printing. Core revenue comes from one-time purchases of custom guitar picks starting at $40 per 100 units (no artwork or setup fees), with ancillary revenue from custom printed pick tins, non-custom merchandise (koozies, hats), gift certificates, and the TAC-GP wax-based grip enhancer.

The business operates a direct-to-consumer model primarily through its own e-commerce storefront (intunegpshopping.com), supplemented by a small physical retail store at the Virginia headquarters and recurring presence at the NAMM trade show. Customer segments are diversified horizontally: professional and touring musicians/bands (primary, including Tony Iommi, Toby Keith, Stone Sour, and Shinedown), businesses using picks as branded promotional items, wedding and event planners sourcing favors, and hobbyist guitarists. Marketing is conducted through organic social channels (Facebook, Instagram), a blog, email newsletters, and event participation. The company is founder/owner-operated, has no disclosed external institutional investment, and has maintained continuous operation for 25 years without disclosed funding rounds, acquisitions, or leadership transitions.

The company's differentiation rests on its no-setup-fee pricing model, proprietary GrippX material, domestic U.S. manufacturing, and a visible portfolio of professional artist endorsements that it markets directly to amateur and hobbyist buyers. There is no disclosed revenue, no app, no AI/ML capabilities, no API surface, and no enterprise software layer — the business is fundamentally a custom physical-goods manufacturer and DTC retailer operating in a narrow consumer niche.

Name

InTune Guitar Picks

Legal name

InTune Guitar Picks, Inc.

Website

https://intunegp.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

InTune Guitar Picks is a privately held, self-funded Virginia-based manufacturer of custom-printed guitar picks, selling direct-to-consumers and bands via its own e-commerce site since 2000. It offers multiple proprietary materials including its trademarked GrippX, with no setup fees and pricing from $40 per 100 picks.

Ownership category

akta.pro rank

Product category

Musical Instrument Accessories

NAICS

Musical Instrument Manufacturing (339992), Musical Instrument and Supplies Retailers (45914)

SIC

Musical Instruments (3931)

akta.pro industry

PRIMARYMPAIAJAF

Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Hardware & Instruments (Instruments, Pro Audio, DJ Gear)

SECONDARYCRALAEAE

Instrument Accessories & Consumables Retail (Strings, Reeds, Sticks, Cables)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Music Instruments & Sheet Music Retail

Keywords

• Custom guitar picks
• Musical instrument accessories
• Personalized merchandise
• Promotional products
• Band merchandise

Headquarters

HQ city

Onancock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Guitar Picks: Core revenue stream from manufacturing and selling custom-printed guitar picks in various materials (Celluloid, GrippX, Acetal, Delrin), shapes, thicknesses, and colors. Offers both single color and full color printing. No artwork or setup fees.
2. Custom Guitar Pick Tins: Custom printed guitar pick tins and storage containers, popular as merchandise items for bands and musicians
3. TAC-GP Grip Enhancer: Wax-based guitar pick grip enhancer sold for $5.00 per stick in chapstick-style containers. Accessory product line.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

InTune Guitar Picks, Inc. (InTuneGP) manufactures and sells custom-printed guitar picks in multiple materials including Celluloid, proprietary GrippX, Acetal, and Delrin, available in single color or full color printing with no artwork or setup fees. The company also produces custom-printed guitar pick tins for storage and merchandise, plus the TAC-GP wax-based grip enhancer accessory.

Product overview

InTune Guitar Picks, Inc. (InTuneGP) manufactures and sells custom guitar picks as its core offering, specializing in personalized guitar picks with custom printing in single color or full color. The product portfolio centers on the Custom Guitar Picks line (available in Celluloid, GrippX, and Acetal/Delrin materials) and Custom Guitar Pick Tins (slide top tins and stash tins) as a related accessory. The company also offers standard InTune® Brand Guitar Picks for non-custom needs, the GrippX® grip enhancement technology sub-brand, TAC-GP grip enhancer as an accessory, plus non-custom items (koozies, hats) and gift certificates. Pricing starts at $40.00 for 100 custom guitar picks with no artwork or setup fees.

Differentiator

Problem solved

Functional benefit

Brands

• InTune®: The company's primary brand of guitar picks manufactured to provide consistent, reliable products suited for all levels of musicians.
• InTuneGP GrippX®
• TAC-GP

Products and services

• Custom Guitar Picks Custom-printed guitar picks manufactured in various materials (Celluloid, GrippX, Acetal/Delrin), shapes, thicknesses, and colors. Available in single color or full color printing with no artwork or setup fees. Designed for musicians, bands, and promotional use.
• Custom Guitar Pick Tins Custom-printed guitar pick tins including slide top tins and stash tins, serving as storage containers and merchandise items for bands and musicians.
• TAC-GP Guitar Pick Grip Enhancer Wax-based grip enhancer made from all natural materials, packaged in chapstick-style container. Applied to guitar picks to improve grip.
• Non-Custom Products Non-customizable accessories including koozies and hats available for purchase.
• Gift Certificates Gift certificates for custom guitar picks, allowing recipients to choose their own preferred pick specifications.

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NAMMminorOthersIndustry association presence at NAMM (National Association of Music Merchants) trade show for brand exposure and industry networking.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Pick Punch Company: Sells DIY pick-making tools that let users fabricate picks from credit-card-style plastic, addressing a similar 'custom pick' use case from the consumer/DIY side rather than the manufacturer side. Adjacent competitor for hobbyist custom-pick demand.
• BlueChip Picks: Premium boutique pick maker using proprietary synthetic materials with strong grip and tone characteristics. Overlaps with InTuneGP's GrippX material strategy and premium artist-customer targeting.
• V-Picks: Boutique pick maker focused on specialty-gauge, high-grip materials with artist endorsements. Comparable to InTuneGP on the premium-material, artist-endorsed positioning, though primarily stock picks rather than custom-printed.

Direct peers

• D'Andrea: Long-standing manufacturer of guitar picks and picks-related accessories (including custom-printed promotional picks). The closest direct peer to InTuneGP on both stock picks and custom-printed promotional picks sold to bands, businesses, and events.
• ProPik: Custom guitar pick specialist offering personalized and custom-printed picks in multiple gauges and materials. Direct competitor for InTuneGP's custom, band-promotional, and event-favor use cases.
• Clayton Custom Picks: Specialty maker of custom-printed and specialty-material guitar picks used by touring musicians. Competes head-to-head with InTuneGP for the same custom-band and promotional pick customers.

Broad incumbents

• Gibson Brands: Heritage guitar maker with a branded pick and accessories line. Targets the same professional and hobbyist musician customers as InTuneGP but operates across a much wider instrument and accessory portfolio.
• Ernie Ball: Major guitar accessories brand best known for strings, with a complementary pick line and strong artist endorsement relationships. Comparable to InTuneGP on guitar pick product and on leveraging artist endorsement for brand pull.
• Dunlop Manufacturing: Established global manufacturer of guitar picks (plus strings, pedals, accessories). A direct incumbent in the guitar pick category that also produces custom-branded picks for major retailers; comparable to InTuneGP on core product and end customer, but at vastly greater scale and broader product portfolio.
• Fender Musical Instruments: Iconic guitar brand whose accessories catalog includes branded picks sold globally. Overlaps with InTuneGP on the guitar pick product and the same hobbyist and professional musician customer base, but as part of a much wider instruments and accessories portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InTuneGP
• Instagraminstagram.com/intunegp
• LinkedInlinkedin.com/company/intune-guitar-picks-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InTune Guitar Picks