NotaioFacile

What NotaioFacile does

NotaioFacile is an Italian online platform that connects consumers seeking notary services with notary offices across Italy, providing a free quote-comparison service across 38 categories of notarial acts including property purchases, mortgages, successions, donations, wills, and corporate formations. Founded in 2012 and operated by Easy Web Service S.R.L. (Milan, Italy), the platform is accessible via web (notaiofacile.it) and native mobile applications on iOS and Android, supported by an online notary fee calculator and an extensive content library covering real estate, family, succession, and corporate notarial topics.

The platform is structured around pre-configured form templates corresponding to specific notarial use cases; users submit structured quote requests without registration or obligation, and notary offices respond directly with itemized pricing covering taxes and professional fees. Coverage spans all 101 Italian provinces and 6,018 municipalities, with 4 million+ cumulative users and approximately 2,949 reviews averaging 4.3/5. Distribution is exclusively digital, relying on SEO, content marketing, and social media (Facebook, Twitter, LinkedIn, Instagram) to drive top-of-funnel acquisition.

The business model is a two-sided freemium marketplace. The consumer-facing service is free with no commissions on completed acts; revenue is generated solely from B2B visibility and promotional packages sold to notary offices, enabling them to enhance discoverability on the platform. The operator runs a lean team of 1-10 employees, indicating a small operating cost base relative to nationwide scale. No external investors, funding rounds, M&A, or leadership changes have been disclosed.

Name

NotaioFacile

Legal name

Easy Web Service S.R.L.

Website

https://notaiofacile.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

NotaioFacile is an Italian online platform operated by Easy Web Service S.R.L. that connects consumers with notary offices for free quote comparisons across 38 notarial service types, covering all 101 Italian provinces and 4 million+ cumulative users.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Professional Visibility Services for Notaries: NotaioFacile generates revenue by offering visibility and promotional services to notary offices. Notaries pay for enhanced presence on the platform, allowing them to reach more potential clients. This model enables the free service for end users as the platform is funded by professional subscribers rather than consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

NotaioFacile operates a free online public utility portal and mobile applications that connect Italian citizens with notary offices nationwide. Users can request and compare certified notary quotes across 38 different notarial act types — including property purchases, mortgages, donations, wills, successions, and company formations — without registration or obligation. The platform also offers a free notary fee calculator for transparent cost estimation, with the business funded through visibility packages purchased by participating notary professionals.

Product overview

NotaioFacile is a web-based platform and mobile application that connects Italian citizens with notary offices across Italy. The platform serves as a centralized portal for obtaining free notary quotes and accessing notary services. The core product is the NotaioFacile Platform (website), supplemented by a Mobile App for iOS and Android devices. Additional tools include an Online Fee Calculator. The platform organizes notary services into major categories: Property Purchase Services (real estate acquisitions with/without mortgages, land), Family Law Services (donations, family pacts, cohabitation contracts), Succession Services (wills, inheritance), Corporate Services (company formations, share transfers), and Business Services (business transfers, rentals). Users can request free certified quotes from notaries through the platform without registration or commitment. The service covers 101 Italian provinces and 6,018 municipalities, with millions of users served since launch in 2012.

Differentiator

Problem solved

Functional benefit

Products and services

• NotaioFacile Online Platform (Web & Mobile) A web-based platform and mobile application (iOS and Android) connecting Italian consumers with notary offices nationwide. Enables free, obligation-free online quote requests across 38 notarial act types (property purchase, mortgages, donations, wills, successions, company formations) and allows users to compare responses from multiple notaries, with online document submission and direct communication. Mobile apps available on Google Play and Apple App Store.
• Notary Fee Calculator Standalone online tool enabling users to estimate notary costs and expenses (taxes and professional fees) for various types of notarial acts before requesting a certified quote. Provides transparency on total costs in advance.
• Online Quote Request Service Free online service allowing users to submit certified quote requests across 38 pre-configured notarial act templates (property purchase with/without mortgage, donations, land purchases, wills, company formations). Notaries respond with itemized quotes; users compare and contact notaries at no cost, with online management of communications and initial appointment scheduling.

Quantifiable outcome

• 4 million+ users have chosen the platform
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• NotaryCam: Remote online notarization platform offering on-demand notary services via video. Comparable as a digital notary marketplace, though US-focused and execution-oriented rather than quote-comparison.
• Notarize: US-based online notary platform connecting users to remote notaries for document notarization. Directly comparable to NotaioFacile as a digital intermediary between consumers and notaries, though focused on remote-online notarization rather than quote comparison.

Broad incumbents

• LegalZoom: Large US-based online legal services platform offering document preparation, business formation, and related services. Comparable as a digital consumer-facing legal services marketplace, though broader in scope than NotaioFacile's notary focus.
• Consiglio Nazionale del Notariato: Official Italian national body representing notaries, providing public-facing notary search and information. Comparable as the institutional notary directory against which NotaioFacile competes for both consumer attention and notary participation.
• Rocket Lawyer: Online legal services platform offering documents, attorney consultations, and business formation across multiple jurisdictions. Comparable as a digital consumer legal marketplace with adjacent services to NotaioFacile.

Others

• DocuSign: Global digital signature and agreement platform. Comparable as enabling technology for notarization workflows and a potential integration partner, though not a direct notary marketplace competitor.

Regional players

• Idealista: Major Southern European real estate portal with strong Italian presence. Comparable for audience overlap — home buyers using the platform are high-intent users who subsequently need a notary, the same target market NotaioFacile serves.
• Immobiliare.it: Italy's leading real estate listing platform. Comparable as a destination Italian consumer uses during property transactions — overlapping audience with NotaioFacile and a potential partnership or competitive channel.
• Avvocato Flash: Italian online platform connecting consumers with lawyers for consultations and legal services. Comparable as an Italian digital marketplace for professional legal services, similar go-to-market and audience to NotaioFacile.

Emerging players

• Trust & Will: US-based online estate planning platform offering wills, trusts, and related notary-adjacent services. Comparable as a digital consumer platform in the succession/estate planning vertical that overlaps with NotaioFacile's family and inheritance services.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/notaiofacile
• Facebookfacebook.com/Notaiofacile
• LinkedInlinkedin.com/in/notaio-facile-nf-0921ab50
• Instagraminstagram.com/notaiofacile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NotaioFacile