VSF

What VSF does

VSF (Vitro Service France, SAS) is a privately-held French B2B wholesale distributor of replacement automotive glass, founded in 1993 and headquartered in Saint-Amand-Longpré. The company sources windshields, rear windows, side windows, sunroofs, and deflectors from tier-1 international verriers including AGC/Nordglass, Fuyao, Xinyi/XYG, Sisecam, and Glavista, and resells to professional installers — body shops, mechanics, specialist glass replacement companies — across France. It operates five regional warehouses spanning more than 40,000 m², holds 30,000+ references and 600,000+ pieces in stock, claims coverage of more than 96% of the French circulating vehicle fleet, and delivers confirmed orders within 24 hours across metropolitan France.

Revenue is generated primarily through wholesale unit sales of glass parts, supplemented by a token-based VIN search service (9.99 EUR per 10-token pack, with 70% refund via Vin Back when a corresponding order is placed within 7 days), training services via the Qualiopi-certified Glass & Boost center, and tooling/consumables sales through the Panther Pro brand. Distribution is omnichannel: ~20 field commercial agents cover all French departments, inside sales operates Monday–Friday 8:00–18:30, and the MyVSF self-serve portal handles 24/7 ordering, invoicing, and claims. The Group also includes Duobond (Netherlands, R&D center, integrated 2021) and Vitro Service Ibérique (Spain, glass finishing operations, created 2024). Pricing is negotiated per-client; no public pricing exists and no revenue figures are disclosed. Franck Martin, co-founder since 1993, serves as Président and remains the strategic anchor of the company.

Name

VSF

Legal name

Vitro Service France, SAS

Website

https://parebrisevsf.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

VSF is a French B2B wholesale distributor of replacement automotive glass serving professional installers (body shops, mechanics, glass specialists) across France via five regional warehouses, 30,000+ stocked references, and a 24-hour delivery network. The Group also operates training and tooling subsidiaries under the broader Groupe VSF umbrella.

Ownership category

akta.pro rank

Product category

Automotive Glass Wholesale Distribution

akta.pro primary industry

Automotive Exterior Body Panels & Closures Manufacturing (Bumpers/Fenders/Hoods/Doors/Tailgates) (IMACAKAD)

Keywords

• Automotive glass wholesale
• Replacement windshield distribution
• B2B auto parts supply
• Automotive glazing logistics
• Professional installer parts

Headquarters

HQ city

Saint-gourgon

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale distribution of automotive glass: VSF operates as a B2B wholesale distributor selling replacement automotive glass (windshields, rear windows, side windows, sunroofs, etc.) to professional installers such as body shops, mechanics, and glass replacement specialists. Orders are placed via the MyVSF portal or through sales representatives and customer service. Revenue is generated through the sale of glass parts and accessories at wholesale prices.
2. VIN Search Tokens: VSF charges a token-based fee for VIN-based part identification searches. Packs of 10 tokens cost 9.99 EUR. If a search results in an order placed within 7 days, 70% of the token cost is refunded. Unsuccessful searches result in a full token refund. This provides a supplementary revenue stream.
3. Training services via Glass & Boost: Glass & Boost, a Group entity, provides certified training programs (Qualiopi-certified) on glass replacement techniques and ADAS calibration, as well as CQP opérateur vitrage certification, to automotive professionals.
4. Tooling and consumables via Panther Pro: Panther Pro, a Group brand, sells automotive tools, hand tools, power tools, consumables, personal protective equipment (PPE), workshop equipment, and glass-specific installation/removal materials to professional installers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

VSF (Vitro Service France) is a B2B wholesale distributor of replacement automotive glass, stocking more than 30,000 references and 600,000+ pieces across five regional warehouses in France. It serves professional installers (body shops, mechanics, glass replacement specialists and agricultural/construction-equipment operators) with 24-hour delivery, a proprietary VIN-based part identification tool, and the MyVSF online ordering portal. The group also markets automotive tooling through Panther Pro and certified training through Glass & Boost.

Product overview

VSF (Vitro Service France) operates as a single unified product offering centered on automotive glass distribution. The company's core business is the trading and distribution of replacement automotive glass, with a portfolio of over 30,000 references covering 96% of vehicles in circulation. The offering is complemented by three supporting brands: Panther Pro (automotive tools and equipment), Glass & Boost (professional training with Qualiopi certification), and Duobond (R&D center in the Netherlands), plus MyVSF client portal and VIN search tool. In 2024, the group expanded with Vitro Service Ibérique (VSI) for glass finishing operations.

Differentiator

Problem solved

Functional benefit

Brands

• MyVSF: Customer portal for ordering, invoice management, and claims submission.
• VSF Sports
• Vitro Service Ibérique (VSI)

Products and services

• VSF Automotive Glass Wholesale Distribution B2B wholesale distribution of replacement automotive glass — windshields, rear windows, side windows, sunroofs, quarter windows and deflectors — for professional installers (body shops, mechanics, glass-replacement specialists) across France, with more than 30,000 references and 600,000+ pieces in stock covering 96%+ of the French vehicle parc.
• Panther Pro Tools and Consumables Brand of the VSF Group commercialising hand tools, power tools, consumables, personal protective equipment (PPE), workshop equipment, and specialised materials for automotive glass installation and removal, sold to professional installers.
• Glass & Boost Professional Training Qualiopi-certified training programs for automotive professionals covering glass-replacement techniques and ADAS calibration, including CQP Opérateur Vitrage certification, delivered at the VSF Group's Saint-Amand-Longpré site.
• MyVSF Client Portal Online customer portal accessible 24/7 enabling VSF professional customers to search by VIN, place glass orders, consult order history, download invoices, and submit after-sales claims using individual nominative login credentials.

