Werner Housing

What Werner Housing does

Werner Wohnbau GmbH & Co. KG (operating as Werner Housing in English) is a family-owned German residential construction company founded in March 1993 by twin brothers Alexander and Michael Werner in Niedereschach. The company designs, develops, and delivers turnkey ("schlüsselfertig") residential properties — terraced houses, semi-detached houses, multi-family houses, apartments, and senior/care properties — to private owner-occupiers, capital investors, and global/institutional investors. Its core technology is an integrated delivery system ("Alles aus einer Hand") in which a fixed network of partner trade companies executes every step from land procurement and project development through project management to construction, reducing coordination overhead and enabling predictable quality. Werner Wohnbau has built all of its products to KfW energy-efficiency standards (KfW-55 and KfW-40 NH) with QNG sustainability certification, and equips projects with photovoltaic systems, battery storage, and either air-to-water heat pumps, pellet heating, or innovative ice-storage heat pump systems — features that qualify buyers for KfW and Hessengeld subsidies and deliver up to 50% electricity-cost savings.

The business model is one-time unit sales through a direct, commission-light distribution channel: seven regional offices (Niedereschach HQ, Walldorf, Nürnberg, Frankfurt, Leipzig, Essen, Hamburg) serve customers proximity, with project-specific sales consultants and on-site viewing appointments. Pricing is per unit, typically €400,000–€700,000 for terraced houses, with select premium projects (e.g., Köln-Rodenkirchen/Sürth at €919,900) and entry-level projects (e.g., Immendingen at €229,900, sold out). Revenue recognition is one-time at sale; a wholly-owned subsidiary, Werner Immobilien Hausverwaltung, provides recurring property management and rental services post-sale. Customer segments include families, couples, singles, and seniors seeking primary residences, as well as investors attracted by special depreciation (Sonder-AfA 5+5%) and ESG compliance. Werner Wohnbau is a member of the DGNB (German Sustainable Building Council) since December 2022, holds TÜV certification, and is CrefoZert-rated through 2027; it was recognized as a TOP 100 innovative SME (2023) and a Top Job employer (2021). The company remains privately held under family ownership, with no external institutional investors or funding rounds disclosed.

Name

Werner Housing

Legal name

WERNER WOHNBAU GMBH & CO. KG

Website

https://werner-wohnbau.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Werner Wohnbau is a family-owned German turnkey residential developer founded in 1993, building energy-efficient terraced, semi-detached, and multi-family houses as well as senior care properties to KfW-40 NH / QNG standards across seven regional offices in Germany for owner-occupiers, capital investors, and institutional buyers.

Ownership category

akta.pro rank

Product category

Residential Construction

NAICS

New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

akta.pro secondary industries

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Residential construction services
• Turnkey home building
• Energy efficient housing
• Multi-family housing
• Senior care properties

Headquarters

HQ city

Niedereschach

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Turnkey Residential Property Sales: Werner Wohnbau generates revenue through the sale of newly constructed residential properties — terraced houses, semi-detached houses, multi-family houses, and senior/care properties — on a turnkey basis. Properties are sold directly to private buyers (owner-occupiers), capital investors, and global investors. Some projects are offered commission-free. Revenue is one-time per unit sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Werner Wohnbau builds and sells turnkey residential properties — terraced houses, semi-detached houses, multi-family houses, apartments, city houses, and senior/care properties — across Germany. The company operates an integrated value chain from land procurement and project development through project management to construction execution, delivered through a fixed network of partner trade companies. Properties are built to KfW40 NH (with QNG certification) and KfW55 energy efficiency standards, equipped as standard with photovoltaic systems, battery storage, and air-to-water heat pumps, and sold directly to private buyers, capital investors, and global investors.