Quantifiable outcome

• More than 96% of circulating French vehicle fleet covered for glass replacement
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• ADA BloiscoreGTM or Marketing Partner · 1 January 2024VSF has been a jersey sponsor of ADA Blois, a professional basketball team competing in Pro B (France's second division), for 6 consecutive years as of 2024. This sports marketing partnership reinforces VSF's local brand presence and community engagement.
• Vitro Service Ibérique (VSI)coreStrategic or Co-development Partner · 1 January 2024In 2024, VSF acquired assets in Spain and created Vitro Service Ibérique (VSI), a new entity specializing in glass finishing operations (retro mirror mounting, rain sensor and camera installation, PU extrusion encapsulation). This integration adds production capability and service complementarity to the Group.
• DuobondcoreStrategic or Co-development Partner · 1 January 2021Duobond, based in the Netherlands, became the Group VSF's dedicated Research & Development center in 2021, supporting product innovation and development across the group's glass operations.
• Glass & Boost (Group entity)coreStrategic or Co-development PartnerGlass & Boost is the Group's training center (opened 2017, Qualiopi-certified 2021) providing glass replacement and ADAS calibration training to VSF's professional customers. It supports the Group's customer success strategy.
• Panther Pro (Group entity)coreStrategic or Co-development PartnerPanther Pro, integrated into the Group in 2014, is a tooling and equipment brand for automotive professionals, commercializing hand tools, power tools, consumables, PPE, workshop equipment, and glass-specific installation/removal materials.
• AGC (Nordglass)majorChannel Partner/ Reseller/ DistributorAGC (Asahi Glass Company), specifically its Nordglass brand, is one of VSF's primary glass suppliers. VSF sources a broad range of automotive glass from AGC as part of its sourcing strategy focused on globally recognized verriers.
• Xinyi Glass (SOLACO technology)majorTechnology or IntegrationVSF distributes SOLACO athermic glass manufactured by Xinyi Glass. The SOLACO technology provides heat and UV protection without interfering with GPS, phone, or toll signal reception — a key product differentiator for VSF.
• GlavistamajorChannel Partner/ Reseller/ DistributorGlavista is one of VSF's automotive glass suppliers, part of VSF's sourcing strategy from internationally recognized glass manufacturers.
• Fuyao GlassmajorChannel Partner/ Reseller/ DistributorFuyao Glass is one of VSF's automotive glass suppliers, contributing to the broad product range sourced from globally recognized verriers.
• SisecammajorChannel Partner/ Reseller/ DistributorSisecam is one of VSF's automotive glass suppliers, part of the company's sourcing strategy from internationally recognized verriers.
• XYG (Xinyi Glass America)majorChannel Partner/ Reseller/ DistributorXYG is one of VSF's automotive glass suppliers, contributing to the product range sourced from globally recognized glass manufacturers.
• Best transport partnersminorChannel Partner/ Reseller/ DistributorVSF works with select transport/delivery partners to ensure reliable, timely shipments across France and internationally. These partners support the company's 24-hour delivery commitment and multi-delivery-per-day service.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• AGC Automotive Europe: European arm of AGC (Asahi Glass Company), one of the world's largest automotive glass manufacturers and an existing supplier to VSF. Operates some aftermarket distribution alongside its primary OEM focus, making it both a partner and partial competitor to VSF's wholesale business.
• France Pare-Brise: French network specializing in automotive glass repair and replacement, operating through affiliated centers. Competes in the same product category but with a B2C service-center model targeting end-customers and insurers, contrasting with VSF's B2B wholesale position.
• Fuyao Glass Industry Group: China's largest and one of the world's leading automotive glass manufacturers, and an existing supplier to VSF. Competes as a broad incumbent with global OEM and aftermarket reach; if it expanded its own European aftermarket distribution, it would directly threaten VSF's intermediary position.
• Glavista: European automotive glass manufacturer and distributor, originally part of Vitro (Mexico), and an existing supplier to VSF. Operates its own aftermarket distribution channels that overlap with VSF's installer-facing wholesale position.
• Carglass France (Belron Group): Part of Belron, the world's largest vehicle glass repair and replacement group. Competes with VSF on the same product category (automotive glass) but operates a fundamentally different B2C retail/mobile-service model serving end-consumers and insurers, rather than B2B wholesale to installers.
• Saint-Gobain Sekurit: Automotive glass division of Saint-Gobain, a major global glass manufacturer supplying OEMs and the aftermarket. Broad incumbent in the same product category, primarily serving OEMs with some aftermarket presence, paralleling AGC's relationship with VSF.
• Pilkington / NSG Group: Global automotive glass manufacturer owned by NSG Group, supplying OEMs and aftermarket globally. A broad incumbent in the same product category whose European aftermarket distribution competes indirectly with VSF for installer accounts.

Emerging players

• Oscaro: Leading French online platform for automotive parts, serving both consumers and professionals. Emerges as a partial competitor to VSF's digital self-serve channel and could expand into B2B tools/PPE categories where Panther Pro competes.

Direct peers

• Alliance Automotive Group: Pan-European B2B distributor of automotive aftermarket parts serving workshops and installers, with strong French operations (formerly known as Group Auto Union). Closest peer to VSF on multi-country B2B distribution model and customer base, though broader in product scope than glass-only.
• Autodistribution: French B2B automotive aftermarket parts distributor serving body shops, mechanics, and garages. Most directly comparable to VSF by business model (B2B distribution to professional installers) and target customer, though Autodistribution covers a broader parts catalog rather than specializing in glass.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@vsf-vitroservicefrance3295
• Facebookfacebook.com/VitroServiceFrance
• LinkedInlinkedin.com/company/vsf---vitro-service-france
• Instagraminstagram.com/vitroservicefrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VSF