Product overview

WERNER WOHNBAU is a residential construction company offering a comprehensive portfolio of energy-efficient housing solutions under a 'turnkey' (schlüsselfertig) delivery model. The core product lineup includes Reihenhäuser (terraced houses), Doppelhaushälften (semi-detached houses), Mehrfamilienhäuser (multi-family houses), and senior care properties (Senioren- und Pflegeimmobilien), along with apartments and city houses. The company operates across seven German locations (Niedereschach, Walldorf, Nuremberg, Frankfurt, Leipzig, Essen, Hamburg) and focuses on sustainable construction to KfW efficiency standards (KfW55, KfW40 NH with QNG certification). Key differentiating features include photovoltaic systems with battery storage, air-to-water heat pumps, pellet heating, and special depreciation benefits for investors. Projects range from standard terraced houses to the premium 'Exklusiv Wohnen Sipplingen' brand featuring luxury finishes and lake views at Lake Constance.

Differentiator

Problem solved

Functional benefit

Products and services

• Reihenhäuser (Terraced Houses)
• Doppelhaushälften (Semi-Detached Houses)
• Mehrfamilienhäuser (Multi-Family Houses)
• Wohnungen (Apartments)
• Stadthäuser (City Houses)
• Senioren- und Pflegeimmobilien (Senior and Care Properties)
• Investment Properties
• Exklusiv Wohnen Sipplingen

Quantifiable outcome

• Up to 50% electricity cost savings through photovoltaic systems with battery storage
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• DWG-Projekt GmbHcoreStrategic or Co-development PartnerJoint development partnership for the Wiesbaden-Künstlerviertel project. Werner Wohnbau GmbH & Co. KG and DWG-Projekt GmbH collaborated on 16 terraced houses in Wiesbaden. DWG-Projekt GmbH handles sales for this joint project (contact: [email protected]). The partnership enables Werner Wohnbau to expand into new markets with established local partners.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• LEG Immobilien: Large DAX-listed German residential real estate company focused on owning/operating rental housing in NRW and other German regions. Adjacent rather than directly competitive — Werner Wohnbau builds new homes for-sale; LEG holds and operates existing rental stock.
• Vonovia: Europe's largest residential real estate company and DAX-listed broad incumbent in the German housing market. Not a direct competitor in new-build development at Werner Wohnbau's scale, but a benchmark for buyer/investor expectations on energy efficiency and ESG positioning.

Direct peers

• Instone Real Estate: Frankfurt-listed German residential developer developing multi-family housing and townhouses for-sale across major German metropolitan areas. Directly comparable buyer segments (owner-occupiers and investors) and direct sales model.
• Bonava: Swedish-listed residential developer with significant operations in Germany, building multi-family and single-family homes for sale to owner-occupiers and investors. Closely comparable product mix and buyer base to Werner Wohnbau, though at considerably larger scale.
• Bauwerk Group: Munich-based German residential developer building multi-family housing in major German cities. Comparable product type, German-only market, and investor/owner-occupier buyer segments.
• Ten Brinke Group: Dutch-German residential and mixed-use developer building homes and apartments across Germany. Comparable turnkey delivery model and target buyer mix of owner-occupiers and investors.
• Pandion AG: Cologne-based German residential developer focused on high-quality multi-family and townhouse projects in metropolitan areas. Similar mid-sized scale, German-only geography, and focus on owner-occupier and investor buyers.
• FORMART (Development Partner AG): German residential developer (subsidiary of Development Partner AG) building multi-family and single-family homes for-sale in German metropolitan areas. Direct competitor with similar buyer base and turnkey delivery approach.

Emerging players

• WeberHaus: German timber prefab homebuilder producing energy-efficient turnkey single-family homes. Comparable end-product (KfW-standard turnkey homes) but with a fundamentally different prefab factory-based construction technology.
• Bien-Zenker: One of Germany's largest prefab/single-family home manufacturers offering turnkey energy-efficient houses. Partial overlap on product type (single-family turnkey homes) but differs in factory-based prefab construction model versus Werner Wohnbau's site-built approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@wernerwohnbau9242
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/werner_wohnbau
• Xx.com/WernerWohnbau

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werner Housing